Live Broadcast: My Leisurely Life In A Mountain Village

Back home, Chen Yang put the seafood in the water tank, poured a little spiritual energy water, and didn't care anymore.

It was almost nine o'clock now, after Chen Yang finished broadcasting, he washed up and went back to the house.

He took out a round golden pearl, placed it on the table and poked it lightly, the figure appeared in his mind, and the corner of his mouth smiled unconsciously.

Then he took out a brand new book from the drawer, opened it, wrote down the date, and recorded today's events.

sunny.

The sea breeze in Hujiao Town is salty, but that girl's smile is sweet.

Putting down the pen, Chen Yang just lay down and was about to rest when his phone vibrated.

President Wu is calling.

"Hello, Mr. Wu..."

"Master Chen, do you have something to do tomorrow?"

"Tomorrow... Brother Li is coming over, what's the matter?"

"Adi's got a message back. The marketing department of Adi's headquarters will have a video conference with you later."

"What time?"

"There is a six-hour time difference in Deguo, so it's probably around 1:30 in the morning."

"Okay, then I'll wait for them. After a pause, Chen Yang asked: "They are in China, I remember there is a branch?"

Mr. Wu said: "This level of endorsement is the responsibility of the headquarters."

"okay, I get it."

"I'll send you the contract drawn up by the other party later, you can take a look."

I hung up the phone, and after a while, the contract came.

Chen Yang didn't rush to watch, but set an alarm clock.

It's only past nine o'clock now, and he doesn't have the habit of staying up late, so he should sleep for a while.

At one o'clock in the morning, the alarm clock woke him up.

Rubbing his eyes, he sat up from the bed.

After a brief wash, he turned on the computer and got ready for the video conference.

For Adi's endorsement cooperation, he didn't have anything to prepare. The moment Adi approached him, basically, it was already decided.

Among sports brands, Adidas and Nike will always be the barrier that other sports brands cannot get around.

These two companies hold the first and second positions respectively.

No matter how many emerging sports brands have appeared over the years, no one brand can shake its position.

If it's just about helping him, then there is no difference between Adidas and Nike. Whichever company asks him to speak for him can quickly increase his reputation across the country.

Nike focuses on professional sports. Signing Jordan is a major watershed in the development process of Nike. No matter in terms of influence, market value and sales, Nike has embarked on the status of the real sports brand hegemony from this moment.

Air Jordan is Nike's most successful series of products, none of them.

Also, Nike's policy is not to sign non-athletes as official endorsers.

But we will produce cooperative products with the trendy brands of artists, such as the Nike coconut shoes back then.

Therefore, it is almost impossible for Chen Yang to get a Nike contract and endorsement.

And Adidas, in the early years, was mainly a professional athlete in the profession, signing athletes with a lot of money, and the moment when the athletes wore the shoes they designed and won the world championship "is the highlight moment of Adidas in the early days.

Regarding the request for a spokesperson, there is no case that non-athletes do not sign.

Therefore, these two brands, no matter who they are, can meet Chen Yang's current needs.

However, if you look at the 650 profit index, Nike has performed better than Adidas in recent years, and Nike's net profit margin and return on equity are both higher than Adidas.

To put it simply, Adidas is not as profitable as Nike, Adidas is too conservative, and Nike is more innovative.

He opened the contract and looked at the pages carefully.

The terms are very normal, and the contract period is one year.

This number of years is a suitable number of years for the other party and yourself.

The contract amount is 5 million US dollars.

Chen Yang nodded slightly, the amount was about the same as he expected.

As far as he knows, Adidas' most expensive contract should be 200 million US dollars in 2013.

On average, more than ten million U.S. dollars a year seems a lot, but in fact, there are many restrictions.

The correct understanding of this kind of contract should be: After completing the 14 restrictive clauses of Adidas, you can get up to 200 million US dollars in endorsement fees.

Among the 14 restrictive clauses, there are "negative news", "athlete awards", and..."Sponsors can terminate the contract under certain circumstances".

He looked through his contract, and there were several restrictive clauses, only one of which made him dissatisfied.

"Stay single during the contract period".

