Losing to become the richest man starts from the game

Previously, the H4 club and DGE club have three days training, so many people have left each other to contact each other, and the Soviet team thinks that Huang Wang's team is very interesting, so I have added friends.

Later, DGE Club went to Huo Huo other club.

As a result, Huang Wan is celebrating!

Although there is no picture, it is just a word "in the unknown restaurant", it is enough to make people mentality imbalance.

After the previous gourmet bloggers, the public commented on the unknown restaurant to promote the unknown restaurant, which made the unknown restaurants are already famous, and the Soviet team also heard.

And actually dinner?

This is the treatment of only the internal staff of Tengda!

As for why you want to hold a feast, is this asked?

DGE Club hit all the big GOG clubs in the country, it is simply involved in the country without any enemy, kicking the blood, this record is really going to celebrate the feast.

But in these hanging clubs, this state is very meaningful.

The Soviet team feels that he has been provocative, and the memory once hit once again emerged.

"It's going to play, increase the training!"

"We have learned from the DGE club, and give me a better practice!"

"When we came to the weekend, our H4 club is absolutely unfamiliar!"

The Soviet team is simpio.

On the other hand, the team members of the IOI club are playing a single training, while forcing the smile on the face.

Two team members have a small emotion.

"The Soviet team seems to be big, what happened to the GOG branch?"

"Unclear, mostly because of the things hanging by the emerging club, I heard that the time is miserable."

"I can only say that the people of the GOG branch are too nickname, giving our clubs."

"Forget it, say less. Hot and hot hands, you have to train together with other clubs."

"Nothing, we are not the kind of rookickey in the GOG branch, this Tengda's IOI competition champion, we are willing!"

......

......

July 21, Thursday.

Cafe near the University of Handong University.

It has been a monthly teaching time.

He Nancoured coffee and began to explain today's teaching content.

"Successful experience you want today is the theory of supply and demand, not only suitable for the game field, but also suitable for other fields."

"Today, the content of this class is the summary and summary of the previous content. Before this, Ma, I first examined you, remember the content of the previous three lessons?"

He An is very happy: "Well, not bad! Remember very clear!"

, can you remember? Most of them are related to my bloody lessons ...

He An continued: "The previous three courses are easy to be difficult, and they are all talking about a game."

"First select the correct game type according to market demand, and then correctly express your thoughts in the process of making games, and finally select the corresponding marketing method according to the specific situation of the game."

"And today's content will be more difficult: how to analyze market demand."

"Today, the content of this class is the big premise of the contents of the three courses, and it is also the most basic step."

"Master, you must remember that every step is important during the production of games, and the first step, correctly analyze market demand, choose the direction, the most important!"

Yan Qian nodded and listened carefully.

It must be acknowledged that although Mr. He Teacher is a case of Tenda, but the content of the lecture is indeed full of dry goods. It is equivalent to the key content of all the links of all the links to the production, all talk over.

This systematic knowledge is not necessarily worth it.

Yan Qian felt still very harvest, of course, if Teacher He didn't want to use Tenda's game, it is better ...

He An continued: "A good producer must learn to analyze the needs of the player and make the corresponding game to sell them."

"But this focus is that sometimes players don't know what their needs are."

"They thought they were to a. In fact, they really need B. At this time, you will give them A, but they will feel that you don't have a real A, still don't buy it."

"So, 'What is the player wants me? What is it? This philosophy is not wrong, but if you really do it in accordance with this concept, then you will still have a very miserable!"

: "What is the player who wants to give anything?"

He An, saying that after a moment, I said: "Then I can only say that you are great."

Yan Qian asked: "Teacher He, I am serious. Is it 'What is the player wants me to biary? I will fail?"

He An, thinking, shakes his head: "There is a minimum possible, you think that players don't want things, it is precisely in the player's mouth, but the heart is very craving. In this case, not only will not fail, Instead, it will be successful! "

"It's just this ... too rare, you can meet!"

: "..."

Too few?

Can you encounter?

Then how do I meet every game?

He An continued: "I want to understand this problem in depth, I have to understand the three levels that meet the needs."

"The first level, interpret the needs."

"Second level, deep digging demand."

"The third level, create demand."

"Most outputs have no way to achieve even the first stage, they still stay in the stage of 're-read demand'."

"The so-called 're-read demand" is what players want, what will be provided, but this kind of producer will fail. Because sometimes players, I don't know what I want. "

"They think that they want, and their true demand is often misplaced. Moreover, each different players, their respective positions, different tastes, different preferences, and different appeals."

"If you only 're-read' players put forward the needs, then you lose control for the entire project, this is the following strategy."

"Lifting a simple example, there are players to see the existence of epic weapons in other games. I feel that this thing is very expensive, and I sell it well, so I recommend it to you, I hope there is also a history of epic weapons in your game. "

"This time, if you just 're-read' players' needs, I feel that the player needs this thing, and this thing is able to make money, then do it, the ending is often failure."

"Have you considered, is it just a small number of players want epic weapons, and most players are very disgusted?"

"Maybe, this player wants is not an epic weapon, but a good look, or is different from other players?"

"Maybe you do epic weapons, but didn't make the appearance of your satisfaction, so he won't buy it?"

"Obviously, if you don't think about these problems, you will inevitably ushered in failure."

"You must first be clear, players' needs are available, which is unavailable, if you can't do this, you will never make progress."

"So, the first level is to interpret the needs. From many needs of the player, interpret their true demands, subdivide and disassemble a general wishes, and analyze these demands carefully, is it to be with the game itself or big Most players' appeal conflict. "

"After careful theory, it can really do it after you have confirmed it."

"Let's go back to the top, it is deep digging demand."

"Sometimes, players can even express what they want, and even don't know what they want."

"For example, through data analysis, we may find that players lost in the third day, but do a questionnaire survey, but there is no useful comment."

"At this time, we will go to analyze, why do you have a lot of players in the third day? They are because of what dissatisfaction? What do they need?"

"Through a variety of spider silk marts, excavate the hidden in the heart, they don't necessarily realize the needs. This is the second floor."

"You can do this, you are already a successful game producer in the general sense. This means that your direction will not be wrong, there is a better and better ability to change a game."

"As for the third floor ..."

"Creating a player has no need, this is the level of Dengfeng!"

"As for this, you don't show it, too deep, too complicated, the case is often not copied."

"Because the new needs created, after being accepted by the players, it is no longer a new need."

"For this point, I am just a first-peek door diameter, how much it is, but it is easy to mislead you, let you have a step to get the sky, take shortcuts."

"Master, you now just learn, don't read the needs, but seriously interpretation, deep demand, it is enough."

,

He An: "Take the Trinity of Tengda Game."

"Take a lot of things that don't like it, do the things that most people like, and the sum of this skill is unique in the domestic game producer!"

"Ma is, you are a good friend, if it is convenient, you can ask this kind of experience. But still that sentence, don't rank to learn, this is very dangerous."

: "..."

I don't know what to say.