Chapter 75 Herbal tea is on the market, and it is a hit!!
“You want to starve marketing and whet their appetites, don’t you?”
Jin Lian looked at Jiang Chen.
Jiang Chen nodded: “Hanging their appetite is one of them.” ”
“Advertising this thing, if you want good advertising results, either your advertising creativity is good, or the implantation point is good.”
“That’s how to make a big impression.”
“Although the advertising space is hot, although there are many people who pay attention, this heat is short-lived, and if nothing new breaks out, the heat will soon dissipate and no one pays attention.”
“But you can’t burst everything at once, and when everything comes out, people’s interest is gone.”
“So, I choose the easiest way.”
“There are only three more words left, and a big question mark.”
“There are two purposes for doing this, one is to whet the audience’s appetite and maintain the popularity of sky-high advertising space.”
“The second point is to use the simplest way to implant the three words Jiaduobao into them.”
“If the popularity of today’s price advertising space is high, if we throw out too much information at once, such as pictures, such as advertising slogans, such as product introductions, such as company introductions.”
“Then their attention will be distracted, their attention will be distracted, then the implanted memory points will not be deep.”
“Got it?”
Jin Lian nodded: “It seems that I understand a little, that is, to strengthen their memory, right?” ”
“Yes!”
Jiang Chen nodded slightly, “Moreover, this question mark can also be arranged.” ”
“The question mark itself represents doubts, curiosity, puzzlement, here there is a role in inducing the audience, many people see the sky-high advertising space appeared on the three words plus more dots, their hearts will definitely be curious, what is this, then they will understand what it is through various ways.”
“And at this time, we will launch our more products and trigger the advertising copy we have prepared in the advertising space.”
“Then, the advertising effect will come out at once!”
Finish talking.
Jin Lian’s gaze at Jiang Chen was completely changed.
At this time, she discovered that Jiang Chen’s marketing ability was simply awake!
Not only can it create its own hot spots and attract the attention of the whole people, but more importantly, the psychology of the audience is like a fire.
No wonder Jiang Chen was able to beat the siege, reach the top of the competition in the show of making money and challenge, and then withdraw without scruples.
Because Jiang Chen’s ability is too outstanding.
Whether it is vision, business operations, or marketing, everything is outrageous, like a wooden barrel with a short board, you can fill as much water as you want!
“Smelly brother, why are you so powerful, what should my sister do if she suddenly finds out that she adores you more and more?”
No matter what era or biosphere, worshipping the strong is instinctive, let alone those standing at the top of the food chain.
The better and more capable people are, the more they can conquer the opposite sex. Jin Lian used to only make fun of Jiang Chen.
But now.
As she learned more about Jiang Chen, she found that from her original ridicule, she seemed to have become a little genuinely moved.
It was an instinctive worship of males, an evolved affection.
“Don’t worship me, I’m just a legend.”
Jiang Chen said, experienced him, naturally saw the meaning conveyed by Jin Lian looking at his eyes, but he didn’t want to put this fish into the fish pond so quickly now.
“Hurry up and inform the employees of the company’s production department to hurry up production, don’t let our advertising go up at that time, and buy out the goods in an instant!”
Jiang Chen reminded.
Jin Lian hurried to execute, and only then did she understand why Jiang Chen insisted on spending a huge amount of money to add ten production lines.
Because of the popularity of sky-high advertising, it is inevitable that the advertising of more points will go to the fire, and it is very likely that the extra points will be sold out directly.
So at this time, it is how much can be produced, and how much can be produced.
And the other side.
As the advertisements for rent on the sky-high advertising space disappeared, the three words of the extra dot appeared on it.
Outside. There was a riot again.
At the beginning, it was the Internet celebrity anchors who rubbed the heat under the sky-high advertising space every day.
“Brothers.”
“You see, the content on this sky-high advertising slot seems to be about to be updated!”
“You say, could it be that there are really advertisers advertising on it?”
Yangcheng.
New Times Square.
Below the sky-high advertising space, a male anchor with a mobile phone live broadcast said. When he finished speaking.
The whole live broadcast room exploded.
“Crouch!”
“It won’t, it won’t.”
“There won’t really be a pen, spend 100 million, and advertise on it, right?”
“People have a lot of stupid money!”
“Spend 100 million on advertising, can this money be earned?”
“Anchor, quickly adjust the shooting angle, let’s see which pen advertiser will spend 100 million to advertise on it?”
Everyone said, and the anchor hurriedly adjusted and adjusted the shooting angle. It’s just that.
When they saw the sky-high advertising space, there was neither copy, nor pictures, nor slogans, only a lonely plus dot, three big words, and a question mark after it.
They were all stunned in front of the screen in the live broadcast room.
“Add more?”
“What is this?”
I don’t know!
“Do any of you know?”
“I don’t know, I’ve never heard of this thing!”
“What the hell is this?”
“On the advertising space with a rent of 100 million, only these three words are published?”
“Isn’t that inexplicable?”
“Advertising is not like advertising, it doesn’t say what it does, there are no pictures, there is no introduction, and it costs 100 million?”
“This person has a brain disease, spend 100 million, just to register these three words?”
Not only the audience in the live broadcast room, but also all those who pay attention to the follow-up of the sky-high advertising space are dumbfounded!
From these anchors, then, to shaky, meager netizens, netizens directly fried the pot.
“Crouch!”
“What kind of stuff is this?”
“Add more?”
“Can anyone tell me what a little more than a little more is?”
Countless people have put such question marks online.
Even a large number of netizens are searching, these three words. Soon.
Add more, and just wait for the meager headline. And the search index of thousands.
It directly broke 500 million in a single day.
It directly refreshed the highest single-day search index since the establishment of Qiandu. Thus.
How hot is this.
