Losing to become the richest man starts from the game

Baixu continued: "Although we have increased the strength of self-research, but purchased the IP, it has not been put down. In the GOG creative community, we have a large area, which is to release all purchases IP. Role and collect its game mechanism to the player. "

"And the current GOG world service seems to be very lacking!"

Yan Jing super suddenly realized: "Yes, it is really very lacking!"

"The IP role we have currently bought is basically a little influence in China, but it has not had any influence in foreign countries, and these characters are ineffective to foreign players."

"At present, the Hero Library of GOG is compared with IOI, there is no doubt in China to occupy the upper wind, but it is incadvilated abroad. Overseas players may have higher heroic acception of IOI."

"This is a key point, we have to solve it!"

Ye Zhou thought about it: "What if we go online overseas, GOG's creative community?"

Yan Jing shakes his head: "No .gog Creative community this thing, the premise is that the player is enough. Players are more, the participation is high, in order to emerge."

"But now GOG has not much player overseas, now in creative collection, definitely collecting good works, this money is not spending, or it is not satisfied with the things bought after going out, completely meaningless."

"Should buy some foreign success IP!"

"This way, it is the same publicity effect as big-name star, and it is even better because the target audience is more clear."

"We can make these success IPs directly in the game, which is much better than the bartenders, please have a star endorsement!"

Ye Zhou's expression was excited: "Understand! Sure enough, this should be the standard answer of !"

Everyone repeatedly demonstrated some, and more confident that "buy IP" is the best solution of the total puzzle, should also be good to take good time.

After all, this "buy IP" is the basic principle set by the GOG R & D period, and now promotes the worldwear, and it needs an IP that is widely accepted by overseas players.

Li Yada reminded: "Don't worry about it, I haven't been finished."

"I decided to buy IP, but how is it? What?"

"If you buy those specially famous superhero images, these two million knives are really not necessarily enough. After all, many rich overseas games are also staring at these IP. After film and television, these image have been. It's all over the sky. "

Ye Zhou thought: "Buy a special expensive big IP, I am afraid that I don't meet the original intention of the total. After all, I will never buy big IP when I buy IP in China."

prompt: "Don't tell the stroke, the situation in China and foreign countries, in order to better cooperate with the promotional offensive, play a hammer sound effect, in overseas, there must be a sufficient loudness, take the IP image of the shot."

Everyone was again trapped.

Finally, Li Yada proposed: "So nowhere is two ways, first, concentrated funds to buy one to two famous success IP images; second, buy a lot of popularity, but in line with overseas players cognition IP image. "

"Since it is uncertain, it will be paid by two answers, let the total panel."

Ye Zhou nodded, standing up: "Understand, thank you!"

"I will go back to make a survey, let the messee do the final decision!"

......

......

August 10, Wednesday.

Shortly after Qian got up, I received a call from Ye Zhou.

"Some, we have already thought about the final promotion plan of GOG international suit! We have to buy some IP roles suitable for the international market, do the game!"

"But now I have a problem, we should concentrate on buying one to two national national IP roles, or should buy a series of famous visits is not so high, but in line with the ordinary IP role of overseas players? "

Yan Qian considered it, replied: "The latter."

This kind of national IP role is too embarrassed, and Yan Qian is very afraid that IOI can't support it.

Although this concerns are quite strange, they don't make sense.

GOG has exceeded IOI a large section: End tour hand swimming, the charge is extremely conscience, has a batch of excellent hero, game mechanism is more easy to play and spread.

Now GOG is promoted overseas, mainly in two points: will not be soaking, how to play out.

The so-called soil is not satisfied, mainly because the hero's image inside does not meet the taste of overseas players, encounter cultural barriers.

Buy IP does solve this problem.

But if you buy the national big IP, you will be too heavy, you will kill the IOI directly, then you can't get a happy overseas market.

Still buy some small IP, slowly play with IOI in overseas market, blunt knife cut meat, splicing a little bit, so it plays a good effect.

