Losing Money to Be a Tycoon

[网] Yu Fei was a little confused seeing this from the beginning of the game.

"Ghost 2" has a grand format? Is it a more difficult puzzle than "Real Estate Agent Simulator" and "Safe and Civilized Driving"?

Don't think?

Yu Fei is the chief designer himself, and has participated in the whole process of "Ghost 2" design from beginning to end, and has a clear understanding of the current data of this game.

Why is it compared with the two games "Real Estate Agent Simulator" and "Safe and Civilized Driving"?

Both of these games have had a huge impact on reality. One broke through the traditional intermediary industry, and the other triggered a revolution in the driving school system.

How can "Ghost 2" Ho De? Not to mention anything else, the sales are not comparable to these two games?

With confusion, Yu Fei continued to watch.

…

""Ghost 2" is a fighting game."

"Fighting games have long been declining, and they are a genre that is about to pass away. It is not wrong to say that it is niche."

"Since it's a niche game, the player base is already small. If you invest a huge amount of money to develop it, isn't it clear that you will lose money?"

"This is a fact that all players know, don't the game designers know? How is it possible."

"The only explanation is that the designer knew that it was a niche game, but for some reason, they still invested a lot of money, willing to risk losing their money."

"Everything that seems unreasonable on the surface must have its deep motivation behind it."

"If this is a major fighting game company with many classic IPs in hand, then this move can still be explained by'inertia' and'persistence'."

"The problem is that Tenda Games has never had any experience in fighting game development. The first fighting game was directly stud: Among the three game studios, the most elite development team was used; the "Ghost General" was used in Tenda’s inaugural period. The well-known IP that relies on fame; also invested heavily in research and development."

"Considering that the chief designer, Yu Fei, is not a designer with a particularly strong voice, then behind all this, it must be Mr. Pei's efforts to reject all opinions and directly promote it!"

"In this way, the deep motivation behind Mr. Pei's move is worth exploring."

"Many people say that the sales of "Ghost 2" seem to be average?"

"If you think so, then I can only say that if it is smaller, the structure is smaller."

"Who gave you the illusion that made you think that Mr. Pei regards sales as the only dimension to measure the game?"

"On making money, there are now several games that can make money more than gog and "Sea Fortress"? Other big manufacturers may not be able to do krypton gold games, but Tenda will not? Tenda can do everything, but still insist on making Games like "Game Maker", "Struggle" and "Mission and Choice"."

"Therefore, the emergence of "Ghost 2" must also have a deep meaning behind it! That is to say, the grand pattern of the entire Tenda game empire!"

"That is: maintaining game diversity, exploring game boundaries, and affecting the game environment!"

"Mr Pei must know these contents, but the designers may not know. Next, let me analyze them one by one!"

…

Yu Fei blinked, his expression a little confused.

I have to say, Qiao Lao Shi is right.

This so-called big pattern, he who is a designer really doesn't know!

Of course, if the other old designers in Tenda's game department know it, it's hard to say.

Maybe this kind of thing is a tacit understanding in Tenda's game department? After all, the whole Tengda is working hard and not bragging. The topic of “big picture” does not seem to be a topic that Tenda will come up with at any departmental meeting.

But let alone, it doesn't mean it doesn't exist.

It is impossible for a company without a pattern to go far, and a company that only talks about the pattern but does not do practical things can also not go far.

As for Tenda, it is precisely under the leadership of President Pei that a unique atmosphere has been formed: there is a big pattern, but it never comes up with it.

Yu Fei continued to look down.

…

"One of the patterns is to maintain the diversity of games."

"This is actually well understood. Everyone knows that we humans must protect rare animals and protect the diversity of the natural environment."

"Many people may think, what is the meaning of it? Many rare animals will not overlap with normal people's life at all. If they become extinct, they will become extinct? There are so many animals that have become extinct, and there is no impact on our human life. What's the impact?"

"We humans protect rare animals in order to maintain biodiversity."

“Maybe we still don’t see how significant and decisive it is, but at least it protects biodiversity and preserves one more possibility for our future. Otherwise, when a large number of species become extinct, they will only remain in the museum. At the time, in case it is useful in the future, can we regret it in time?"

"If you keep it now, you may not need it; but now it's gone, what if you want to use it later?"

