Losing Money to Be a Tycoon

Bao Xu continued: "Although we have increased our self-research efforts since then, we have not let go of the purchase of IP. In the GOG creative community, we have a special area that releases all kinds of purchased IP. Character, and solicit players for its game mechanics. "

"The current GOG World Service seems to be very lacking!"

Min Jingchao suddenly realized: "Yeah, it is really very lacking!"

"The IP roles we currently buy basically have a little influence in China, but when they are abroad, they have little influence. These roles are insensitive to foreign players."

"Compared with ioi at present, GOG's hero library is undoubtedly the upper hand at home, but it is disadvantaged abroad. Overseas players may have a higher acceptance of ioi's heroes."

"This is a crucial point, we must solve it!"

Ye Zhizhou thought for a moment: "What if we also launch GOG's creative community overseas?"

Min Jingchao shook his head: "No. The GOG creative community requires a sufficient number of players. A large number of players and high participation can produce good works."

"But there are not many players overseas for GOG now. I am now in the process of collecting creative ideas and I am sure that I ca n’t collect good works. The money is either not spent or the purchases are not satisfactory. It is completely meaningless."

"Should go directly to buy some foreign successful IP!"

"In this way, it has the same publicity effect as the big-name stars, and even better, because the target audience is clearer."

"We can directly put these successful IPs into the game, which is much better than simply asking a celebrity endorsement!"

Ye Zhizhou looked excited: "I see! Sure enough, this should be the standard answer of President Pei's idea!"

Everyone has repeatedly demonstrated that they are more convinced that the practice of "buying IP" is the optimal solution of President Pei's puzzle, which should also be considered by President Pei long ago.

After all, this "buy IP" policy is a basic principle set from the GOG research and development period. To promote world service now, an IP that is widely accepted by overseas players is even more needed.

Li Yada promptly reminded: "Don't worry about it first, we haven't finished this question of President Pei."

"Decided to buy IP, but how do you buy it? Which one?"

"If you buy those particularly famous superhero images, the $ 20 million knife is not necessarily enough. After all, many rich overseas game manufacturers are staring at these IPs. After film and television, the copyright of these images is early. They all rose to heaven. "

Ye Zhizhou thought for a while: "Buying a particularly expensive big IP may not be in line with President Pei's original intention. After all, when President Pei bought IP in China, he never bought a big IP."

Min Jingchao reminded: "Do not be dogmatic. The situation at home and abroad is different. In order to better cooperate with the promotion of the offensive and the effect of a final word, we must have a sufficiently loud and able IP image overseas."

Everyone was tangled again.

In the end, Li Yada proposed: "So now there are only two ways. The first is to focus on buying one or two high-profile successful IP images. The second is to buy a lot of well-known but consistent overseas players. IP image. "

"Since you're not sure, you should submit it as two answers, and let President Pei make a decision."

Ye Zhizhou nodded, and stood up: "I see, thank you!"

"I'll just go back and do a simple survey and let President Pei make the final decision!"

...

...

Wednesday, August 10.

Soon after getting up, Pei Qian received a call from Ye Zhizhou.

"Mr. Pei, we have already figured out what the final promotion plan of GOG International Service is! We need to buy some IP characters suitable for the international market, and do it in the game!"

"But now we have a problem. Should we focus on buying one or two national IP characters with high reputation, or should we purchase a series of ordinary IP characters that are not so well-known but meet the tastes of overseas players? "

Pei Qian considered it and replied, "The latter."

This kind of national IP role is too cruel to start, Pei Qian is afraid that ioi can't hold it.

Although this worry is strange, it is not unreasonable.

GOG has already surpassed ioi in the game itself: end-to-end mobile games are interoperable, fees are very conscience, there are already a number of outstanding heroes, and the game mechanism is easier to get started and spread.

Now GOG's overseas promotion is mainly based on two points: whether it will not accept the soil and water, and how to gain popularity.

The so-called soil and water dissatisfaction is mainly afraid that the hero image inside does not meet the tastes of overseas players and encounters cultural barriers.

And buying IP can really solve this problem.

But if you buy a national-level big IP, Pei Qian is afraid that the start will be too heavy and directly kills ioi. After that, she will not be able to happily spend money in overseas markets.

I still buy some small IPs, play slowly with ioi in overseas markets, cut meat with a blunt knife, and nibble away little by little. This will have a good effect on him and me.

