Losing Money to Be a Tycoon

After Meng Chang's opening remarks, many investors who had originally frowned and felt unreliable also relaxed their attitudes a lot.

Everyone began to listen carefully.

Meng Chang was very relaxed, without any pressure at all, and began to talk about the business model of "cold girl".

The content of the overall story is similar to what he said when he met He Desheng, but many details are more detailed.

Because when I saw the victory before, there was limited time and I could only compress everything to within half an hour.

But now that it is a press conference, the time is too short to be effective enough, so Meng Chang extended the time to nearly 2 hours.

All contents are divided into three parts.

The first part is to demonstrate the huge market demand for "baked cold noodles" and the changes that "cold noodle girls" will bring to the cold noodles and even the fast food industry.

The current situation of the market is still those points, mainly because the cold noodles are unhygienic, it is difficult to guarantee the taste, and the pattern is single. At present, Internet + catering is a huge outlet.

At this stage, the task of "Cold Noodle Girl" is to create a brand concept that can be linked to the traditional food "baked cold noodles" through products and marketing, that is, let everyone hear "baked cold noodles" , Subconsciously think of "cold girl".

The second part, after the establishment of the brand "Cold Noodle Girl", expands around this brand concept and develops a variety of Chinese fast food business models.

Around the brand and concept of "cold noodle girl", produce fast food products around, such as burrito, steamed buns, catering, porridge, cold noodles and so on.

These products will be used as a supplement to the "grilled cold noodle" signature food, and gradually evolve the customers' perception of "cold noodle girl" from a simple grilled cold noodle brand to a fast food brand.

The third part, "Cold Noodle Girl", after gaining a firm foothold in the fast food industry, took this opportunity to embrace the Internet ecosystem and break the barriers between online and offline, catering and the Internet, and users and platforms. Multidimensional fusion ".

Because the "cold girl" represents a way of life and Internet thinking, users will naturally accept this "multidimensional fusion" model.

For example, it can be used in industries such as central kitchens, food delivery, food reviews, etc., through the accumulation of content to continuously expand the concept and moat of the "cold noodle girl" brand.

In the process of explaining, Meng Chang made some relatively abstract concepts easy to understand, and quoted the famous quotes of many Internet tycoons, which caused many investors present to nod frequently.

And for some places that may be controversial, Meng Chang explained in advance, directly blocking the road that other people want to question.

"Some people may ask," The cold noodle girl "is only for making cold noodles. You attach so much importance to marketing and brand building, and even plan to spend a lot of money for this. Does this make sense? Is it hype?"

"I would like to ask everyone a question: we all know that 'product is king', so who knows the exact definition of 'product'?"

"Some people think that marketing and products are completely opposite poles. After marketing, you can no longer make products. I think this kind of perception is narrow."

"Products are actually the sum of objects and concepts."

"Like we buy a pineapple mobile phone, we buy both real objects and concepts. If it does not have a concept, then its value should be reduced by at least one third."

"So, the reason why our Internet companies attach so much importance to marketing is not because we want to hype, to be sub-optimal, but because we want to build a business model with a moat, we must balance between" physical "and" concept " Relationship, this is called a good product. "

"We combine the brand of" cold noodle girl "with the traditional snack of grilled cold noodles and deeply bind it, then we have created a moat. When customers want to eat grilled cold noodles in the future, the first reaction is to come Eat the cold noodles of the 'cold noodle girl'. This kind of marketing is of course meaningful, how could it be hype? "

"Hype, is chasing the heat and flow desperately. As for how to use this heat and flow after it comes, there is no plan; and our marketing is to create a brand concept and is a part of our products."

"Some people may also ask that grilled cold noodles is a snack. Even if it is delicious, at most it is once a week. How can it be eaten as a meal?"

"In fact, the" cold noodle girl "absolutely discourages customers from eating grilled cold noodles as rice. This is neither nutritious nor healthy, nor does it conform to the eating habits of most people."

"The cold noodle of the 'cold noodle girl' is actually a sign, a concept, a star item, not the only one."

"In the first phase, we will have not only grilled cold noodles of various flavors, but also side dishes, porridge, cold noodles, desserts and other meals; in the second phase, our goal is to build a Chinese fast food brand, including burritos , Braised rice, etc. This is part of our food. "

"So why do I keep emphasizing the concept of" baked cold noodles "? Because" baked cold noodles "is our starting point for breaking through."

"If we clamor to make Chinese fast food as soon as we come up, it will surely die horribly, because there are so many competitors of Chinese fast food, we don't have a memory point that all consumers can quickly remember."

"The concept of" baked cold noodles "can greatly reduce the consumer's recognition difficulty and memory cost of the brand" cold noodles "."

"Our emphasis on 'roasted cold noodles' means that our direct competitors are not those Chinese food and beverage brands, but the unnamed and unsanitary roadside stalls roasted cold noodles on the roadside. This is to give full play to our comparative advantage . "

"The primary goal is to acquire customers. Make differentiation and characteristics first, let customers know and remember, and then enrich the layout and consider in a longer-term direction."

"Someone may ask, what is the difference between 'cold noodle girl' and Moyu takeout? Are there any conflicts between the products of Tengda?"

"My answer is that" cold noodle girl "will focus on" fast food ", but the fish takeout is strictly a" set meal "or" light meal ". Just like steak pizza and fried chicken burger, the category is different, Don't interfere with each other. "

"The" cold noodle girl "and Moyu takeout, even including most of the food and beverage modes on the market, do not constitute a direct competitive relationship. We belong to a misplaced competition and each grabs its own target user."

