Losing Money to Be a Tycoon
Chapter 1470: Kim Young's problem
After a comprehensive understanding of the gameplay, the audience in the live broadcast room showed great interest in the game "Bullet Mark 2".
Many people even downloaded it at that time.
But at the same time, there are also many people who have expressed deep concern because of the previous convictions of Tianhuo Studio and Longyu Group.
To put it bluntly, these two companies belong to the type of "dogs can't change eating shit"!
Tianhuo Studio will not say anything. Ninety-nine percent of the games they make are heavy krypton games, which are typical representatives of several domestic “don’t play if you don’t have a mine at home”; as a game operating company, Longyu Group can also be called It is "stigmatized". In the games that are operated, apart from ioi being forced by competitive pressure to be a little bit ill-intentioned, other games are not less scolded.
The two game companies have a combination of two swords, is this still worth it?
Thinking about it with your feet feels terrifying!
Cheating the liver and cheating krypton can be said to be a kind of nature or an addiction. For game companies, once they are infected, they will basically be unable to quit.
Because liver and krypton can indeed directly pull retention, improve online data and revenue data, and the improvement is very obvious.
But the price is that it will greatly reduce the upper limit of the game.
But for most game companies, they haven't considered the upper limit?
Anyway, the retained data and revenue data are added, and the company earns a lot of money, and then gives employees some bonuses, that's it.
Once you choose the method of liver krypton, you will never be able to quit it in the future.
Because it is really changed, it will inevitably cause various data to plummet, the company's income will plummet, the employee bonus will be gone, and even players may not appreciate it... The entire company will never allow this situation from top to bottom. .
Therefore, liver krypton will naturally become a habit and continue to continue.
This is just like a person. Once you have tried the method of making quick money, you will no longer have the ability to earn money slowly and plan for the long term, and the upper limit of your entire person will be abolished.
Of course, "Bullet Marks 2" has not seen any signs of cheating the liver and krypton.
But...Most players don't think that this is the transition of the two companies.
Instead, many players feel that this is a trap! Is to trick the dog into killing!
Raise the leeks first, and then suddenly wave the sickle to cut a tiger and cut a tiger by surprise.
Because everyone thinks that the nature of swindling krypton is impossible to change, so the reason why the game is so conscientious at the beginning of the game must be another motive.
Although this game was jointly developed with Tenda, after all, it only used Mr. Pei’s ideas and a designer from Tenda!
Tenda certainly did not exert much effort, otherwise Tenda could develop it by itself. Why should we send such a good project to Tianhuo Studio and Longyu Group?
Since Tenda does not intervene much, it probably does not have a strong right to speak. Tianhuo Studio and Longyu Group will definitely have a hard time resisting the temptation. As the game becomes more popular, they will gradually increase the price of their skins, continue to test players and increase Game revenue...
It's hard for players not to think so. This can't be blamed on their gloomy heart. The key is that similar things have been seen too much.
The promise of the game company is definitely unbelievable. After all, people take making money as their first goal.
But then again, do players have a choice?
no choice!
Because the game mechanism of "Bullet Mark 2" is currently the only one in FPS games, there is no similar game at home or abroad. Even if players want to find alternatives, they can't find it.
Therefore, even if the players are full of worries about Skyfire Studio and Longyu Group, they can only take one step at a time.
…
At the same time, the headquarters of Longyu Group.
Jin Yong is on duty, staring at various game data of "Bullet Mark 2".
These data can no longer be described as "good", it is simply hot!
The influx of a large number of players even caught him off guard. The original plan to add servers by giving full play to his imagination even seemed a bit conservative. He promptly added a few more sets of servers, and even the load of some popular games of Longyu Group was not high. The server was temporarily diverted, and this barely withstood the influx of enthusiastic players.
On major live broadcast platforms and websites, "Bullet Mark 2" has even been screened, and at an unimaginable speed, it has become the most discussed popular game during the Spring Festival!
However, as the person in charge of the operation department, he has nothing special to do. At most, he just keeps an eye on whether there are any emergencies and avoids vicious bugs or operational accidents.
Although it is hard to work overtime during the Spring Festival holiday, Longyu Group is still bright this time, and the overtime pay is full. Maybe the bonus after the game fire is promised, and the entire operation department is also painful and happy.
Jin Yong also generously paid out of his own pockets to send out red envelopes for the Spring Festival to all the doors, and the overtime scene can be considered to be permeated in a happy and peaceful atmosphere.
Just then, Jin Yong's phone rang.
His expression instantly became serious, isn't this Mr. Ding? Why did you call me in person?
Jin Yong didn't dare to neglect, and quickly picked up: "Hello? Boss?"
