Losing Money to Be a Tycoon

"So, what is the content that game makers really want to express?"

"This is actually a good distinction."

"The reality problems mapped in the game are the content that the official is collecting in the Weibo activity. This is the role of the" mirror "of the game" Struggle ". By reproducing the elements of reality, everyone can pass This game sees reality. "

"But if it fully reflects the reality, it is clear that documentaries or documentary films will be a better carrier and will be able to more objectively present all content in front of everyone."

"And" Struggle "is a game, the reason to use the game as a carrier is because the producer can combine the content he wants to express with the game mechanics!"

"So, the parts that are combined with the game mechanics are what the producer really implies through this 'mirror'!"

"Next, there is a series of questions and answers. These questions are all unreasonable that the producer left in the game. It is precisely because they are unreasonable, so they are the puzzles."

"Everyone can think about it, the meaning behind them."

"[1] Why should the game be divided into a poor version and a rich version, pricing separately, and stipulating that they cannot be discounted if they are purchased together?"

"On the one hand, because pricing is itself a kind of performance art, such as emphasizing that" there is no second chance in life ", we can choose games, but in fact we cannot choose our own lives; on the other hand, it is because the poor are encouraged to buy The human version encourages the rich to buy the poor version, so that each other is not confined to their own world, but can truly substitute for each other's living environment. "

"In the game, the living environment of the poor and the rich is so different that they can no longer understand each other."

"The rich protagonist asks, why can't the poor take the time to accompany their children, can they be busier than the president of a big company?"

"This is because the protagonist of the rich has never really brought himself into the situation of the poor, so it is impossible to understand why the poor at the bottom cannot afford to spend their time;"

"The protagonist of the poor believes that as long as he struggles, he can get a better life, and if he wants to learn from excellent people and change the thinking of the poor, he can change his life."

"This is because the poor only see the hard work advocated by the rich, but they often ignore the blessings that the rich people behind him provide. Many rich people preach themselves that" wealth beyond effort "is zero, and they preach themselves from scratch. The poor also believed, why? It is because the poor have no way of knowing how rich the rich are their contacts, ways of thinking, educational background, etc., and what benefits the rich have. "

"Including that the murderer thought the rich man was a liar, also because he believed in the rich, but later discovered that the rich only told part of the truth."

"So, this pricing strategy itself is to encourage the poor and the rich to experience each other's lives in the game, walk out of their cognitive blind spots, and look at this issue from a more comprehensive perspective."

"This approach is to break the dimension wall and use real-life decisions to determine your experience in the game, and this approach can only be achieved by the artistic carrier of the game."

"【2】 Why use STRUGGLE for the English name of the game?"

"This is precisely the beauty of language. If you simply express the meaning of" struggle ", then fight or strive is obviously better. These two words are more positive, positive, and more in line with the original meaning of struggle."

"But the word" struggle "not only means struggling, but also means fighting and struggling. Combined with the story background in English, it is easy to find that this is actually a pun: the rich are struggling, while the poor are struggling."

"After understanding this meaning, looking back at the Chinese translation of 'struggle' will add a layer of irony. You will know that although it is all struggling, the struggle of the rich and the poor are not the same thing. "

"The struggle of the rich is in the clouds, and if you want to struggle, you will fly up, and if you don't want to struggle, you will lie down and roll, but no matter how toss, you are still in the cloud;"

"And the struggle of the poor is in the sinking quagmire. The hard work just keeps oneself from falling more. Once stopped, it will be swallowed by the quagmire immediately."

"[3] Why are the characters in the game so Facebooked?"

"When playing games, everyone will find that the rich are handsome, handsome, and bright, and the different poor people are in line with our stereotypes of such people."

"Even the style of the game exaggerates the appearance, expression and expression of each character, so that they no longer look like a living person, but become a Facebook."

"This is obviously not in line with the theme of the game, because the realist theme needs to be as real as possible to highlight the sense of reality, and facial characters and exaggerated artistic performance will weaken this sense of reality."

"On the one hand, it weakens the player's discomfort, on the other hand, it also allows the player not to be too addicted to the perspective of the character itself, to be able to view these issues with a higher dimension and a more detached mentality."

