Losing Money to Be a Tycoon

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December 20th, Thursday morning.

Advertising and Marketing Department.

Meng Chang went to the water bar and got a cup of coffee, sitting at his desk, drinking coffee slowly, while thinking about the second round of propaganda against "The Successor".

The first three episodes of "The Successor" have been aired last weekend, and two more episodes will be aired this weekend.

From the current point of view, the start of "The Successor" can be said to be quite ideal. The first round of publicity did not play a big role. The ratings and broadcast volume of the series are relatively low. If this trend continues, a commission will be taken. It's definitely not a problem.

Therefore, Meng Chang felt that he should continue to work hard.

According to the guiding ideology of Pei’s Propaganda Law, it is time to continue to increase propaganda investment!

From the perspective of commission, it has been determined that it is difficult to turn around at the beginning of the project, so at this time increase the investment in publicity funds, and more commissions will inevitably be obtained;

From the perspective of the Pei’s Propaganda Law, although nothing can be seen at present, the publicity funds invested seem to have sunk to the bottom, but as long as the final propaganda plan is successful and the evaluation is reversed, then the heat that has previously sunk to the bottom will naturally be revealed. , Re-play the effect, so that the entire program burst more thoroughly.

In short, no matter from which point of view, this is a great time to increase publicity investment.

The current follow-up publicity plan planned by Meng Chang is still similar to the first round, mainly direct publicity.

In his conception, the final reversal may still require Tian Gongzi to come forward to interpret the deep connotation of the show, explain the anti-superhero core of "The Successor" clearly, and then explain the show in a targeted manner. Focus on a lot of details left.

The audience's first impression of this series is not very good, it doesn't matter, after all, the first three episodes were meant to be a foreshadowing, and they are really not very good-looking.

But for the plot behind, Meng Chang is still very confident.

With the broadcast of the next few episodes, the reputation of "Successor" should gradually rise, and after all of it is broadcast, all audiences have an overall and comprehensive impression of it, and it is time for Tian Gongzi to appear. It's time.

Meng Chang was thinking about his plan happily, and Huang Sibo arrived.

"There is a situation in "The Successor". I didn't think of a good way, so I had to ask for help."

Huang Sibo found the film review written by Qian on his mobile phone and handed it to Meng Chang.

Meng Chang was taken aback for a moment: "This is..."

"what?"

Seeing this film review, Meng Chang was stunned.

Immediately afterwards, his brows were furrowed and his expression was confused. It was obvious that this incident was completely beyond his expectation.

Zhu Xiaoce explained: "This film review directly attacks the story core of "The Successor", and it is very confusing, so it is difficult to handle."

"I asked Cui Geng yesterday. He didn't think of a good solution. I am afraid that you are the only one who can solve this problem."

"If this problem is not resolved, let the opinions of this film review influence more and more viewers, then the overall evaluation of "The Successor" will definitely become worse and worse."

"In the worst case, there may be many people who do not watch "The Successor" at all, and viewers who have watched the previous episodes will also become impatient. Once a stereotype is formed, the follow-up results will be disastrous. "

Meng Chang didn't speak, but his expression became more solemn.

He understood very well what Huang Sibo meant.

The whole story of "Successor" is an anti-superhero-themed ironic story. If you want to fully understand the connotation of the whole story, you must fully understand the causes and consequences of the whole story and pay attention to some details in the story.

Just looking at a part, understanding is prone to deviation.

Originally, if we followed the normal process, in the early stage of the "Successor" episode, although everyone was dissatisfied with not many ratings, this kind of poor reputation is completely tolerable, because most of the audience's dissatisfaction is a kind of Pure emotional venting is also difficult to condense into an unbreakable unified opinion.

After all the episodes have been broadcast, as long as the correct interpretation of "The Successor" is released, the audience's dissatisfaction can be easily resolved.

But now, this film review by Qian has completely disrupted this process!

Unlike the general audience who simply felt a little uncomfortable at first, Qian’s film review directly pointed to the story core of the drama "The Successor", and there was a tendency to unify opinions.

Those viewers who were dissatisfied with "The Successor" originally found it emotionally unacceptable, or subjectively found it unsightly, scattered and scattered and formed no climate.

But after seeing Qian's film review, they may agree with it, thinking that this is the reason why they don't like "The Successor", thus forming a unified caliber.

The continuous spread of this view will affect more and more viewers and form a flow of impressions.

Audiences who have watched a few episodes, or those who have not watched it at all, are just hearsay, it is very easy to be affected. Once most people have formed a stereotype, they will not take the initiative to watch the episode and form their own ideas, but will continue to spread the stereotype.

