Losing to become the richest man starts from the game

After the opening of Meng Chang, many of the original eyebrows were refurbished, and they felt that they were not reliable, and attitudes also alleviated a lot.

Everyone has begun listening carefully.

Meng Chang is very relaxing, there is no pressure at all, starting to talk about "cold face girl" business model.

The content of the overall tells is almost the same as him, but many details are more detailed.

Because of the previous conference, the time is limited, only the content can only be compressed in half an hour.

But since it is a press conference, it is not enough to produce an effect, so Meng Chang has extended the time to nearly 2 hours.

All content is divided into three most.

The first part, demonstrating the huge market demand of "roast cold noodles", as well as the "cold face" will give the change of the cold noodles and even the fast food industry.

In terms of market status, mainly, mainly baked cold, difficult to ensure taste, single, and current Internet + catering is a huge wind.

At this stage, the task of "cold noodles" is through product and marketing, making a brand concept that can be hooks with "Ground Cold", which is to let everyone hear "roasted cold noodles". I learned the "cold face" in the next consciousness.

The second part, the "cold surface girl" is established, and it has expanded around this brand concept and launched a variety of Chinese fast food models.

Found around the brand and concept of "cold noodles", produce surrounding fast food products, such as rolls, meat clamps, meals, porridge, cold facial facial facial facial faculty.

These products will be supplemented as a "roast cold noodle", and gradually enlisted the customer's mind to "cold-faced girl", evolved from a simple roasted surface brand to fast food brand.

The third part, "cold noodles" after steady heel in the fast food industry, use this as an opportunity to embrace Internet ecology, tap line and offline, catering and Internet, users and platforms, the so-called " Multidimensional fusion. "

Because the "cold noodle girl" is a lifestyle, it is Internet thinking, so users will naturally accept this "multi-dimensional fusion" model.

For example, you can do a central kitchen, takeaway delivery, food comment, etc. Industry, through the way of accumulating content, continuously expand the concept of "cold noodles" brand and moat.

In the process of explanation, Meng Chang speaks some more abstract concepts and easy to understand, but also quoted a lot of Internet big names, so that many investors present frequently.

For some places that may be controversial, Meng Chang explained in advance, directly blocking the way others want to question.

"Maybe someone will ask, 'cold-noodle girl' just doing the cold noodles, you attach importance to marketing and brand building, and even intend to spend it on this, is this meaningful? Is it speculating?"

"I want to ask everyone a question: We all know the 'product is the king', who knows what is the exact definition of 'product'?"

"Some people think that marketing and products are completely opposite two poles, and they can no longer do product. I think this kind of cognition is narrow."

"Products, actually the sum of physical and concepts."

"Just like we buy pineapple mobile phones, we buy it is both physical and concept. If it doesn't have concept, then its value is at least one-third."

"Therefore, our Internet companies pay attention to marketing, not because we have to speculate, it is necessary to charge it, but because we have to build a business model with moat, it must balance the 'physical' and 'concept' Relationship, this is called to do a good job. "

"We combine the 'cold noodle girl' this brand of this kind of traditional snacks, the deep binding, then we have created the moat, after the customer wants to eat cold, the first reaction is coming Eat the roast cold face of the 'cold noodle girl'. This marketing is of course meaningful, how can it be hype? "

"The hype is desperate to chase the heat and traffic, so how to use this heat and traffic, there is no plan; and our marketing is to build a brand concept, which is part of our products."

"Maybe someone will ask, the roasted cold face is a snack, even if it is delicious, the most is a meal, how can I eat?"

"In fact, 'cold noodles' is absolutely not encouraged to take the cold noodles to eat. Because this is neither nutritious and unhealthy, and it is more unhealthy.

"The Cold Girl ''s roasted surface, in fact it is just a signboard, a concept, a star single product, not the only one."

"In the first stage, we will not only have a variety of flavor, there will be other meals such as small dishes, porridge, cold noodles, desserts. In the second stage, our goal is to create Chinese fast food brands, including roll cakes , Rice, etc., this is part of our meal. "

"So, why have I have repeatedly emphasized the concept of ' '? Because ' ' is the entry point of our break."

"If we come up with a Chinese fast food, we will die very difficult, because the competitors of Chinese fast food are too much, we don't have a memory point that allows all consumers to remember."

"The concept of death 'roasted cold face" can greatly reduce the consumer's cognitive difficulty and memory cost of the brand of' cold noodles'. "

"We emphasize the 'roast cold face" means that our direct competitor is not those Chinese catering brands, but there are no names in the roadside, and the unsanitary roadside stalls. This is to give full play to our comparative advantage "

"The primary goal is to be visited. First make differentiation and characteristics, let customers know, remember, and then go to the rich layout, and take a longer direction."

"Maybe someone wants to ask, 'cold noodles', which is the same as the fish takeaway, this is the same as Tengda's products, will there be conflict?"

"My answer is that 'cold noodles' will focus on 'fast food', and strictly touched the fish, it should be 'Package' or ' '. Like steak pizza and fried chicken burger, the category is different, Do not interfere with each other. "

"The 'cold noodle girl' and touched fish takeaway, even in most catering models on the market, do not constitute a direct competitive relationship, we belong to the misplaced competition, each to grab your target users."

