Losing Money to Be a Tycoon

After hanging up the phone, Lu Mingliang was very emotional.

He thought of President Pei's support for his behavior, but he didn't expect that President Pei could actually support it to such a degree.

Is it not only to maintain the current loss target, but also to continue to expand?

So the question is, how to expand it?

In the final analysis, the loss of headwind logistics is because the input and output are not proportional.

The express from Shengyun Express is delivered to Fengfeng Station, and Fengfeng Logistics is responsible for the door-to-door delivery. For such a courier, Headwind Logistics may only have a few cents in its hands, but the cost of home delivery is much higher than this.

Therefore, headwind logistics actually means that the more deliveries, the more money it loses.

Of course, in this process, I also gained a huge reputation and goodwill from customers.

So, now that we are completely torn with Shengyun Express, if we want to continue to lose money, or even expand the loss, we naturally have to continue to let the entire headwind logistics system operate, so that more delivery can make more money.

Where did the goods come from?

You can come from other small courier companies, and you should come from the express business of Fengfeng Logistics!

With the support of Mr. Pei, and with the money and resources on hand, Lu Mingliang has become even tougher.

He immediately called all the main persons in charge, especially the key members in charge of business.

"A few new tasks for you."

"First of all, go to the main shopping platforms, especially those merchants who originally cooperated with Shengyun Express, the recent backlog of goods, and the crazy negative reviews, to see if they can replace Shengyun Express to establish a cooperative relationship with them, at least, you can To provide customers with another logistics option besides Shengyun Express."

"Secondly, I went to get in touch with other small courier companies to appease them, saying that this behavior is only for Shengyun Express. Our cooperation is maintained for a long time, so that they can continue to promote'Delivery to Doors from Upwind Station'."

"Finally, we have to subsidize the express delivery business of Upwind Logistics, and first adopt a time-limited preferential method to expand the business volume in the short term. Of course, the logistics and sorting links must also keep up. In addition to air transportation between regions Land transportation should also be strengthened to ensure that cross-regional land transportation can also be maintained at a relatively fast speed."

Lu Mingliang strictly followed President Pei's instructions and started the money-spending activity.

After all, this is a critical period of commercial competition, and the money is well-founded.

But he is not random, but very targeted. On the one hand, it is to deepen cooperation with shopping platforms and merchants. On the other hand, it is to appease small express companies so that all firepower can be concentrated on Shengyun Group. In the final analysis, it is to lift up a sedan chair for the express business of Fengfeng Logistics.

Lu Mingliang knows that public opinion can only control for a while, not for a lifetime.

If you want to completely replace Shengyun Express, you must establish a more complete and efficient logistics system as soon as possible, and use tangible services to defeat Shengyun Express head-on.

Moreover, subsidizing the company's own express delivery business did not burn as much money as imagined.

Because after upwind Logistics started its own express business, it has made very considerable profits!

Originally, most of the profits in express delivery were made by Shengyun Express, so the headwind logistics has been losing money, and it can't stop the bleeding.

But now, if Upwind Logistics delivers the express by itself, then the profits in the whole process can be taken by itself. Although it is still losing money, these profits can actually stop the bleeding to a certain extent.

In other words, as long as Upwind Logistics continues to maintain the current level of loss, this subsidy can continue for a long time!

Several main persons in charge nodded one after another and immediately made arrangements.

Employees in the commerce and marketing departments immediately began to contact various shopping platforms, merchants and other express companies separately, and strive to find more allies for Fengfeng Logistics, and isolate Shengyun Express.

As for Lu Mingliang, he continued to scan the website, waiting for Shengyun Express to counterattack.

Obviously, Shengyun Express will not give up the position of public opinion so willingly. The navy will not be effective for the time being. They will definitely use other crooked ideas to shift the focus of conflict.

Lu Mingliang didn't know what kind of methods Shengyun Express would use, but it didn't matter. Soldiers came to cover, and Tengda was always invincible in the battle of public opinion.

…

…

Friday, February 22.

Shengyun Express Headquarters.

Nie Yunsheng and all the executives were a little bit burnt.

Although a series of measures have been taken before, they have achieved certain results, but they are far from enough!

In particular, they wanted to throw the pot to the Upwind Station, but before the Upwind Station came out to refute, they were first torn down by the people eating melons.

After being dismantled, this behavior seems a bit stupid, but there is no way, no matter how stupid it is to shake the pot, it has to be shaken. If you don't shake the pot, the pot is buckled on your body, but you can't shake it off again!

The courage to take responsibility is a good quality, but most companies do not.

This directly leads to the current public opinion situation being worse than they expected.

