Losing Money to Be a Tycoon

Wednesday, March 6.

Magic City, the headquarters of Shengyun Group.

Nie Yunsheng's recent period has not gone well.

Because the offensive of Upwind Logistics is really aggressive, a bit hard to resist!

The live debate with Lu Mingliang that day gave Fengfeng Logistics a huge public opinion advantage on the Internet. It also exposed the problems accumulated by Shengyun Express on a large scale. "Thousands of people beat" posture.

Many courier brothers who are working or have worked in Shengyun Express have all stood up one after another, accusing Shengyun Express's system of being unreasonable, which is a kind of squeeze for the couriers;

Some customers who lost or damaged parts or did not get a satisfactory solution after using Shengyun Express have also stepped forward and criticized Shengyun Express for its poor service, poor attitude, and not paying enough attention to customers;

Even some employees of Shengyun Express also broke the news on the Internet, saying that the problems of Shengyun Express’s internal management chaos, overtime, formalism, etc. are very serious. Even before Nie Yunsheng wanted to use the Apple incident to transfer contradictions, they were also exploded. Come out, speak well.

Although there is no evidence, netizens who eat melon compare the post with the reality and immediately believe it 80%.

Those who post anonymously are basically employees who are on the job, and those who are generous and not anonymous are basically employees who have resigned from Shengyun Group.

Obviously, these existing employees are also planning to leave, waiting to find a suitable next home; and the employees who have resigned, it doesn’t matter at all, they don’t even think about whether there will be "return to Shengyun Express" in the future. "This possibility.

In the past month, more negative news broke out on the Internet than in the past year!

So that Nie Yunsheng felt that he was very wronged. This must be the fact that Upwind Logistics invited the navy to build momentum and deliberately created public opinion to black us out!

He wanted the public relations side to find evidence that Upwind Logistics asked the navy to discredit Shengyun Express, so as to fight a turnaround, or at least redeem his huge disadvantage in public opinion, but... undoubtedly all failed.

Because headwind logistics has never considered this aspect at all.

As for why Shengyun Express broke so many negative news? Why was there not so much negative before?

The reason is simple, because there was not enough social attention in the past!

In fact, both the courier brothers and the customers had complaints about Shengyun Express before, but what if there are complaints?

A post and a few rants made by a person on the Internet have no influence at all, and are quickly submerged in the massive amount of information on the Internet.

Even if these people want to expose some of the inside story of Shengyun Express, they can't do it at all. Most of the posts can't attract the attention of netizens, and those posts that have finally accumulated some heat will be quickly rejected. Shengyun express to the public relations.

But things are different now!

After the live debate between Lu Mingliang and Nie Yunsheng, an upsurge has formed on the Internet, and netizens are all closely watching the development of the situation.

In this environment, the voices of the courier brothers and customers of Shengyun Express are more likely to be heard.

Therefore, of course they will not miss this great opportunity, and they must do everything possible to speak for themselves!

The dissatisfaction accumulated before all broke out in a short period of time, which of course would give Nie Yunsheng an illusion that "someone is targeting us".

But in fact, what is the target, it is completely because of the dissatisfaction accumulated in the past, and finding such a catharsis outlet is naturally a huge collapse.

In the face of such a huge negative public opinion, the Ministry of Public Affairs cannot be overwhelmed.

Because there is only one negative word, you can still use methods such as deleting posts, lowering the heat, or diverting your attention, but now there are too many negatives, and you can't deal with it at all. Even if a lot of resources are spent to deal with one or two, more negative aspects will emerge soon.

Moreover, this kind of public relations behavior will also produce new negative material, which is simply holding a salary to fight a fire, and the salary is not exhausted.

Even though the Public Relations Department has been working overtime continuously, the situation has not improved.

What worries Nie Yunsheng is that this crisis of public opinion has actually affected the business of Shengyun Group.

At the same time when this public opinion war began, Lu Mingliang had already arranged. Under the guidance of President Pei "Expanding losses", Lu Mingliang got in touch with the stores on the main shopping platform and established a cooperative relationship. These stores Of course, it will not directly cancel the cooperative relationship with Shengyun Express, but once two options are provided, many customers will choose upwind logistics.

The small express was not affected, and even benefited from it, because the Upwind Station is still open to these small express. They are happy to see the express cabinets and stations of Shengyun Express pile up like a mountain, and customers cannot bear to choose Upwind Logistics and their own. Little express, it is too late to be happy, and it is naturally impossible to stand on the side of Shengyun Express.

