Legendary Hollywood Director

Regarding the goal of Summit Entertainment, Lionsgate and Firefly have no essential conflict. Although Lionsgate does not want to let go of film and television copyrights, their understanding of "value" is not the same as Lehman's.

Therefore, when the bottom line of the two sides is not much different, and they are sincere to each other, an agreement is quickly reached.

165 million, peaked in the UK, France, Germany, and Italy, with a part of overseas assets + 90% of the film library accumulation, which can basically meet the needs of the Firefly side of this transaction.

Just faintly, someone sighed when they left after the exchange.

Both parties understand that they can't go back.

When the Firefly side voluntarily withdraws at the negotiating table, the negotiations between Lionsgate and Summit will be smoother.

Of course, there are still many things that need to be discussed between them, such as the degree of label independence, the degree of Lionsgate support, and even the basic standards for project funding and distribution resources.

If you want to introduce foreign aid to shuffle the cards, even if Lionsgate is determined, it is not so easy to handle it properly.

The later work on "The Tuner" continued.

In April, when Canada ended the screening of "Avatar", this masterpiece also entered the operation stage of family entertainment.

"What's this?"

Lyman walked into Liam's office and picked up a very beautifully packaged card box on the table with the elements of "Avatar" printed on it.

Liam smiled and replied: "Sony's idea, they have planned a very complete operation procedure for the audio and video products of "Avatar", and this one is a sample produced by them."

"Oh?" Lehmann was a little curious. After opening the card box, it revealed the Blu-ray DV and a photo of an ordinary disc and the behind-the-scenes filming of the crew, and a pair of 3D glasses to match the movie.

"What's the use of this?" Lehmann picked up the glasses. "The device that doesn't match the big screen will not be very effective at home, and it's not comfortable to wear."

"Now iaxm projection equipment manufacturers have expanded their production lines to meet the purchasing needs of a certain audience. You know, some people don't mind spending money to update their home theater screens, and also, can the glasses be put in and the price can be raised? Give the audience a sense of psychological satisfaction in purchasing and meet their expectations.”

Lehmann understands that giveaways have always been a good way to make money. After all, the price of a set of DVDs is actually not high, but it is definitely not a normal price to be the number one box office in film history.

After taking a closer look, Lehman commented: "The packaging is very beautiful, and I still have the desire to buy it, but what is the process on Sony's side?"

"This set will be released at the end of April, priced at $29, and there will be an extended version in June, priced at $34, and there will also be a DVD of the Cameron Collection, the HD version of "Titanic" + "Avatar", all genres There are also two price points, luxury and ordinary, to meet different audiences..." Liam counted them one by one, which also made Lehmann realize the momentum of Sony's king-level launch in the audio-visual market.

Not to mention, this kind of meticulous operation routine is definitely very profitable, not to mention that a movie of the level of "Avatar" has never lacked fans and audiences to pay for it, which is why Sony dares to play so many tricks.

Don't you see, old sci-fi films like "Star Trek", the content is well done, the box office is up, and they all shine in the offline market, "Avatar" will be more dominant no matter what.

However, such a supporting marketing method, especially the so-called collections launched, means too much greed, but on second thought, maybe there are many fans who are willing to pay this money to collect. From the perspective of the market, "Avatar" is very popular, the potential demand is very high, and it is easy to bring goods.

"Remember to send me the data of the first week after the release."

After talking about this matter, Lehman asked about another project. In fact, he came here today because of the formulation and implementation of the "Iron Man 2" announcement plan.

"What did Warner say?"

"In February this year, we released the first version of the trailer at the Super Bowl, and we will update it next week, and it has always maintained its popularity to whet the appetite of the audience. I have found a research company to investigate, and the audience's continued response to Iron Man The production enthusiasm is very high, and Downey's charm has not weakened, but his appeal has increased to a higher level. By the way, the theater chain also asked us to convert the screening copies to adapt to the iamx theater. "

"According to their requirements, better viewing enjoyment is the only advantage that the theater chain can attract. Although we did not specially arrange 3D during the shooting process, the effect of the transformation will not be very good, but it is better than the existing ones. The selling point, just, let's not have high expectations for what kind of value the iamx theatre can create."

"Yeah. This year's summer season is not as competitive as last year, and none of those studios have put forth a lot of production. If we choose to release it on May 10, the screening space will be very good."

Liam said happily, and when Lyman read the operating reports of several publishing businesses, Johnson just came back to Firefly and came over.

Looking at his flamboyant appearance, it seems that things are going well.

"Is it done over at Lionsgate?"

"Come on, the investors of Summit Entertainment are very straightforward, and their management has no objection to joining Lionsgate on conditions such as retaining the label and having a certain independent right to speak. If it goes well, at the latest in July~www.readwn.com ~Your deal will take effect."

After reporting this information, Johnson took out a few newspapers and magazines from his briefcase and handed them to Lehmann, "It says that with your investment in Avatar, the rate of return is as high as 800%, and the box office alone will get you 10 points. More than 100 million yuan, this year will definitely enter the top three in the North American film performance share ranking.”

"According to an unnamed executive in Colombia, Colombia and Firefly signed a distribution contract for Avatar, and they only accounted for 15% of the overseas box office share..."Avatar" Selling 2.7 billion, Firefly, the largest investor, will at least get more than 1 billion. In addition, Cameron can also earn about 172 million with this film..."

"This calculation is not rigorous." Lyman pouted.

Although the box office revenue cannot be concealed, the publicity investment of Firefly and Sony, and the profit sharing of behind-the-scenes creators such as Jon Landau are not mentioned. , If you only talk about the proportion of the account, it will be too wrong.

If nothing else, Sony's advertising resources can be left-handed and right-handed, or you can ask Firefly to take the money. They are also responsible for the audio and video products and copying parts. This part of the expenditure is also profitable, not to mention the labor and transportation. Firefly is more or less required. Share a portion.

"However, our returns are not low enough." Lehmann murmured a few words, a blockbuster film that broke records in film history, and Firefly's cash flow in the next few years does not need to worry about it, um, the state of no output is the same. .....

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