Legendary Hollywood Director

"With unequal competition, we can only hope that our films will not be restricted too harshly and get the results they deserve."

After the premiere of "Thor", an executive from Fox, the producer of "Bruno", shook his head and communicated with his colleagues that as for the reception that followed, they did not go.

Sometimes, the opponent is more concerned about the market situation than the main one. It is very normal, not to mention that the next two are indeed in a competitive relationship, so they are not so close.

Of course, competition and cooperation are the mainstream in Hollywood, and the people at Fox are not hostile to anything. Marvel movies are well made, and they can make the audience buy it, but so what, the money is endless, and the market is not Mann The media family can afford it.

From this point of view, it is a studio that has won the table, and Fox is not bad, but this year is not very smooth. Warner also has something to say...

Therefore, in the rational analysis of Fox and others, "Thor" played a good performance, and the positive and enthusiastic voice of the audience after the audience was enough to prove something.

When the pre-field research report collected by the commander was released, "Thor" achieved a satisfaction rate of 83%, an average attendance rate of over 90%, and an online word-of-mouth better than Team America, compared with the real-time audience of "Bruno". The satisfaction rate is 85%, the attendance rate is in the early 80's, and even to a certain extent, it has received goodwill evaluations, but it can only fall behind in terms of performance.

After all, one is a commercial blockbuster with a wide audience, and the other is a comedy with a bit of mundane satire to expose hypocrisy. A good media review will not affect it at all. On the contrary, if the media review of "Bruno" is worse than a popcorn movie , it is worthy of reflection by the film creators... All in all, it is very passive.

Although in terms of subject matter, the two belong to different directions, in fact, the overlapping part of the audience's age group is still quite high. How to make the main moviegoers abandon "Thor" and support "Bruno", Fox really has no confidence .

It can only be said that the comparison chips are not available, and there is a sense of frustration that you lose 90% before the game starts. The so-called green leaves lined with red flowers is such an image.

......

Late at night.

The reception was over, and Lehmann also received the sales of derivatives from Hasbro.

After the summary of the company's employees, the data of "Thor" and "Captain America" ​​are listed in time, which also allows Lehmann to clearly see the stark contrast between the two.

Among them, the audience evaluation of the US team is lower. After the first game, the first-class image product only sold more than 1.2 million, but the linkage effect around the brand is good, perhaps because Chris Evans has a better personal image and is very suitable. promotion of products;

As for Thor, Chris Hemsworth still needs time and works to manage his personal star market and fan base, but because Thor's appearance is more in line with the current movie viewing trend than the American team, the special effects scenes look much more shocking , so after the expectations were met, many fans' desire to collect was aroused. The first-class derivatives sold more than 2.1 million, but the brand linkage effect was not as good as that of the US team.

Therefore, according to the predicted results of this record, Thor is likely to pass this wave of peaks, and will win more box office and offline home entertainment markets than the US team, and the profit space may be more balanced than "Iron Man" - after all, it has paved the way. The more, the higher the value of Marvel, even if the quality is not comparable, the popularity is more, fans are still willing to pay, this aspect will only become easier in the future.

In other words, if the total revenue of Iron Man is used as a benchmark, since Thor, the production of subsequent movies will be more likely to explode it into slag, which can be said to be on the normal route of top IP operation.

Of course, the current Lehmann and the company's employees are just happy that Thor didn't cross the line, although there is no more amazing market feedback, it's just that it is successful.

————

The Colombian headquarters is gradually losing its popularity, and everyone has gone home to rest. Only the backbone of the promotion team in charge of the "Thor" project is still waiting around the office for specific box office data. They need to arrange follow-up itinerary according to this, and whether Additional publicity efforts or giving up as soon as they fail to meet expectations require feedback from the market to tell them what to do.

"Dong dong!"

The door was knocked, and Manfred, one of the vice presidents of the distribution department, received a cheerful report from his subordinates, "Boss, good news, the audience's response was very good, everyone bought it, and almost no one left in the middle. "

"Oh? How much is the box office at midnight?"

"362 theaters, got 6.878 million US dollars." The subordinate said happily.

There can be about 19,000 in a single venue at midnight, and it is basically the overlord when it is placed in a deserted schedule, but even in the summer period, it can rush to the top ten of the annual box office. It's a little cheaper, plus the summer hit movies, it's easy to become the representative of the list.

Manfred nodded slightly, feeling a lot relieved, "By the way, how about the works such as "Bruno" and "School Girl Falls in Love with Me"?"

""Bruno" won 4.5 million in 300 theaters~www.readwn.com~; "School Flower Falls in Love with Me" won 2.39 million in 320 theaters, and the audience satisfaction of "School Flower Falls in Love with Me" is not satisfactory Passing, only 34%, and the updated freshness evaluation of Rotten Tomatoes website is only 11% (8 votes in favor, 64 votes against), but "Bruno", the media and the audience are still buying."

"Yes?"

Manfred said, took over the detailed data evaluation and browsed carefully, "Let the media and Yahoo do it, increase the promotion of "Thor", and make sure to score well in the first week."

Afterwards, the people from Colombia contacted the propaganda department of Blue Butterfly Films to plan the interaction between Chris and Natalie with the hammer, the visual perception of the film itself, the duel between the warrior (Tor) and the mage (Loki). In the direction of other topics, start a new round of hype for movie content, guide word-of-mouth, and let movie fans continue to be keen to dig foreshadowings, discuss details of Easter eggs, and force traffic.

It has to be said that in such a show, Marvel with purposeful development is really very adaptable, and can even cause rapid publicity more easily than other commercial blockbusters.

Overseas, the radiation intensity of American comics is not high, but Marvel has slowly accumulated with several movies, and it is not so inferior to the achievements of North America.

Especially in the mainland, with the help of China Film and the promotion of the itinerary specially taken care of by Lehman himself, the main creators will always show up, or find spokespersons and singers to help promote. This kind of emphasis makes Marvel far more than the mainland in previous lives The accumulation of fans is even faster.

All of this has witnessed the growth of Marvel's brand value...

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