Losing Money to Be a Tycoon

Friday, November 2nd.

Meng Chang came to Chixing's studio to investigate the current situation of the game "Real Estate Agent Simulator" and prepare for the next publicity work.

In fact, Chixing Studio has always been an independent company. Although Tenda Group and Shenhua Group have invested, they will not interfere in its operation.

Of course, Mr. Pei would still give an idea every three to five, but this is not an intervention, after all, Lin Wan has the freedom to be useful or not.

I don't want to use Mr. Pei's ideas, I can create my own.

As for propaganda funds, the two sides also had a wrangling before.

To put it simply, President Pei hopes that the money for the promotion will be provided by Tenda, but Lin Wan said that he disagrees.

Now that Chi Xing Studio has made money, "Animal Island VR" and glasses have been a big success, it is even more impossible for Mr. Pei to think of money.

Not only that, the profit of Chixing Studio will continue to give Tenda Group money.

With the popularity of "Animal Island" and the resulting series of chain reactions, such as the extra profit of Moyu Internet Cafe and Starbird Fitness, Tenda has already recovered most of the money it invested in Chixing Studio. Up.

Then make one or two popular games, and then it will be pure profit.

Of course, if you encounter some particularly huge investment in games, and Chixing Studio encounters inconvenient capital turnover, Mr. Pei is also very willing to lend a hand.

This time, Meng Chang came to do the propaganda plan, on the one hand because Mr. Pei trusts him very much, and on the other hand, because Lin Wan trusts him more now.

Although the trust of these two people is not on the same channel, they are indeed trust.

Meng Chang is still a little bit unsure about whether this propaganda can be made.

On the one hand, after hearing that the name of the game was "Real Estate Agent Simulator", Meng Chang naturally became a little worried. Although there is no unsuccessful game made by Mr. Pei, the theme of the game itself still makes Meng Chang feel a little suspicious.

If there is no good product, no matter how hard the publicity is, it will turn into water without a source and a tree without roots. This is a core point Meng Chang learned from the Pei’s publicity method.

If the game is so small that it doesn't attract enough attention, the publicity plan will be very difficult.

On the other hand, Meng Chang was afraid that the game was too successful and received too much attention.

Since Pei’s propaganda method is to be used for propaganda, then it is not necessarily considered successful if it is finally fired. It must be first raised and then suppressed. After this complete set of operations, a perfect propaganda effect can be regarded as a success.

The criterion for success of many things cannot be simply based on the results, but should be viewed in conjunction with the process.

It is difficult for a poor person to earn a million from penniless, but a millionaire with 100 million assets is as simple as eating and drinking.

The result of these two things looks the same, but the process is different and the difficulty is also different.

If you want to compare, the rich must at least double their assets several times. This difficulty is comparable.

So on the one hand, Meng Chang was a little nervous and nervous. On the other hand, he felt that this was a difficult challenge, which could prove his understanding of Pei’s propaganda law.

After arriving at Chixing's studio, Meng Chang went straight to the chief designer Cai Jiadong.

He came this time mainly to understand the details of the game, and there is no need to bother Lin late for such trivial matters.

"Brother Meng, don't come here unharmed? This time the publicity work will bother you again."

Cai Jiadong's attitude towards Meng Chang is quite enthusiastic.

Many old Tenda employees had a somewhat biased view of Meng Chang before, but after Meng Chang made so many excellent publicity plans, this prejudice has changed a lot.

What's more, Cai Jiadong is not an old employee and has no such prejudice. The last time the promotional video of the glasses was shot by Meng Chang, the publicity effect was very good, which also made Cai Jiadong a good impression of Meng Chang.

Meng Chang smiled: "The key is to do your products well. I'm just icing on the cake."

The two exchanged a few words and went directly to the topic.

Cai Jiadong took Meng Chang to a relatively empty experience area and handed over a VR glasses.