There is obviously still room for negotiation in this contract.

At 1:20, Mr. Wu called and informed him that the video conference would start soon.

Mr. Wu has also been waiting until now. For the Feiyu platform, it is a breakthrough that its anchor can sign a contract with Adidas.

The circle of anchors seems to be popular and popular, but in fact the ceiling is limited.

Chen Yang is a different kind, he abruptly made the anchor to be comparable to or even surpassed many first-line stars.

Singers continue to output songs, actors continue to output film and television works, but Chen Yang, relying on a mountain, has been continuously popular for more than two consecutive months.

At the very beginning, Mr. Wu was also worried that it would be difficult for Chen Yang to continue to provide more fresh content.

Even now, he is still worried, but Chen Yang used practical actions to let him, let everyone see that what he lacks most is fresh content.

Even if he really went up the mountain to play in the mud, tens of millions of viewers watched him play in the mud every day, and they still enjoyed watching him.

In two months, he has completely sealed his position as the No. 1 brother in the anchor circle, and no one can shake him.

Deguo, Adidas headquarters building.

It was close to nine o'clock at this time, and a group of executives gathered in the conference room.

"Everyone, let's get ready. Mister Chen from Xiaguo is waiting for our video conference. Don't keep him waiting," said an executive.

"Conrad, I have one thing to give back.

"you say."

"In the past few days, I have been receiving calls from some professional athletes and stars signed by Adidas. When they learned that the company intends to sign Chen, they said that this is not a good decision.

"Why do they know this?"

"I'm not sure about that, I'm just telling you the feedback I've received."

"Okay, you go on."

"What they mean is that Chen is just an anchor, Conrad, you know, (BCFA) an anchor, this is not a lofty profession, compared with a professional athlete, he is an Internet celebrity, which is simply incomparable. Apart from his fame, I can't think of anything worthy of our signing.

"His strength, his tenacity, his will, I don't think he is worse than a professional athlete."

"No, no, Conrad, this is just your subjective opinion, but in fact, all of this requires professional data analysis to get a specific division. But unfortunately, no matter how he behaves, He's still just an anchor."

"Franz, tell me, what exactly do you want to express?"

"Conrad, please understand that this is not what I mean, it's what I help these spokespersons convey.

Franz took out a notebook and said: "Their requirements are as follows. First, the endorsement activities are limited to Xia Guo, they think Europe and the United States have them enough, and Xia Guo people can't really express the essence of Adidas Second, the signing fee cannot exceed one million US dollars. I can understand this point. They have worked hard for more than ten years, or even longer, to have the current reputation, and Chen just caught up with the good times of the Internet. It became a hit. He is just a pig standing on the wind. If he can easily get a top contract of 5 million, it is unfair to others. Third, once the contract is signed every quarter, our company Pay one-third of the endorsement fee in advance, and pay the balance after he completes the endorsement and confirms that there is no breach of contract."

Conrad patted the table: "Franz, why don't you do my job well, what do you think?"

Franz spread his hands and said: "I said it, I just conveyed the spokesperson's thoughts. Besides, I don't think their request is too much, it is a very normal request. Conrad, I hope you can seriously consider it. If the idea continues, they may terminate the contract with our company and express unfavorable words to our company in front of the media."

Conrad frowned, and Franz continued: "No matter what, the signing amount is what they insisted on. Conrad, think about it carefully. If this kind of thing happens at this time, your seat may be real. to be replaced by me."

"Shua!"

Conrad stood up: "Well, you can host the video meeting today, if you really think you are qualified to host. I will report this matter to the legal department. If they want to terminate the contract, I think they will Pay a heavy price."

After he left, the others were also about to leave, Franz knocked on the table: "Everyone, the video conference is about to start, where are you going?"

Everyone looked at each other in blank dismay, not knowing what he meant.

"beep"

The other party sent a video request, and Chen Yang clicked OK.

The picture is divided into three grids, which are Chen Yang, Mr. Wu, and a middle-aged Chinese with long hair in his forties.

Adidas, as a German brand, has always been known for its prudence and rigor, but in fact this is just a labeled impression of the public.