Ye Zhizhou agreed: "Okay, then we will pick some cost-effective small IP characters to buy and report to you later."

...

After hanging up the phone, Ye Zhizhou happily said to Lin Wan and Wang Xiaobin: "People Pei clapped! Sure enough, this is the correct answer! Sure enough, our two game departments joined forces to try to figure out that Pei was invincible!

Lin Wan looked at the information at hand: "Don't be too happy first, there is still a lot of work to be done later. There are so many superhero characters in the Mi Guo comics, how do we choose? Which ones suit the tastes of European and American players?

Looking at the dense hero names in their hands, everyone felt a headache.

The emergence of superheroes can be traced back to the 1930s. After decades of development, the list of superheroes has grown bald.

Now everyone faces a difficult choice:

The heroes everyone knows are very expensive, and President Pei has said not to buy anymore.

We do n’t know those cheap heroes, and we do n’t have any fame. How can we determine whether overseas players like it?

Who knows that those heroes who are not well known are because they are not born at the right time, or because they have failed too much and do not meet the tastes of foreigners?

If it's the former, it's okay. If it's the latter, GOG's purchase of this kind of junk will not help the promotion of the game.

Ye Zhizhou said: "Don't even think about the top two comic companies. They have been bought by big groups for a long time. The purchase price is basically at the level of billions of dollars. We can't afford this kind of cheapness."

"Moreover, they have smashed their character IPs. Even if we can buy some relatively well-known characters for 20 million dollars, I am afraid it is just a game copyright, and there will be many restrictions."

"It seems feasible to buy some of their low-profile IP roles, but there will also be some restrictions, and the premium may be too high for us to accept, and the price is very poor."

Lin Wan thought for a while: "then don't think about it, look back."

Ye Zhizhou continued to look through the information for a while, and said, "We ... seem to be able to buy the third largest comic company in the country. Just a few days ago, there was news that they were about to go bankrupt."

Lin Wan instinctively realized that something was wrong, and asked: "The third largest comic company is going bankrupt? What is the market share of this third largest comic company?"

Ye Zhizhou: "less than 5%."

Lin Wan: "..."

Wang Xiaobin was also aggressive, voicing: "The third largest comic company in Shentememi has a market share of less than 5%. Does that mean there are three comic companies in Miguo?"

Ye Zhizhou was also amused: "Of course not, but the information shows that's it."

"It can only be said that this is the status quo of the industry. The first two comic companies are giants with a market share of nearly 40%. The remaining third to tenth places are 10%, and the other smaller ones are added together. It's also over 10%. "

"These two superhero IPs are too many. The market is so big. They are making movies while producing comics, and their influence is not an order of magnitude with other companies."

Lin nodded late: "Well, the standard two or eight law, the head company accounted for 80% of the market share."

"No wonder, 'Miguo's third largest comic company' sounds bluffing, but in fact the market share is less than 5%, and as the two big brothers fight with the immortals, it must be harder and harder to live. Not surprising. "

Ye Zhizhou brought the laptop and quickly checked the relevant information: "Yes, the traditional comics are now in a bad shape. These giant comic companies rely on film and television to make money. Comics are equivalent to a huge library of inspiration, which can be used at any time. Take materials and steadily produce movie content. "

"But for these comic companies that have a small market share and can't afford to make movies, it will become more difficult and difficult."

"This hurricane comic company has a few points, which is pretty good:"

"Its comics are not limited to superheroes. UU reading www.uukanshu.com is more diversified. For GOG, it has a more diversified image and must have more choice."

"Its several IPs seem to suit the tastes of players in Europe and the United States, such as Duke of Purgatory, aliens, and mechanical special police."

"One more important point, he really has a national IP image! It's just ... it happened 20 years ago."

"Multifaced Man," released in 1993, won a number of nominations including Oscar, but did not win the final prize, invested 27 million knives and won 340 million box office worldwide, ranking fourth in all movie box office that year. After the film was made, the pay has soared 20 times. "

"However, Hurricane Comics is not an investor, so it has not gained much benefit. This is its final glory, and it is getting more and more angry behind."

"But the advantage is that the multifaceted IP character still has influence. Many foreigners should be familiar with his image. The value of Hurricane Comics is mostly on this IP."

"Although it feels a bit like picking up trash ... but I have to say that it's a good deal to pick up trash."