Losing Money to Be a Tycoon

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After returning from President Pei, Zhao Xuming immediately returned to his office and set about drawing up a plan.

This plan has been delayed for a long time, mainly because Zhao Xuming has been entangled, unable to completely finalize the general direction, and some detailed issues are even impossible to talk about.

Now that Mr. Pei has made the final decision, it is easy to perfect these details.

The whole plan was proposed by Zhao Xuming, and Mr. Pei only made some minor changes to the plan, so it was quick to write.

Zhao Xuming quickly smoothed the plan, while digging into the depth of Mr. Pei's change.

"President Pei did not make major changes to the content of the plan, which shows that my understanding is correct, and President Pei quite agrees with this."

"It's just that there are some small flaws in my plan, which were pointed out by Mr. Pei."

"I have to analyze it carefully."

Zhao Xuming started from the original purpose of his plan, combined with the adjustment plan given by President Pei, and made a comprehensive analysis.

First of all, the purpose of this plan is definitely to give up some short-term benefits in exchange for more long-term benefits.

To be more precise, it is to use part of the money to sell broadcast rights in a short period of time in exchange for the popularity of GOG games.

If the rabbit tail live broadcast can also be divided into some heat, so much better.

Zhao Xuming did it in this way.

In the long run, how can the popularity be higher?

Obviously, the more live broadcast platforms there are, the more people can watch the game.

A small part of the audience is accustomed to watching the game on a certain platform. Once they change the platform, they may not be used to it; moreover, some audiences may simply forget the official start date of the game, or have not paid much attention before, but in their usual If you see it on the platform, you will naturally click into it.

Therefore, in order to maximize the popularity of the GOG Global Invitational, it is best to have live broadcasts on all live broadcast platforms and put them on the homepage. That is the best.

If the exclusive broadcasting rights are really sold, and only one platform can broadcast, then in the short term, there will be more money to make, but the popularity will have a slight impact.

Of course, it doesn’t matter whether it’s right or wrong. After all, for many viewers, watching this World Championship is just a need. It’s just a matter of changing the platform. Even if the solo broadcast is sold, it will not necessarily drop a lot of heat.

How to choose between this enthusiasm and money is a more complicated question. Each company has different answers, and these answers may not be wrong, but just a matter of choice.

But for Pei, who has always looked at the problem in the long-term, the future enthusiasm obviously takes priority over the short-term profit.

That's why Zhao Xuming proposed this plan.

The central idea of ​​this plan is to lower the threshold as much as possible so that small platforms can also obtain the broadcast rights of the event at a relatively affordable price. On the premise of ensuring a minimum value, small platforms spend less and large platforms spend more, and the price is within the range that everyone can afford.

Moreover, letting various platforms use promotional resources to discount prices is also trading short-term gains for long-term heat.

Many people think that the live broadcast platform has already spent a lot of money to buy the broadcast rights of the game, and it will definitely smash all the best publicity resources, right?

This is not necessarily true.

Because the live broadcast platform is also more complicated in considering the recommended position, and it will be affected by many factors.

Although the heat of the competition is high, it brings heat to the platform, not necessarily real income. For a recommendation, the price/performance ratio may not be high.

If the same resources are given to an anchor that the platform wants to support and can drive the audience to recharge, maybe having such an anchor can bring more value to the platform.

And recommending this thing has a diminishing effect. For example, there are three big recommendations on the homepage. The first one recommended to GOG games may be very effective, but if you give the second and third ones, the effect may plummet. .

And if these resources are given to other events, or some major anchors, they may be better integrated.

Therefore, after the live broadcast platform buys the right to broadcast the game, it will not necessarily recommend that all the resources be full, but will make adjustments based on the actual situation of the platform.

Some platforms even deliberately suppress recommended resources.

Because they feel that the players who watch the event are just in demand, just like the group of people buying electricity in the mall. Since they have come in, even on the top floor, they will definitely go.

The same is true for the players who are watching the tournament. They are already on this platform. Just put an entrance on the corner of the homepage. As long as everyone can find where the GOG Global Invitational is, everyone will click in.