"Facebook is a highly condensed image of each character. At the same time, it also means that the story of" Struggle "is a highly condensed many stories."

"In the game, Facebook is used to represent a certain type of people, and the game also uses the life of a poor man and a rich man to refract the life of all poor and all rich people."

"And this is the same as the propaganda method, which is obviously a symbolic implicit expression."

"[4] Why does the game have a unique ending and it cannot be changed?"

"The rich will be killed no matter how they choose, and the poor will fall into a cycle of poverty no matter how they choose."

"In the beginning, I thought this was a fatalistic idea. It was suggesting that no matter how hard people try, they cannot change their own destiny."

"But I soon realized that this was obviously wrong."

"The reason is simple, because the producer of this game, Mr. Pei, he cannot be a person who believes in fatalism!"

"Although I haven't met Mr. Pei, but as long as someone who knows the inside story is very clear, Mr. Pei is different from the rich protagonist in the game. He really started from scratch!"

"From" Lonely Desert Highway "to successful games and industries, we have witnessed the rise of Tenda in the past two years, no matter how hard we try, we can't find any signs of capital involvement. All indications indicate that Pei was always born into an ordinary working-class, completely from step to step, starting from scratch. "

"Zong Pei himself is a person who completely changes his life on his own. How could he preach a fatalistic idea?"

"It's like a school bull who studies diligently and all exams are 100 points, but tells you every day that learning is useless, do you believe it?"

"If you use your brain a little, you will know that this view is totally untenable!"

"So, why does the game have a unique ending and it cannot be changed?"

"Like I said before, the game is to use the life of a poor man and a rich man to reflect the life of all poor and all rich people."

"Everyone's life is not the same. The difference between the poor and the poor, the rich and the rich is huge, so once you let go of the endings, you will dilute the idea of ​​the game."

"The game stipulates the only ending for the poor and the rich, and there are two considerations."

"First, like most stories and movies, a single ending can guarantee the integrity of the entire story and allow the creator's ideas to be expressed."

"If you don't limit the ending, you can't let the beginning and end of the game echo each other."

"The kind rich people end in tragedy, the kind poor people also end in tragedy, the story will be more tension, and if a happy ending is used, the tension of the whole story will be diluted and the ideas that the creator wants to express will be Deviation. "

"Second, this is a more advanced" fate theory. "It does not emphasize that people cannot change their own destiny, but emphasizes that in this social environment, the choice of an individual cannot change the entire class."

"The rich may die, they may enjoy their old age, and even the vast majority of rich people will enjoy their old age. However, the hatred between the classes has been established, and the hatred of the poor against the rich has been irreversible. Then" kill the rich " It will become an inevitable event, just the difference between 'Who kills the rich man' and 'Which rich man will kill'. "

"Poor people may counterattack and become rich, or they may go bankrupt and become beggars, but the relationship between the poor and the rich remains the same. As in the game, if the poor are always exploited by the rich in various ways, the poor will always Poverty is an inevitable event. Even with a few exceptions, from the perspective of the entire group, it will become increasingly unsolvable. "

"So, the game deliberately locked the ending, let's break through the various branches, make different choices, and find the hidden plots of the two versions over and over again ... in the end, nothing changed."

"Why can't we change the ending? Because the game mechanics are restricting us."

"And the extension is that the poor in the game can not change their lives through struggle, because the game mechanism of the entire society is restricting him."

"Here, the dimension wall of the game is broken again: under certain rules of the game, no matter how hard you try, you won't be a real winner."

"[5] Only one apparel brand appears repeatedly in the game, what does it represent?"

"Many people should have seen the brand luxury, which is the golden symbol of the 'LL'. This is the only brand that appears in the game. It is a luxury brand controlled by the father of the rich protagonist and inherited by the rich protagonist. It has also appeared in the Many people. "

"From the perspective of the game, the player's memory is very limited. If you do two brands, it is likely to be confused, so the best way is to make only one brand representing luxury goods, and the ordinary products without labels. This is a game. The basic concept of the design: Occam ’s razor law, expressing something in the most concise way. "

"But this expression is very magically integrated into all aspects of the game, it is more than just a display."

