Lisko's American life

Chapter 1363: craft beer

"Sir, what are these for?"

After Lisko handed these things over, David also took them over respectfully, firstly wiping off the sweat dripping from his forehead and neck, and at the same time using hydration to restore his physical condition as soon as possible. Inquiring about the usefulness of Lisko's parts.

At present, apart from Lisko and the people in the castle, no one outside the ranch knows what the barn in the ranch will be used for after being redecorated, let alone Zhang Li's plan to open a workshop on motorcycle modification.

Because Zhang Li himself didn't want to spread this matter before it was completed, and for her, he just wanted to use this hobby as a way to pass his time.

If there is a lot of uproar, everyone may pay a lot of attention to this matter, and some people may even laugh at it or even understand the occurrence of this incident with a joke mentality.

Of course, there are other reasons, that is, Zhang Li doesn't really trust his own locomotive modification technology. After all, he just had a simple understanding of these things before, and the thing that he really started to modify a locomotive himself has not happened yet. Pass.

If this locomotive modification is successful, it will be fine. Everyone will only admire Zhang Li's strong hands-on ability, and he is also a genius in the locomotive modification industry, but if it ends in failure, then it will be very difficult. It's embarrassing, people will only remember that Zhang Li gathered some people and invested a lot of money at the same time, and finally made a foolish oolong.

It is precisely because of this that Zhang Li has always felt a little ashamed and embarrassed about spreading this matter out and being known by others, and more importantly, he also has some worries and concerns about this aspect.

When something is not done, people will only treat it with the mentality of watching a joke. Only when you are really successful will people praise you for your achievements along the way.

Li Ke naturally understood the main reason for Zhang Li's decision and hesitation, so after a little spin in his mind, he didn't intend to expose this matter, but responded to David's inquiry with a smile.

"It's just some accessories on the motorcycle. You also know that I gave my wife a motorcycle before, which may have been useless for too long. Some parts of the motorcycle now need to be replaced. I just have time to help me. Take care of this."

Li Ke gave his wife a pink locomotive. Almost everyone in the ranch was very aware of it, and he gave it in front of everyone. At that time, Zhang Li was ecstatic when he received the locomotive. It is engraved in everyone's mind, so David doesn't have much doubt about the reason given by his husband.

What's more important is that David is not too curious about the purpose of these machines and equipment, and these are just mentioned to facilitate the opening of the conversation between the two people, which are the most normal greetings and chats in daily life.

"By the way, you came to see me, do you have anything to say?"

Seeing that the other party was fooled by his own words or two, Li Ke was afraid that the other party would find out something and quickly changed the topic, and this transfer also happened to meet David's expectations.

In fact, Lisko didn't agree with David's behavior of reporting almost everything on the ranch to himself. It seems that I am surrounded by these things in my life every day, but I am also the owner of this ranch, and the other party's behavior is just to show respect for me. Slowly Lisko also got used to this kind of behavior. Report types of daily life affairs.

"That's it."

David recounted everything he experienced today to his boss from beginning to end, and Lisko kept listening throughout the process, expressing his views from time to time. Of course, David narrated the process. Zhong also did not forget to evaluate the performance of the other two assistants, hoping that the specific work ability of these two people would have a basic impression in the boss's mind.

"Well, since others have raised prices, we have also raised prices, and I always feel that the price of our beer seems to be a little too cheap, even compared to the ordinary beer with huge daily sales on the market. , which is completely inconsistent with our positioning of ranch-produced beer, knowing that we are taking the craft brewing route.”

If talking about other things, Lisko may not be able to give any more constructive suggestions, but he has some different views on this matter.

In the past life, with the development of science and technology and the improvement of consumption level, people were also a little tired of the most common beer in daily life, so a small number of people began to seek some craft beer to improve their own taste in pursuit of unique taste. Force style, but also let yourself get more richness in taste.

The benefits of opening a craft tavern in a first-tier city are completely beyond everyone's imagination, and even compared with those ordinary bars and quiet bars, the turnover is comparable.

And after the name of craft beer was put on the name, the price has doubled directly. It seems that I'm really sorry for the name of these craft beers if they don't double or triple.

Maybe you can buy a box or even two boxes of ordinary beer at the same price, but if you switch to craft beer, you may only buy about two or three pounds.

But in fact, the difference between cost and price may not be very big~www.readwn.com~ The profit and profit contained in it may make ordinary beer suppliers feel very jealous.

It is precisely because of this that Lisko has always felt that the main market for wine tasting produced by his ranch is niche craft beer and boutique products, and the current price does not match his original positioning and grade of this beer.

He has always wanted to encourage David to increase the price of beer, but the other party seems to have first reported the idea to open the market first, and then slowly switch to the marketing plan Lisko suggested before after cutting off a part of the market.

In Lisko's view, now is a good opportunity to change the beer sales plan and positioning. After missing this opportunity, it may not be so easy to increase the price when everyone is used to the original price.

You must know that everyone has a fixed impression of the things they are familiar with. This fixed impression may become more and more ingrained with the passage of time. When it reaches the point of deep-rootedness, it is almost impossible to make subversive changes. Very difficult thing.

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