Losing Money to Be a Tycoon

"As for the details of the division, you can talk to the Alidao website. We also work together often. It doesn't matter if we give them a bit of profit."

After Pei Qian finished speaking, he handed back the plan.

He wanted to make as much profit as possible to Alice Island, but he couldn't say that it was too obvious, so he could only do a little bit like this.

Anyway, it’s a little bit less.

How to divide it, in fact, will not be very different after talking about it. The key is to look at the performance of "The Successor" after the release.

Huang Sibo took the plan: "By the way, President Pei, there is one more thing."

"The shooting of the follow-up episodes of "The Successor" is also very smooth. We are considering broadcasting one episode a week, and we will broadcast all 12 episodes until the end of the next month."

"This progress should be fine, right?"

Pei Qian glanced at the calendar on the computer, and at the rate of one episode per week, it was indeed just right to broadcast until the end of January and the beginning of February.

"Can you... hurry up?" Pei Qian asked.

He looked at the time, and if the entire episode were to be broadcast for nearly two months, the heat would actually continue.

Many popular film and television dramas are broadcast partly this week and partly next week. This way, the live broadcast last month is to maintain the degree of online discussion.

Otherwise, it's all over all at once, and everyone will only discuss the ending, and the heat will soon pass.

But when it comes to "The Successor", Pei Qian definitely hopes to do the opposite.

The longer the delay, the easier the situation will change.

It's best to release the entire episode all at once, and then the audience can watch it all at once, and then vigorously scold it, and then the work can be over.

Huang Sibo looked distressed: "This...in the most extreme case, it can be shortened to two episodes a week, and the last two episodes will be played together, and it will be broadcast in about a month."

"That's around January 12."

"But this is not very good for heat accumulation. It may feed the audience too much at once. After all, the content of each episode is close to one hour..."

Pei Qian raised his hand: "It doesn't matter! I think this time node is quite good!"

"Then it's decided, two episodes a week, and all will be broadcast on January 12."

If the time is short, the publicity warm-up will not achieve very good results, and it will be difficult to accumulate enthusiasm for discussions among netizens. It feels like a good choice.

Huang Sibo was a little confused: "Uh... Mr. Pei, are you saying that something might happen during this period around January 12, which will help the popularity of "The Successor"?"

"Otherwise, why should we rush in this way?"

Pei Qian: "..."

Who made you understand that!

But after thinking about it, Huang Sibo seemed to be able to understand only that way. After all, there is no reason to put the whole show to the end so quickly from all aspects.

Pei Qian had no choice but to say noncommittal: "Well... it may be useful, or it may be useless, there is no need to expect it, but it doesn't matter if you try luck."

Huang Sibo nodded immediately: "Understood!"

"Then it's settled, I'll talk to the Ali Island website about the details of cooperation."

...

Huang Sibo withdrew from General Pei's office, just to seamlessly connect with Meng Chang who was waiting in the lounge.

Seeing Meng Chang, Huang Sibo whispered: "You guessed it, Mr. Pei did choose the Alice Island website, and he also asked for the buyout to be changed."

Meng Chang nodded slightly, his face couldn't help but smile.

Yes, this shows that I understand Mr. Pei's intentions, so the propaganda plan of "Successor" will probably be more in line with Mr. Pei's requirements, and the chance of success has risen sharply!

Huang Sibo left quickly, preparing to return to Feihuang Studio to continue discussing the specific details of cooperation with the staff in Erie Island.

Although President Pei has finalized this kind of division plan, the specific division, how to calculate each kind of data, this still needs to be carefully studied.

Regarding the approximate level of the broadcast volume and rating of "The Successor", and the income that can catch up with the buyout, this needs to be carefully considered.

But in general, if this drama can be more successful, the revenue from the share must be a bit higher than the revenue from the buyout.

After all, in the case of a buyout, the Alidao website will bear the risk, and if it is divided, the risk will become Feihuang Studio.

The party who takes more risks should get a certain amount of compensation, which is a matter of course.

Meng Chang came to the door of President Pei's office and knocked on the door to enter.

"President Pei, this is the initial publicity plan I made for "The Successor"." Meng Chang handed over the plan.

"President Pei, take a look and give me some advice."

Pei Qian reached out and took it with great satisfaction.

Meng Chang is fine, he is getting more and more on the road.

Before Meng Chang had done his propaganda plan, he always kept it hidden, trying everything possible to prevent Pei Qian from knowing it, but after the plan failed, he always felt that Pei Qian was targeting him.

This is very sad.

But now Meng Chang takes the initiative to bring the plan and listens carefully to his opinions. This is a kind of progress!

Pei Qian was very satisfied with this. He felt that Meng Chang was different from others and he could entrust important tasks.

