Losing Money to Be a Tycoon

Racing games are games, and the connection with reality is relatively weak. The driving experience of the two is very different, and it can even be said that they have completely different rules.

　　 Not to mention that many racing games have a modification system. You can modify the vehicle according to your own preferences. After the modification is completed, the various values ​​of the vehicle are fully filled, and the difference between the vehicles is even smaller.

This is not to blame for those racing games. After all, the ultimate goal of all racing games is to allow players to pursue the fastest extreme speed. Few of them limit the driving speed in the game to the reality like "Safe and Civilized Driving". To be exactly the same, and the player is not allowed to collide with the vehicle at will.

　　 This is the root cause of the difference in gameplay, not the level of design or production.

　　 But it does make players feel completely different when playing.

In a nutshell, when players play "Safe and Civilized Driving", their acuity for driving and safety of a certain type of vehicle is much higher than other racing games, and slightly higher than other simulations. Driving games.

　　 There is no way, it's all forced out by strict game mechanics.

　　 This kind of feeling is not entirely due to the game engine and game rules of "Safe and Civilized Driving", and a large part of the reason is also due to psychological factors.

Since what players experience in "Safe and Civilized Driving" is closer to the driving experience and driving experience in reality, their attention to and willingness to discuss the safety and handling of various models will naturally be much higher. For other games.

　　 Coupled with the huge popularity of "Safe and Civilized Driving" on the Internet, because of the linkage with iias and the impact of the Passat collision, the attention of several domestic cars has been unprecedentedly increased.

　　 In fact, with the rapid development of domestic manufacturing, domestically-produced vehicles have achieved rapid development.

　　 Although there is still a certain gap between foreign first-class brands in terms of technology accumulation, technical background and some high-precision technology, "domestic production" is no longer synonymous with the previous "crude manufacturing".

　　 The gap should be faced squarely, but there is no need to belittle oneself.

　　 Moreover, the number of joint venture cars has been reduced in China again and again. How can this be explained?

　　 Is the domestic company that is a joint venture with a foreign company upset?

of course not.

In the final analysis, foreign companies have the final say. It is that foreign companies do not respect domestic consumers. They regard domestic consumers as second-class people and leeks, and they have not served with the proper attitude toward God. Instead, there is a magical arrogance and superiority.

This is a problem left over from history. Because the domestic industry was underdeveloped in the past, and some unscrupulous companies cheated subsidies and did not pay attention to quality, the reputation was damaged. Therefore, domestic consumers have produced a kind of "foreign products are of good quality." , Is advanced, is the inertial thinking of pushing the standard high.

　　 It can only be said that this is a historical issue. It should be reversed, but it cannot be accomplished overnight.

　　 It takes batch after batch of down-to-earth companies, one after another with high-quality products, to reverse this inertial thinking.

　　 This is the case in the mobile phone industry. It has gone through such a process from the dominance of foreign brands to the rise of domestic brands.

Even if the domestic mobile phone brands compete fiercely in the internal market, they are eagerly torn between each other, but it must be admitted that the domestic mobile phone industry has been able to compete with foreign first-class brands, and in the foreseeable future, domestic The brand will continue to improve until it completely surpasses it.

　　The domestic car industry will also go through such an inevitable process, and the advent of the new energy era will inevitably accelerate this process, allowing some excellent domestic car companies to overtake corners.

　　 The most problematic issues that bother those outstanding car companies now are word of mouth, publicity, and trust!

　　Car, after all, is different from a mobile phone. It is not a gadget of a few thousand dollars. It can cost two or three hundred thousand at every turn, and it is directly related to the safety of human life.

For a mobile phone of thousands of dollars, many people will buy a cool new product out of curiosity. As long as it does not explode, the performance is weaker, and the system is weaker, it is not a big problem, at most online Just a few curses is enough.

　　 But few people would buy a car worth three to four hundred thousand yuan out of curiosity.

　　 When the poor buy a car, they must choose carefully, while the rich buy a car for fun and often buy luxury cars from well-known brands.

　　 If domestic new energy vehicles want to attract customers, the only way to go is low prices.

　　 At this time, for those domestic car companies that are more confident in their own products, how to prove to consumers that their products are okay and trustworthy has become the biggest problem.

　　Promote yourself?

　　 Some people want to say that you value marketing and despise quality, and the money is used for advertising. This is self-promotion and boasting, and it is not worthy of belief.

　　 Ask someone else to comment?

　　 Someone wants to say that you have stuffed the reviewer with money. There is no credibility.

　　 It takes a long time to accumulate brand recognition by all consumers, and it is impossible to establish it in just six months or one year.

　　 If it happens to catch up with this car company and it has been negative a few times before, it will be even worse.

　　 Finding iias for crash test is one way, but on the one hand, not many people pay attention to it except car enthusiasts. On the other hand, crash test can only prove safety, and other proofs cannot.

　　 This simply does not meet the requirements of marketing.

　　 Therefore, the best way for these car companies is to find a brand that consumers trust!

This is equivalent to using these excellent brands to endorse their own quality. Consumers who trust a certain brand will naturally have a good impression of the cooperative model. Not to mention no brain support, at least they are interested in it and want to understand It's enough to understand and test drive.

