Live broadcast to make money, ten dollars to build a money empire

Chapter 86: The New Economic Model Attracts the Attention of the Financial Channel!!

Buy a newspaper page and publish the brand name without introducing the product. This marketing method.

It is a marketing method that became famous in the previous life of Aido DV.

This marketing method, simple and rude, although it does not introduce what kind of product it is and why it is used, it leaves users with enough suspense.

It greatly captures the curiosity of users.

Originally, Liu Feixue wanted Jiang Chen to plan again, similar to the case of sky-high advertising space marketing, but Jiang Chen directly vetoed it.

Because shared bicycles are not currently facing the national market. It’s a regional market.

In the case of regional markets, there is no need to spend a lot of money, ~ online promotion.

And plus the product difference is also different.

Strictly speaking, add more – what is offered is a commodity. Shared bicycles, on the other hand, provide services.

At this time, the effect of offline publicity is obviously better than online, and the main point is that as a novelty, it itself will attract more attention, once the offline advertising of shared bicycles comes out, it will inevitably bring heat on the Internet, which is enough.

And newspapers, although now lonely, have not been completely eliminated.

Occupying an entire page of advertising on it is only tens of thousands of dollars, but it can cause a trend of fire.

So Jiang Chen gave up the method of spending a lot of money on advertising online.

He asked the staff to hurry up and design offline billboards, banners and other things.

While for half a month in a row.

Publish the four big characters of flying snow travel on the page of the newspaper. At first, no one cared.

But I can’t stand it, it’s been a long time!

Half a month has passed, and every day someone inexplicably publishes the four big characters “flying snow travel” in the newspaper, and anyone will be curious about what this thing is.

Some old people are even more curious to ask their juniors, so this matter has been discussed by people.

Following Yangcheng, Mordor, Imperial Capital, Shencheng, Hangcheng, the media in these five places began to report on this matter.

A report.

The heat began to rise, and soon, many people smelled a familiar smell from this incident.

“Renting an entire newspaper page, only the four words of flying snow travel are published, why do I feel that this operation has a very familiar taste?”

“Isn’t it just familiar, isn’t this the operation in the previous dusty advertising space marketing case?”

“I remember very clearly that Brother Dust was in the sky-high advertising space, and he published three more words for three days in a row.”

“Yes, yes, when you said it, I remembered it too.”

“You said, this flying snow trip, could it be made by Brother Dust?”

Being asked.

Suddenly, many people fell into deep thought.

“There is really a possibility that this may be made by Brother Dust, after all, this marketing style is too much like Brother Dust’s style!”

“But not necessarily, after all, in these years, there are many things that follow the trend and give away popularity, what if someone imitates Brother Dust’s marketing methods?”

Everyone was talking, and then the idle bored netizens directly inquired about the information of Feixue Travel Technology Co., Ltd. through the enterprise query system.

Feixue Travel Technology Co., Ltd.

Founder and legal person: Liu Feixue.

Co-founder: Jiang Chen.

When they first saw that the founder was Liu Feixue, everyone was still a little disappointed and felt that they had guessed wrong.

Unexpectedly, this company was opened by Liu Feixue.

But when everyone saw Jiang Chen’s name written on the co-founder. All of them couldn’t sit still.

Jiaduodian’s current shareholding structure shows that there are the names of Jiang Chen and Liu Feixue, and now on the enterprise information of Feixue Travel Technology, the names of Jiang Chen and Liu Feixue appear again.

Is this a coincidence?

Or is it the same as I guessed, Jiang Chen in Feixue Travel Technology Co., Ltd. is Brother Dust?

Time.

In order to verify their conjectures, netizens all ran to Jiang Chen one by one to leave messages.

“Brother Dust, the co-founder of Feixue Technology Co., Ltd., is that you?”

“Brother Dust, when did you start a company with Liu Feixue?”

“Brother Dust, what is your relationship with Liu Feixue now?”

Seeing the meager messages below, Jiang Chen could only respond: “Yes, Feixue Travel Technology was co-founded by me and Liu Feixue. ”

As for those netizens who asked him what his relationship with Liu Feixue was, Jiang Chen directly chose to ignore it with the principle of not explaining, and let the netizens guess for themselves.

It made Liu Feixue grit her teeth in hatred.

“Brother Dust, Feixue Travel Technology, what is this company for?”

Seeing that Jiang Chen did not talk about the relationship with Liu Feixue, netizens did not entangle, but returned their attention to the main topic.

For this problem, Jiang Chen will definitely not reveal it so quickly.

At this time, the design of his offline advertising has not yet been completed, and the development of the APP is still in the final test.

Smart locks and positioning for shared bicycles are also being installed.

