Luxury Goods: From Handicraft Workshops To Domination Of The World

classic design.

It often comes from an inadvertent flash of inspiration.

On a British flight in the previous life.

The fifth generation of the Hermes family, Jean Dumas, met the famous British actress Jane Platinum, and he came up with the idea of ​​making a "Birkin bag".

Birkin bag.

Hand-stitched, using the world's top 5% leather, soft and practical, casual and free and easy, with a strong modern fashion style.

The Birkin bag was launched in the 1980s and became popular all over the world. It has successively launched more than 90 leather versions such as calfskin, saddle leather, sheepskin, crocodile skin and ostrich skin.

The Birkin bag has been popular for more than 30 years. Up to now, it has already become a symbol of women's wealth, identity and status. It is a legendary bag king.

But this life...

The design of the Birkin bag did not appear.

"If I remember correctly."

"The Birkin bag is very complicated and known as the devil of the details."

Make up your mind.

Gu Bai recalled the design drawings of the platinum bag.

at the same time.

With the ruler in his left hand and the pen in his right hand, he began to draw on the paper. With each stroke, gradually, a rectangular outline of a handbag appeared on the paper.

The drawstring clamshell design ensures the safety of the bag.

Two leather handles with matching padlock, decorative key guard. The bottom of the bag is designed with four protective rivets.

Leather lining, one open patch pocket, and one inner zipped pocket.

Bag size.

Adopted the most popular 35cm version in the previous life, 35cm long, 18cm wide, and 25cm high.

Every detail, every piece of leather pattern, Gu Bai took the trouble to draw it out to the extreme.

"call..."

Get it all done in the wee hours of the morning.

Gu Bai picked up a can of soda water, took two gulps, the bubbles exploded in his throat, and he stared at the design drawings on the table with a very satisfied expression.

I'm afraid no one will think of it.

The classic Birkin bag design in this life actually came from such a simple staff dormitory, right?

"There are blueprints."

"The next step is to choose materials and make them."

Gu Bai pondered.

From design drawings, to making physical bags, and then to mass production, the process is not simple. The selection of materials is okay, but the level of production is very difficult.

The actual production process of the platinum bag in the previous life is the biggest business secret of the Hermès family!

It has always been a mystery.

It was getting late.

Gu Bai is going to take a good rest first, and think of a way tomorrow.

...

beep - beep -

the next day.

Beihe Fur Street was bustling with people. A red Audi Q3 with a flexible body crossed the street and parked in the parking lot facing the street.

The door opens.

A boy with a height of about 175 cm, slender legs, fair complexion, and three-dimensional facial features got out of the car, and instantly attracted a lot of attention, all of whom cast their gazes on him.

The posture is like an idol star bombing the street.

Gu Bai has long been used to this.

"noob."

Liu Wanru pulled out the car keys, met the gazes from all around her, her cheeks were slightly hot, and she was a little embarrassed, Gu Bai's looks were so good that she couldn't get used to it for a while.

Wherever he went, there were crowds watching and became the focus of the girl's eyes.

Pulling Gu Bai's hand, he also said: "Xiaobai, Aunt Liu will take you to a few fur shops to have a look, you must look carefully before you make a move."

"Aunt Liu, let's go."

Gu Bai smiled and nodded.

High-end leather bags require high material requirements. The common ones on the market are calfskin, goatskin, and rare ones are crocodile skin, lizard skin, python skin, etc.

Like top luxury, there are usually furs with exclusive craftsmanship.

For example, the Barenia leather of Hermes has a lot of oil added in the double tanning process of chrome and vegetable dyes, which smells creamy and sweet.

And with the use process, the leather is smooth and soft, with a kind of beeswax texture, revealing the veins and lines of natural leather.

LVMH's most famous coated canvas, the caviar calf leather of Grandma Xiang (Chanel), etc.

All high quality leather.

Fur Street.

Most of the products are low-end artificial leather, also called PU, which is a material similar to real leather, but has poor wear resistance. In addition, there is also microfiber leather, which is very similar to genuine leather.

I saw several leather stores.

But most of them are mid-range products. If you look closely, there will be tendons, seams, dark spots, and color differences. After a long time, cracking, peeling, and yin and yang are inevitable.

If it is used on a high-end luxury brand, it is definitely a self-defeating signboard.

finally.

With great difficulty, I found a batch of good first-layer calfskin and second-layer sheepskin in a western region fur shop.

Top layer calfskin.

The unit price is 70 yuan/foot. It is delicate and strong, with excellent leather. It is used to make the outer layer of leather bags, handles, etc.

Two layers of sheepskin.

The unit price is 12 yuan/foot. It is soft and skin-friendly, and is used to make leather bag linings.

"noob."

Aunt Liu stared at the high price on the price tag, her heart was pounding, she whispered: "Do we really want to buy such an expensive fur?"

This Western Region fur shop.

Aunt Liu naturally knew.

The quality is nothing to say, the reputation is very good, compared with the luxury brand furs she has handled, it is better in individual indicators.

But the price is too beautiful.

The price of 70 yuan/foot is 2~3 times that of ordinary domestic top layer calfskin.

"Don't worry, Aunt Liu."

Gu Bai comforted.

Aunt Liu's thinking is also very normal. Domestic leather goods have been shopping for low-end and mid-range products, and there are very few manufacturers who dare to use real leather, let alone top-grade calfskin.

It's not that they don't want to use sharps.

Instead, sharp materials were used, and the production cost increased sharply, but the design and brand could not keep up. As a result, the Chinese people did not buy it, and could only rot in the warehouse and grow hair.

Some discussion.

8,000 feet of top-layer calfskin and 4,000 feet of second-layer sheepskin were finalized, with a total payment of 608,000 yuan.

I don't know.

I was taken aback.

Aunt Liu was frightened by the funds, holding on to the company bank card tightly, a little unwilling to let go, and then negotiated the price with the boss.

Don't look at Aunt Liu who is intellectual and gentle, soft and weak, she is a goddess of war when it comes to bargaining!

Subverted Gu Bai's cognition.

The woman cut off 15 points in one go and wiped out a zero.

The final transaction price was 510,000.

The boss was about to cry.

This transaction price is almost the bottom line of the boss's heart. If it is not for capital turnover and long-term cooperation, it must not be sold at the price of cabbage.

...

Got the leather.

Gu Bai ordered another batch of custom-made hardware materials.

hardware.

It's much simpler, industrial products, the price is transparent, and you get what you pay for. Give the pattern to the factory, and samples can be produced in half a day.

Same as leather.

Gu Bai ordered 1,000 sets of hardware, all of the highest specification, at a cost of less than 100,000.

Count other purchases.

In one day, more than 800,000 yuan was spent, and the company account only had hundreds of thousands of funds left.

"Money is almost spent."

"Starting tomorrow, let's officially manufacture the first platinum bag, otherwise, the company will close down."

Get on the copilot.

Gu Bai rested his chin in his hands, lost in thought, his black eyes were filled with a faintly surging light.

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