"Well, the data is completely beyond expectations. This is definitely a super hot model, which is likely to reach or even exceed the market share and revenue level of "Sea Fortress"!"
"The server is also okay. Although it is a little bit stressful, I have urgently adjusted some from other projects. For others, I can consider it after the Spring Festival holiday."
"Uh... new operating plan? But boss, Tenda over there..."
"Good boss, I see."
After hanging up the phone, Jin Yong's expression was no longer as optimistic as before, but was in a tangled way!
The boss of Longyu Group just briefly asked about the situation of "Bullet Mark 2" at first, but this was obviously a knowing question, because Jin Yong had just sent him a briefing on various data.
After the greeting, it is the topic.
The boss of Longyu Group wants Jin Yong to work overtime to come up with a new operation plan!
According to the old rules, this is understandable. After all, the data is very hot after the game is launched. Strike while the iron is hot and engage in some activities, which can not only promote player retention, but also increase revenue. This is a normal operation.
But Jin Yong can hear the boss's implication. Obviously, this new operation plan will inevitably not be fooled if it does not engage in new tricks.
Jin Yong also mentioned Tenda's requirements for the first time, but the boss said that he didn't move all those activities all at once, little by little.
You don’t need to start heavy liver and heavy krypton, you can increase the skin price a little bit, or do some activities that seem to be cost-effective, but are still essentially cheating krypton.
Although Tenda has requirements for the operation plan, it is impossible to set the requirements so hard.
From the perspective of the operation plan given by Tenda, the pricing of the various appearances, skins, and props of the current version is clarified, and the scope of operation activities is also clarified: only price reductions can be discounted, other activities such as paid lottery, krypton cash rebates, etc. , Is not recommended at all.
But... this plan only stipulates the pricing of the current appearance, and does not lock up the pricing of subsequent appearances.
Moreover, I only said that activities such as paid lottery and krypton rebates are not recommended, nor that they cannot be done at all.
Even if you don't engage in these activities, can you think about new activities with completely different formats?
Strictly speaking, these aspects can be exploited when there is a gap, and they can all be discussed. There is nothing really written in the contract.
As the operator of the game, Longyu Group still has some of the most basic rights, and Tenda cannot completely deprive it. Longyu Group must be able to handle some urgent matters.
Although the gap is small, there is still some space.
Now the boss of Longyu Group wants Jin Yong to figure out a way to move around in this cracked space, so as to increase revenue without arousing fierce opposition from Tenda.
This can be regarded as human nature.
Before "Bullet Mark 2" went live, no one had thought of how popular it would be. So, with a little conscience in the operation strategy, everyone didn't feel much.
But now that the data has come out, looking back at this operation strategy...it immediately felt a bit painful.
You must know that for a game of this size, each skin costs a dollar or two, which may not be perceptible to the player, but for the game business, it may be tens of millions of additional income!
And if you have to do this as early as possible, the more you will scold you as you delay.
Jin Yong knows this very well naturally, so he is entangled.
On the one hand, the boss's request, on the other hand, the previous teachings of Mr. Zhao, the battle between heaven and man began in his heart.
Mr. Zhao's words at the time inspired him. He thinks that as a game operation, we really should take a long-term view and choose the best operation plan for this game. If "Bullet Mark 2" is generally popular, there is nothing wrong with some hepatic krypton activities in order to increase revenue, but "Bullet Mark 2" is obviously a game with a high ceiling. At this time, use conscience marketing strategies to hit a higher ceiling. Is the optimal solution.
But the boss' orders can't be disobeyed!
If Jin Yong directly refused the boss's request, then he, the head of the operation department, would stop doing it. If someone comes over, it is estimated that we will continue to wrestle with Tenda, and the situation will not change in any way.
He knows very well that the boss will never give up this idea easily.
After all, where and how long will the upper limit of "Bullet Marks 2" be reached, no one dares to pack a ticket. However, the short-term data growth brought about by operational activities is visible and tangible.
Jin Yong leaned on the chair, lost in thought.
The boss's dangerous thoughts must be beaten back.
Although employees should complete the tasks assigned by their bosses, but... this matter may directly affect the success or failure of "Bullet Mark 2".
Jin Yong felt that he must have his own thoughts and considerations on this matter, and he could not do everything according to the boss's requirements.
If you fail to follow the boss’s requirements and succeed in the end, then you still have merit in the company;
But if you did what the boss said and failed in the end, then the boss of this pot would not be able to memorize it, and he would still end up with him in the end.
So, who is more correct? Is it the boss or Mr. Pei of Tenda?
This is simply a sub-question.
Therefore, the problem now becomes: I have to be responsible for the operation plan of "Bullet Mark 2", and I must firmly push Tenda's operation plan, and at the same time I cannot be caught by the boss.
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