Losing to become the richest man starts from the game

"Beautiful Tomorrow" shooting scene.

"card!"

"Well, this is over."

"Everyone is working hard, take a break, let's officially start shooting advertisements later."

Zhu Xiaotee directed the voice of the voice, and the scene immediately sounded a piece of applause and cheers, and many people were relieved.

So far, the body part of the movie has been filmed.

Although there is a little small problem in the initial stage of shooting, these problems have been overcome soon in the joint efforts of the total guidance and the joint efforts of the film.

In particular, the cooperation between the road knows and other starring is more and more tacit. The opponent is more and more exciting. When I started, I often need to take a shot. Later, two or three are too excited, and these two three are very exciting, let Zhu Xiaotee feels some difficult to choose.

It is difficult to choose to make a decision, and then choose again.

Therefore, the routine shooting mission has been completed.

Many staff members are relieved, after all, there is only the advertisements left behind.

And advertising, it is just a backgroundboard in the movie. Most people can feel that this is not used by the front, just let it work.

But Zhu Xiaote is obviously not so much.

He took a thick ads planning book, and he was seriously explaining to the actors responsible for advertising.

This batch of advertising is also re-arracted.

The original advertisement is not sure, Zhu Xiaote has also had a major brand to implant, and the idea of ​​advertisers will be provided.

Only this idea gives the summary, so I finally finally set it down: advertise yourself, and can not involve any company, trademark or product existing in any reality.

After taking down, Zhu Xiaote started to arrange people around the arche.

Because these advertising will play in the movie as a background, the stamping in the film is definitely no longer served.

Many of the characters in the film are poor, in the background of the movie, there is no qualification to shoot this advertisement.

Only the judges played by Zhang Zutie, the road knows the male protagonist (after the fire), you can take a few more advertisements.

There is also the last young woman who is finally pushed to replace the male protagonist, and take several advertisements.

In addition to these examples, other advertisements have to choose a new person, which must be a new face that has never appeared in the movie.

In the process of planning advertisements, Zhu Xiaote's director also costs a lot of hardships, so it is only such a thick advertising plan.

"First, I emphasize that, although we shoot advertisements, we can only be as background in the movie, but don't fall light. It is equally important, and even in a sense, it is more important!"

"First, the advertisement is a suggestion, the role of series."

"The story is used in series in the movie."

"For example, before he participated in the draft activity in the male and female leader, he often saw the endorsement and advertisement of the judges when watching TV shows. This allows the audience to see the role of the judge in advance, and hints that the judges are very rich, and it is very affected. Successful people. "

"After the male protagonist is hot, some male main shooting will be played, and it can be a lot of different products, used to hint his one night."

"And after the male protagonist defeated, he was lying in bed, playing the advertisement of his girl on TV, but also suggested that after he was embassy, ​​the judge immediately pushed a newcomer, opened a loop."

"Secondly, advertisements can be used to shoot problems such as big data and privacy leaks."

"We will shoot a lot of advertising, these advertising will be directly related to the experience of the male protagonist."

"For example, the male protagonist just drunk a can, and will give him a fried chicken advertisement on the screen, or red wine advertisement."

"The male protagonist has just watched TV shows a lot of money, and the advertisement will push the borrowing business for him."

"And when the male protagonists make a lot of money, they will push all kinds of financial products, insurance, luxury, and more."

"We scattered these categories into the whole process of movies, as the life of the male protagonism continues to change, the advertisements he saw are constantly changing."

"On the one hand, you can have an atmosphere, and on the other hand, it is also possible to make metaphor, satiric data and privacy leaks."

"Finally, advertising can strengthen sci-fi elements, is a conjecture for future world cultural life."

"As I said, we have to shoot the advertisement enough to conscious, cool enough, use some future elements, let the audience can see a mist, so you can constantly hint the audience, here is the future world "

"These advertisements can make them feel good to the future characteristics, more beneficial to them in this world view."

Zhu Xiaotice looked around, and then turned to one of the actors:

"Well, it seems that everyone has already understood, the next advertisement is a takeaway advertisement, the content of the advertisement is also very simple: a drone hanging out, flying over the city."

