Losing Money to Be a Tycoon

Wednesday, February 20.

Magic City, the headquarters of Shengyun Express Group.

In the conference room, several senior executives of Shengyun Group are having a meeting.

Chairman Nie Yunsheng slapped the table and said very firmly: "Then it is so decided, and we must immediately start cutting with Upwind Logistics!"

"Continuous interruption and rebelling against chaos. The business of Shengyun Express and Upwind Logistics is highly dependent. If this continues, the degree of dependence between us will only be higher, and the more difficult it will be in the future!"

"The air freight business of Upwind Logistics has been in operation for more than half a year, and the business volume is growing rapidly every day. We don't do anything. They rely on the terminal controlled by the Upwind Station, and it is only a matter of time for us to complete the curve overtaking!"

"Furthermore, after nine months of deployment, our express cabinets and community stations in second- and third-tier cities that Upwind Logistics have not fully occupied have finally completely surpassed Upwind Logistics in scale, and the conditions are basically mature."

"At the end of the meeting today, a notice will be officially issued. Except for surrounding areas such as Jingzhou, Imperial Capital, Magic Capital, and Yangcheng, the express brands of all subsidiaries of the group company are formally prohibited from cooperating with Upwind Logistics. All express delivery will be delivered to us In your own express cabinet and community station!"

"As for these four strong areas of Upwind Logistics... our ultimate goal is definitely to completely replace the Upwind Station. It's just that there is no rush in a short time, and we have to wait and see."

"If customers' protests are not too violent, then we can start to make a cut with Fengfeng Station in these four key areas."

The other vice presidents did not raise objections. After all, this decision was made by Shengyun Group for a long time, and now it is just a matter of course.

In May of last year, Shengyun Group already knew that Headwind Logistics was planning its own air freight business and was highly vigilant.

But at that time, the business dependence of Shengyun Group and Fengfeng Logistics was too high. In many important cities, Fengfeng Logistics has become the last link of Shengyun Group's express delivery.

For Shengyun Group, all the express delivery is thrown away at the Upwind Station, which undoubtedly greatly reduces labor costs, so some of the couriers in many places have been abolished.

However, after Upwind Logistics began to plan its own express delivery business, Shengyun Group also realized the danger and prepared to cut with Upwind Logistics.

In the past few months, Shengyun Group has invested a lot of money in the terminal layout through various means including financing, and established a network that is even larger than the upwind logistics.

In fact, Upwind Logistics is also continuing to spend money and open upwind stations, but it is not as fast as Shengyun Group.

This is because the express stations built by the two companies are not strictly the same thing.

The upwind station of Upwind Logistics must be delivered to your door. Therefore, the station itself needs to be equipped with couriers and sorters. They are all formal and well-established employees. The process from recruitment to entry to start of business is too fast.

From establishment to formal operation of various outlets, every link is strictly prohibited.

But Shengyun Group is different. They use two methods: express cabinets and community stations.

The express cabinet is very simple. It is to discuss cooperation with various communities. Just set up an express cabinet in the community. The courier directly throws the express into the express cabinet and leaves, and the customer scans the code to pick up the package.

The residential station of Shengyun Group is not the same as the Fengfeng station. The station of the community is a franchise. Anyone can open the door of a small shop.

Residential stations are not responsible for door-to-door delivery, and even some stations are not responsible for finding items for customers. After the customers come to the door, they are purely busy themselves, looking for items on the counter, leaving the warehouse, taking them home, and sometimes expressing too many items, and they have to stick them together with tape or borrow a trolley at the entrance of the station to push them home.

Defifeng Station is a loss-making business, but Shengyun Group's residential station does not lose money, but still has a lot of money.

Because the person who runs the community station only needs to sit in the station. The courier pulls the items, puts them in the warehouse and puts them on the shelves according to the number. When the customer comes to pick up the item by himself according to the number, it is completely automated. Operating.

When the boss of the community station is in a good mood, he helps to find something, and when he is in a bad mood, he says that he has something to keep the customers busy.

Then for every express delivery, the owner of the station can draw a portion of the money. With such a large cargo throughput, plus some miscellaneous side businesses, even in a relatively small community, the owner of the station can earn thousands of dollars every month. , Tens of thousands of dollars.

Of course, this income is not a stable income. How much money you can earn depends on the location of the station and the flow of people. The more express orders, the more you earn. Some stations may not be able to continue to go bankrupt, and some stations may make 20,000 yuan a month, which is not good.

But in general, this kind of station is obviously profitable to open, so Shengyun Group does not need to work hard to shop these courier points by itself. It only needs to let go and join, naturally there will be many people who want to make money. People come to cooperate.

Shengyun Group only needs to use a very low cost to build a community station.

Coupled with the fully rolled out express cabinets, Shengyun Group has finally established its own express terminal network after rapid expansion during this period.

