Legendary Hollywood Director

Entering October, the hottest and most eye-catching film market in North America is still Twilight.

Many executives of independent production companies looked at Twilight with envy and was very irrational, but they also wanted to be the next movie viewing target pursued by the girls.

As a result, novels or projects related to Mary Sue were brought to the desks of major entertainment companies to analyze the twilight market. They could see the magical love of only dog ​​blood. It should be easy to follow the trend... Hehe .

If it is, the Twilight series will not be the only phenomenon-level work in a specific market, just like why the ratings of Huanzhugege are so high, the re-screening is high every year, and it is specially selected for the summer vacation...None him, interest.

Second week of October.

Twilight has accumulated a total of 286 million in the world, and the full cost is officially recovered, and if the box office is recorded, it is the income of their respective profit sharing.

With this relationship.

Overseas publishers are working harder than each other. After all, they are all making money for themselves. It just so happens that the audience still likes it, so why not push it?

In this way, Lionsgate's publishing pressure has been greatly reduced, and the group of foxes have finally been tied to the chariot with benefits. Although it is only the first cooperation, after the first time, will the second time be far behind?

Gradually, Jon Feilmeier's main energy has changed from focusing on the promotion of Twilight, to discussing overseas business with some small producers, and holding the thigh of Firefly.

Everyone saw the scenery of Lionsgate, but they did not know that Lionsgate paid a certain price to get the project.

Just the day before yesterday, Jon chatted with Lehman again, and after testing his words, he understood the other party's mind.

For the main twilight project, Lionsgate will at least throw away more than 50 million publicity fees. As a result, in terms of accounting, they only have 10% of the omni-channel share plus the priority of the project.

What is this concept?

If you work part-time, most of the profits and copyrights are in the hands of Firefly, and the commission is far lower than the general distribution.

You must know that when Lehman negotiated with Warner because of channel profit sharing, he demanded that it be reduced from 20% to 15%, and only 5% made Warner torn its face.

Because of things like cooperation, once the conditions are lowered, can you easily go back up?

It's not possible that you want 15% of the distribution profit for this project, and the next project will become 20%. It doesn't make sense.

Therefore, when Warner thinks that Firefly has taken an inch and is not qualified to make conditions, it will turn its face and give some warnings.

Of course, today is different from the past, and the status of fireflies is different.

With the strength of the production business, they are fully qualified to do so.

Lionsgate does not come up with a more favorable cooperation plan, and Lyman will not stupidly hand over the Twilight series projects.

Why? Right.

First, Lionsgate has just established an overseas network, so it has no background or experience; secondly, the higher the box office, the more money it earns, or the least profit distributed, but also more money. Strong, can only find a way from the latter. The fastest update of Qiqi novel https://

It just so happens that some projects that do not require cinema resources are thrown to Lionsgate, which is a win-win good thing for maximizing profits.

Like Twilight, it is basically supported by teenage audiences. If it is handed over to Warners for distribution, they can only capture this part of the audience, but they must take at least 15% of the project revenue from all channels. Now it is Lionsgate. It also focuses on the youth market. This is the limitation of the project type itself, and it does not change due to human factors. However, Lionsgate is relatively weak, and when it encounters the strong Firefly, the result is like this.

Because they need better film sources, they are more urgent to open up the situation than the five big ones. This is the confidence that Firefly dares to lower its share.

Jon Feilmei also understands, so he mentioned some supplementary terms to make up for the loss, such as the priority of the Twilight series, such as two film contracts per year, such as I am a hero...

If you score less than the average issuer, you will get more and better projects. Internationally, the issuer accounts for 17%. For a small studio, the output is very low, and occasionally there is a good project output. Warner takes 30%, which is also very reasonable. After deducting the theater line and tax, the basic filmmaker can’t make much money overseas. The kind that is a little comforting, but can't help but cooperate, because several other companies also smoke like this, and they have no choice.

into the night.

Jon Feilermei stayed in the office, thinking calmly about something.

His idea was to use Firefly's production capabilities to expand Lionsgate's overseas business at the beginning, and then use this as a template to negotiate with other studios to get more film sources, and then slowly expand.

But reality is more difficult than thought.

Twilight was a success, but the project could only bring Lionsgate an estimated $23 million at the box office, and most of it was eaten by fireflies.

What made him feel a little bit more embarrassed was the success of the project. Other filmmakers did not recognize Lionsgate's distribution capabilities. They all felt that this was the particularity of Twilight itself. Before this, you can see that a project can arouse the enthusiasm of teenagers, As a result, other age groups are criticized and abused, and the box office is not low?

It is Michael Bay. The mainstream audience evaluations are cool and exciting, but they are actually quite objective.

Do you eat fast food, you can put it in your mouth, and you can have a momentary aftertaste.

In other words, he asked the company staff to contact so many studios, and he also brought Twilight's success stories. As a result, most studios still felt that Lionsgate was unreliable. Markets are easier to accumulate.

This goes back to the previous question.

The bigger the pie, the bigger the studio's share, and it's a sensible thing to measure.

for example.

The same project.

Lionsgate draws less, because it is weak, and it is a breaker of the established pattern, but its distribution capacity can only sell 10 million box office;

The five big draws are more, because they have always been strong, and they are in a dominant position when dealing with overseas publishers. If they require simultaneous announcements, they must follow other people's ideas. There is no possibility of worrying about risks, and they are very hopeful and strong to sell this project. 15 million box office, and the box office is high, the higher the popularity of the project, the more valuable the copyright and offline, for you, who do you cooperate with? The fastest update of Qiqi novel https://

Of course it's five.

You don't even look at Marvel's pioneering work on Iron Man, which company Lehman specifically talked to.

In terms of the mainstream market, it is still the old-fashioned tyrants who are more powerful, which is easy to judge.

However, Lionsgate is not useless. Some projects are too restricted, just like literary and artistic works go the route of winning awards at film festivals, which is better than cinema distribution, more profitable and more reputation. different.

If the pros and cons are considered clearly, the emergence of Lionsgate actually gives the middle and lower studios an additional choice.

But for everyone to recognize it more, Lions Gate still has some way to go.

In short, the first step is to take it out and be solid.

Lionsgate can only comfort himself like this and continue to strive for more right to speak.

......

Firefly Building.

A conference room.

Lyman, Joseph, and Liam, who were discussing the profit of copyright licensing of the Twilight Project, came to an estimated market value not long after.

In other words, the starring actors are so popular that they have become a new stream, and the copyright market has followed suit.

"After the film is drawn, offline family entertainment can also have $260 million." Liam carefully checked the market potential of the project, and gave a rough estimate with a smile on his face.

Although there may be deviations, it is definitely small. This is his experience in project distribution for so many years.

At this moment, the three of them are sincerely happy and joyful for the success of the project.

Only one Twilight can generate 480 million income for Firefly in the next 3 years, and this is only the first part of the series, which is usually the lowest value, so you can fully look forward to the follow-up development.

Not to mention that it can reach the height of Harry Potter and the Lord of the Rings, it is still possible to compare it with the Matrix. Liam thought.

He is optimistic about the future of the project...

This is all the confidence given to him by the sudden outbreak of teenage fans.

After the meeting.

Lyman is busy with the later stages of Iron Man again.

This play has a lot of special effects, which is very troublesome. A team in the digital field is responsible for it, and the completion time given is 3 months.

Fortunately, there is plenty of time available...  

:. : m.x