At this time, if it is revealed what Feixue Travel Technology does, it will definitely greatly reduce the enthusiasm and curiosity of users, and if it is serious, if it is listened to by people with hearts, it may have one more competitor in vain.

So to this question, Jiang Chen did not make any response. This time.

Netizens are naturally crazy to guess.

Guess what Feixue Mobility Technology does, but more is biased towards the ride-hailing industry.

After all, travel technology! Ride-hailing is just right.

Five days later.

“Jiang Chen, the Feixue Travel APP has completed the final test.”

Liu Feixue dialed Jiang Chen’s phone.

Jiang Chen was immediately overjoyed and asked: “The research and development of the APP has been completed, so how long will it take for the positioning and installation of our shared bicycle to be completed?” ”

“It’s going to be about eight days.”

“Eight days, plus the transportation time, then let’s set the delivery time in ten days, what do you think?”

Jiang Chen asked.

“I think it’s fine.”

Liu Feixue nodded, “However, your offline ads should also start running.” ”

“I know, isn’t this waiting for your app to download the QR code?”

Jiang Chen smiled.

The next day.

He directly occupied the large-scale pages of Yangcheng Evening News, Modu Evening News, Shencheng Evening News, Hangcheng Evening News, and Didu Evening News, and pushed out the concept of shared bicycles.

Meanwhile.

In public places in these five cities, overnight, a large number of advertisements for flying snow shared bicycles began to appear.

“Flying snow shared bicycle, sweep and go.”

“Easy and fast, two dollars, let you swim in the city for thirty minutes.”

“Shared travel, flying snow with you.”

“You didn’t have it, but you had it anytime, anywhere.”

Flying snow shared bicycle, share you, me and him.

Looking at the advertising copy that appeared overnight, everyone was stunned.

“Feixue Travel Technology, isn’t it an online ride-hailing?”

“Shared bike, what is this thing?”

“Look at the introduction, it should be an electric bicycle that can be rented for us to ride, right? However, it should be relatively simple to rent, not as complicated as car rental, right? ”

“The advertisement says that riding for thirty minutes is only two dollars, is it really fake?”

“I don’t know, I haven’t ridden it either.”

“It’s really two dollars, you can ride for thirty minutes, and you can borrow and return as you go, I think this thing sounds convenient!”

“But no, if you can really borrow and repay, you only need two dollars in 30 minutes, which is much cheaper than taking an online car or taxi.”

“I feel that this shared bicycle is prepared for short-distance travel in the city!”

Metro station. Bus stop. Square.

Looking at these advertisements for flying snow shared bicycles, everyone directly talked about it. Living in the city.

What are you most afraid of? Congestion?

Whether you take an online taxi or take a taxi, isn’t it congestion that you are afraid of?

Sometimes, two or three kilometers away, blocking you for ten minutes is a normal thing.

And block it.

Taking a taxi for a short distance is not cost-effective, and it will be gone for seven or eight pieces at random.

If shared bicycles can really be borrowed and repaid, the cost is not expensive, this is a proper way to travel close to the people.

Time.

Many people have tried to scan the code to download an APP for flying snow.

“What happened to the download data in the background?”

In the evening, after a day of advertising, Jiang Chen asked.

“The data is not very good, a day passed, five cities combined, only 300,000 downloads.”

Liu Feixue said.

For this number of downloads, it seems that I am not very satisfied.

But Jiang Chen said: “Five cities, it is already very good to have this download.” After all, this is a new thing, and many people are waiting to see. ”

“You’re optimistic?”

“It’s not that I’m optimistic, but I’m confident that bike-sharing will definitely build a large user base.”

Jiang Chen said confidently.

Then came the second wave of marketing offensive.

“Any user who downloads the Feixue Travel APP now and completes the registration will directly receive three free cycling coupons.”

Chinese people like to take advantage of small advantages.

You ask them to try bike sharing at their own expense, they may not be very happy, but when they hear that there are free cycling coupons, or three, it is different.

Don’t want something bleached yet?

“I’ll go.”

“Sign up and get three free ride coupons?”

“One can ride once, two dollars at a time, this is a user directly sent six dollars!”

“According to this sending method, are you sure you are here to make money as a business? Isn’t it a loss? ”

Isn’t that fake?

“It’s not fake, I just completed the registration and did get three free riding vouchers.”

“Me too.”

“This news is true, new users can sign up to get free riding tickets.”

“, there is such a good thing, you didn’t even say it earlier?”

“People in Yangcheng, I will also download one, when the time comes to experience this shared bicycle, is it as convenient as he said.”

“People in the magic capital, have downloaded the APP, just wait for the shared bicycle to support Brother Dust!”

After the news spread that you would get three free cycling coupons by downloading the APP, many people began to download the Feixue Travel APP.

Time.

The APP in the background downloaded data and began to skyrocket.