"Have you noticed the biggest difference between the rich version and the poor version? The rich version, no matter how you choose, will only change from one success to another. For the poor version, you just have to choose If it is wrong, it will immediately fall and usher in the ending of the poverty cycle in advance. "

"What's the difference? The game has actually given a hint, it's the numbers."

"For the poor, a lifetime is a long list of numbers, because the chain of life must be carefully calculated in order to keep the chain of life running. Once a certain number is wrong, it will trigger a chain reaction, causing the entire chain to collapse in an instant. All efforts are cleared instantly. "

"In contrast, the rich, no matter how they choose, no matter how much money they spend, will immediately have more funds to make up."

"So, the game mechanics have been controlling the number of game money, constantly` `turning the poor people back on track '', and trying to clear the money number, and finally ushered in the only ending."

"Why does the spending of the poor increase as the income of the poor grows? Some people think that it is because many poor people lack financial consciousness and are brainwashed by consumerism. But we have to note that there is a lot of spending in the game, we simply do not have Choice. "

"For example, why should the poor spend a month's salary to buy a luxury suit, a belt and a briefcase? Does he really need these things? Can't cheap things be used?"

"Yes, he really needs it."

"Because in the game environment, if he wears cheap clothes, he will be rejected and isolated by colleagues and people around him, and he will never be able to integrate into that circle."

"That's why many people want to maintain 'decent', because decent is not just a matter of face, but also a matter of real interests."

"Yes, this is what we know as consumerism."

"And the brand luxury is a cohesion of consumerism, a figurative symbol."

"In the game, both the poor and the rich wear this brand, and the only ones who don't wear at all are the homeless and the homeless."

"Once the poor protagonist finds a better job, he must change to a luxury, live a better house, and drive a better car. Because if you do n’t do this, people around you will be malicious or well-intentioned. Way, constantly reminding you. "

"Malicious people will stay away from you, will repel you, and will not let you enter certain circles; people of good will will remind you and tell you why you need these things."

"So, whether it is the poor protagonist or the player, there is no choice, this is another design that breaks the dimension wall."

"You are very angry because you made the right choice, but you still can't save money. Yes, the poor protagonist in the game is in the same mood as you."

"And even more ironically, the rich protagonist never wears luxury. Is it because he is more disciplined? No."

"Because he is the son of the president of luxury. He has a private horse farm. What about whether he can wear luxury? No one doubts whether he can afford it. He wears it is normal and supports his own brand; he If you do n’t wear it, you have a simple virtue. "

"The rules and regulations for the poor do not exist for the rich, because no matter how the rich choose, they will become a virtue under the specific aura of blessing."

"Even think deeper, the rich do not wear luxury, but are using the high profits of this brand to harvest all the poor indefinitely. The rich are desperately advocating the quality of consumerism and luxury, making you feel like yourself With luxury, you can have the same life as the rich, and even the entire group has formed a consensus that will spontaneously exclude poor people who cannot afford luxury. This is itself a prison for the poor and a poor person. The rules of the game that cannot be broken, how to choose, are that the rich will win. "

"It's like playing dice, the poor are fighting for luck, and the rich are no matter how they roll, there are six points on each side."

"[6] Are there really only two classes in the game?"

"Obviously not."

"I believe that many people are struggling to find the connection between the rich protagonist and the poor protagonist, and even feel that the rich protagonist was killed by the poor protagonist or the poor man's son."

"But the game is desperately denying this, you can't find any connection between the poor and the rich."

"Why? Because this is not a complete closed loop."

"There is actually a third class in the game, which is the 'homeless'. You will find that it is the link that connects the entire closed loop, and actually runs throughout the game, everywhere."

"The beginning and end of the rich man's version, hijacking the protagonist's mother and killing the protagonist, are all homeless."

"At the beginning and end of the poor version, the protagonist's father tried hard to make the protagonist not become a homeless person, so the protagonist was grateful to his father; and the protagonist struggled for life, deceiving his son also continued to struggle, also to let himself Do n’t be homeless with your children. "

"Like my previous analogy, in this game, not only the rich in the clouds and the poor who are struggling in the quagmire, but also the homeless who are completely engulfed at the bottom of the quagmire."

