Losing Money to Be a Tycoon
Chapter 585: "Shi · He" Operation Concept
Tuesday, July 12.
It's been four days since the official opening of the Amaze Hostel, and the weekend of peak traffic has passed.
However, up to now, Pei Qian has not gathered the courage to take a look at it, and can only grasp the trends over there through the report of the compensator.
The biggest bad news during the opening period was that Qiao Liang ignored the persuasion and went through the "ultimate horror", but Pei Qian could not do anything about it.
After all, buying murder is no good.
At this time, I can only comfort myself. Qiao Liang is just a master of the game area. He calculated a video of recommending the hostel in shock. There should not be too many people watching ...
Pei Qian drank coffee while touching the fish net cafe while checking the three-day visitor experience report of the hostel.
Although only three days of data, there are still some clues.
Overall, it seems ... OK?
The flow of people is slightly higher than Pei Qian ’s estimate, but it is still within the acceptable range, because the actual income has basically reached Pei Qian ’s expectations compared with the estimates.
In short, it still pays a lot.
Most of the traffic flow is in the first project "Extreme Escape", and the carrying capacity of this project is limited. It can receive so many people in a day.
"Haunted House Nightmare" and "Ultimate Horror" So far, the number of people who experience it is not an order of magnitude compared to "Extreme Escape".
The reason is simple, these two projects are too scary!
In addition, the "Haunted House Nightmare" directly wiped out 90% of the people who wanted to die, and gave it up after trying it. They could not get the "ultimate horror" admission ticket.
According to Pei Qian's original design, "Extreme Escape" is the price of cabbage, and it won't make much money at full capacity;
"Heroes Nightmare" charges are moderate, but the chicken will be scared to pee once he enters, he will not go again, and he will not go again after the master passes the customs;
Not to mention the "ultimate horror", Caiji couldn't get the entry qualification at all, and the master will pass a partial refund based on data such as difficulty and number of archives.
In other words, the surprise hostel does have a theoretical profit potential as a system requirement, but it must have enough traffic for the "Cruel House Nightmare" and "Ultimate Horror".
If these two projects are also full, plus 50% of the income of all goods over the Golden Maze, the startled hostel project can make a lot of money, but it is obviously not realistic from the current data.
The gold maze is a bit embarrassing. This maze does not seem to have the effect of dismissing the player, but there are not many goods sold, especially the various items in the gold zone, because there is no one to experience the "ultimate horror". So for most tourists there is no added value, so it does not sell well.
Moreover, even if it is profitable, it is still early to recover costs.
In short, the current situation is completely acceptable!
Pei Qian could not help feeling better.
The start of the hostel was because of various reasons, the project that almost collapsed in publicity, so far has a good development momentum?
Well, this is obviously due to my far-sighted judgment!
Pei Qian could not help but have a little pride.
While watching the report, the mobile phone on the table vibrated twice and received a message.
Pei Qian picked up the phone and saw it from Rui Yuchen.
"Mr. Pei, Moyu Takeaway's new high-end brand‘ Food · He ’is ready to be officially launched. Could you please taste it at noon today and give us your opinions?”
Ok?
It's quite fast!
For this high-end brand that touches fish for take-out, Pei Qian has actually been staring at every move. From the beginning, when Rui Yuchen and Lin Canrong started secretly connecting and secretly researching and developing, Pei Qian has grasped their trends and closely Observed.
And the observation is ... It seems that the success rate of this method is very low?
Therefore, Pei Qian did not interfere too much, but silently watched, waiting for this new high-end brand to go online.
Pei Qian replied: "Okay, send it to the touch fish cafe at Handong University."
Because it was just launched, the high-end brand "Food · He" is only available at No.1 Store, which is also a gourmet laboratory.
Try the water a bit and see what most consumers say before deciding whether to promote it to other fish takeaways.
Because the recipe of “Shi · He” is different from the traditional Moyuwangcai meals, and the delivery method is different, if it is to be promoted, it means that every chef who takes fish to take away must retrain, prepare some other ingredients, Large quantities of food delivery items such as food containers.
In short, it is necessary to spend a lot of money, Rui Yuchen did not dare to promote.
Pei Qian's idea is exactly the opposite. Try it out today. If you think there is no possibility of profit, you must hurry up and promote it to all the current fish takeaway stores!
Near noon, the takeaway brother arrived.
Wearing the same uniform as other takeaway fish takeaway brothers, except that instead of carrying that kind of incubator on the back, he carried a simple, low-key food box.
"Mr. Pei, use slowly."
The takeaway brother put the food box in front of President Pei and turned to leave.
It ’s a little weird to eat fish takeaway at Moyu Internet Cafe, after all, Moyu Internet Cafe itself provides all the food for Moyu Takeaway.
However, Pei Qian did not care about this. After a brief study, he opened the food container smoothly and saw the food inside.
This food box is obviously specially customized. Its principle is a thermal insulation lunch box, but it is not the kind of shiny stainless steel in appearance, but it is covered with a special skin-friendly material.
The appearance of the food box looks a bit like a traditional wooden food box at first glance, and it is also decorated with some traditional and classic patterns, but it is not so comfortable at all. It is very comfortable.
Obviously, some efforts have been made in the customization of food containers.
