Let You Design The Software: Do You Directly Create Douyin?

"What are these things? This is a counter-attack. Isn't it just that you go up and chop a few times out of nowhere and kill the opponent flatly?"

“Before I clicked on the video, I thought there was another exciting operation, and that’s it?”

"This is still a video released by your Dota official account. Is this the most exciting operation in your game? It's much worse than League of Legends."

"I didn't know the difference between your two games before, but after watching this video, I finally understood.

"Delete it quickly, don't show it and be embarrassed."

"Not to mention the previous counter-attack with residual blood, even the operations of some other more powerful League of Legends anchors can't compare.

Because the video content itself is of poor quality.

Coupled with a large number of negative reviews from netizens.

Therefore, this hot search that was originally bought and listed in the top five began to decline in position without subsequent user clicks and views.

This is a mechanism of meager hot search.

It is true that major companies can spend a small amount of money to buy hot searches, but how long the hot search can last and whether it can continue to rise depends on users' subsequent discussions and discussions on this hot search.

.

If the follow-up discussion of this hot search is not enough, then even if it is bought at a high position by 16 at the beginning, it will slowly fall.

So Weibo created a hot search for an advertising space that would not fall, and directly marked it as a recommendation.

However, although this kind of hot search position is very high, netizens know that it is an advertisement, so the click-through rate is also very low.

Originally before.

Dota is very confident in the quality of its video.

Even if the subsequent popularity brought by the video will not make the hot search position continue to rise, it can at least stabilize it in the top five positions.

But what they didn't expect was.

After these few days of League of Legends’ highly entertaining experience, users are no longer interested in the solo kill and counter-kill operations in Dota.

This hot search was bought inside the turret.

Not only did it not bring benefits to Dota, but it also had a lot of negative impacts.

Although there are indeed some users who can't help but want to play moba games and experience Dota, Dota's complex mechanism and extremely difficult entry threshold still make these players unable to help but regress.

They would rather wait for League of Legends open beta than play Dota.

After a few hours.

Dota officials also changed the title of this video. It is no longer called a real extreme anti-kill video, but changed into a fairly simple Dota operation video.

And this time.

This video has long been off trending searches, with only over 100,000 likes.

In fact, a few days ago, when the video of League of Legends' Blood Tribulation counter-kill hit the hot search, many users already searched for the wonderful operation videos of other MOBA games, and Dota was naturally among them.

But then.

Many users who have searched for Dota operation videos have discovered that the operability of Dota is much lower than that of League of Legends, and the viewing quality is even more incomparable.

But at that time, no one inside the turret noticed this.

And when the purchased hot search "Dota" was ridiculed by netizens.

A sudden trending search for League of Legends has once again raised the popularity of League of Legends to a higher level.

The content of this hot search is very simple.

It’s about the price of League of Legends beta codes these days.

Under normal circumstances, this kind of incident cannot actually be on the hot search. After all, many popular games that were in closed beta before have gone through the stage of trading code for closed beta, which is okay.

The reason why the League of Legends internal test code was on the hot search list is only for one reason.

That's the price.

The qualification for the internal beta code of League of Legends has continued to skyrocket in the past two days due to the popularity of League of Legends.

In the few hours since the Blood Tribulation video appeared, the price of the League of Legends internal test code had increased from twenty yuan to several hundred yuan.

As time goes by.

After four days passed.

Because the League of Legends internal beta code has been consumed again, it is already very difficult to purchase the League of Legends internal beta code. Almost all major trading platforms have no supply.

Even if there is, the price has reached a quite exaggerated level.

And the title of this hot search is.

“The price of the League of Legends internal beta code exceeds 10,000!”

At present, among the few remaining platforms that still sell League of Legends internal test codes, the qualifications for League of Legends internal test codes have exceeded 10,000.

Let alone Yanguo at this price.

Even on a global scale, this has never happened before!

Although it is still in internal testing, the popularity of this game has indeed exceeded everyone's expectations. Although this price is also caused by malicious speculation by many merchants, being able to be speculated at this price can already prove a lot of things. .

Because the title of this hot search is too shocking.

Therefore, it directly attracted a large number of user clicks in a short period of time.

Not long after.

This hot search even went straight to the top of Weibo’s hot searches!

To know.

Not long ago, not long after the hot search for Dota disappeared, the hot search for League of Legends appeared, and the comparison between the two was instantly put on the table.

Dota's hot search for spending money has been criticized by countless netizens, while the price of League of Legends' internal beta code has exceeded 10,000. In comparison, Dota's popularity at this time is not at the same level as League of Legends.

Countless netizens were also shocked by the price.

"??Really or not, the price of this thing has been so high?"

"Fortunately, I bought it right away. It only cost 20 yuan, but now it costs 10,000 yuan."

"The price of 10,000 may not necessarily be bought by anyone, but it is indeed impossible to buy the internal test code of League of Legends now. I am afraid that only some anchors are willing to spend so much money to buy it.

"It's only two weeks. The public beta will be launched ten days after the test is completed. Do you want to be so exaggerated?"

“I can’t understand the world of rich people.”

"Si Cong: I bought it."

"The number of people testing other foreign servers is smaller. The test code 783 disappeared a few days ago. Those who want to go to foreign servers can give up and wait. The public beta will not be long anyway."

The emergence of this hot search.

It has undoubtedly pushed users' expectations for League of Legends to the limit. Countless gamers want to see how this game can sell a beta code for tens of thousands.

Originally before.

The video of Zanxuejie's counterattack did not make all players want to play this game, but this hot search directly aroused their curiosity.

And actually.

Wang Mo could originally conduct game testing without the use of internal testing codes. He only needed to bind the testing qualifications to Weixin so that the testing qualifications would not be traded | Not many people in Huayi were willing to give up their Weixin Sell ​​medicine.

The reason why Wang Mo uses the internal testing code method is to allow the test codes to be traded among players. Since he is very confident in the quality of the game itself, the price of the internal testing codes will definitely skyrocket.

They can use this direction to carry out a large-scale promotion to greatly arouse players' curiosity about this game.

After all, a test qualification that can only be bought for 10,000 yuan is indeed very attractive to players.

Why these three words.

It can greatly increase the number of downloads of League of Legends after its public beta.

The reason why Wang Mo carried out large-scale publicity for the game during the internal beta period.

Just because he was prepared.

Let League of Legends directly surpass Dota on the first day of open beta!