Love revenge: wife's mask

"Retaliatory encirclement and annihilation?!" Zhang Yunquan was surprised.

"Hurt people and bring down H & X real estate!" Qin Yijie said with confidence.

Zhang Yunquan carefully pondered Qin Yijie's words, slowly opened his mouth, shook his finger and said, "I see, I see. The urban sky garden project of W & F real estate, regardless of the project construction area and planning and design, even the overall layout is referring to the south development project of H & x, learning from each other's strong points and constantly improving their real estate, And the audience of these two large-scale real estate projects are the same, all for medium and high-level investors. "

"W & F's city in the city covers an area of more than 200 mu, and the construction area is estimated to reach 500000 square meters. Coupled with 300000 square meters of other small real estate companies in the same period and 700000 square meters of H & X in the south of the city, in just a few years, there will be more than 1.5 million square meters of low-density commercial houses in the market. This data has far exceeded supply and demand. Once the market is saturated, Vicious price reduction and promotion competition will begin among real estate companies. If coupled with the changing financial environment at any time, this seemingly prosperous real estate market is likely to collapse. At that time, the whole real estate industry will face a reshuffle, small real estate companies will be eliminated from the stage one by one, and powerful large companies will fall into this cruel winter indefinitely, Waiting for the next spring when the property market warms up. " Qin Yijie said sternly on his face.

Zhang Yunquan frowned more tightly and took a deep breath: "H & X has invested all the funds that can be mobilized in the south of the city development project. If it really falls into the situation predicted by President Qin, H & X can't wait for spring..."

"Good! This is the strategic goal that W & F expects to achieve. What is more serious is that if H & X is faced with such a dilemma, it will lead to a sharp decline in H & X real estate stocks, and panicked investors will sell a large number of H & X stocks. When H & X stocks fall to a low level, other large listed companies will take the opportunity to absorb and swallow H & X real estate in one fell swoop. "

Zhang Yunquan began to sweat on his forehead and asked in a trembling voice, "well... W & F is not facing such a dilemma. W & F has no reason to do such things at the expense of others."

Qin Yijie leaned against the sofa and smiled softly: "wrong! W & F real estate is the biggest beneficiary of muddling the water! Fan Liang, the chairman of W & F real estate, and Ge Huai, the current general manager, are well-known old foxes. Of course, they will not do things that harm others but not themselves. But how can they easily let go of things that harm others and benefit themselves and fish in troubled waters? Moreover, H & X real estate has always been a thorn in their eyes. They are eager to get rid of it first and then quickly. They really have to wait until the real estate market falls into a downturn, W & F real estate started from real estate. Caixiong has great potential and deep roots. They will announce new development plans and reintroduce new capital inflows to stabilize W & F's stock price. As for the city in the city sky garden project, even if one set is not sold, W & F will not worry, In fact, the main purpose of investing in the city in the city sky garden project is to force the interruption of H & X's south city development project. "

"W & F is willing to spend hundreds of millions for nothing just because it is going to bring down H & X real estate?!" Zhang Yunquan almost jumped up from the sofa.

Qin Yijie shook his hand: "business people pursue the maximization of interests. W & F will not waste hundreds of millions no matter how rich they are. Think about it! If H & X real estate is in trouble, W & F can do nothing more than two things. First, use all its funds to acquire H & X places. If it is successful, W & F will completely break the long-standing duopoly of W & F and H & X in the real estate industry and become w & F alone. W & F real estate can formulate the rules of the real estate industry without competitors, Even unilaterally raise house prices, and if the acquisition is successful, it will get the south city development project that W & F has dreamed of for nothing, of course! This possibility will not be very great. Y & C group will announce to re inject capital into H & X real estate to ensure that H & X is not lost. It seems that it is enough to compete with Y & C group with W & F's current strength. "

Zhang Yunquan nodded: "yes! Y & C group will certainly inject capital to protect H & X real estate. Isn't w & f a bad move? In the end, it's nothing. "

"So there are two! Even if y & C group injects capital into H & X real estate to raise its share price, it has invested 1.2 billion in Chengnan project. I'm afraid Y & C group will be short of money to continue to develop the project. Therefore, considering the long-term plan, Y & C group will announce that it will temporarily and indefinitely stranded Chengnan development project until Y & C group takes a breath, Think about it in the long run. " Qin Yijie's methodical analysis.

"Since W & F can't get H & X, what benefits will w & F get from it?"

"Didn't I tell you just now that the main reason why the property market is in a downturn is that the market is saturated. Even H & X real estate has only lost its car. It's conceivable that other small real estate companies are even more difficult. What's left in the market after everyone is wound up and left?" Qin Yijie looked up with interest and asked Zhang Yunquan.