"The "Real Estate Agent Simulator" still has the final finishing work, but the main game content is there, and the game experience will not be affected."

"You can take this VR glasses back and experience it slowly."

"If you have any questions, you can ask me at any time."

Meng Chang reached out and took it: "Okay, thank you very much."

One day is definitely not enough. The games designed by President Pei are rich in connotation. If you don’t play deeply enough, it’s easy to just understand a little bit, which is far from the actual core.

To make a propaganda plan, Meng Chang must have a thorough understanding, otherwise it will be prone to deviation.

The purpose of coming today is mainly to chat with Cai Jiadong, the designer, to solve the bigger doubts and problems.

Meng Chang puts on VR glasses.

...

Like "Animal Island", "Real Estate Agent Simulator", as the official game of Chixing Studio, naturally has an entrance to the initial login interface.

When the glasses were first released, there was an exclusive login scene. Choose one of the three. The default is the scene of "Animal Island". In addition, there are also the command ship space scene of "Mission and Choice" and the three-way river scene of "Returning to the Bank" full of flowers on the other side.

Of course, the development department was not idle during this time, and two new scenes were added: one is the realistic scene of "Real Estate Agent Simulator", and the other is the cartoon gym scene of "Fitness Fight".

The styles are different, and players can choose the scene they like.

All VR games developed by Chixing Studio have a special entrance in the initial scene of the glasses, which is perfectly integrated with the game scene.

For example, in the realistic scene of the theme of "Real Estate Agent Simulator", the whole scene is a suite, and one of the doors is the entrance of the game.

In other scenes, the entrance is different. For example, a holographic projection device was replaced in the "Mission and Choice" scene.

After the release of "Animal Island", many game companies started to produce VR games and registered glasses.

But these VR games don't have this kind of treatment, and they are all thrown into the game market in a brainstorming manner for players to download by themselves.

The quality of these VR games is certainly not as good as that of Chixing Studio's games, but they can also play a role in enriching the game library, which is very helpful to the increase in sales of VR glasses.

Meng Chang first looked around this default login scene.

I have to say that the sense of reality is quite strong.

By default, his standing position is a spacious living room, sunny and beautiful outside.

In the living room, sofas, TVs and other furniture and appliances are readily available.

The huge TV is an interactive interface on which some basic setting functions of the VR glasses can be called up.

In addition, this interface can also be customized, change the layout, furniture style and so on.

Cai Jiadong explained: “The living room you see now has an initial image, and various customized content needs to be unlocked gradually in the game Real Estate Agency Simulator.”

"Players can move to this login scene when they unlock new sofas, new props, etc. in the game. UU Reading www.uukanshu.com creates a login scene that is unique to them."

"Of course, the login scene should also take care of other players who don't play this game, so its initial decoration level is relatively high, and it won't make people feel shabby."

In other words, the house upgrade gameplay in "Real Estate Agent Simulator" is simply brought to the login interface.

But not 100% copying, the initial house of "Real Estate Agency Simulator" is very broken, with worn-out furniture, old appliances, dirty walls, air leakage and other problems, players need to upgrade step by step.

But the house in the initial scene was in a relatively high-end state from the beginning.

On the one hand, this is to take care of players who do not play the game "Real Estate Agent Simulator", on the other hand, because the performance of the VR glasses itself is limited, there is no way to use so much capacity to run the login scene.

Push a door open and enter the game of "Real Estate Agency Simulator".

The configuration requirements of this game are still relatively high, because all the characters are high-definition modeling, and the fineness of the picture performance is also very high, so the performance of VR glasses alone cannot drive it.

Like "Animal Island", it uses a computer to run games and cast screens to VR glasses.

I should have played "Animal Island" before, so Meng Chang, who plays VR games, does not have the shocking feeling that he encountered for the first time.

But "Real Estate Agency Simulator" is a very realistic game after all, and it is still obviously different from the cute cartoon style of "Animal Island".

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