Half a million.

Seven hundred thousand.

Million.

One hundred and thirty thousand.

One hundred and nineteen hundred and thirty thousand.

Two million seven hundred thousand.

Three million nine hundred and forty thousand.

In just five days, the number of downloads of the Feixue Travel APP directly exceeded 3.94 million.

This directly surprised Liu Feixue.

Before, she was actually a little curious why Jiang Chen didn’t distribute free cycling coupons to users when he first publicized it to attract users.

Then she figured it out.

This is actually a psychological problem.

If you distribute cycling coupons to users in the first place, users may simply ignore the matter, or even feel that the company is pleasing themselves.

But if you don’t send it at first. It’s not the same to send it later.

They felt that they originally downloaded it without a free riding coupon, but now they have downloaded it.

A sense of taking advantage is instilled in the user’s mind.

It’s like a beggar, if you give him a hundred dollars at a time, and then you suddenly give him ninety, he is not happy.

On the contrary, if you give him a piece every day.

After a while, give him five pieces, and he can thank you Dade, that’s the truth.

“Yes, it’s only been a few days, the number of downloads of our APP is almost four million, and in the hearts of this consumer, you are holding it to death!”

Liu Feixue couldn’t help but praise.

In terms of marketing, Jiang Chen’s grasp of the market and users is indeed much stronger than her.

Even the regional management system formulated by Jiang Chen is also very perfect.

At this time, she was suddenly a little glad that she had chosen to cooperate with Jiang Chen instead of going it alone.

Otherwise, there is no Jiang Chen, now the shared bicycle project, it is estimated that it is still on paper but Jiang Chen, hearing Liu Feixue’s praise, he did not have too much pride, but said lightly: “Four million downloads, what is this, my king has not come out yet!”

“Wang Fried?”

“Hmm!”

Jiang Chen nodded.

Next.

The official V of Jiaduo announced that it will launch shared cycling-themed herbal tea in Yangcheng, Magic Capital, Imperial Capital, and Hangcheng Shencheng.

Users who purchase shared cycling-themed herbal tea, scan the QR code on the pull ring, download the Flying Snow Cycling APP, and will have the opportunity to get a cycling discount coupon, as well as a lifetime cycling free card.

“Crouch!”

“Really fake? Drink herbal tea, and get a cycling discount coupon, and a lifetime cycling free card?”

As soon as the news came out.

The citizens of Yangcheng, Mordor and other places immediately fried the pot. This is simply an exclusive perk for them!

And the lifetime cycling free card undoubtedly has a huge temptation.

That day.

Countless people began to frantically grab the cycling herbal tea that was pushed out by more points. Time.

The number of downloads of the Feixue APP began to skyrocket, directly increasing by nearly one million in one day, and now it is as high as 5.5 million!

All of them rely on the huge consumer groups in Yangcheng, the magic capital, the imperial capital and other places.

“By launching cycling herbal tea, users are attracted to Feixue Travel, and at the same time, the psychology of users wanting to get discount coupons and lifetime free cycling cards has vigorously promoted the sales of Jiaduo herbal tea.”

“Jiang Chen, this is what you said about Wang Fried.”

“But yours!”

After seeing Jiang Chen’s operation, Liu Feixue couldn’t help it anymore, and her beautiful eyes flickered.

This wave of two-way drainage not only increased the sales of Jiaduo, but also pushed up the number of downloads of Feixue Travel, which she really did not see.

And that’s not even counting.

With the promotion of wave of marketing, the popularity of shared bicycles is also rising, from the beginning limited to Yangcheng, Mordor, Imperial Capital, and Shencheng five places.

But in the end.

Directly rushed to the meager hot search.

Not only that, as an emerging product, while the popularity of shared bicycles has soared, Jiang Chen, as one of the founders, has once again been pushed to the forefront of the storm.

U sucked: “Shocked, Jiang Chen, the founder of adding more herbal tea, didn’t concentrate on making herbal tea, and actually did such a thing.”

Penguin: “Shared bicycles, after adding more herbal tea to become the industry leader, Jiang Chen’s another product.” ”

Qiandu: “Before him, the sharing economy has been stuck on paper, and now he has stood up and made the first crab eater, but the sharing economy, whether it is feasible or not, let’s wait and see.” ”

Pitch: “He used his magical stock trading technology to prove that he is a stock god, he used his unparalleled marketing ability to prove that he will become the most shining star in the advertising and marketing industry, he used the rise of a little herbal tea to prove himself to be a business giant, this time, he launched a shared bicycle, can he prove himself again?” Reveal, every gorgeous turn of Jiang Chen.”

With these information media coverage of the sharing economy.

In the end, even the financial channel noticed the shared bicycle launched by Jiang Chen.