Although the stainless steel insulation barrel has a good insulation effect, the appearance will give a sense of cheapness, and there is no way to express the brand concept of "food and harmony". There is no guarantee of dining experience.
Therefore, Moyu Takeaway has made a comprehensive consideration in this regard. It should be functionally insulated, differentiated in appearance, and control the cost as much as possible.
For a large-scale customization of a food container like this, the cost can be reduced to twenty or thirty dollars, but the price is still ten times higher than the porcelain bowl originally used by Moyu Internet Cafe.
In other words, if the porcelain bowl is lost, you can bear the loss by taking out the fish, but if you lose the food container, you cannot afford it.
This thing is like sharing a bicycle. If you lose it, you will not be held accountable. Many people must hide it for private use.
Pei Qian did not mind throwing a few more, but the system would definitely not agree.
Therefore, the specific operating method of the brand "Shi · He" must be different from Moyu Internet Cafe in details.
Pei Qian opened the food container. There are several layers inside, which can be pulled out and placed on the table.
The food in the food box sells well. It can be seen that it has not been shaken violently. Obviously, it has imposed stricter requirements on the food delivery staff.
Higher-end brands naturally need better services, and they also have higher added value.
The meals here include an appetizer and candied platter, Longjing shrimps, soup double dishes, vegetarian assorted fried rice, and Matsutake Shanzhen soup.
The shape and function of each layer in the food box are different. For example, this layer of the platter is divided into small fan-shaped cells, while the layer with soup has a lid to prevent splashing.
These dishes are not large. All of them are ordinary servings, but there are more tricks to try to achieve a balanced nutrition.
These meals are basically in Mingyun's private kitchen menu, but the production methods are definitely different.
"Shi · He" is impossible to make according to Mingyun Private Chef's level recipes. It is not allowed in terms of time, investment or price. It can only selectively remove some steps that take a long time and improve little While ensuring that the taste is more than ordinary meals, balance the overall experience and price.
Pei Qian took out the matching tableware from the food box and quickly ate these dishes.
After eating it, I touched the taste, but it still worked.
It is definitely incomparable with the original dishes from Mingyun Private Kitchen, but compared to the traditional fish takeaway, the taste and experience are definitely improved.
Pei Qian thought about it and felt that this gadget could not be said to have no possibility of making money at all, the key still depends on the price and specific marketing strategy.
Thinking of this, Pei Qian called Rui Yuchen.
"Mr. Pei? Have you tried it? How does it taste?" Rui Yuchen's voice seemed a little nervous and a little expectant.
After all, this is the new brand and new model that he and Lin Chanrong studied. The recognition by President Pei is very important.
Pei Qian groaned for a moment: "How much is this one?"
Rui Yuchen replied: "At present it is ... 58 yuan, and the specific price depends on different catering."
His voice was unconsciously lowered a bit, and apparently he was very unsure of the price.
Compared with the previous fish takeaway, the price has doubled or tripled.
Pei Qian was happy, but not so obvious. He continued to ask, "What if the food container is lost?"
"Also, I think the meal size of these meals is basically about one third of the regular portion, that is, one dish is split into three and sold? How to ensure time and taste?"
In order to achieve a balanced nutrition, the whole set is composed of several dishes, each serving is small. It is impossible for the chef to open a fire for each small dish, but only to cook one plate at a time and distribute it to three customers.
However, customers order food at different times, and even if it is kept warm, the taste in the insulated bucket for a long time will definitely worsen.
Rui Yuchen said, "If the food container, we need the customer to pay a deposit first to prevent the food container from being lost or used privately. Of course, the deposit is refundable at any time."
"As for the issue of time, we are currently considering a unified delivery time, but there is a problem that some customers may wait longer ..."
Pei Qian: "How about keeping customers waiting? This is definitely not appropriate!"
"I think so, just like Mingyun's personal chef, all make reservations. Only reservations are accepted two hours ago. We will cook, pack and distribute according to the order of everyone."
Rui Yuchen hesitated for a moment: "You can only make an appointment in advance? President Pei, is this too unfriendly for new users? Want to order a meal and try, not only to pay a deposit, but also make an appointment two hours in advance?"
Pei Qian grinned: "We want long-term customers. If this setback is discouraged, it means that the brand has no chance."
"Moreover, the deposit is not appropriate. Our meal is only open to old fish takeaway and Tenda users, and must be creditworthy. If the lunch box is lost, either lose money or deduct the credit value."
"Since it is a high-end brand, it may be more high-end."
On the other end of the phone ~ www.ltnovel.com ~ Rui Yuchen fell into silence.
It seems that no matter how radical a scheme he puts forward, Pei always can propose a more radical scheme ...
Only old customers with high credit value can taste the brand of "food · and", and you must make an appointment 2 hours in advance. The price is 2 ~ 3 times more expensive than ordinary fish takeaway ...
Although Rui Yuchen's initial goal was to be a higher-end takeaway brand, to such a degree, it still made him feel that this step was a bit big.
If you accidentally pull the egg.
But since President Pei has already given instructions, it is definitely not appropriate to not listen.
Rui Yuchen said, "Okay, Mr. Pei, then you should do as you say. I will try out some of the main fish takeaways first. After a week, I will check with you and report to you."
Pei Qian smiled and nodded: "Well, let's go. Next week, we will decide whether to promote the‘ food and harmony ’model to all other fish takeaway stores.”
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