Losing Money to Be a Tycoon
Chapter 1318: Home Group seeks cooperation!
After this explanation, Zhang Nan was already convinced.
makes sense!
Following Zhang Yuan's thoughts, she continued to stroke down.
"In other words, suffering travel is essentially to correct incorrect views on work and labor."
"For those goal-driven responsible persons, suffering travel is a very painful thing, which will make them reflect on this state of alienation."
"After you truly understand this truth, you will embark on the right path of happy work. At this time, you will naturally be unable to find them when you suffer and travel."
"So, if you don't want to travel and meet President Pei's expectations of us, you have to...work hard?"
"At least show to President Pei that our thinking has changed and we have entered a state of happy work?"
Zhang Yuan nodded: "Yes, it must be so."
"But how to organize the work specifically depends on the people in charge to work out a plan that is more suitable for them based on the actual situation of the department."
Zhang Nan nodded slightly, lost in thought.
Her original purpose was very simple, she just wanted to ask Zhang Yuan for advice, to avoid suffering and travel.
I didn’t expect this question. Not only did the standard answer come out, but there were also unexpected gains!
The key is to clarify a more correct and wiser working state. Compared with this, avoiding suffering and traveling has become a relatively minor thing.
Zhang Nan asked: "Can this method be shared with other persons in charge?"
Zhang Yuan nodded: "Of course!"
"President Pei has spent so much time reminding us, isn't it just for us to remind and supervise each other after we realize it on our own?"
"Moreover, this method is not my original creation. It was Wu Bin who first constructed the theoretical foundation, and I verified it based on the actual situation in my work. The credit is not my own."
"Since it is an important supplement to Tenda's spirit, of course, it must be popularized as soon as possible, and President Pei's painstaking efforts must not be wasted!"
"Of course, it is important for everyone to suffer less."
"The first batch of people responsible for suffering are gloating. I am different from them."
"Don't look at these people laughing now, if they don't correct their work attitude, sooner or later they will have to enter the palace again."
Zhang Nan deeply agrees.
With the spirit of selflessness, the two people are ready to cooperate with Wu Bin and share the latest theoretical research results with all the persons in charge.
Of course, this kind of sharing must not be done in a big way, and it can't be done too obvious, otherwise, isn't it a waste of Mr. Pei's painstaking efforts?
must be subtle, moisturizing things silently.
……
……
November 14th, Wednesday.
Advertising and Marketing Department, Meng Chang carefully watched the edited promo.
There is a WeChat public account [Book Friends Base Camp], you can receive red envelopes and coins, first come first served!
For this promotional film, Meng Chang is very satisfied.
got the effect he wanted!
The promotional video is not very long, and the framing is relatively simple, all of which are the daily work of some intermediaries.
Ding Xiyao herself has been an intermediary for a long time, and these scenes are simply familiar to her, so she is completely true to the scene, and will not be overly exaggerated or under-performance.
Of course, it is incomparable with those professional actors, but Meng Chang wants this kind of effect.
Can't let the audience really be moved. You have to make this film feel like a specious feeling. After tasting it, it doesn't feel right. That's it.
"Well, it's okay."
"Make arrangements and start the promotion plan immediately."
The entire advertising and marketing department is busy again, and it is steadily advancing in accordance with the established publicity plan.
Of course, in accordance with Meng Chang's consistent style, he is not stingy in publicity funds.
……
In the afternoon, Marketing Department, Director's Office of Home Group.
"Mr. Gao! Watch this movie!"
Gao Ming, the marketing director, took the phone from his subordinates and watched the video from beginning to end.
"This……"
"Which company made this promotional video?"
Gaoming's first reaction was to be like a big enemy.
Because this promo looks, it’s a good shot!
And, judging from the popularity of the video, there must be a push behind this video, otherwise it is impossible to get such a high popularity in a short period of time.
And the facts have also proved that similar promotional content has also appeared in many video websites and offline advertisements, which is enough to prove that this is a whole set of publicity programs, not some individuals out of interest to film and play.
The content of the promotional video is actually very simple. It is shooting a real estate agency's daily life, and shooting her harder and less comprehensible side.
But the length of the whole film is moderate and the rhythm is smooth, especially the actor's acting is quite real, which is more empathetic.
Although it is not absolutely perfect, it is not up to the level of a actor and actress, but as a promotional film, it has already met the requirements.
So the question is, who made such a promotional video? And spend so much money on promotion?
is probably a competitor!
Although the Home Group has a high domestic market share, it is not completely without competitors. Many new-model intermediary companies are threatening it.
Moreover, the possibility of new capital entering the market is not ruled out.