In addition, Fengfeng Logistics continues to spend money, while improving service quality while subsidizing express delivery fees, and poached many Shengyun Express customers.

Even if Shengyun Express bites his teeth, pays more overtime wages to the courier brother, recruits temporary workers, whether it is to encourage customers to pick up the goods, or force the station to deliver the goods to the door, all these accumulated express delivery are digested. But the losses caused by this incident have already taken shape.

Many customers no longer trust the logistics capabilities of Shengyun Express, and prefer to choose upwind logistics or other small express delivery.

Of course, it is impossible for Shengyun Express to collapse because of this incident, but the business volume will definitely shrink significantly.

This directly caused the share price of Shengyun Express to plummet, as was the case for the former Home Group.

Not only that, many grassroots courier brothers have resigned, which is also a very bad signal.

Obviously, it was poached by Headwind Logistics!

The remuneration of the courier guy on the upwind logistics side is naturally higher. Although the wages may not be big, the problem is that the upwind logistics side also bears five insurances and one housing fund, various welfare guarantees, and strictly enforces the rotation. This comparison , There is a natural gap between the two sides!

Upwind Logistics is still maintaining high-speed expansion. In addition to first-tier cities, second-tier and third-tier cities and county towns have a lot of room for expansion. The gap in employment is very large. From the side of Shengyun Express, they are often taken away by one person. The courier brother of a small half of the site, the efficiency is simply not too high.

Moreover, the digging by Upwind Logistics are all skilled workers from Shengyun Express.

Shengyun Express has no choice but to continue to recruit those inexperienced couriers in order to close this gap.

But in this way, there are two new problems. The first is that these couriers are not skilled enough, which further reduces the poor service quality; the second is that once these couriers become skilled workers, they may have to It was poached by Headwind Logistics...

Shengyun Express has become a training base for the express courier of Fengfeng Logistics. Is this okay?

Nie Yunsheng was very helpless, and now the upwind logistics is pressing harder and harder. Shengyun Express is really embarrassed from the beginning and the end, and he does not know how to fight back!

This set of combined punches directly stunned everyone.

Nie Yunsheng sat slumped in his office, his brows furrowed, the current dilemma is a bit beyond his understanding.

As a self-made entrepreneur, during the development of Shengyun Group, Nie Yunsheng of course also encountered many difficulties, but most of them were properly resolved.

This time it was different.

Because of every difficult situation in the past, Nie Yunsheng can find the crux of the problem, and he can solve it as long as he prescribes the right medicine.

But this time, he only had a deep sense of powerlessness.

Just then, there was a knock on the door outside the office.

Nie Yunsheng looked up and saw Li Mang, the director of the human resources department of Shengyun Group.

"Mr. Nie, it's not good! Something has happened!" Li Meng's expression looked very flustered.

Nie Yunsheng frowned: "What's panicking?"

Nie Yunsheng couldn't be more clear about the situation of Shengyun Group now. But the director of the human resources department ran over and said that something was wrong. What happened?

What can go wrong with the human resources department?

Li Meng said, "Mr. Nie, there are five key employees in the public relations department who have resigned. In addition, the marketing department, comprehensive management department, data center, customer department, employee affairs department and other departments also have backbones. The employee's resignation situation!"

"There are more than forty employees who are leaving this time, and they are all middle-level backbone employees of the company!"

Nie Yunsheng was also stunned: "What? More than forty!"

No wonder the Human Resources Department feels that something has happened, this is indeed abnormal!

Because it is not a busy season for recruitment, even if there is a turnover of personnel, it should not be such a large-scale and frequent situation.

If the interns leave on a large scale, it doesn't matter, anyway, interns are also dispensable.

But for key employees, they all occupy some key positions and have a certain accumulation in the industry. At the same time, it also means that they have relatively high requirements for salary and development platforms. Generally speaking, they have found very The right next home, UU reading www.uukanshu.com will quit.

There is only one possibility for such a large-scale resignation.

They were poached away in batches!

As for who dug it, does that still need to be said?

Nie Yunsheng gritted his teeth and said, "Is it upwind logistics again?"

Li Mang nodded: "Yes, it must be upwind logistics!"

"Before Tenda conducted a special recruitment exam, many people should have taken this exam."

"Not only that, Tenda will also direct people from our company!"

"I found that these people tend to have good personal relationships. For example, five people from the Public Relations Department offered to resign this time. They all had good personal relationships. Moreover, they seem to have a close relationship with the former deputy director, Lao Wei... "

Nie Yun trembled with anger: "What a headwind logistics, a good Lv Mingliang, as for doing things so absolutely?!"