Losing Money to Be a Tycoon

　　 Seeing this, Ding Xiyao admired this "Tian Gongzi" so much.

　　 Although it is not clear who this young man is, from the content of the video, he obviously has a deep understanding of the intermediary industry and is full of insights!

　　 Why does the Home Group frequently burst out negative news, but it never hurts?

　　 is because when many people scold the Zhujia Group, the gesture of scolding is wrong!

　　 There is a problem with the intermediary, and most people scold the practitioners of the intermediary for bad morals and lack of conscience;

　　 After the formaldehyde room incident, the Home Group launched the person in charge of the related business to act as a scapegoat to attract public hatred, and instead to make a fake rectification, this matter passed again.

　　 But the crux of this series of incidents is not someone inside the company at all, but the senior executives of the entire company.

　　 If there is no high-level acquiescence, support, or even encouragement, most of these things will not happen, at least not until there is a lot of turmoil before pretending to find a scapegoat and rectify it.

　　 Ding Xiyao suddenly understood where the feeling of powerlessness came from when she decided to leave the home group.

　　Because the intermediary companies headed by the Home Group have actually monopolized and kidnapped the entire industry, leading to the small companies starting to move up and down, the intermediaries and tenants seem to have many choices, but in fact they have no choice.

　　 They can choose this company or that company, but if they choose, the result is the same.

And these big companies can also pass on contradictions by inciting opposition, making tenants hate the intermediary, and the intermediary hates the tenants, so the senior executives of the big companies can stay out of the matter lightly, just thinking about how to expand the scale, not how to improve the quality of service. I have been so reluctant to make progress, but still make money and make money.

　　 But at this point, the video is not over yet, and the progress bar behind it is about a quarter.

　　 "So, I might as well make an assumption and an inference here."

"As long as the nature of the domestic intermediary companies does not fundamentally change, the senior executives of these companies are still thinking about monopolizing the housing market, conniving intermediaries to sign contracts with deceptive means to squeeze profits from tenants, and inciting opposition between tenants and intermediaries. Maintaining their own public opinion environment, then, any new business they launch is nothing more than changing the packaging of the matter of'eating the flesh and blood of tenants'."

"Like the formaldehyde room incident not long ago, the concept of'An Xin Fang' is good in itself, but in the process of pursuing benefits without a bottom line,'An Xin Fang' has become a'formaldehyde room', and he said that he would give Tenants provide a better living environment, but in the end they cannot guarantee even the most basic health and safety in the living environment."

"Maybe in the future, these intermediary companies will have new business launches. I can't predict what specific business this will be, but I can predict: through the analysis of this video, through the insight of the game "Real Estate Agency Simulator", You can guess the final result of this new business."

　　 "All the new models that talk about ‘serving tenants’ and ‘eliminating hatred’ will eventually reveal the true face of ‘pursuing profit’, ‘better squeezing tenants and intermediaries’, and ‘inciting opposition’.”

　　 "Seeing this, many tenants may feel desperate."

"When all intermediary companies have similar pits, and even some companies that have developed'formaldehyde houses' become leaders and industry leaders, when they occupy ninety-nine percent of the listings in the market and form What can tenants do when there is a monopoly and the tenants have no choice?"

　　 "It's very simple, look for companies that jump out of this model."

　　 "If it hasn't, then look forward to it."

　　 "If it already exists, but the scale is not large, then look forward to its development and growth."

　　 "I am Young Master Tian, ​​a small and insignificant person, an ordinary person who can sometimes see the world but has no ability to change it."

　　 "I will share my superficial observations with everyone, hoping that I will be able to spark some thoughts."

　　 "Thank you for your willingness to calm down and listen to me so much in this impetuous environment, we are destined to see you bye!"

　　 Compared with the first video before, the end of this video has obviously changed.

　　 Meng Chang followed Mr. Pei’s suggestion and found a persona for Tian Gongzi.

There is a WeChat public account [Book Friends Base Camp], you can receive red envelopes and coins, first come first served!

Just like Teacher Qiao’s "A bit funny, very iron, and professional game test and interpretation UP" master, Meng Chang took another route, "A person who indifferently observes the world, the content may involve any field, and has some wisdom. But he thinks he is insignificant."

　　 There is obviously a reason for setting up such a persona for "Tian Gongzi".

　　 Meng Chang thought for a moment about using his personal set as Tian Gongzi's personal set, but he quickly rejected this idea.

　　 First of all, Mr. Pei made it clear that he asked Meng Chang to dig out Master Tian’s persona instead of copying his own.