"The same is true in the game field."

"Did you realize that games are becoming more and more homogeneous now? This phenomenon is not obvious on other platforms, but on mobile game platforms, there are basically limited three or four games that eat up the entire platform players. Wiped off."

"It's like a species invasion in nature. When a species is too powerful and has no natural enemies, the living environment of other animals will be devastated until the entire forest is occupied by powerful species."

"In the field of games, some games are naturally short and fast, easy to stimulate people's sensory pleasure, and rely on anxiety, hatred and greed to produce stronger stickiness. This kind of game expands quickly and has a huge advantage in competition. It can also bring greater profits to game companies."

"Of course, I am not criticizing a certain type of game. What players like to play is their own choice."

"The problem is, if all game makers do this kind of game in one mind, what about other types of games? What about players who like other types of games? Maybe in the past you had more than a dozen different game types to choose from. But as you play, you will find that there are only three or four game types left to choose from."

"Even in the future, you may not have to choose at all, because even if there are only three or four game types, there are only some differences in the gameplay mechanism. The inherent paid krypton gold system and the pull-retaining liver injury system are also It has become severely homogenized."

"If a game type dies, then it can no longer develop and evolve, which means that the fire will be completely wiped out."

"Perhaps in the short term, it looks like an extinction of a species, and it does not seem to have much impact on our lives; but in the long term, it is an irreparable loss. Maybe it survives and can be used in the future. What a big effect? ​​No one can predict this."

"Therefore, the reason why Tenda Games continues to invest huge sums of money to develop these relatively unpopular niche games with the best teams in the industry is to arouse the attention of ordinary players to this game category, so that it can not be in a specific soil. As for the complete demise, it leaves a fire for the diversification of the game."

"This matter is thankless, and most companies are reluctant to do it. And there are no major fighting game manufacturers in China. If Tenda does not do it, then the domestic game circle may lose this category of games forever."

"So this is the first point, to maintain the diversity of the game."

"The second pattern is to explore the boundaries of the game."

"Tengda not only wants to inherit a certain niche game category, but also on the basis of its predecessors, dig deep into this declining game category, and find the design answer for the new era!"

"This is reflected in the "Mission and Choice": Tenda's clever design allows players who don't like real-time strategy games to continue playing, so that this game can successfully break the circle."

"The same is true of "Ghost 2". On the one hand, it perfectly reproduces the feel and combat mechanism of fighting games, retaining the most essential content, so that masters of fighting games feel that this is an authentic Fighting games did not have serious deviations; on the other hand, it changed the niche attributes of fighting games to a certain extent, allowing the general public to better use them, so that it has the possibility of breaking the circle!"

"How does "Ghost 2" accomplish this? Mainly from three aspects."

"First of all, well-designed pve combat system and levels."

"In the past, fighting games were more discouraging players because of the high barriers to entry and low fun. Although traditional fighting games are divided into two parts, pve and pvp, the numerical design of the pve part is relatively conservative, so it is difficult to bring it. Excellent player experience."

"Because the values ​​are conservative and the attributes of the player and the monster are close, it is difficult to adjust the difficulty: if the monster ai is too weak, then the player can easily pass the level. UU reading www.uukanshu.com is not challenging; but if the monster ai is too strong, Then it will bring huge difficulties and a strong sense of frustration to the players."

"For traditional fighting games, pvp is the real core fun, but the problem is that pvp is more difficult to balance and discourage novices. Without thousands of hours of training, it is impossible to experience the real fun of fighting games."

"So, "Ghost 2" has made drastic improvements to this point. The most obvious example is the introduction of the design idea of ​​"Returning to the Shore" in pve, which strengthens the enemy's attributes and weakens the enemy's AI. The focus is to test the player's foundation. operating."

"In this way, the difficulty value can be maintained at a more reasonable level. Players can feel the challenge and suffer a little bit, but they will not be too frustrated, and they can see their own growth and progress every time. "

"In addition to mobs mowing the grass, lateral movement, and sophisticated level design, this makes the pve part of "Ghost 2" full of fun, allowing a player who has never been in contact with fighting games to get started quickly."

"In other words, the pve part is a tutorial for beginners and a guide for the core fun pvp part. Other fighting games have not done this well, but "Ghost 2" did it!"

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