At least, now it is completely cut off from Upwind Logistics, and there is no need to worry about express delivery in some second and third-tier cities.

In the process of establishing this network, Shengyun Group has also been experimenting and observing.

These trials and observations are mainly in some second- and third-tier cities and counties.

Because the advantaged areas of Fengfeng Station are in Handong Province and some of the more developed first-tier cities, the coverage rate of Fengfeng Station in these places is high, and most consumers have become accustomed to it. If all cooperation with Fengfeng Station is rushed off, it is easy to cause intense The rebound.

In contrast, the conditions are much more suitable for second- and third-tier cities and counties.

Although there are also upwind stations in these places, the upwind stations have not yet achieved full coverage, and many customers have not yet fully relied on them.

The result of the pilot program is that although some complaints did appear, the express delivery cabinets and community stations were well promoted.

Therefore, Shengyun Group feels that the time is almost ripe, and it must cut with Fengfeng Station as soon as possible, otherwise it will only become more difficult if it wants to cut in the future.

Seeing that all the executives had no objections, Nie Yunsheng immediately made a decision: "Okay, then immediately issue a notice. This matter involves the life and death of the entire Shengyun Group. We must not wait any longer, we must be fast!"

...

In the afternoon, the Headquarters of Fengfeng Station.

"Mr. Lu, Shengyun Group has taken action! According to reliable sources, the head office of Shengyun Group has issued an internal notice, so that all the express delivery in the second and third tier cities and counties will no longer cooperate with Fengfeng Station, but will deliver them all. Go to the express cabinet and Shengyun Group’s own community station."

A staff member came to Lu Mingliang's office and gave a brief account of the situation.

It's just that his tone is not panic and nervous, but a feeling of expectation and excitement.

Lu Mingliang immediately slapped the table: "It's finally here, fuck, I have tolerated these people for a long time!"

"How can I say that I am also the second generation of Tenda Games. I have been suffocated for so long in Defiant Logistics and have not found a breakthrough. I just waited for when this group of people would do it, and the result was too much ink. Just this kind of express delivery. The method of outlets has been spread for more than eight months, and the efficiency is almost as slow as that of grandma's."

"According to the previously planned plan, let them know why the flowers are so red!"

With an order from Lu Mingliang, the entire Headwind Logistics Headquarters became busy immediately, and the employees began to execute the planned plan in an orderly manner.

Shengyun Group is ready, so why not headwind?

In fact, as early as when Shengyun Group began to deploy terminals such as express cabinets and community stations, Lu Mingliang understood that, sooner or later, Fengfeng Logistics would part ways with these express companies, including Shengyun Group.

And this is exactly what Lu Mingliang wanted.

Why does Upwind Logistics can only eat the leftovers of the last mile? What's more, this business itself is a money-losing business. Headwind Logistics burned money wildly and spread these courier outlets all over the country. As a result, the bigger the stall, the more money it burned.

Although Lu Mingliang also thought of many ways to expand the business scope of Upwind Station, and with the expansion of scale and the reduction of costs, the amount of money burned was reduced to a relatively low level, but it was still a loss!

If you want to make money, you have to grab business from express companies like Shengyun Group.

But this is not so easy, because the structure of other express companies is from top to bottom, and can be expanded quickly with the franchise system, but the structure of the headwind logistics is from bottom to top. First, build the station to ensure the collection of the entire area. Only after delivery experience can a complete logistics system be established.

This difference has caused each step of Upwind Logistics to go very steadily, but go very slowly.

In some places, it can't be delivered. This is the biggest disadvantage and shortcoming of Upwind Logistics.

After more than half a year of rapid development, the air freight business of Upwind Logistics has gained a firm foothold. The four major regions centered on the four cities of Jingzhou, Imperial Capital, Magic Capital, and Yangcheng have achieved full logistics coverage. The speed and efficiency are significantly better than those of express companies such as Shengyun Group.

Upwind Stations in other areas are also being rolled out quickly.

In fact, Lu Mingliang has been holding a sigh of relief~www.readwn.com~ In terms of qualifications, he is the second Tenda game chief designer after Huang Sibo. Although the headwind logistics he is responsible for is also one of the most important departments of the entire Tenda Group, he has never turned losses into profits, and has been just silently laying out the express network, which makes Lu Mingliang very mind.

Seeing the heads of other departments show their talents, Lu Mingliang felt a little uncomfortable.

But he can't leave Upwind Logistics. If he leaves now, isn't he admitting his failure?

Therefore, after making preparations, Lu Mingliang was waiting.

Waiting for the opponent to take the knife first.

Because of this kind of thing, whoever makes the first move will take care of the loss.

Now that the other party can't help but do it, it's not too much to engage in legitimate defense!

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