　　 Take the first step to break the ice, and then it will get easier and easier.

　　 Therefore, it is not surprising that these car companies want to cooperate with Tenda.

　　 On the one hand, Tenda is currently the most trusted brand by domestic players and consumers, and it can even be said that there is no one.

　　 In the sloth apartment project, Tenda cooperated with various furniture factories to establish a supervision and spot check mechanism, which has proved that Tenda’s cooperation and linkage with other enterprises are responsible and trustworthy.

　　 And Tenda has achieved success across multiple fields, and it has made many people believe in Tenda, and there is no problem of "forced cross-border".

　　 On the other hand, "Safe and Civilized Driving" has a unique advantage, which is to provide players with a relatively simple, but infinitely low cost test drive platform.

　　 The game is different from reality. This is for sure. The models that are easy to drive in the game may not be so easy to drive in reality, and the game cannot show some elements such as comfort and interior texture.

　　 But the models that are not easy to drive in the game, most of them are not easy to drive in reality...

　　 Players drive more cars in the game, and they will naturally have a good impression of it. Maybe they will think more about it when buying a car in reality.

　　 There is no need to worry about the game being too misleading. Before consumers decide to buy a car, they will definitely go back to the physical store for a test drive.

　　 "Think more" is what these car companies are trying hard and spending huge sums of money to achieve.

　　 In short, many car companies have recollected, as long as the quality is excellent, is it not good to cooperate with "Safe and Civilized Driving"? This is a win-win situation!

　　 Therefore, many car companies that previously rejected because of excessive car damage in the game once again threw an olive branch. Even some car companies that Ye Zhizhou had not visited before also expressed their desire to cooperate.

　　 Pei Qian was stunned.

　　 Is this okay?

　　 He did not intend to allow "Safe and Civilized Driving" to have many real-life vehicle brand licenses, because everyone knows that the more real-life vehicle brand licenses for a racing game, the more popular the game will become!

　　 Although the license fee can cost money, what is the license fee compared to the revenue of the game? You can earn it back soon.

　　 No, absolutely unacceptable!

　　 If there are more and more authorizations for real brands in "Safe and Civilized Driving", the game becomes more and more popular, and more and more money will definitely be made!

　　 Pei Qian looked serious: "If you don't want to authorize, don't authorize. If you want to authorize, you can authorize? How can such a good thing happen!"

　　 "The rules are changed! Not only do we not give a penny of authorization fee, but also car companies in turn give us platform fees!"

　　 "Just charge according to the authorization fee discussed earlier, but it is not us who gives them, but they give us."

　　 "In addition, car companies have to give us sample cars to complete the crash test and structural dismantling and research. What if a future collision of iias is inaccurate? Is the data not rich enough?"

　　 "And we have to pay to buy cars from the market for testing, to prevent them from sending us a sample car for testing."

　　 "Besides, we refuse to accept any suggestions or interference. Car companies are not satisfied with the vehicle performance and safety performance in the game, so just hold back! If you are not satisfied, they will not be refunded!"

　　 "If they can accept all of our conditions, then they can, if they don't accept it, then they will kill them."

　　 Pei Qian's attitude is very firm.

　　 He wondered, under such harsh conditions, there can be no more sand sculpture car companies coming over to ask for cooperation, right?

　　 In fact, I have said so much, I just want to persuade these car companies tactfully: You only need to sell your cars and make money, so don't always make my mind.

　　 I'm all in a mess, and you guys are still running over to make me mess up. Is this appropriate? This is inappropriate.

　　 Let's live our own lives and treat each other well.

　　 Ye Zhizhou was taken aback: "Ah this..."

　　 Indeed, Tenda was rejected by the other party when talking about authorization before, but now the other party came to the door, Tenda refused to accept it, and instead asked for money. It seemed a little bit like a child outrageous...

　　 What's more, UU Reading www.uukanshu.com is no longer a simple price increase, and even put forward some unreasonable requirements from the outside world.

　　As an employee of Tenda, Ye Zhizhou certainly has unconditional trust in his company and President Pei, but it is hard to say how other companies will think about this matter.

　　 He was not too embarrassed to say directly, Mr. Pei’s statement is a bit like a lion's open mouth!

　　 But his quality as a head of Tenda made him quickly begin to correct his views.

　　 "Mr. Pei is definitely not a person of high spirits, nor is he a person who only cares about immediate interests and disregards long-term interests."

　　 "In other words, President Pei's request must have something else profound, and we have to study carefully before we can reach a conclusion..."

　　 Ye Zhizhou didn’t understand the deep meaning of this in the first time, but he nodded immediately: “Okay, President Pei, then do that.”

　　 Pei Qian nodded, very satisfied with the obedience and execution of the people in charge of Tenda.

　　 "Okay, let's do this first."

　　 Seeing the situation in the warehouse, Pei Qian felt dull.

　　 ran all the way, only to see the safe and civilized driving simulator on sale?

　　 Bad luck!

　　 Pei Qian exhorted Ye Zhizhou again and turned to leave.