Losing Money to Be a Tycoon
Chapter 628: Do you know where you are from Mr. Pei?
A working class with a monthly salary of 5,000 yuan allows him to spend 1,500 rents or 2,000 rents, which cannot be said to be "unable to rent," but he will definitely compare them.
At present, the immediate competitor of the sloth apartment is the newly launched “Reassurance Room” business of the Home Group.
The Home Group is a very influential housing agent across the country. Many people will choose a house under their house when they rent a house. This is because compared with the small intermediaries and second landlords of the pit father, the home group has a big business and a large pit. People are less likely.
In the past two years, the Home Group also saw the increasing demand of young people for the living environment, so it launched the "safe room" business, which is to sign a contract with the landlord to rent some old houses with relatively poor decoration, renovate them themselves, and then upgrade Some rents are rented to tenants.
These are also well-furnished houses with complete furniture and appliances. The overall sales are good. Although it is more expensive than other houses, good decoration means that it is comfortable to live in, so this business is developing well.
Compared with the sloth apartment, although the overall comfort and furnishings of the Home Group's Anxin Room are worse than more than one grade, it does not have so many rules and the price is much cheaper. In the eyes of the working class with generally low income It is obviously more suitable for public needs.
The monthly rent has been increased from 1500 to 2000, and the annual rent will cost 6,000 yuan more. You can change yourself to a new mobile phone. This difference is still very obvious to most people.
In addition, Pei Qian smelled a hint of navy in these messages.
Sujia Group also has a large number of local stores in Jingzhou, and each store has many intermediary employees.
The sloth apartment launched by Tenda is also a rental business. It is in direct competition with their "safe room" business. It is impossible for the home group to watch the sloth apartment and become indifferent.
You don't even need to hire a special marine, as long as you force all employees in all stores in Jingzhou to search for similar posts, you can pretend to be a passerby to speak below.
Although these people don't understand, after all, 24 hours of high-intensity replies can make a lot of noise on the Internet, stir the water, and create the illusion that most people are not satisfied with the sloth apartment.
In short, from the perspective of online public opinion, most of the customers attracted by the sloth apartment promotional videos were dismissed.
But even so, there are still people who have overcome difficulties and signed a rental contract to live in a sloth apartment.
The house on the top floor of Building 8 in Binhu District, which was the house where Chen Lei was shooting the MV, was rented on the spot by one of his avid female fans.
Because the view in this house is exactly the same as in the MV, it is very suitable for taking pictures and sending friends.
Obviously, the customer rented the house on the top floor, the main purpose is not to live, but to chase the stars.
Sitting on the sofa where Chen Lei has been, it's worth it!
After learning about this from the housekeeper in this building, Pei Qian couldn't help laughing or crying.
It can only be said that the chase of the rich is so simple and boring.
"Ah, after all, Chen Lei has a lot of fans, and this kind of thing seems to be difficult to avoid."
"But just a few houses, the impact on the money-losing model of the sloth apartment will not be great."
Although Chen Lei's influence may indeed make some people chase the stars, it is actually not a problem.
The key is rent, not buy.
If this house is for sale, many people may buy it for the purpose of chasing the stars. After all, after the house is bought, you can change hands, keep the value, and rent it out yourself.
However, this house is only for rent and not for sale, and it is strictly forbidden to sublet. If you chase the stars like this girl and do not live by yourself, it means that the monthly rent will be thrown in vain, and the house does not belong to you.
Therefore, Pei Qian feels that even if someone is chasing the stars because of this MV, it should not affect the overall situation.
What's more, the commercial and residential building in Shundong Garden, and the Daguang floor of the city where he lives, there is no tenant.
Pei Qian walked around and concluded that although the attention of the sloth apartment is currently skyrocketing, it is still safe for the time being, and you can observe it again.
So he went home by car and took a nap safely.
...
In the afternoon, startled the hostel.
Li Shi and other investors have gathered and are in a meeting.
Since the start of the Amazing Hostel, the situation has been pretty good.
The early publicity work was very sufficient, attracting a large number of young people from Jingzhou and even Handong Province; and various interesting projects in the surprise hostel also continued a good reputation.
The problem is that it doesn't seem to be that hot.
For investors such as Li Shi, the surprise hostel can only be regarded as a normal profit. At present, the income of related supporting industries plus the profit of goods sold in the golden maze can cover the daily expenses of the surprise hostel.
But the cost of getting back the investment still looks remote.
This heat is at best a soup.
Although everyone is used to drinking soup with President Pei, the question is, this time, President Pei does not seem to have any blood to make?
To be precise, the current situation is that Pei is drinking soup, and others just smell the scent.