With the search and discussion of netizens, the three words Jiaduobao are deeply implanted in the minds of netizens like a flood of beasts.
“Outrageous, this is really outrageous.”
“Now the whole network is searching for what Jiaduobao is, boss, you are too powerful, right?”
Jin Lian took the mobile phone, looked at the whole network was talking, what is the plus point, and immediately shook his head in surprise.
And next to her. Employees of the company’s marketing department.
They all looked at Jiang Chen with wide eyes, their eyes flashing with disbelief.
No matter how stupid they are.
When the three words of Jiaduo dotted appeared on the sky-high advertising space, he also instantly understood Jiang Chen’s plan.
Borrow sky-high advertising space to create hot spots, and then attract the popularity of the whole network, and then launch the company’s products accordingly.
“Boss, you’re too powerful, aren’t you?”
“This marketing method, I am really convinced!”
“Spending the least amount of money and having other media help us build publicity and then promote the product is simply amazing!”
“I’m a special student who studied marketing and advertising, and I instantly felt that I had lived to be a dog!”
Many employees said, their words full of compliments.
“You didn’t say that before, I heard that many people in the company are saying that I don’t understand marketing.”
Jiang Chen said with a smile.
Many people immediately lowered their heads in embarrassment.
Seeing that Jiang Chen had not taken action for a long time, they made many marketing suggestions to Jiang Chen, but they were all rejected.
So in private, I was a little dissatisfied and discussed. But now!
“It’s not that we don’t know that the boss is so professional!”
“That is, if you had known that the boss was well versed in marketing, where would we be like this, sitting directly in the office, not having to do anything, and receiving a salary directly wouldn’t he smell?”
“That is, the main thing is that the boss is excellent.”
Everyone blew another wave of rainbow farts, without the slightest embarrassment, Jin Lian on the side couldn’t help but look stunned, you people, you don’t talk about the boss like this in private.
Now one by one, in order to please the boss, they don’t even want to have a face! Bah!
I Jin Lian despise this kind of person the most.
After speaking, Jin Lian looked at Jiang Chen: “Boss, don’t take care of them, they are all old fritters in the workplace, and they are not used to it.” ”
“I’m different, from the bottom of my heart, I know that the boss is awesome.”
Jin Lian said.
The surrounding employees immediately swept their eyes, revealing an extremely strange look.
Bah.
He also said that we don’t want faces, and blow rainbow farts ourselves, which is simply more than us.
Jiang Chen suddenly glanced at Jin Lian, even if others make trouble, this woman will also make trouble, it is really enough.
But fortunately.
She also knew the occasion, and did not come to a stinky brother, otherwise it would be troublesome.
“That, everyone prepare, three days later, the company launched a new product, and all departments worked together to fight this battle.”
“Win, I’ll give you a celebration banquet!”
“All employees, pay a bonus of one month’s salary.”
Jiang Chen said.
He didn’t say anything about vanity, painted a big pie for employees, and said what spiritual pursuits. That’s all empty.
People pursue the spiritual level, do they need to come to work here? Can’t you pursue the spiritual level while lying at home?
Do you need to draw a flatbread?
People come here to work, they come for money, you don’t give money, everything is empty.
On the contrary, money is all the motivation for employees to go to work.
If you don’t give full play to your banknote ability, don’t give enough money, why should people work overtime for you, and let your boss earn all the money alone?
So when he said that he would pay a one-month salary bonus, this sentence was directly a hundred times better than holding a celebration banquet.
Everyone instantly screamed like a chicken blood.
The entire Jiaduo company employees are all motivated to prepare for the company’s product launch in three days.
And the production department, the factory side.
Workers even took the initiative to apply, working overtime in two shifts, and couldn’t wait to stay on the growth line 24 hours a day.
Jiang Chen looked at this scene and nodded with satisfaction.
This is what a newly established company should be, everyone has vitality, hope and drive.
And not lifeless, living with a dead wage. Time passes.
Three days passed quickly under the busyness of various departments. This morning.
Jiang Chen directly asked people to install the printed advertisements on the advertising spaces of Yangcheng, the magic capital, and the imperial capital.
“Add more herbal tea!”
Derived from the formula used by the royal court one hundred and thirty-seven years ago, using…….. Secretly made “has the effect of clearing heat, reducing noise and removing heat. ”
“It is a gift for the holidays and a must-have drink for dinner and dinner.”
“Afraid of fire, drink more.”
“Herbal tea, just drink the red can!”
When the printed advertisement appears in the advertising space.
The news was instantly spread by the Internet celebrity anchors who clocked in here every day through the live broadcast.
“Solved the case, add more, it turned out to be an herbal tea brand?”
Shake the shade, some users directly posted the video.
“Fuck, netizens discussed the extra point of the third master for three days, and it turned out to be an herbal tea drink?”
On the Tieba forum, someone also posted a post.
“I’m a big cao!”
“This one called Jiaduo is actually an herbal tea brand?”
Under the meager superwords.
It was even a group of people who burst into foul language.
Directly appeared in the advertising space with three more words, it can be said that it whetted their appetite, and netizens have turned into detectives, constantly searching on the Internet, what is the thing to add.
In the end, is this just an herbal tea brand? Or an herbal tea brand that you have never heard of?
With the discussion of these netizens, soon, the advertisements with more points directly swept the entire network.
That sentence is afraid of fire, so drink more. With herbal tea, look for red cans.
He directly grasped the two points of fire reduction and red canister and implanted them fiercely into the head of netizens.
Just half a day.
Add more herbal tea of this brand, it can be said that everyone knows.
“The next thing is to see how the market reacts!”
Looking at the Jiaduo advertisements that once again occupied the major information platforms, Jiang Chen couldn’t help but smile and said, and then took Jin Lian to the street!
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