Legendary Hollywood Director

The internal preview is not only a major event in Colombia's eyes, and it can obtain necessary market forecasts; it is also a necessary procedure in the eyes of the theater chain. Otherwise, who knows if your movie will work, and you can't just ask everyone to come up with a lot of theaters. Resource betting, that's not realistic.

In Firefly's view, this event is also a favorable opportunity for upstream and downstream stakeholders to follow them to promote "Avatar" and to make friends with overseas regional distributors in advance.

On this day, in the spacious theater, a group of people sat in their seats, watching a wonderful journey of visual wonders.

Pandora, the mother tree, the Na'vi... a depiction of alien humanities and environments, combined with a deep three-dimensional sense and immersive experience, although it is the first time to come into contact with 3D movies, when When a ferocious "rhinoceros" rushed towards the protagonist, everyone was startled, as if they were about to be hit, and they couldn't help but make some jokes, but this peculiar feeling was very good.

It has to be said that this is a charm that is difficult to describe in words.

The audience became the protagonist, no longer overlooking everything from the perspective of God, but followed the characters on the screen to set foot on the land of the Na'vi people, that is, even if the story of "Avatar" is very simple and the narrative is very To put it bluntly, but the emotions of the first-line movie people who have watched a lot of movies have never been calmed down.

At the end, a very Hollywood-style "hero" saves the world, and leaves an open ending, and the business of negotiating and scheduling finally gets to the point.

Under the watchful eye, James Cameron stood on Lehmann's side, squinting slightly, enjoying it all, amid the applause of the theater representatives and Columbia's distribution team.

Although I had expected it in my heart, I still enjoyed it when it actually happened.

Below, people are not shy to express their somewhat complicated senses with applause. The whispers between the theater dealers, mixed together, can also reflect everyone's mood—

"He succeeded."

"Huh, he's upped the visual spectacle a few notches, and I'm skeptical that it would be fun if Avatar came out first and 2012 came later."

"It seems that the renovation of our imax theater is not a waste of effort."

"..."

The atmosphere of the discussion spread rapidly, and it was quickly suspended. Soon, the attention of the theater party was focused on Lehman and Columbia's distribution president Gareth.

They understand that the next time is to allocate resources, lead the release, and discuss how to get money from fans' pockets more efficiently.

......

After the negotiation came to an end, Gareth, at this time, was not very excited by the active measures of the theater dealers.

For cinema dealers, after watching such a movie, they are aware of the market potential of "Avatar" which is very likely to become a blockbuster. Not to mention anything else, with this immersive experience that opens the gap with other mainstream special effects blockbusters, imax The cinema will not be a burden for not many audiences to choose.

Even after some cinema operators have already considered going back, they will quickly increase their investment in iamx projection equipment while there is still a period of time, especially the cinemas on its prime land should have iamx cinemas.

In fact, theater chain dealers have long realized that with the enrichment of entertainment means, the impact on the film market is more or less worried. Otherwise, they will not deploy the 3D projection market in advance when the 3D technology is not mature enough. , isn't it just to continue to cultivate the audience and make them feel that watching movies is still a good enjoyment?

From this premise, how to attract more audiences into the theater is an idea that the producer and the theater chain can agree on, but for Colombia, they still want to see their own film industry occupy more share. Instead of watching other manufacturers take offense.

Although he is not fully sure how high "Avatar" will reach, but through today's performance and the approval of many theater representatives, he believes that the film will be successful, but the more so, the more complicated the senses will be. After all The biggest interest in "Avatar" is definitely not Colombia, and the boldness of the theater dealers makes him a little uncomfortable.

Even the subordinates around him looked at him with a hint of conjecture in this performance - we are about to make money, but did the boss think of something bad.

But after this incident, if the project is really profitable, Gareth also understands that the more uncomfortable than him may be the executives of Disney and Universal who have never been on board. At least Columbia is just watching Firefly again. A huge success, and the label image has once again achieved the best publicity.

Then Disney and Universal may have taken the initiative to withdraw impatiently at the moment when they came to fruition.

Seeing that Lehman was chatting with a group of channel dealers outside, Gareth sighed silently. This feeling of wanting a good project but not wanting to let Firefly get too many benefits is really indescribable—

"This Lehmann~www.readwn.com~ not only does the director's own work very well, but also has such vision and courage. Maybe, he should make a career."

Thinking like this, Gareth didn't have the complicated feeling of unstable mood, turned around with a smile, and joined the game of communication.

"Congratulations, Lyman, Cameron, it will indeed lead the way."

Gareth came over, and also made Lehman smile and reply: "Happy and happy, the next release work still needs to rely on your support."

Gareth took a good look at Lehman and said noncommittal: "Don't worry, we have already started the corresponding arrangement."

In this day and age, no one has a hard time with money, even if it is a disguised "funding" competitor.

Of course, Lehman didn't know that the man in front of him was thinking so much, and he was in a good mood today.

He knows that "Avatar" has already won a large-scale public screening, and at that time, the world will refresh its understanding of Cameron and the producer Firefly, and even in the hearts of global audiences, continue to deepen their understanding of Firefly. Brand confidence, not to mention the project's strong ability to attract money and the goodwill of Cameron, the cooperation basis that has been established between the two parties.

In other words, Lehman worked hard to get on board and invested in "Avatar" so much that he was finally on the right track.

At this moment, seeing that the general situation is set, even Lehman is a little complacent, but he did not show this mentality explicitly, and he still politely followed Gareth to chat about the next publicity expenses and advertising. s arrangement.

When the conversation was over, Gareth took another deep look at the always decent Frenchman, but took the initiative to say goodbye and turned away.

The back is a little desolate...

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