Losing Money to Be a Tycoon

Such a peculiar question asked Guo Licheng at that time.

Pei Qian continued, "What is your basic salary now?"

Li Guocheng honestly answered: "1500."

Pei Qian asked again, "How to calculate the commission?"

Wu Guolicheng: "Coaches at different levels are different, with an average of about 30% and 200 private lessons."

The price of private lessons is the same as Pei Qian's memory, and the private lessons he offers to employees are also the same.

Of course, from the perspective of ten years later, it is indeed quite cheap, even the price of cabbage.

Pei Qian quickly calculated: "If on average three private lessons a day, a month's rest, the commission is 5,400 yuan, plus 1,500 base salary, a total of 6,900 yuan."

In Jingzhou, the income is pretty good.

Guo Licheng hesitated for a moment and said, "In fact, there aren't so many. Because many of the personal education classes I take are transferred to me by other coaches, and the commission is shared with them. The actual money I get each month is about Five thousand to six thousand. "

Pei Qian nodded, thinking that this elder brother was indeed his name, quite real, and said everything.

For private education, selling courses is the core competitiveness. The more courses sold, the higher the commission. The private education in many big cities can earn 30,000 to 40,000 a month by selling courses alone, but this marketing genius can be said to be rare. .

A coach like Guo Licheng, who is more indifferent, does not like to talk, and speaks the truth honestly, can't afford to buy so many private lessons.

Those coaches who can flicker have too many trainees to buy private lessons, but they cannot teach them themselves, and they will be transferred to coaches like Guo Licheng who have more time.

But unless the relationship between the two is very good, it will definitely not turn white.

Pei Qian nodded: "I'll give you a base salary of 8,000. I don't have a commission, but there are benefits such as food supplements, housing subsidies, and regular medical examinations."

Wu Guolicheng froze for a moment: "Uh, President Pei, I'm not talking about salary. I want to leave this industry mainly because ..."

Pei Qian: "Then 10,000 basic salary, plus various benefits, no commission."

Li Guocheng: "..."

I was heartbroken.

With a basic salary of 10,000, even if I leave the fitness industry, where can I get a basic salary of 10,000?

What's more, Guo Licheng likes the fitness industry very much, and wants to leave just because he is disappointed with the status quo of this industry.

Now, the basic salary of this 10,000 has been ridiculously high, and the word "no commission" even surprised him.

This sincerity touched him.

But it also made Guo Licheng worry about President Pei.

He didn't want to make such a sincere Mr. Pei into a big head of wrongdoing. After taking over the gym, he lost everything.

Wu Guolicheng hesitated for a moment, and asked, "Mr. Pei, haven't you learned more about the fitness industry before?"

Pei Qian honestly said, "No."

Wu Guolicheng showed a "sure enough" expression: "To tell you the truth, you think a little too simple."

虽然 "Although this condition is very attractive to me, 'no commission' is also a good thing. But it is bad for the gym!"

"With the commission, the coaches will sell the cards and lessons vigorously, and the gym will have enough profits to run. If there is no commission, the coaches will not actively sell, who will buy the lessons?"

Pei Qian smiled: "No need to buy a class. In the future, there will be no private lessons in our gym."

Li Guocheng: "Ah?"

Looking at Guo Licheng's blank expression, Pei Qian felt very interesting, and briefly explained the rules of "hosting fitness".

Li Guocheng's expressions ranged from persecution, to shock, to hesitation, to confusion, and finally to compassion.

After Pei Qian finished speaking briefly, Guo Licheng sighed softly: "General Manager Pei, I'm sure now, you really don't know about the fitness industry! To be honest, in this industry, conscientious gyms are open not long."

"If you have such an approach, it is not flattering at both ends."

"I'm afraid I won't earn either word of mouth or money."

Oh?

Pei Qian was very happy, it seems that his plan has been recognized by senior veterans in the gym!

This is a good sign.

He nevertheless buried this joy in his heart and asked, "How do you say?"

Wu Guolicheng coughed twice, glanced at the manager Wei who was negotiating a contract with Assistant Xin, then lowered his voice and said, "To be honest, the current fitness industry is actually a gamble."

"Fitness people bet they will go every day after they get the card, and the gym bets they won't."

"The result is often the gym won."

"But even so, domestic gyms have closed down and run in batches. Some people haven't gone for a few months after applying for a card, and it's not uncommon to find that the gym has gone empty."

所以 "So, this is an industry where bad coins drive out good coins. It's almost the same as ... some other industries that are keen on card processing and running."

"You can make money with a black heart, and it is rare to live by conscience and long-term goals."

The more fruitful Li Guocheng said, the more he listened and happier.

If that's what you said, the situation is more optimistic than I expected?

Pei Qian said silently, I love to listen to this!

"Detailed." Pei Qian remained calm.

It seems that Guo Licheng also has a strong desire to talk about this, and lowered his voice and said, "Mr. Pei, you set this 50 yuan a day. To be honest, this is not flattering at both ends."

"Most consumers calculate that, four times a week, it will cost close to 10,000 yuan a year, which is five times more expensive than the average gym annual card! They definitely think it is particularly expensive."

"But in fact, the gyms that sell cards for 2000 these years rely on a large number of used cards and private lessons to support profits."