　　Secondly, Meng Chang felt that his personality was not likable.

　　 From a functional point of view, Tian Gongzi’s account should cooperate with the "Pei's Propaganda Law" to expose the deep reality of some industries.

Then Tian Gongzi’s personality must be a wise and transparent personality. The popular point is to make the audience feel that this person is a sensible person. After watching the video, he feels that this person has intellectual or motivational problems. It is not stupid. It can't be broken either.

　　 It is actually quite difficult to do this. After all, communication has a cost, and it is easy for people to be misunderstood in the process of expression.

　　Sometimes what you mean is not what you mean, but because of a problem with the way of expression, some viewers will think whether you are collecting money, or the potential three views are not exposed, which leads to the audience's backwaters.

　　 After a long time of consideration, Meng Chang felt that in order to achieve this, Tian Gongzi’s personality must be humble, low-key, and even consider himself ordinary.

　　 has always been aloft in the posture of "enlightening the people", then sooner or later it will be overturned.

　　 Therefore, after considering all factors, Meng Chang set up a personage for Tian Gongzi, "a little man who has some wisdom but considers himself insignificant".

　　 And the more deliberately low-key, the audience on the contrary feel that this person has real talents and learns, and they are willing to listen to what Tian Gongzi is saying.

　　 This is an improvement compared to the first video, because judging from the barrage, many viewers obviously still like this persona very much.

　　 "That's great! It's all dry stuff! Deafening!"

　　 "Home Group: You just report my ID and it's done. Why are there so many twists and turns?"

　　 "Hey, is it alluding to the new business of ‘Intimate Butler’ by Zhujia Group?"

"I can't talk about innuendo, it should be a rehearsal to be precise! The release time of the video is basically within a few minutes from the announcement of the "Intimate Butler" business by the Home Group. This kind of video quality requires several days. , So either Tian Gongzi had grasped the internal information of the Home Group in advance, or it happened by chance."

　　 "If you get the internal information in advance, you can say it more clearly. I prefer the latter."

"I originally had some expectations for the business of'Intimate Butler', but after watching this video, I understand that there shouldn't be any expectations at all. Just like the owner of UP said, anyone under the banner of'serving tenants' The new model will eventually reveal the true face of "squeezing more profits from tenants"."

"It's not hard to guess that the'caring housekeeper' is mostly due to the increase in the intermediary fee, and then further transfers the contradiction to the tenant and the intermediary. The tenant does spend more money, but how much of the money spent can be used to buy more Good service, it’s hard to say."

　　 "So there is no intermediary company that acts as a person? Hey, it's hard to vote with your feet as a consumer."

　　 "Being a person's intermediary company? No. But the person's rental company has it, sloth apartment!"

　　 "Yes, I heard that Sloth Apartment has been developing to cities outside of Jingzhou recently, I hope this model can be rolled out soon!"

　　 "I don't know much about the sloth apartment, and the buddies who don't live there tell me, is it really as good as the legend?"

"The residents of Sloth's Apartment came to answer you. Actually, I regretted it after moving in. I regret that I didn't move earlier. I regret that I didn't let my friends grab an extra set of rent! It's not too cool to live in, although it's better than normal. Renting is a bit more expensive, but it’s really worry-free, and you don’t have to worry about everything! Coupled with the cooperation with fish-fishing takeout and Fengfeng express delivery, it’s so convenient!"

After the 　　 video was released, the popularity of UU reading www.uukānshu.com soon began to skyrocket!

　　 Some people are discussing the content of the game itself, and the other part is following the guidance of the video to discuss the real intermediary industry.

　　 In fact, many people have analyzed the problems of the intermediary industry and household groups before, but they have not enough influence and have not formed a hot spot for discussion on the Internet.

　　 But it's different now!

First, after Meng Chang finished shooting the promotional video, he spent a lot of publicity funds and has been maintaining the popularity of related topics; then, the Home Group paid a lot of money for the "intimate housekeeping" business, and the attention was further increased; then, " As soon as the VR game "Real Estate Agent Simulator" came out, the paving work was done; finally, Tian Gongzi's video detonated all the heat!

　　 Compared with blunt preaching and indoctrination, "Real Estate Agency Simulator" actually played a guiding and buffering role, and played a "entertainment" effect.

　　 If Meng Chang posted this video directly, the effect would be very poor, because the content is too dry, and most people don't have the patience to hear the end.

But after many people have played the "Real Estate Agency Simulator", experienced the various routines, and made different choices by themselves, they heard the explanation in this video and immediately compared them one by one, and even had their own experience. By extension!

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