"The poor told us at the beginning that these people at the bottom of the quagmire were dropouts from the middle school of the sinkhole, prisoners in the prison, beggars and mental patients on the subway, and social death and health of hands and feet with relief. Homeless people who can only live on the streets for a lifetime. "

"Once the poor give up, they will become homeless, so they have to struggle in the quagmire. Struggling may not necessarily be able to climb up, but without struggling, it will definitely sink."

"The faster you give up, the faster you sink."

"So, why did the poor protagonist say that to the child? Didn't he know that he had been deceived by his father's lies all his life?"

"Maybe, he has a fluke mentality and feels that his children will be different. Maybe he just had to lie."

"Because if he tells the child that struggle is useless, then his child will sink and become a member of the homeless, and the protagonist knows very well, how tragic life will be."

"So, the poor protagonist has no choice but to tell his children to struggle. If from the result, this struggle is meaningless, because it can't let you go to the cloud; but if you look at the bottom of the quagmire, You know that this struggle is meaningful, it at least keeps you from sinking. "

"As for the rich?"

"The rich protagonist almost died when he was born, but he still didn't believe what his father said. He knew poor friends. He worked hard to write a book and wanted to help those poor people change their destiny."

"But he did not realize that it was not the poor but the homeless who hijacked his mother; it was not the poor who killed him, but the homeless; he could be friends with the poor in college, but It's impossible to take a look at the beggars in the subway. "

"So, he thinks that the rich can make friends with the poor, that's right; but he didn't realize that it is the rich and the homeless who really can't understand and become two species, and the poor just come out The part of the quagmire he can see, there are more people decaying slowly under the quagmire, he can't see it in the clouds. "

"The most ironic point is that what makes the poor homeless is exactly the rules of the game set by the rich."

"So, the homeless person said that the protagonist of the rich is a liar, because in the eyes of the homeless person, this person is advocating the struggle while taking away everything he owns."

"And at this point, the rich protagonist will never understand."

"[7] In the game, there is only one relationship between the poor and the rich. So, what kind of relationship does the poor and the rich have to express with Mr. Pei?"

"This is the last question, and the final content that game producers want to express after synthesizing all the above details."

"In fact, Mr. Pei has already expressed this content."

"Do you remember the movie" Better Tomorrow "? It was a more tragic scene than" Struggle. "

"It's conceivable that the society in" Struggle "will develop into" Better Tomorrow "after several decades of development."

"In" Better Tomorrow ", there is an egg at the end. Someone threw a gun into the protagonist's room. The moral is obvious. When the social conflict reaches the level of" Better Tomorrow ", the poor have only one choice."

"In" Struggle, "there is no similar choice, because the environment they describe is different, and the focus is different."

"Violent struggle cannot cure all diseases, and it is not the best choice in any situation. In the environment of" Better Tomorrow ", this may be an option, but in" Struggle ", there is no such possibility. Soil. We can imagine that even if this poor man chooses to fight, it is nothing more than to be the next murderer to be convicted and condemned and criticized by tens of thousands and hundreds of thousands of people. Getting worse. "

"So, is there a third case?"

"In fact, there is the real world we are in."

"In the game, the poor have no way to ascend, but in reality, we have."

"In the game, the poor cannot fight consumerism, but in reality, we can."

"In reality, most people don't actually define a person in terms of what he wears, apparel, and luxury goods-except for a few who are too deeply influenced by consumerism."

"So, solutions that don't exist in the game exist in reality."

"In the game, the poor have no choice but to continuously improve their consumption level. Eventually, due to an unexpected factor, the number of a certain link is wrong, and everything crashes and returns to zero."

"But in reality, we have choices. We can reject consumerism. We can continuously save money, complete the initial accumulation of wealth, and change our own destiny through struggle."

"With hands and feet and hard work to get rich, you can get rid of the quagmire."

"In the game, no one tells the rich and the poor what they should do."

"But in reality, someone is telling us what we should do. The game" Struggle "is about breaking down the dimension wall and telling us what to do."