"There may be someone to ask, you do a grilled cold face, what is the 'multi-dimensional fusion'? You even haven't made it yet, I think about the various industries afterwards. Is it too good to be far? "

"I want to say, don't see the global, not enough to seek a lot; do not seek the big trend, not enough to seek a lot of consumption, the genus of the Internet is a very scarce, but must have the ability."

"If my goal is just to make a cold noodle, open a few branches, there are millions of turnover every month, then why should I open a conference? I want to get so many financing?"

"If I am a small rich, you can invest me, what return can you get?"

"The so-called good high, actually refers to the earth, everything is the aerial pavilion. Directly from the foundation, jump to the highest, there is a huge fault in the middle."

"But I am the model planned by the 'cold noodle girl', three steps walk the goal clear, every step, I have clearly talked about the goals, the means, the result of the ultimately reached, and there is no fault."

"Of course, some details belong to commercial confidentiality, I can't say too fine, you must keep it secret, this is the necessary conditions that guarantees entrepreneurship."

"Or that sentence, I didn't expect this to finish this PPT, immediately decide to pay money."

"Everyone can pay close attention to the dynamics of the brand of the cold noodles', waiting for me to open the first store, complete the first marketing incident, get profitable in the first month, open the second store ... When you see My goal is done one by one, and I will naturally understand that I am serious. "

"So what is the problem? You can ask me, as long as it is not too detailed to talk to some confidentiality, I will know all."

Meng Chang screws the staff to prepare for these investors that have already prepared the microphone.

After nearly two hours of speeches, many investors have a strong interest in this brand.

This brand can not succeed, no one can guarantee. But at least, from the whole post conference, this mode is quite interesting, so whether these investors are very interested in any way to endorse or oppose.

In the face of a throwing or ease, or sharp problems, Meng Chang is not panic, and the arrival of the blogger, and talk.

Under the stage, Xue Zhebin is confused.

He is a little head in Li Shi, saying: "Li, I think he said it is very reasonable, I can't help but want to spend money to buy some original shares. If you really succeed, this return rate Can be high amazing. "

Li Shi silent for a moment: "Listening to these has no way to determine, the risk is very big, it is best to look at it again."

"Smart investors invest, can't have gamblers. I want to have a project to get a super-high return. I often have been deceived. The wisdom of investment is not only to see the opportunity, but also understand the avoidance risk."

Xue Zhebin talked about tone: "Hey, investment is really a technical life. If someone can invent a lie detector, look at it, know if there is any lying, it is good. Investment will not be cheated."

Li Shi smiled: "There is a lie meter is also useless. Some people are all serious, but they can't do it, you can't make money or fail; some people may not think so much, but do In the end, it was said that it was successful because the opportunity was successful. "

"And, investment is originally high-risk, investors have been cheated and miserable? Of course, the investors are not a vulnerable group, this is a ferocious corner farm."

"Is investment people innocent? Of course not. Investment should always be a long-term thing, but many investors are short-sighted, the only purpose of their investors is to get more interest."

"Investors have mastered a lot of money, but most investors will not cast money to its most needed place, but it is a bee to get into the so-called 'wind, burning, fried heat, cut the leeks, destroy the environment And finally the fluff left. "

"I am like this in the past few years, but now, my concept has begun to change."

"So, doing investment must not blame the sky. In the event of a high-return report, it is that you are like a liar, that is, you are too shallow."

"Standing in an objective point of view, the investment people have encountered a liar, will be sorry of the blood this is not worth it, this is not fake; but the investment people have encountered a lack of experience, and they will not be very good, but I will try my best to eat him. "

"The mall is like the battlefield, which can neither speak morality, can not talk about people, spelling you in the scope of the law, this is normal."

Xue Zibin asked again: "That, how much is Li Zi, I'm looking at the success of this business model?"

Li Shi Si's test said: "But if only the people of Meng Chang, I want to say that he is a marketing genius, speech genius, as for commercial genius or scam genius ..."

"It's still difficult to judge, but I still have to look at the situation behind his first store."

"I will take him now to answer the situation of various investors. He is obviously ready to be fully, and it is like a flow, there is no broken bloom."

"I am afraid that Light is asking questions, I can't ask if I don't have anything."

Xue Zhebin looked at the forefront of He Zi and Ma Yang: "Do you ask questions?"

Li Shi couldn't help but smile: "I don't think it will."

Others feel that Ma Ma is very mysterious, I feel that he is very likely to be a deep-resembled investment genius.

But Li Shi can not think so.

Because Li Shi has played many times with Ma Yang before touching fish net, it is still not found in the north, and there are a few kilograms of two, complete the door for Ma Yang. what.

Ma Yang is very powerful, it is because there is a total pointing behind him!

Li Shi Xin Li clearly, Ma Yangna is a toolman under the hand, and the reason why you can do such a key location, is simply because he is enough to be absolutely loyal.

To say his intelligence and ability, Li Shi feels that it is a height of the ancestor with the feet, and it is still a little low.

What is Meng Chang?? Whether he is a true genius or a big liar, IQ is absolutely the top of the top.

Ma Yang to ask Meng Chang?

I have a bit self-knowledge, it should not be done.