Let you invest, you support half of the entertainment industry?

February 14th.

Xu Jia has already appeared in Los Angeles. Now that "Hot and Spicy" is on track, he will have nothing to do in China for the time being.

On the contrary, for "Oppenheimer", I heard from Nolan that it will be finished soon. Compared with the domestic schedule, in the global film and television market, which is more competitive, the promotion and warm-up will start at this time.

""Hot" has exceeded 3 billion? That means there is no problem if it exceeds 5 billion. Let's wait for the celebration party. It has only been released for nine days. Let Jia Ling work harder and finish filming the movie. I definitely need to take a break, so it’s best to take advantage of this time to squeeze out the value of the movie." Xu Jia said indifferently.

He knows that doing so will affect the evaluation of "Hot and Spicy", but he only cares about the box office numbers.

After all, he has given enough money to Jia Ling, so as a boss, he will only think about the interests of the company. On the other hand, there is no possibility of a sequel to this movie, so he will squeeze out as much value as possible.

"Understood, I will arrange Jia Ling's itinerary."

Zeng Jia nodded and then said: ""Eternal Life" has been shortlisted for the Berlin Film Festival. The film will premiere at the film festival today. I have arranged for Teacher Wei and Director Wang Xiaoshuai to go there. It is possible that it should win the award. It’s huge.”

"Continue public relations and don't stop. In addition, relevant press releases must be prepared in advance. Let the public know that "Eternal Life" may win the award. Don't let the audience find out after winning the award for a long time." Xu Jia explained.

This situation is not uncommon, and it is purely due to the lack of publicity. Previously, domestic commercial films were not developed, so they naturally focused on awards, so there is no need to worry about the beauty of the wine.

Nowadays, entertainment news pages are full of all kinds of news, not to mention how many production crews spend money to compete for space. If you don't pay attention to this kind of award-winning news, then who will?

To win an award at the Berlin Film Festival, you have to make the audience think it's awesome, then it's important. If the audience doesn't know, who won this award from you?

"Got it." Zeng Jia responded.

…

After explaining Zeng Jia's situation, Xu Jia ran to the filming site of "Oppenheimer". Needless to say, Nolan is really good at scheduling the crew.

The crew of thousands of people was still directed by him in an orderly manner, and the relevant props were also in order.

Xu Jia waited until the scene the crew was filming was over before taking the initiative to step forward.

"Hello, Mr. Xu."

"Hello, Mr. Xu!"

Various greeting voices sounded. Don't think that overseas actors don't understand the world. In some respects, they are more knowledgeable than domestic ones. At least Xu Jia has encountered a lot of hints here. Regardless of male or female, as long as he curls his fingers, You can see someone with his back to you at night...

Xu Jia gave a rough response, then found Nolan and asked, "When do you expect it to be completed? I'm not urging you, I just want to know a similar time range so that I can prepare for the promotion."

He has now arranged for Yang Tianzhen to prepare a publicity plan for "Oppenheimer". This movie is the key to completing his bet, and he is just waiting to slaughter the North American audience.

"Ten days will be enough, but it may take two to three months to complete the film. You know, I'm not the kind of person who just puts it out casually to fool the audience." Nolan replied.

If Xu Jia asked him to use his works to fool the audience casually, he would rather give up the filming project.

Xu Jiamo rubbed his chin, saying that it would be difficult to arrange the schedule. It would be better to postpone it to the summer schedule. Thinking of this, he said directly: "If this is the case, then you can shoot slower or edit better. As it becomes more complete, I plan to schedule it in July.”

The main ticket market for this movie is obviously the North American market. Even in his home country of China, Xu Jia doesn't think many viewers will choose to watch it. After all, this is a biographical movie of an American celebrity.

The audience and market for this kind of biographical film are extremely single. He chose this project because the North American market is large enough.

"July? I don't have any problems here. I was still in a hurry. According to this schedule, I can improve the details." Nolan smiled.

Which director would dislike his filming time being too long, but an actor might. As long as Xu Jia has enough budget, he will definitely be willing to polish the movie carefully.

And he is becoming more and more satisfied with Xu Jia. It is a wonderful thing for any director to cooperate with such an investor who is not short of money.

"Okay, it's settled. I'll go back and prepare a new publicity plan. In the middle of the shooting, you or the crew may need to cooperate. If it disturbs the shooting, please be considerate." Xu Jia took precautions in advance.

Putting the release schedule in July is also a test for publicity. The battle line needs to be stretched, and the heat must be maintained. It can neither cool down nor overheat. Once it cools down, it will be difficult to heat up. , and if it is overheated, it will easily waste the audience's enthusiasm for watching the movie.

After negotiating with Nolan, Xu Jia returned to his home office, which is where Jiaxing temporarily settled in the North American market. He will not change the office location based on his performance until "Oppenheimer" is released.

He immediately found Yang Tianzhen and explained: "I have discussed with Nolan. "Oppenheimer" is planned to be placed on the July summer schedule. The specific time is July 21st. What do you think? ?”

"Yes, if it is released in the summer, this kind of biographical movie can also attract many parents to watch with their children." Yang Tianzhen nodded. She had no objection to the schedule arrangement, but the publicity work was bound to increase, so she said: "If this is the case, then I hope that the publicity funds can be increased by half, so as to ensure that the popularity is maintained until July, and then we will carry out a saturated publicity bombing."

With domestic publicity cases, even when she goes overseas, Yang Tianzhen is very comfortable with various publicity methods. Even her online publicity methods are more advanced and effective than those in the United States, but the offline aspects may be a little behind. , but Xu Jia handed over this part of the work to Warner. Although the latter has a poor vision in making movies, the group's distribution system is still very complete.

As for Disney and Netflix, Xu Jia does not plan to make too many contacts before the bet is completed, so as not to let Warner know about it. Only when the cooperation between the three parties has settled, will he consider making it public.