The video was connected, and the foreigner said: "Hello, Mister Chen, please allow me to introduce myself, my name is Franz, and I will lead the video conference today.

"Hi Franz, I'm Chen Yang.

"I'm Wu Jun from the Feiyu platform."

"Your English is really good, so you can save some unnecessary trouble." Franz said: "Okay, then let's go directly to the topic.

"Mister Chen, regarding this contract, I think we still have some things to discuss and modify."

Chen Yang: "There are indeed some things that need to be revised."

Franz: "Oh? Do you have any ideas?"

Chen Yang: "Regarding staying single during the contract period, it needs to be revised."

Franz: "What about the rest?"

Chen Yang: "There is no problem in other aspects."

"Okay, then let me talk about my suggestion." Franz said: "First of all, staying single can make your personal influence more cohesive, and at the same time allow you to have more energy to maintain your outdoor live broadcast .I think this is very reasonable, so please give me an answer after you think about it.

"Secondly, there are two points that need to be modified, namely the contract period and the contract amount."

"In terms of the deadline, after discussing with my colleagues, I think quarterly signing is more reasonable, and it is a very good choice for you and me.

Chen Yang was taken aback, signed once a year, changed to a quarterly contract?

He remained calm and continued to listen.

"In terms of the amount, we plan to give you a quarterly contract of 240,000 US dollars. If calculated according to the number of years, it is a contract with an annual salary of one million. What do you think?"

Chen Yang looked at him blankly: "Is this the sincerity of your company?"

Franz said: "Mister Chen, I hope you can understand. In fact, we prefer to sign professional athletes, or stars with works. To be able to sign you,

It is your value, which is the recognition of your potential. But the products we prepare are positioned as freedom, power and wildness, and you are slightly different from this positioning. or you can

Taking part in the World Strongman Championship, if you can win an award in it, then I think, the signing amount can get quite a gratifying increase. But before that, the partnership

It is also the best contract that our company can offer. "

Chen Yang: "Your company's approval is not important to me. If you insist on implementing this contract, then I don't need to waste time with you on the contract."

Franz: "So, you're not going to accept Adidas' contract?"

Chen Yang shook the contract in his hand: "I don't know why this contract exists, but your words made me feel angry. Your ubiquitous sense of superiority makes me

Disgusting, your so-called superior contract, let it go to Caesar!"

"The dialogue between you and me will soon be seen by more people, I hope you can always maintain this sense of superiority.

"Snapped!"

After the video was hung up, Chen Yang's nose shrank slightly.

He didn't know what went wrong, the other party had even drawn up the contract, why did he suddenly change his mind?

He couldn't figure it out, and he wasn't interested in thinking about it.

From the beginning to the end, he only saw the other party's hypocritical smile and overwhelming sense of superiority.

And when he said the quarterly 240,000 gold contract, the tone seemed to be giving alms.

And Franz was also very surprised.

He dared to say that and did it because he was sure and sure that the other party, as an anchor and an Internet celebrity, would be so excited to get Adi's contract.

For him, this must be capital to brag about in the future.

As for the amount of the contract, he felt that even if the other party was dissatisfied, they would still accept it in the end.

However, the result was beyond his expectation.

"buzz~"

He grabbed the phone: "Mr. Wu."

"Chen Yang, I don't know what went wrong with this matter, but this contract was indeed sent by the other party today.

"I know."

"It's hard for me to understand what they're doing, but I'm as angry as you are.

"I'll post the video.

"Okay." Mr. Wu said: "Tell me when it's released, and I'll ask someone to promote it."

"No need." Chen Yang said, "No need to create momentum."

With his influence, does he still need to create momentum?

Put down the phone.

Instead of opening the live broadcast, he opened Weibo and registered an account.

It's ridiculous to say that he is so popular now, but he still doesn't have a personal Weibo account.

Nanshan ranger Chen Yang, registered.

Afterwards, the one-year contract of 5 million yuan, as well as the video, were all sent out.

The accompanying text said: "Adi: Chen, you have a different positioning from our product. What we need to show is freedom, strength and wildness. Me: look at you one more time, and I will lose."