"After all leave the field?!..." Zhang Yunquan thought for a moment and suddenly said loudly“ Only the city in the city sky garden of W & F real estate is left! "

Qin Yijie smiled with satisfaction and said, "yes! some goods in short supply , hoarded or cornered for making excess or enormous profit! The market has changed from oversupply to oversupply, and the real estate launched is only the city in the city sky garden of W & F. at this time, W & F real estate will sit on the ground and raise the house price without any resistance to make a lot of money. W & F's move can kill two birds with one stone, and the last laugh is W & F real estate. "

Zhang Yunquan took a long breath, leaned weakly on the sofa and said listlessly, "no wonder sales have fallen seriously. I always think president Fang is right. The marketing department and the sales department have not cooperated well. Unexpectedly, there is such a big secret behind the matter. It seems that it is useless to make any plan."

Of course, the fate of people who can see the essence of things in three minutes and those who can't see the essence of things in three years are two different results. Qin Yijie has long seen this game of chess. He thought that Fang Zhiwen should learn some of Fang Delong's skills after he has been with Fang Delong for so long. Presumably, Fang Zhiwen can also see some clues about the malicious competition planned by W & F real estate, Now listening to Zhang Yunquan's talk, Qin Yijie is inevitably disappointed with Fang Zhiwen, but he is secretly glad that Fang Zhiwen has not seen through until now, which is just conducive to the implementation of his plan.

Zhang Yunquan cheered up and asked, "President Qin, you just said that there are two reasons for the excessive difference between actual sales and expected sales. W & F real estate is one of them. What is the other?"

"Drawing! The biggest selling point of Chengnan Development Project should be the original drawing! That is the best house type design drawing I have seen since I entered the real estate industry. The room distribution is reasonable and the pattern structure is atmospheric. I once asserted that once this drawing is published, it will cause a sensation. If the marketing department uses the publicity properly, it will make the house type design of Chengnan development project a selling point and concentrate advertising funds to hype it, Sales will achieve unexpected results. Unfortunately, there are accidents on the drawings and other companies are the first to do business. Doing business is nothing more than to have a unique vision. What's more important is to take a quick step. Now we have lost the first opportunity, and there is no way to talk about others on paper. " Qin Yijie looked very sorry.

Zhang Yunquan was completely cool and expected Qin Yijie to give him advice. After listening to Qin Yijie's words, he was immediately discouraged. He slowly stood up and sighed and said, "this game of chess is a dead end. President Qin's analysis of these two points is really incisive and unique, but as a small Marketing Manager, I can't turn the tide. Since it is destined to be a dead chess, I don't have to waste any more time, Type your resignation report early and wait for it. "

Qin Yijie ignored the depressed Zhang Yunquan, picked up the tea cup and blew the floating tea leisurely. A wisp of light heat curled up from the tea cup, just covered up Qin Yijie's meaningful smile.

"Dead chess is not enough! At best, it's a mess! " Qin Yijie said lightly.

"Endgame?!" Zhang Yunquan lowered his head and his eyes were shining again“ President Qin, what do you mean... Is it possible that the whole matter has not reached the end of the mountain and water? "

"There are ideas, but I don't know if it doesn't work." Qin Yijie answered with a smile.

Zhang Yunquan immediately sat down again and was overjoyed: "it must be useful, it must be useful. President Qin, you could have seen so far, and the analysis is so reasonable. You must have already had countermeasures."

Zhang Yunquan is not stupid. In any case, Qin Yijie is also a member of the Fang family, and H & X real estate is the industry of the Fang family. Even if Qin Yijie and Fang Zhiwen look alike, Qin Yijie will not watch H & X get into trouble without asking, but it will be cheaper for outsiders.

Qin Yijie: "time, if we can surpass W & F real estate in time. Before W & F real estate completes the encirclement of H & X, all the buildings in Chengnan Development Project are sold out, then this chess game will be solved!"

“......。”

Zhang Yunquan frowned suspiciously. Qin Yijie didn't say what he said. He came to ask how to improve sales. Now Qin Yijie returned this question to him.

Qin Yijie saw Zhang Yunquan's puzzled color and smiled faintly.

"You just said that the design and layout of the city in the city sky garden project of W & F real estate are aimed at the development project in the south of the city, that is to say, W & F also uses what we have, and I believe W & F should do better than us. Now you just increase the advertising efforts, which is undoubtedly helping W & F place to advertise."

"President Qin, do you want me to do nothing?"

"Of course you have to do it, but all you need to do is eight words!"

"Eight words?"