At that time, Qian's film review will greatly influence the audience's view of "The Successor", making it difficult for the reputation of "The Successor" to stand up.

Meng Chang knew the seriousness of this matter better than Huang Sibo, and was more panicked than Huang Sibo.

Because this film review will directly disrupt his publicity plan and make his Pei’s publicity of the law fall short!

Meng Chang originally felt that the audience's dissatisfaction with "The Successor" actually originated from some minor details, such as Phil's personality or individual plot fragments. But these are actually highly related to the core of the story.

As long as the correct interpretation is released, the dissatisfaction of the audience can be eliminated.

But now Qian is attacking the spiritual core of the entire episode, which is very confusing, and it was released so early!

According to Meng Chang's original plan, in the middle of next month, after all the episodes are released, he will release the video as Tian Gongzi to change public opinion.

But that is still a month away!

Within this month, Qian’s black manuscript is enough to make viewers form a stereotype. Even if Tian Gongzi’s video is released, the effect will be greatly reduced, or even no effect at all.

Because Qian’s point of view and Hetian’s point of view have certain truths, and no one can convince anyone, and no one can thoroughly prove himself.

Therefore, which point of view comes out first and can gain support from a large number of people earlier will gain an absolute advantage.

If that scene does happen, I'm afraid it's something bad.

For Tian Gongzi’s account, if the popularity of a video does not explode, it will seriously hit its persona, just like the myth will be broken once General Chang Sheng is defeated, and many things will be difficult to handle.

Some people even wonder if Tian Gongzi is collecting money and blowing "The Successor", raising the attack to the level of character.

For "The Successor", the consequences are also very serious. Once Tian Gongzi's video fails to reverse its rumors, then this series may never be able to start, and stereotypes will directly suppress it forever. Stand up.

In short, the situation is critical!

Huang Sibo and Cui Geng are also aware of the seriousness of the problem, but their understanding is obviously not as profound as Meng Chang's.

Moreover, the two of them also pined their hopes on Meng Chang, believing that although Meng Chang's propaganda plan did not have any effect in the initial stage, there must be something for it.

But what they didn't know was that Meng Chang's so-called back hand was actually blocked by Qian's film review!

Meng Chang frowned, lost in thought.

At this time, he was in an awkward situation.

It's like a person who only knows to memorize the game record, playing chess with a real person for the first time, but the opponent doesn't make a move according to the game record at all, and he is stunned and can't play anymore.

It can also be said that a player who has been hitting stakes and even outputting methods in the game, the stakes are very slippery, but when they play against other players, they have a little tricks, and they are all messed up here and can't play.

When using the Pei’s propaganda method before, Meng Chang used formulas inside, and the correct answer could be found after the formulas were completed.

But this time, in the process of formulating his formula, the known conditions have changed!

Meng Chang thought about it, struggled for a long time, but couldn't think of any solution.

The appearance of this Qian just disrupted his overall plan, and blocked the way he wanted to use Tian Gongzi's video to interpret, leaving him helpless!

Seeing Meng Chang's hard work for a long time without results, Huang Sibo panicked even more.

But after all, he is an old Tengda, and he has seen all kinds of big winds and waves, and he can still maintain his composure.

It can even appease Meng Chang.

"Don't worry, it doesn't matter if you can't think of a countermeasure for the time being, we still have time."

"In my experience, when encountering such a difficult problem, you should never get into the horns by yourself. You should think more about what you would do if it was Mr. Pei."

"If you can re-examine the overall situation from the perspective of President Pei, you may be able to gain something."

Meng Chang was taken aback for a moment, then nodded.

Huang Sibo makes sense!

It seems that although he doesn't understand Pei's propaganda law, he understands President Pei very well.

Mr. Pei encountered this situation, UU reading www.uukánshu. What will com do?

Definitely not like me, because the appearance of a variable causes the whole plan to get stuck.

Mr. Pei either made adjustments according to the circumstances and made adjustments to the plan; or he was strategizing, having thought of this situation in advance, and reserved a later move.

In these two cases, it is obvious that the latter is more clever.

Because no matter how you adapt to the circumstances, there will always be unexpected things; only by considering the various possibilities in advance and making a timely plan, can you encounter any problems in an unhurried and orderly manner.

Mr. Pei's talent is definitely the latter.

Doesn't that mean...

President Pei might have anticipated this situation a long time ago? Is it even possible that we inadvertently left tips and tricks?

Meng Chang hurriedly asked: "Think about it, Mr. Pei didn't tell you any special instructions about "The Successor"? Or special requirements?"