Therefore, the best recommendation for the GOG Global Invitational is somewhat redundant. It is enough to give a scrolling banner directly. The other recommendation is just to take this opportunity to give to other anchors, to increase the revenue of the website, and to praise yourself. People.

It's okay if GOG is the only one, but there is still ioi after all, and the world games of the two games are played at the same time.

There is bound to be some competition on the live broadcast platform, which makes it impossible to maximize the recommended resources that GOG can get.

With the current plan, you can justifiably write the required recommended positions in the contract. After all, Tenda has already made concessions on the money issue on the surface.

If it is a one-off transaction with a clear price tag, and then ask for recommendations on these platforms, it will be a little bit of a bad name.

Zhao Xuming smoothed the idea of ​​the whole plan and felt very satisfied.

It's great that I can come up with this plan in such a short time!

Of course, he has not forgotten, this is in the final analysis because of Mr. Pei's prompt.

At the beginning, Zhao Xuming's thoughts were not opened at all, and the three proposed plans were all relatively conservative and well-regulated plans.

After Mr. Pei gave a little inspiration, Zhao Xuming's thoughts were suddenly opened, and only then did he come up with such a special plan.

Now Zhao Xuming understands a bit why the people in charge of Tengda are so vigorous.

Because every time you make a plan, you can get the guidance of President Pei. This is all precepts and deeds!

Over time, this kind of improvement is not a joke.

Of course, there is still another aspect of the whole plan that Zhao Xuming does not understand for the time being, that is the change pointed out by Mr. Pei: it is required to change the charging rules, from charging according to the actual number of people watching the game on the platform to live broadcast of the game on the platform. Charges for heat during the period.

Such a change will inevitably lead to a loophole: some platforms may deliberately lower the popularity, so that you can pay less.

"Perhaps Pei finally got it right. These live broadcast platforms will swell their faces and fill up fat people. I would rather pay more, but must also increase the popularity?"

"Well, it's possible."

"After all, these big live broadcast platforms are the most important for face. The higher the popularity, the better the financial report, and it seems that their own platforms are now thriving."

"If anyone takes the initiative to lower the heat, the loss of face can basically be equated to the actual loss, because a relatively negative signal to the outside world will have a lot of negative effects."

"But is it just that?"

"Those big platforms may be very face-saving, but small platforms are not necessarily!"

Zhao Xuming thinks this may be one of the reasons, but it should not be all of them.

Because this article has a certain binding force on large platforms, but not necessarily on small platforms.

The small platform is not very popular, what about breaking the jar? Anyway, let's talk about the broadcast rights of the GOG Global Invitational.

"Mr Pei didn't expect this? Or don't care about the white prostitution of the small platform?"

"That shouldn't be."

"Pei always has no mercy on competitors, and will not open the net just because the opponent is a small platform, and his men will be merciful."

"understood!"

"This time the request is not only binding on those big platforms that have a head and face, but also on small platforms that don't value reputation so much!"

"This matter should not be specific to a small platform, but should be extended to the overall view!"

If you just look at it from the perspective of a small platform, it is nothing more than being shameless, lowering the popularity, squandering the GOG broadcast rights, and giving Tenda less money. This is an unavoidable situation.

But if you raise your perspective, looking at the overall situation, the situation is different!

Because the broadcasting rights this time are too extensive, almost every platform has a share, so there will naturally be a certain degree of competition between the platform and the platform.

The lower the popularity of small platforms, not only will lose face, but more importantly, it will cause a chain reaction.

First of all, everyone will definitely take this opportunity to conduct a horizontal comparison of the situation of various platforms through the popularity of the GOG Global Invitational.

Before, everyone was enthusiastic about making fakes, and they were all wearing underpants.

But now actively turning down the heat is equivalent to taking off one's own underwear!

If the popularity of your game is low, it means that your entire website is not popular and you can't rank in the live broadcast circle. This will directly affect viewers and anchors’ first impression of this platform.

