Losing Money to Be a Tycoon

　　 Seeing this, Ding Xiyao couldn't help but feel a little ashamed.

　　 Because what is said in the video is correct, she does that.

When working as a real estate agency in the past, Ding Xiyao actively or passively learned the intermediary's routines. Although she has been working hard and restrained to find a middle ground, she sometimes has to do so in order to facilitate transactions. A little conscience.

　　 It's like a customer asking whether the lighting in this house is good, in fact, only by answering "No" and explaining exactly how bad it is, this is an honest answer.

　　 And the answer "very good" or "okay, enough" is actually fooling, but the degree is different.

　　 When Ding Xiyao was an intermediary, there were not many cases of deceiving people with his eyes open, but there were many cases of ambiguity and noncommitment. In fact, this can be regarded as a routine, but relatively restrained a lot.

　　 When it comes to the game, although Ding Xiyao knows that these are all games, they are all fake, and all the truth will not make the company go bankrupt and the game will not be played anymore, but still subconsciously continues the previous working methods.

　　 It can even be said that games have an amplifying effect on human nature.

Probably because the players know that the tenants in the game are a series of data, they are not real people, nor can they feel the pain of living in a broken house, so it is difficult to empathize, which creates this kind of "black heart". How to play "Intermediary Simulator"?

　　 Ask yourself, why do players choose to play this way?

　　 is actually very simple, for profit.

The profit in the game will directly affect the level of the intermediary company and the player's money. The former will allow the player to unlock more room types and reach more high-level tenants, while the latter will determine how much money the player can use. Renovate your own home and intermediary store.

　　 After most players come into contact with this game, the first goal they feel is to make profits and develop stores.

Therefore, according to the video, the first-layer core of "Real Estate Agency Simulator" is to simulate the working mode of real estate agency, allowing players to play the role of real estate agency and independently choose the way to make money, so that players realize that, The chaos in the intermediary industry can be attributed to a fundamental reason: profit dictates.

　　 But Ding Xiyao's question soon came again.

　　 From the current point of view, "Real Estate Agency Simulator" does show this very well, but based on these alone, it is still not an analysis of social reality, right?

　　 Could this young man continue to dig out the second and third points in the game?

　　 And can you guarantee that nothing in the back is deeper than the first point?

　　 She cheered up and continued to watch carefully.

　　 "Some people may say that this is an over-interpretation, otherwise how to explain the promotional film of "Real Estate Agency Simulator"?"

　　 "The propaganda film clearly emphasizes the hard work of the intermediary and emphasizes the identity of the intermediary as a service provider. This is a kind of beautification and praise, not exposing and criticizing?"

　　 "If you think so, you are wrong."

　　 "From a few obvious facts, it can be seen that this promotional film is not as simple as most people understand it."

　　 "The key breaking point lies in the protagonist of the promo."

　　 "In fact, Chi Xing Studio invested a huge amount of publicity funds for this promotional film, which can be seen from the popularity of the Internet."

　　 "It stands to reason that with such a huge amount of publicity funding, it is not difficult to hire a more down-to-earth and more audience-friendly celebrity to act as an intermediary in the promotional film."

　　 "Or take a step back and invite a relatively niche, but superb acting, the effect and appeal of the film will definitely be better than the current version."

"But Chi Xing Studio did not do this. They chose a real former real estate agency practitioner to make this promotional video. Before that, the heroine had never had any acting experience, and even made her own video. , I have never done VLOG."

"Why is that?"

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　　 "There are no more cost-effective promotion programs, but they want to save costs in the most critical starring position? Even ordinary people who have no knowledge of marketing can see that this choice is unreasonable."

"After excluding other possibilities, the answer is ready: this is what the propagandist deliberately did. The purpose of this propaganda film is not simply to show the hard work and positive side of the intermediary, but to show the duality and truth of the intermediary's work. Sex!"

　　 "The promotional film deliberately made a ‘blank’ design, allowing the audience to fill in the real intermediary image, thus completing this shaping!"

　　 Ding Xiyao was stunned.

　　 Because of Tian Gongzi's words, she also asked her doubts at the time.

　　 With such sufficient publicity funds, why do you have to invite me to act instead of a celebrity?

　　 If the promo is based on the hard work and respectability of the performance agency, then it is obviously a more cost-effective choice to hire actors.

　　 Looking for an influential, down-to-earth, and audience-connected actor to perform, naturally, it can eliminate the disgust that the intermediary profession and identity brings to the audience.

　　 Just like in many movies, some celebrities will play small roles, and may even play gangsters. But through their superb performances and reasonable arrangements of the plot, the audience will feel that it seems that the chaos is also very cute, and there is a last resort.

When an image like 　　 is applied to the intermediary, there is no doubt that it can be closer to the audience.

If the big-name actor is too expensive, then find a second- and third-line actor with superb acting skills. As long as he can show his sincere feelings to the show, he can also achieve similar results, enough to impress the audience and make everyone more comment on the film. Be positive.

　　 is only weaker in terms of communication, not like the big-name celebrities with their own traffic and popularity.

　　 But Meng Chang didn't choose that. Instead, he chose Ding Xiyao, who had no acting skills at all, and then spent money to promote it desperately.

　　 I chose the one with the worst effect and the worst price/performance ratio.

　　 If Ding Xiyao's only advantage is to act more realistically, after all, she has really acted as an intermediary.

　　 But truth is often not the same as being infectious, and sometimes the two are contrary.

　　 That's why this promotional film has a "blank" effect. After watching it, the audience was not completely moved by it. Instead, they remembered the various experiences of being trapped by the intermediary in their lives.

　　 No matter what you think, this is a poor cost-effective option, and ordinary people can see it.

　　 Then, the only explanation is that it was deliberate, and this promotional video was meant to cause controversy.

　　 "This is the second core of "Real Estate Agency Simulator": it allows players to break away from the intermediary's first perspective, examine their inherent impression of the intermediary industry from the sidelines, and realize the crux of the problem."

　　 "In the promotional film, many people are vaguely aware of the problem, and there is even a kind of instinctive resistance and disgust, but it is not clear where this emotion comes from."

"In the official content of the game, players can personally experience the daily work of the intermediary. UU reading www.uukanshu.com can understand the routines that exist in reality. They are also running up and down, busy renting. The guest introduces the house, in this way, the image of the agency in the promotional film is instantly dispelled, allowing the player to experience the two sides of the agency as a profession."

　　 "In the real-life promotional film, the hard work and busyness of the intermediary work are emphasized; but in the game, the deep-seated tricks of the intermediary industry are shown in detail."

　　 "It is the intermediary who takes the clients to look at the house so hard and busy, so be careful to think about it, one by one, and also the intermediary."

　　 "A simulation game, but using real shot video as a promotional film, it is equivalent to giving the player a special psychological hint, opening up the boundary between the game and reality."

　　 Seeing this, Ding Xiyao couldn't help but nodded.

　　 Although she experienced the entire shooting process, she instinctively felt that this explanation was a bit nonsense, but she had to admit that it was indeed possible.

　　 This promo is obviously implying that the game itself is highly reflective of reality, and it is not beautified and focused on showing a certain aspect of reality, but a comprehensive, holistic reality without too much modification.

　　 "Combining the first layer and the second layer is the third core of the game "Real Estate Agent Simulator": to analyze the root of this phenomenon."

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