Seeing Mr. Pei's satisfied expression, Meng Chang was also very happy.

He also realized that the previous approach was wrong, because Pei always looked at his plan, and just wanted to see how well he mastered the Pei’s propaganda method, which was completely kind.

Take the initiative to show Mr. Pei the plan, maybe you can learn more useful things.

Pei Qian briefly reviewed the plan.

Meng Chang's plan can be said to be quite simple and rude, or even a bit rough.

The theme of his promotion is: "The Ugliest Superhero"!

In the promotional materials, there will be many ugly photos and crippled pictures of the protagonist Phil, and the "alternative superhero theme" will be used to promote the series.

In addition, there are slogans such as "True and Original Superhero Movies" and "Deconstructing the Nature of Superheroes" that seem to be out of reach or even contradictory.

In addition, the promotional film is of course indispensable.

In fact, when editing the feature film, Feihuang Studio also cut out the promotional film easily, but since there was no idea about the specific effect to be cut, several editions were cut.

Meng Chang specially selected a version of the promo film edited with Phil's plot as the main lens. The first half is the scenes that Phil has been deflated, showing his ugliness vividly, and the second half is Phil through all kinds of dirty Means to grab the lens of power.

In short, they are not serious shots.

There is no very ingenious way of propaganda, just like before, it is completely rude to spend money on piles of materials.

After reading this plan, Pei Qian could not help but nodded slightly.

Yes, it is Meng Chang, this plan is still very reliable!

Roughly piled up promotional materials, you can get a bad publicity effect on the premise of ensuring that you spend more money.

To fully express Phil's ugliness will help make the audience feel disgusted and disgusted with the protagonist, and dissuade many audiences through the first impression.

These contradictory slogans can also play the role of the title party to a certain extent, causing some audiences to have a deviation in the content of the series. After seeing the first three episodes, they shouted and gave bad reviews on the spot.

However, in Pei Qian's view, this plan also has some imperfections.

"The overall idea of ​​the plan is correct."

"However, I have a question."

"'Original superhero movie' and'deconstructing the essence of superhero' are two completely opposite propaganda words. The former implies that this is an orthodox superhero movie that can deceive the audience; while the latter is Imply that this is an anti-superhero movie."

"Why use this paradoxical way to promote it?"

"You can also consider propagating completely in the opposite direction, which will cause a misleading effect on the audience."

Hearing Mr. Pei's question, Meng Chang was not only not nervous, but very happy.

Yes, it seems that Mr. Pei is going to test my learning results!

This is like many teachers who find that a certain link lacks the argumentation process after getting the student’s homework and directly give the result. Then they will ask how the result is derived to test whether the student really mastered it. This piece of knowledge is still going to be fooled.

Now President Pei is obviously doing similar things.

Meng Chang replied confidently: "Mr. Pei, you are talking about the propaganda techniques used in "Struggle" at the beginning. In fact, I also considered it at the beginning."

"That is to use completely misplaced content at the beginning of the promotion to produce a false inducement to the audience or players, so that they will be deceived when they understand the real situation, thereby lowering the evaluation in the initial stage."

"But after a specific analysis, I found that the current situation of "The Successor" is different from that of "Struggle", and this method is not very suitable."

"Because "Struggle" is highly confidential before it goes live, players have no idea about the content of the game, so they can fool the past. But the original novel of "Successor" is hanging on the Chinese website of the end, and there are many old ones. Readers have seen it, and it is impossible to fool everyone."

"If we force it to do so, it may make the audience aware of the problem, stimulate their rebellious psychology, and cause the initial publicity results to run counter to our expectations."

In other words, if Meng Chang simply used "this is a real superhero movie" to promote it, he would definitely be dismantled by the old readers of "The Successor", resulting in some unpredictable consequences. UU reading www.uukanshu.com

Propaganda in two different ways, pros and cons, can play a good role in confusing, making it more difficult for new audiences to grasp the essence of the film.

After all, not everyone has the patience to gnaw through the hundreds of thousands of words of the original for a new drama that is not very good-looking.

Pei Qian nodded, very satisfied with Meng Chang's answer.

Meng Chang considered using the "Struggle" propaganda method, which is an improvement.

Although the game "Struggle" has finally succeeded, the publicity method of "Struggle" has indeed attracted a lot of negative reviews.

But Meng Chang could see the shortcomings of this propaganda method and did not force it to use it. Instead, he combined his own understanding to give a new plan. This is a thing worthy of praise.

Meng Chang's current method is essentially the same as "Struggle", using the wrong propaganda orientation to construct a false expectation for the audience. Once this expectation fails, they will angrily criticize it.

It's just that compared with "Struggle", his method is more concealed, more invincible, and will not be easily dismantled.