Secondly, this enthusiasm in turn will cause viewers to question the enthusiasm of other live rooms.

If the platform lowers the popularity of the GOG Invitational, and then raises the popularity of other live broadcast rooms, then the data fraud will be too obvious.

Everyone didn't believe in the enthusiasm of other live broadcast rooms, and now they don't believe it even more. I even suspect that the entire platform is already cold, and the heat is all fraudulent.

In other words, this is not just a matter of face, it will also have a major impact on other live broadcast rooms on this platform and the ranking with other platforms!

When a large platform presses its own heat, it is equal to changing from hot to cool; when a small platform presses its own heat, it is equal to adding to the cold!

Zhao Xuming continued to dig deeper along this line of thinking, and suddenly discovered that what Mr. Pei had thrown to these platforms was actually a dilemma.

And the information highlighted by the choice of this dilemma is also valuable!

"There should be another purpose besides that, that is temptation!"

"Zong Pei should take this opportunity to test the style of these live broadcast platforms."

"In the future, when the Tuwei live broadcast is active, it will be able to carry out targeted attacks against the style of these live broadcast platforms."

If the live broadcast platform chooses to hit the swollen face to fill the fat man, it would rather pay more to generate more heat, then it means that the platform values ​​heat very seriously.

And if the live broadcast platform deliberately lowers its popularity for the purpose of broadcasting rights to illegal prostitution, it means that the platform's vision is relatively short-sighted, or the economic situation is indeed very worrying.

This is very precious data!

Under normal circumstances, the live broadcast platform will not make such a difficult decision, and even before this happens, the platform itself does not know how to make the decision.

Naturally, Tenda could not obtain this information.

But when faced with this decision about money, the choice made by the live broadcast platform is definitely the most real.

When it is really hostile to a certain platform, these can be used as a reference for tactics.

This is equivalent to an image profile for all live broadcast platforms.

Just like when President Pei was competing with ioi before, why did he hold onto ioi's weakness? Have been engaged in various promotional activities and price wars?

It is because the Dayak Group behind ioi is money-thirsty and has internal opinions that are not unified, and the perseverance and determination to burn money are far less than Tenda.

The plan this time can be said to be an insight into all live broadcast platforms.

Based on their behavior in this event, the temperaments of these live broadcast platforms can be determined, and their threat to the rabbit tail live broadcast can be divided into three or six or nine levels, and prepare for the future.

Zhao Xuming didn't know exactly what kind of back-hands Mr. Pei had left to deal with these live broadcast platforms, but he was already shuddering when he thought of this.

A picture appeared inexplicably before his eyes.

In the jungle, a lion and a tiger are licking their wounds while looking at each other, ready to attack each other at any time.

And beside them are the carcasses of cheetahs, jackals and various other animals.

Farther away, there are some small animals trembling, either with injuries on their bodies, or born young, and they are simply unable to participate in this cruel competition.

But among the trembling little animals, there was a little rabbit that seemed harmless to humans and animals. Behind it was an old hunter hiding in the bushes with cold light reflecting off the muzzle.

"President Pei's trick is a bit ruthless."

"Maybe this is the strength of President Pei?"

"If you want to make such a decision, you must first make up your mind to give up a lot of immediate benefits."

"The average person can't do ~www.ltnovel.com~ precisely because they are blinded by immediate interests and controlled by inertial thinking."

"But President Pei can be completely unaffected, and his clear mind and decisive decision-making are all I have never seen before."

The more Zhao Xuming thought about it, the more he felt that President Pei was really terrible.

It seems that I don't care about anything or anything, but in fact I understand everything in my heart, and even thought out a countermeasure early in the day.

So the question is, is President Pei already prepared for this plan, or is it a temporary intention?

Either way, it's terrible...

Zhao Xuming was a little grateful, but fortunately he was on Tenda's side now.

If this is still in the Longyu Group, after the ioi global finals, I am afraid that I will have another big scapegoat!

Zhao Xuming can only silently sigh: "Old colleagues, don't blame me for the heavy hand, I can't help myself..."