Nie Yunsheng originally thought that according to his previous ideas, working overtime and delivering goods, and then using the water army to guide public opinion, and appealing to everyone for understanding of Shengyun Express, this crisis should be able to pass through safely.

As a result, I didn't expect that public opinion not only did not calm down, but showed a growing trend!

In other words, they must quickly find a new breakthrough, or if this continues, the invited navy will no longer be able to withstand it and will be directly extinguished by a large number of people.

At this moment, a vice president walked quickly: "Mr. Nie! The following report has an emergency situation, which may be helpful to the current public opinion."

Nie Yunsheng reached out and took the report, and found that this was what happened at a local branch in the magic city, and it had just been reported.

The reason is that a customer bought a box of apples online, the quantity is not many, but the apples are of better quality, big and round, there are eight in a small box. As a result, when the customer received the apple, some of the apples were broken, and one was missing.

This kind of thing is not particularly rare in Shengyun Express, and the recent tight logistics situation has greatly increased the possibility of this kind of thing happening.

Because Shengyun Express has just the right couriers in every link. Whether in the sorting center or the distribution network, the couriers are basically the minimum number that can maintain normal operation. After all, one more person will pay more. A salary.

Even if there are a lot of express delivery occasionally, as long as the couriers work overtime and deliver them a little bit more quickly, it will survive.

It's better to pay the courier some overtime than to hire more people.

However, this time, the Upwind Station suddenly pinched the distribution terminal, which caused a chain reaction in the entire distribution chain of Shengyun Express.

At the outlets, even if temporary workers are hired, it is still difficult to meet these express delivery needs. All of them are sent out for delivery, and the logistics center, sorting center and outlets will naturally have fewer manpower for unloading. With fewer people, in order to ensure efficiency, it is natural to choose violent sorting.

Once violent sorting, it is easy to cause damage to the outer packaging, loss of parts, damage, etc.

A box of apples is inherently heavy, and it is impossible to pack the three layers inside and outside three layers so tightly like digital products. In the case of violent sorting, the boxes are damaged, lost apples, apples dented and deteriorated due to collisions, etc. It's a normal thing.

However, it just happened to catch up with this customer's top priority.

Because of the heavy accumulation of express delivery these days, the customer was impatient and was forced to pick it up at the station. After picking it up, it was found that the apple was broken, the quantity was not correct, the outer packaging was broken, and more It was furious and complained directly.

After the complaint, it is natural to resolve it.

In order to make things easier, the express outlets told the customer to compensate him with another box of apples. At the same time, in accordance with the rules and regulations, the courier responsible for delivery shall be fined. Customers also basically recognized this approach.

However, this box of apples was sent from far away, and the online shop is very busy now. I can’t deal with express delivery every day. I don’t even bother to buy a box from the original online shop and go to the nearby farmer’s market. Bought a box of apples for compensation.

As a result, customers saw that this is not the same thing at all. Although the two apples look similar, they are actually not the same varieties at all. Obviously, they were bought by Shengyun Express to save trouble.

So the customer complained again in a fit of anger.

According to the system of Shengyun Express, if a courier is complained many times, or if the same customer is complained in succession, the fine will be doubled. This is a system of punitive fines in order to reduce the rate of negative reviews.

So the courier couldn't help but ran to ask the customer to cancel the complaint, and even knelt down on the spot to apologize. But this customer is very clever. He thinks that this is no longer a question of money, but rather the disrespect of Shengyun Express to him. He needs to know whether it was the courier or the person in charge of the branch that did the matter of buying apples by himself. What is the corresponding punishment standard, and can we avoid the recurrence of this kind of problem systematically in the future?

The customer emphasized that he was not aimed at the courier, but at Shengyun Express, and asked Shengyun Express to give an official explanation and apology.

But obviously, how could his request be met?

As a result, the two were in a stalemate. The scene of the courier kneeling in pain was also watched by many people. Videos and photos were taken. UU Reading www.uukanshu.com was discovered by the public opinion monitoring department of Shengyun Express and reported it directly.

Nie Yunsheng looked at the report, his eyes narrowed slightly.

On the surface, this incident is negative news, and for the current Shengyun Group, it can be said to have worsened the situation.

But... from another angle, maybe another way to break the game?

Judging from the photos and videos, the courier has an ordinary family background and probably has no culture. He is relatively simple. The scene of kneeling aroused the sympathy of the onlookers. The customer in the video who always insisted and did not compromise seemed very unsympathetic.

Nie Yunsheng thought for a moment: "This incident happened in a timely manner! Just so, this public opinion can be used a little bit to send an apology, and then condolences the courier to exempt him from punishment... If the effect is good, it may be able to restore our current public opinion. Disadvantage!"

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