"It's actually telling us that we should work hard in the real world, because our current struggle is meaningful."

"A lot of people complain that we live in hell, just because we have never seen real hell."

"And after seeing the world in Struggle, we will realize that we are already living in heaven."

"Although this paradise is not so perfect, at least, we are still full of hope."

"Many players do not understand the plots in the game very well, because these plots are not in line with our real life, so there will be a feeling of separation, and the choice of characters in it will be very strange."

"And this actually just proves that we think that the things we are used to are actually a great happiness."

"Using the game" Struggle "makes us aware of the happiness of real life, and encourages us to cherish the present and work hard. This is the deep meaning of the game maker to make this game."

"For all game makers," Struggle "is a textbook-level work, because it repeatedly breaks the dimension wall in various ways, and truly expresses the biggest advantage of the game as the ninth art: in other art forms , You are just a bystander, and in the game, you are a participant. "

"And many things can only be seen clearly from the perspective of the participants."

"This method of repeatedly breaking the dimension wall represents that the producer's ability to control the game's artistry has reached its peak and perfection. Every detail has its meaning."

"So, back to the original question."

"How does" Struggle "surpass these four basic theories on the premise that they seem to violate the four basic game theories?"

"Choosing a misplaced promotion method is to break the dimension wall and make the promotion method a part of the game content;"

"An interactive movie game that chooses realist themes seems to be an upset, in fact, it provides convenience for breaking the dimension wall and builds a bridge between the game and reality;"

"The private goods entrained in the game may make people feel uncomfortable at first glance, but the more they dig deeper, the more they can get inspired, suffer in the game, but can get happiness in reality;"

"It exists, not to mine demand, but to create demand. In fact, most people do not realize that we need to understand these truths in order to live a good life, so after understanding all this, we will suddenly realize that, we Need this game. "

"So I think that" Struggle "is by far the highest artistic peak of domestic stand-alone games. Even for players, it is a valuable spiritual asset."

...

After finishing the last period, He An still felt that he was still not satisfied.

He seems to have a lot to say.

In fact, there are many details in the game "Struggle", each detail can be expanded to write hundreds or thousands of words in detail.

But He An decided to stop here because Tenda's official Weibo attitude was already clear.

The game is all-encompassing and has countless details because it has the function of a "mirror". Analyzing these details is actually analyzing reality, and reality is endless.

These should be handed over to all players on Weibo.

And He An believes that his mission is to analyze the top design concepts in the game from the perspective of the game designer, and promote the progress of the entire domestic game industry. meaning.

It's just right here.

So, He An checked the entire long Weibo content and pressed the send button.

The content is a bit long and boring.

Those who have n’t played the game may feel that this is meaningless preaching, but those who have played the game should have some resonance.

He An feels that this is precisely the charm of the art of games.

The sugar coating on the outside of the pill seems to have no effect, and it can't really cure the disease, but it can make the patient less painful when taking the medicine.

It's just candy, it can't cure the disease.

Just pills, will not be accepted by many people.

The drug-coated pills are coated with sugar to really help some people. This is precisely the ultimate goal of He An as a game producer.

Like the "Landlord Game" he once made, it is also to achieve this goal.

Although he experienced the scourge of domestic stand-alone games during the period, he had to switch to online games for the company's survival, but in his heart, UU reading www.uukanshu.com always regarded this as his mission and pursuit.

Even if his own ideas are outdated, even if he can no longer produce "Landlord Game", He An has never given up this pursuit. When teaching, he will let this pursuit be passed on as much as possible.

And now "Struggle" has surpassed "Landlord Game" in all aspects.

This shows that the domestic stand-alone game really has a leader, He An is very pleased.

Although he did not meet with President Pei, but through this kind of communication in the game, it was enough to be a confidant.

"Tell these contents to President Ma, my teaching content is all complete."

"The previous four basic theories were overthrown and reshaped, and they fit perfectly at a higher level."

"" Struggle "is a comprehensive transcendence and in-depth interpretation of" Landlord Game ", which can explain what a truly responsible and aspiring game producer should do."

"After listening to these contents, President Ma will definitely be inspired?"