Shooting such a promotional video to create momentum, and then take the opportunity to start the brand of their own company, this is a normal process.
For the Home Group, of course, it is inevitable.
came to report to the subordinate explained: "Gao, it is strange that this is strange, not a competitor!"
"The official account of Chixing Studio who posted this video is a game studio. It is said that Shenhua and Tenda have invested in it. This studio really has nothing to do with Shenhua Real Estate and Sloth Apartment! "
"And this video is said to be a promotional video for their new game."
"I did a little research, and the credibility is still very high. The game they are making is indeed related to the agency, called "Real Estate Agency Simulator", which has almost been developed."
Gaoming is also at a loss.
Obviously, if this advertisement was posted by Shenhua Real Estate or Sloth Apartment, then Gao Ming would definitely feel that they would enter the real estate agency industry and have direct competition with the current main business of Zhujia Group.
Can it be issued by a game company now?
And there should be no possibility of blindness, because Chixing Studio is indeed a VR game, the game itself is related to the intermediary, and development is almost complete.
It is reasonable to use such a promotional film to make the audience feel more substituting for the identity of the real estate agency, and then to promote their new games.
"Then we can talk about cooperation!"
As the director of the marketing department, Gao Ming is still very keen in this regard.
Although Chixing Studio has the investment background of two companies, Shenhua Group and Tenda Group, from the survey, it is still highly independent in nature.
In this promotional video, there is no logo of Shenhua Real Estate or Sloth Apartment, nor any other company to forward it. It is enough to show that this promotional video is a promotional video made by Chixing Studio purely for the promotion of its own games.
In this way, is it possible to cooperate?
Gao Ming said: "Chixing Studio is also considered to be a relatively well-known VR studio in China, and there is a certain possibility of linkage between VR and viewing."
"We can set aside a marketing fund to bundle our promotion with this game from Chixing Studio."
"At that time, we can not only carry out a marketing for the game player group, but also increase the popularity of each other, and further enhance the brand image of our company."
"Quickly, immediately ask Chixing Studio if they are willing to cooperate with us, and the conditions are higher!"
The subordinate nodded, but instead of doing it immediately, he hesitated for a while and said, "But Mr. Gao, some comments under this video are not very friendly."
Gaoming was taken aback: "Huh?"
He took the phone again and glanced at the comments below the video.
There are indeed some comments expressing sympathy and support for the intermediary's hard work, but there are also quite a few comments that are scolding, and the scolding is terrible.
Of course, not all of them are venting their emotions. There are also some people who lay out facts and reason, saying how dark the intermediary they encountered, and completely disagrees with the orientation of pretending to be pitiful and deceiving sympathy in the video.
But everyone's controversy is not entangled in the video itself, but in the real intermediary industry.
There were even a few comments that named the Home Group.
Gao Ming didn't care: "This is normal. There are a lot of sprays on the Internet. You can find spray spots on any promotional film, don't care."
"We promote ours normally, as long as there is heat."
"Our marketing plan has a clear target group. As for these sprays, they are inherently prejudiced against us. It doesn't matter whether they accept it or not."
"Besides, don't look at these people swearing happily. When they rent a house, don't they still have to go to our shop obediently."
The subordinate nodded: "Okay, Mr. Gao, I will contact the Chixing studio right now."
Gao Ming leaned on the chair, thinking, there is such a good thing in the world?
Isn’t this a performance delivered to your door?
Chixing Studio wants to publicize the new game and is willing to spend money. Sooner or later, the enthusiasm will become popular.
What does the Home Group say is that there are three-point thin noodles in China, and it is linked with Chixing Studio. Isn't this a proper win-win situation?
I want to come as long as the price is high enough, there should be no reason to refuse UU Reading at www.uukanshu.com.
However, he just thought about it for a long time, and his subordinate knocked on the door again and came back.
"Mr. Gao, I refused it over there! And it was Mr. Lin, the owner of the studio, who personally refused. He didn't even negotiate the terms. He just said... that we would be wrong and there is no possibility of cooperation.
Gao Ming couldn't help frowning: "Huh?"
This is too simple, right?
A few minutes have passed since then?
He highly doubted whether the call was transferred to Mr. Lin just now, and as soon as he reported his home, he refused it.
This kind of win-win thing, refused so simply?
subordinates tentatively asked, "Mr. Gao, what should we do? Shall we give up, or should I make a few more calls and have a talk?"
Gaoming waved his hand: "No need."
"The heat has risen, even if we don't cooperate, we can take advantage of this heat to promote ourselves!"
"We will also shoot a promotional video and send it out during this time!"
"Doesn't the heat come naturally?"
Https://
Only one second to remember the address of this site:. Mobile version reading URL:
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