"It's just that this drone is looking for a fire, just like a big fireball in the night sky. Then you open the door, reach out and take a takeaway, open the beautiful dining box inside, and find that the beautiful steak inside is like it is like Just baked, but also hot! "

"Then the next is the linkage advertisement of takeaway and mobile phones."

"The drone took the takeaway, but the drone's display is prompted, saying that the distance is too far, the electricity is insufficient. This time gives a map of the map, it passes, this takeaway should cross the desert, cross the ocean To another city. "

"At this time, the boss takeaway restaurant will take your own mobile phone, connect the drone with the connection line to power it, and then this drone will fly away."

"Next is this drone crossing the desert, crossing the ocean, during the period, experienced large sandstorms, storms, and various harsh weather."

"Finally, or you open the door, this time the drone starts to return, and after it goes back, the restaurant owner takes the phone and found 30% of the electricity above ..."

Zhu Xiaote has explained the content of the advertisement to the actors.

When the advertisement content is set, he died a lot of brain cells.

A part of the consciousness advertisements are very good. Anyway, let the actors will wear a few Pose, take a few inexplicable lenses, and add some special effects.

However, there is a realistic advertisement, it is not enough?

Even if the future the world develops, the advertisements should be a certain diversity.

Therefore, Zhu Xiaote will think of several other styles of advertisements, as adjusters.

At the same time, which products should be done, and Zhu Xianshen feels very headache.

Because at least give these advertisements to do LOGO, advertise words?

If Logo is doing something, it is easy to have a play, that's like, the meaning is not there?

Therefore, LOGO must have enough good enough, just like a real commercial advertisement.

But so many advertisements, relying on Zhu Xiaotee, thinking about it is exhausted.

So many logo all designed from scratch, this difficulty is too high.

So, Zhu Xiaote and Huang Sibo discuss, or ask for the brothers department!

Let the fish to take a takeaway logo, use the logo magic of the fish, let Otto Technology out of a mobile phone logo, do not let the audience have both touch.

In short, under many departments of the group of group, these logo finally look like that.

Although it is a brand of molecular changes, Zhu Xiaote is still a few sentences, so that all departments have claimed their own magic reform, and registered in advance.

I don't expect this movie to have any propaganda effect, mainly afraid that someone registers these trademarks to run over.

Strike in advance, you can save these troubles.

Zhu Xiaote is estimated that although the number of these advertisements is a lot, but most of the time is very short, there is a two-week time, and it can be filled.

At that time, it is really injecting the soul into this movie.

......

......

Tengda gaming department.

Yan Guangjun took a breath: "Ok, then the first batch of heroic concepts and original paintings have been all done."

Li Yida took the hand: "The big is hard!"

During this time, Yan Guangjian has been doing a variety of conceptual design and original paintings to the Heroes of GOG, often ran back in two places in Beijing and Devils.

However, game development and original painting design is two parallel work, and it does not affect each other.

Yan Guangjian's work is to create re-created according to these IP characters bought by Tenda Game Department, or create some unique original roles, such as "just guardian Mo Duth".

Overall, this is not a very heavy job. After all, it is not all original, most of which is changed according to the existing image.

As long as you fully understand the characteristics of this role, some changes are made on the basis of a classic image, and it is more likely to be much easier than the original from zero.

Therefore, the original painting design work is actually a lot more fast than the development of the game, and the game is officially launched or even open, but the original painting has been completed.

Li Yada asked: "What is going on next? Do you want to talk to the university, celebrate the original painting?"

Yan Guangjun hurriedly shook his head: "No, no need. Don't worry too much, this kind of small thing is still not bother him."

"Again, I have been playing once, and there is no other stimulus project."

"I am going to rest in this few days, I turn around in Beijing, I can find some new things to do again."

Li Yada thought about it, said: "Right, Tenda has another game department, called the Ocean game, which is the" blood war song "project, do you know?"

Yan Guangjian nodded: "Know, but I have no feelings for" bloody songs "."

Li Yada: "So you need big you to upgrade the art level of this company! You can rest assured, we are all squatting, don't miss the money."

Yan Guangjian is hesitant: "Two projects, it may be a bit separated from me ..."

Li Yida put his hand: "It doesn't matter, their art resources have come out, big, you will go a little, point your point to dial, mainly guide, don't need to go up."

Yan Guangjun thought, nodded: "OK, I can see it in the past, just mention the opinions."