"There may be people who want to ask, who is the one who makes cold noodles, what do you say" multi-dimensional fusion "? You haven't even made the first store for cold noodles yet, just thinking about the linkage of various industries in the future, Is it too good to be far away? "

"I want to say that those who do not seek the overall situation are not enough to seek a corner; those who do not seek the general situation are not enough to seek for a while. As entrepreneurs on the Internet, our long-term vision is a very scarce, but must-have ability."

"If my goal is just to make a cold noodle casually, open a few stores, and have a monthly turnover of several million, then why do I have to hold a press conference to find a way to get so much financing?"

"If I were a wealthy person, what would you get if you invested in me?"

"The so-called Gao Gao Yuan, in fact, means that there is no down to earth, everything is a castle in the sky. Jumping directly from the foundation to the highest point, there is a huge fault in the middle."

"But the model I planned for the" cold noodle girl ", the goal of the three-step walk is clear. In each step, I clearly talked about the goal, means, and the final result to be achieved. There is no fault in the middle."

"Of course, some of the details are commercial secrets. I can't be too detailed. They must be kept confidential. This is a necessary condition to ensure the success of entrepreneurship."

"It's still that sentence, I didn't expect everyone to watch the PPT, and immediately decided to pay."

"Everyone can pay close attention to the development of the" cold noodle girl "brand. When I open the first store, complete the first marketing event, get profit in the first month, and open the second store ... you see My goals have been completed one by one, and naturally I will understand that I am serious. "

"Then if you have any questions next, you can ask me as much as you want. As long as it is not too detailed to involve some secrets, I will know everything."

Meng Chang signaled that the staff was ready to hand over the already prepared microphone to these investors.

After nearly two hours of speeches, many investors have developed a strong interest in this brand.

Whether this brand can succeed or not, no one can guarantee. But at least, listening to the whole press conference, this model is quite interesting, so no matter whether it is questioned in favor or against, these investors are very interested.

Men Changsi didn't panic in the face of one-on-one issues that were alleviated or sharpened.

The audience, Xue Zhebin looked confused.

He tilted his head to Li Shi and whispered, "Mr. Li, I think what he said makes sense. I ca n’t help but want to invest some money to buy some original shares. If it can really succeed, this rate of return It ’s amazing. "

Li Shi was silent for a moment: "It's impossible to be sure if you just listen to these. It's very risky. It's better to look again."

"Smart investors ca n’t have a gambler mentality when investing. Thinking about a project and getting super high returns will often be swindled. The smartest investment is not only to see opportunities but also to avoid them. risk."

Xue Zhebin talked, "Hey, investment is really a technical job. If someone can invent a lie detector, you can know if you are lying or not at a glance. Investment will not be deceived."

Li Shi smiled: "It's useless to have a polygraph. Some people say everything is serious, but they really don't work well. You invested or failed. Some people may not think so much, but do In the end, it was a coincidence that it succeeded by chance, which might not be possible. "

"Moreover, investment is inherently high-risk. Is it miserable for investors to be cheated of money? Of course it is miserable. But investors are not vulnerable groups. This is a fierce arena."

"Investors are innocent? Of course not. Investment should be a long-term thing, but many investors are short-sighted, and their sole purpose is to gain more immediate benefits."

"Investors have a lot of money, but most investors don't invest money where it is most needed, but instead pile up in crowds to the so-called" air outlet ", burning money, frying heat, cutting leeks, and destroying the environment. , There is only one feather at the end. "

"I did this a few years ago, but now, my concept has begun to change."

"So, you must not blame others for making investments. When you encounter a project with a high rate of return, it is your eyesight; when you encounter a liar, it is that you are too shallow."

"From an objective point of view, investors who encounter scammers will be deprived of their blood, which is not false; but investors who encounter inexperienced and unsuspecting entrepreneurs will not be very kind, but instead Will do everything possible to wipe him clean. "

"A shopping mall is like a battlefield, and it can neither talk about morals nor human feelings. It is normal to fight for life and death within the limits allowed by law."

Xue Zhebin asked again: "Then, Mr. Li, according to your opinion, what is the probability of success of the business model of" cold girl "?"

Li Shi thought for a moment and said, "But if we only evaluate Meng Chang ~ www.ltnovel.com ~ I have to say that he is a marketing genius, a speech genius, as for whether he is a business genius or a scam genius ..."

"It's still difficult to judge, it still depends on the situation after his first store opened."

"Taking him to answer the situation of investors, he is obviously well prepared, with correct answers, without any flaws."

"I'm afraid that by asking questions, I can't ask why."

Xue Zhebin looked at He Desheng and Ma Yang sitting in the front row: "This President Ma, will you ask questions?"

Li Shi could not help but smile: "I don't think so."

Everyone thinks Mr. Ma is very mysterious. He thinks that he is very likely to be a hidden investment genius.

But Li Shi doesn't think so.

Because Li Shi had dealt with Ma Yang many times before touching the fish Internet cafe, and once gave Ma Yang to Fool, it was almost impossible to find the north. For the weight of Ma Yang, he was completely clear. what.

Ma Yang is very powerful, that is because there is President Pei pointing behind!

Li Shi knew that Ma Yang was a tool man under President Pei. The reason why he could achieve such a key position was simply because he was obedient enough and absolutely loyal to President Pei.

To talk about his intelligence and ability, Li Shi felt that it was a world apart from President Pei, and if he succumbed to death, he would be an ordinary person, or even a little lower.

And who is Meng Chang? Whether he is a true genius or a big liar, IQ is definitely the top handful of people.

Ma Yang asked Meng Chang?

Anyone with a little self-knowledge should never do this.