To this day, the Amazing Hostel project has not met everyone's expectations.
Therefore, the investors gathered together spontaneously, and called Mr. Li to discuss the countermeasures together.
"General Manager Li, according to the current income, it will take a lot of years to get back the investment of the entire project. Can't wait!"
"Yes, President Li, you have to think of a way? Do you want to stop reminding President Pei? President Pei must still have a back move!"
"Or do we think about it ourselves?"
"What's wrong? Nothing! I've been watching the hostel situation for a while and found that it's not very optimistic. Although this project can be experienced many times, there will always be tired. At present there are not enough tourists in the country. Most people do n’t want to go to Jingzhou just for a haunted house. So in the short term, you do n’t see the possibility of making a lot of money! ”
"Difficult, is Pei miscalculated? Overturned?"
"General Manager Pei reminded us that this project might not make money. Is it serious?"
Investors talked a little bit and panicked.
Because the investment of the surprise hostel is too large, now it makes money, which can only be said to offset the operating costs. After all the initial investment is recovered, it is really profitable!
If you can't get back the previous investment, then it is not called profit, it is called blood loss.
Li Shi listened to the discussions of other investors and remained silent.
The current situation of the surprise hostel project really did not satisfy him.
Everyone can feel that from "OK" to "Hot", it seems that there is a little distance.
But even this little distance can't be reached.
Is there something wrong with the project itself?
No problem, desperate escape, haunted house nightmare, ultimate horror, golden maze, healing fountain, maid coffee ... these are all good, and the feedback from tourists is also good.
Now with the Tenda Life APP, the problem of queuing has also been solved. You can use the APP to go to eat while queuing, go around, and go shopping in the golden maze, and the tourist experience is greatly improved.
Is it a matter of publicity?
The publicity seems to be in place. Whether in Jingzhou or the whole country, many people already know the surprise hostel. The propaganda arranged by Mr. Pei, including the shared phone booth and the video of Qiao Laoshi, have already played a role.
Thinking about it, they couldn't figure out what was missing, making the hostel unable to go from "OK" to "Hot".
Or, as some investors have said, Mr. Pei is not omnipotent, nor has he succeeded in calculating all the situations?
Li Shi obviously does not agree with this statement.
After all the investors had complained, Li Shi tapped the table lightly: "Okay, be quiet."
"Do you think Mr. Pei has miscalculated on the surprise hostel project?"
"Then you can't help but be too angry."
"How long has the startled hostel opened? It's been less than two months! You only saw a lot of fires on the line of President Pei, and it was a misunderstanding that the startled hostel would do the same."
"Did you not find out? In fact, many of Mr. Pei's projects have persisted long enough to get fired!"
"It's like taking a fish out of the food. After losing more than a year, President Pei not only did not cut off the project, but also continued to invest in it. Finally, through the waste sorting in Jingzhou, he began to soar!
"Now, the future of Touch Fish Takeaway is incalculable!"
"If President Pei can't breathe like you and give up after losing two months, how can there be today's success? Not to mention the surprise that the hostel is not losing money now, it's just making it slowly."
"Do you know the gap between you and President Pei?"
"Each one is engaged in investment. I don't know why?"
Investors were quieted by President Li's lesson.
Indeed, anyone who knows a little about investment knows that it doesn't make sense to look at short-term investment, but to look at long-term investment.
It's just that there are too many investment myths of President Pei, so the psychological expectations of these investors have been continuously raised, and the hostels are a little bit disappointed, and they lose their patience.
Now that President Li has learned a lesson, everyone is calm down.
An investor coughed twice: "Mr. Li, yes, what you said makes sense, we are really a little worried. But we are also good for everyone. Who doesn't want to be surprised that hostels can get hotter and make more money. What about? "
"General Manager Li, let us calm down and wait forever ~ www.ltnovel.com ~ Indeed, we should believe in General Manager Pei, but is it too passive to wait?
Other investors also nodded one after another: "Yes, President Li, this is too passive. Otherwise, we should think of ways to engage in publicity, even if we spend a little more money?"
Li Shi was silent for a moment and looked around the crowd: "Spend some more money? Are you willing?"
Investors continue to nod: "Reluctantly!"
They paused and added: "Of course ... how to spend it, we have to discuss it."
Li Shi nodded slightly, and was quite satisfied with the attitude of these investors.
In any case, everyone's interests have been deeply **** by the project of surprise hostel. No one wants to be a deserter, and even willing to continue to pay for publicity.
This is a good thing.
Only when he firmly believes in President Pei and always follows him, he is qualified to drink soup.
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