In addition to Weibo, he also registered an account on a forum on the Internet and posted it simultaneously.

After sending it out, I fell asleep directly with my head down.

It is already two o'clock in the morning in China. Although there are night owls, there are not many who still use Weibo.

What's more, Chen Yang is a newly registered account, and occasionally some people who searched for Chen Yang's name found it, but it didn't cause any trouble.

In contrast to the Internet.

When Chen Yang released it.

For the first hour, everything was uneventful.

In the second hour, as more and more people searched for Chen Yang's name, the weight of the algorithm increased, and Chen Yang's new account began to appear on the timeline of users who usually follow Chen Yang.

In the third hour, the number of followers on Chen Yang's overseas forum reached 100,000.

In the fourth hour, it was more than five o'clock in the morning, close to six o'clock, and the number of followers reached 170,000.

At the same time, the status he posted has over 10,000 likes and over 30,000 comments, and is quickly approaching the hot search.

six thirty.

Chen Yang got up and started the live broadcast.

"good morning everyone."

There was a smile on his face, as if the contract matter hadn't affected him.

In fact, it is true, he is very angry, but it is really unnecessary to waste time being angry for too long because of this kind of thing.

He needs a big contract to enhance his reputation around the world and establish his status.

But since he couldn't get it in a short time, he didn't force it.

"Morning, Mr. Chen."

"Chen, I deeply sympathize with what happened to you, and I am also angry at Adi's shamelessness.

"Chen, your ability is beyond doubt, and your popularity is also beyond doubt. Believe in yourself, you are the best!"

"Although I am a native of Germany, I don't agree with Adi's actions. They are too shameless!"

"Chen, as you said, you are an expert in freedom, strength and wildness. If you look at Adi more than once, you will lose.

"??? What's the situation? What Adi?"

"Don't friends from the Xia Kingdom know about it? This matter has already been on the top of our list. Judging by the popularity, it's only a matter of time before we reach the top."

"I wipe, I can't climb over the wall, I can't see it."

"Which kind-hearted person please private me?"

Chen Yang simply washed up, and opened the extranet forum while having breakfast.

The status he posted has already ranked 13th in the hot search, and the number of followers has reached 300,000.

And it has already been reposted by many self-media big Vs, and has written a lot of nonsense to express their opinions.

There are also many celebrities who stand up and accuse Adi of being too unkind.

[Alex]: If it is set at 240,000 in three months at the beginning, I think there is no problem, and Chen will not be too angry. After all, endorsement is also a business. Since we can't reach an agreement, then

The same can continue next time. But first give a 5 million contract, and then reduce the contract amount by 240,000, I believe everyone will be angry, including me. This is no longer the so-called business

Talk, but Chi Guoguo's contempt and disrespect. Several senior executives of Adidas and I often go out camping. I believe there must be a reason for this. I ask Adidas to give an explanation as soon as possible.

[Meimei]: Chen is an anchor I admire very much. I think the word anchor may not apply to him. He is an expert in the outdoor field. No better than the top outdoor experts in other countries

Home is worse, even in my opinion, he needs to be more professional, all-around professional. But you have a sense of superiority everywhere, I don't know where this sense of superiority comes from, let alone

Disappointed and angry that you took Chen's strengths as weaknesses.

Many top stars stood up to speak, and many athletes also stood up.

Even some of Adi's contracted athletes have stood up.

Everyone is on Chen Yang's side.

After breakfast.

Chen Yang stood in the courtyard doing Taijiquan, neither slow nor sick, to cultivate health and rest.

At this moment, related topics on the Internet have reached the top, and the popularity is so high that everyone has once again seen the powerful appeal of this man from the East.

At the same time, it was past seven o'clock, and the netizens woke up.

Or go to work, or go to school, or go to...

They used to open Weibo or other social software while taking the bus and subway.

And when they opened Weibo, a pop-up window jumped into their eyes.

Just when they were subconsciously about to close it, they saw the words on the pop-up window.

"Welcome Flying Fish, Mr. Chen, to Weibo. ".