"That is to say, your pricing method is considered expensive by consumers, and then you may not be able to make any money. In my opinion, this is simply a conscience, and especially for those who are not motivated. , But Xiaobai don't think so. "

"They all feel that they can practice every day with an annual card. They definitely think it's not worth it."

"This is also why I say bad money expels good money, because there are too many such whites, conscience money is not easy to make, but black money is too easy to make."

"The annual card is 2,000 yuan, and the two-year card is 3,000 yuan. In this case, the two-year card is definitely a good deal. You wo n’t come to the gym very often, so the longer the membership runs, the cheaper it will be. For the gym, they can just patronize right now! After two years, let ’s talk about it first, and earn 3,000 yuan. ”

结果 "In the end, there was a gym like this, other gyms could only bite the bullet, otherwise customers would be taken away by him."

"These gyms sell annual cards and three-year cards. After earning money in advance, they vigorously send out flyers, pull people, and sell private lessons. They completely disregard the actual carrying capacity of the gym, but they really put other gyms in the air. Suppressed. "

"Overdraws nearby customers, making other gyms impossible."

"If you open a conscientious gym and don't make this fast money, you won't be able to persevere until you are overwhelmed by the propaganda and offensive of these gyms. How can there be later?"

"These fast-growing gyms have disrupted the market and overdrawn the potential for future consumption. When the situation is not good, they will pat on the **** and run away, leaving a feather."

"It is also very important that fitness is a relatively painful thing for beginners. Consumers in our country generally do not have the correct fitness concept. The fitness threshold is too high, the consumer experience is too poor, and too little white, so That's the model now in gyms. "

"If you want to make conscience money, you have to be prepared for at least several years in a row. The resources and manpower to invest are far beyond imagination. Not only do you have to make good products, but you must also cultivate the market and change people's lifestyle. ! "

所以 "So, if you want to run for a while, then I say nothing."

"But I know Tenda is a conscientious company, so I hope you think about it carefully, don't come to this muddy water because of an impulse."

After listening to Guo Licheng's words, Pei Qian fell into silence.

I am ecstatic!

Listen, listen, my plan has been approved by professionals!

And highly recognized!

If I had to say so, it would be easy for me to lose money 呗

Seeing President Pei falling into silence, Guo Licheng hurriedly said, "President Pei, it seems that he hasn't finished the contract yet, and it's too late to regret it now."

Pei Qian smiled, "Repentance? No, no, but I thought it through."

既然 "Since you say this industry is a bad currency that drives out good coins, if you want to make conscience you have to be prepared for many years of loss ... then let me change this industry!"

"From now on, you are the manager of the" Hosted Fitness "Handong University Store. You will have three tasks in the next few days."

第一 "First, recruit a coaching team with a basic salary of 7,000. There is no commission for benefits. All coaches have to follow your template. Look for self-closing. Don't be foolish."

"The coaches take a rest day, two days off each week, and two shifts in the morning and evening. Usually, ensure that there are enough coaches in the venue to guide students."

"Specify how many coaches you want to recruit, and try to recruit as many as you can. I think that about twenty people will be enough. In case someone catches a cold and gets sick, ask for leave and be able to adjust the class in a timely manner. Under no circumstances will it be allowed to work overtime without reason. Case."

第二 "Second, find a construction team, re-decorate and repaint the entrance of the store, and keep a low profile."

第三 "Third, purchase fitness equipment, follow the highest specifications directly, not afraid of expensive, understand?"

Li Guocheng feels a little confused, and co-authored so much that he just said in vain?

"But President Pei ..."

Pei Qian patted his thick shoulders: "No, but get ready."

On the other side, Assistant Xin has also finished talking with the manager Wei ~ www.ltnovel.com ~ Pei, has already negotiated. The gym has an area of ​​1800 square meters. The original investment of this store was about 1.7 million. The main expenses are: the equipment here is medium and low-end and some are second-hand, with a total price of 500,000; other supplies are about 50,000 to 80,000 yuan, including Various equipment and instruments for personal education, computers, desks and chairs, etc .; the decoration cost is about 900,000, in addition to staff salaries and advertising marketing costs. "

"If the entire takeover takes place, the transfer fee will be about 500,000 or 600,000, but we are equivalent to as long as the venue is decorated, and no fitness equipment, etc., so the final transfer fee is 300,000."

"The manager Wei will transport all the equipment away. We will repurchase all fitness equipment, recruit coaches, and pay the rent of the venue ..."

"Considering that the fitness equipment we prepare must adopt high standards, and the salary of personnel is higher than the average level in the industry, the initial investment in equipment, transfer fees and some piecemeal is about 1.5 million. The annual expenditure includes rent, utilities, personnel The salary etc. will be nearly 3 million ... on average to about 250,000 per month. "

Pei Qian nodded, thinking to myself that this investment didn't seem to be much.

The initial investment is 1.5 million, and the monthly expenditure is only about 250,000. Even if there are no customers, it seems that they can not lose much money.

I ca n’t stop thinking about it, this is just a shop after all.

If you open ten stores, will you lose 10 million yuan comfortably in one year?

Open the shop first to see the situation, if no one is interested, then open a few more.

只要 Anyway, as long as you drive more, you will definitely lose more and more!