Ye Zhou said: "Well, then let's pick some cost-effective small IP characters, and report it to you later."

......

Hanging a phone, Ye Zhizhi said happily on Lin Ya and Wang Xiaobin: " ! Sure enough, this is the correct answer! Sure enough, our two gaming departments jointly, in order to figure out that this is invincible!"

Lin Nung watched the information: "Don't be too happy, there are still many work. Mango's comics have so many super hero character, how do we choose? What is in line with European and American players?"

Looking at the hero name of the hands in the hands, everyone feels a headache.

The emergence of superhero can be traced back to the 1930s. After decades of development, the list of superhero has long been bare.

Now everyone faces a very difficult choice:

Everyone knows those heroes, very expensive, and .

Those cheap heroes don't know, and there is nothing famous, and how can I determine that overseas players don't like it?

Who knows those heroes that have nothing to have, because they don't have time, or because they do it too much, it is not in line with foreigners?

If the former is ok, if it is the latter, the GOG bought this kind of garbage will not have any help for game promotion, equal to white flowers.

Ye Zhou said: "The first two major comics companies don't think, I have been acquired by the large group, the acquisition price is basically a few billion, this kind of cheap, we can't take it."

"And they have died of the role IP, and our two million knives can buy some of the relatively high reputation, I am afraid it is only the game copyright, and there will be many restrictions."

"Buying some of their low-known IP characters seem to be feasible, but there will be some restrictions, and premium may be high, and we can't accept it, the price is very poor."

Lin is thinking about it: "Then, don't think, look back."

Ye Zhou continued to read the information for a while and said: "We ... seem to buy the third largest comics company in the rice, just have a news in the first two days, saying that they have been bankrupt."

Lin Bimen can realize some are not right, asked: "The third Manga company is bankrupt? Is the market share of this third-party comic company?"

Ye Zhou: "No 5%."

Lin Night: "..."

Wang Xiaobin is also forced, Tucao: "The market share of the third-largest comics company company is less than 5%, is that mean? Is it a total of three comic companies?"

Ye Zhou was also amused: "Of course, it is not, but the information is like this."

"I can only say that this is the current situation. The top two comic companies are the giant level. The market share is nearly 40%, and the third place is 10%, which is 10%, other smaller add together. It is also 10%. "

"The two super hero IPs are too much, the market's tray is so big, they shoot movies while comics, affecting other companies are not a magnitude."

Lin Night: "Well, the standard 28 law, the head company accounted for 80% of the market share."

"No wonder, 'Mi National Third Coiced Company" sounds very exciting, but in fact, the market share is only less than 5%, and with the two big fairy fights, it must be, the more harmful, bankruptcy Not quiz. "

Ye Zhou took the laptop and quickly reviewed the information: "Yes, the form of traditional comics is not too quiet, these giant comics companies are making money by film, comics is equivalent to a huge inspiration library, can be at any time Take the material, stabilize the content of the movie. "

"But for these market share, cartoon companies who can't afford movies, the more hard it is."

"This 'hurricane comic company' has a few points, very good:"

"It is not fully limited to superhero, but more diversified, for GOG, more diverse images, and choose a larger."

"It's a few IPs that look very well in accordance with European and American players, such as the Duke of the purgatory, a heterogeneous, mechanical special police.

"There is also a very important point, he really has a national level IP image! But ... is 20 years ago."

"Multi-face", released in 1993, gain a number of nominations including Oscar, but did not eventually win, invest 27 million knives, 340 million box rooms around the world, listed in that year, the fourth place, the protagonist After taking this movie, the rewards have risen 20 times. "

"But, Hurricane Manga is not an investor, so how much benefits have not yet, this is its last glory, and it is getting more and more breathable."

"But the advantage is that the influence of the IP role of more thanks, many foreigners should be very familiar with his image. Hurricane comic company's value, more than half of this IP."

"Although it feels a bit like a garbage ... but I have to say that this garbage is still a cost-effective."