Losing Money to Be a Tycoon

The more Meng Chang reasoned, the more reasonable he felt!

First of all, we can be sure that this is definitely not a simple charity event.

Because the content of this event has been planned very clearly and clearly, if it's just pure charity, just do it directly. Even if you want some good reputation, it is nothing more than spending more money on publicity. There is no technical content here, so you can't use Meng Chang.

But President Pei put forward additional requirements on this basis, which shows that President Pei must have some deep meaning!

President Pei specifically emphasized that this deep meaning is not for making money.

It must be for a more ambitious, long-term, and positive goal.

Combined with the in-depth analysis of the business field, Meng Chang gradually restored the final effect that Mr. Pei wanted to achieve.

"In other words, Pei always felt that doing charity with a Tenda company would be too thin and inefficient after all."

"I heard that Tengda seemed to be insisting on doing charity before, but it didn't attract much attention. Although it can be regarded as effective, the personality of President Pei will definitely not be satisfied."

"It's not that Mr. Pei is greedy of these false names, mainly because Mr. Pei can't accept such low efficiency. At such a speed, when will the charity be promoted to the whole country?"

"Then this charity event should be regarded as a bold attempt by President Pei."

"Although philanthropy is a good thing, it must also be efficient. To be more serious, low-efficiency philanthropy can be regarded as a waste of resources."

"For example, if you give high-breed dairy cows to an ordinary poor household, the intention was to make him a dairy farmer on his own. As a result, a few days later, he had already killed the dairy cows to eat meat. This is a kind of low price. Efficient philanthropy not only failed to help poverty, but also caused a waste of resources."

"Of course, this cannot be blamed on the short-sightedness of some poor households. As the saying goes, poor people have short ambitions. Poverty often limits people's horizons and makes people narrow and blind. That's why it is easy to make a "burning the piano and cooking the crane". Thing."

"In many cases, the initiator of the event must formulate a reasonable and complete rule. Just like a game, the designer must balance the rules and freedom. If only freedom is emphasized but no rules are emphasized, the game will definitely change. It's very messy."

"Pei is always a game designer, and of course he knows this very well."

"The more you want to be serious about charity, the more you have to do charity benefits."

"If the so-called charity is just to drop a lot of money in impoverished areas, and then post the photos taken all over the Internet, it would be boring."

"Although this is indeed a kind of charity in itself, it is indeed more meaningful than not donating a penny, but in the final analysis this behavior is for oneself, whether it is for reputation or to satisfy one's love, first The purpose is not to really do charity and help the poor."

"True charity should maximize efficiency, and only in this way will it not waste limited charitable resources."

"Only when charity resources are used efficiently can it be sustainable, and can the scope of charity continue to expand and benefit more people. Therefore, we must pay attention to methods and methods!"

"Then what exactly is the plan Pei wants me to make?"

"Well...First of all, it is best to have many companies and individuals actively participate in it. To do this, you must give them some benefits in addition to economic benefits, so that they can be fully mobilized Enthusiasm."

"After all, not every company puts social responsibility in the first place like Tenda. For many companies, the problem of survival is still an urgent problem to be solved."

"Secondly, the publicity effect of this project must be good in the poverty-stricken rural areas it covers; while in the Internet and unrelated fields, the publicity effect is poor. This means that we must do practical things instead of seeking fame."

Thinking of this, Meng Chang couldn't help but suddenly enlightened.

Understand, understand thoroughly!

I have to say that President Pei is President Pei, not only in business, but also in charity!

What is very interesting is that Mr. Pei emphasizes social benefits in business, which is a win-win situation for manufacturers and consumers, but when it comes to charity, what he emphasizes is to add certain commercial attributes and use commercial thinking to make charity work. The efficiency can reach the highest.

This focus is very interesting.

This is not the same thing as some people say that "business is the best charity".

If you have to pick up the word, the phrase "business is the best charity" itself is really nothing wrong, because business can promote economic development and can drive employment. After employment opportunities, people's income will increase, and they will naturally go. Consumption will build a positive cycle in an area.

As the economy of the entire region has developed due to the development of commerce, the living standards of the people in the region have naturally improved, and the goal of poverty alleviation has been achieved. It can be said that commerce and charity have achieved the same result by different routes.

But the problem is that we can't just look at what he said, but also what he did.

If you say "business is the best charity", put on the sacred cloak of "charity" for your own money, and one-sidedly emphasize and exaggerate the positive significance of enterprises in promoting regional economic development, and at the same time extend your money-making hand to Ordinary people’s vegetable baskets and interest on loans extended to young people do not directly create value. They make profits through platform monopoly and promote consumerism. They never mention the bad things that enterprises do that endanger social stability and distort young people’s values ​​and the resulting consequences. No matter how grandiose the words are, it’s still hard to convince people.

But what President Pei is doing now is obviously completely different.

For some companies, charity is a guise and commerce is an end; for Pei in general, commerce is a means and charity is an end.

The two behaviors seem to have certain similarities on the surface, but they are very different in nature.

After thinking about this, Meng Chang also had a general idea of ​​how to make this plan.

He returned to the advertising and marketing department and immediately began to formulate a plan.

"This charity event is still based on the content arranged by President Pei, that is, to send meat, eggs, milk and other materials to the primary school students in poor areas. On the one hand, it is to ensure the nutrition they need for growth and development, and on the other hand, it is also approved. This method maintains their parents and reduces the chance of these children dropping out of school."

"Only on this basis, it is necessary to raise funds from the outside world in a targeted manner, so that more companies or individuals can participate in this activity. With this link of Tenda, the money can be better utilized. ."

"Then you have to set up a charity organization or a non-profit organization, but this is easy to handle. Tenda has a special status in Jingzhou, and it is a good deed. It is easy to apply for it."

"Any company or individual that invests in this charity organization or charity organization must have certain benefits, that is, Mr. Pei said that there must be a little bit of business rules in it. Otherwise, it is difficult to achieve a higher level of pure charity. Economic benefits."

"For example, on the basis of excellent quality and reliable brand, the companies participating in this charity event can carry out in-depth cooperation with Tenda?"

"Individuals participating in this charity event, UU reading www.uukanshu.com can get some extra benefits when buying Tenda products or using Tenda services?"

"There may be many kinds of charity projects. Can we launch a competition to improve quality and efficiency internally?"

"Even in the future, can we consider helping the poor and bringing goods? Find a market for some high-quality agricultural products in the impoverished mountainous areas?"

"Well, these details still need to be finalized, and then think of a more appropriate name, and then you can show it to President Pei."

"At that time, I will definitely be the first to give money to support this charity event! Of course, the money can't be donated in full. I must keep some money and continue to make money."

"As long as I continue to use the money I earn for charity, President Pei should not be held accountable. After all, although I made ill-gotten wealth, it did not affect ordinary people. It was all from big companies and gambling dogs. Although it’s not very glorious, it’s okay to use it for charity, right?"

"perfect!"

Meng Chang once again found the direction of his struggle and began to make plans in earnest.