Luxury Goods: From Handicraft Workshops To Domination Of The World

on weibo.

There is a special group of female fans. Their idol is not an idol star, not a shooting star singer, but a rising designer, the founder of Jian Jia, Gu Bai.

The last charity gala.

Gu Bai's stunning appearance, outstanding appearance, and elegant conversation have captured a large number of female fans. They call themselves, plain boiled water.

this day.

A little fan of Bai Boshui was browsing the web, opened Jian Jia Guan V as usual, and then saw a hot scarf.

Jian Jia, directly opened a group of Milan luxury brand, Dugabana.

Also named @戴伟民大师戴.

This Weibo.

It was quickly shared into the national general group of Baikaihui.

"My God, is the male god crazy, Dujabana, is that a big company with tens of billions of revenue a year?"

"My male god is gone!"

"Also @贝伟明, let Master Dai apologize, OMG, how did the male god end?"

"Dai Weimin, that's Taishan Beidou of the design circle!"

"But people like the personality of male gods!"

"Jimei guys, I saw Dujabana's ad, and I was really uncomfortable, and it discriminated against us a bit."

"I also have this feeling."

"Yes, it's discrimination. Generally KOLs are shy, only male gods stand up!"

"A male god is a real man!"

"It's hard to deal with. On the opposite side are Du Jiabanna, Master Dai, and a big V in the fashion industry. The male god is alone. I'm afraid he will be beaten by the gang."

"Just one Master Dai, Taishan Beidou, I am afraid that the male god can't compete."

"It doesn't matter, I want to accompany the male god!"

"Jimeis, go!"

A heated discussion.

The boiled waters are all very unfavorable to Gu Bai's scarf. Both Du Gabbana and Master Dai are huge monsters. With Jian Jia's current size, he may not be an opponent at all.

Besides, Jian Jia doesn't have a public relations department at all, and he can't even win against online trolls, let alone start a group of foreign capital.

But if you like someone, you will lose your mind.

Boiled Water members.

Immediately all log in to the bib, like, forward, and spread, and quickly increase the popularity.

...

on the other hand.

Straight male netizens with scarves feel very uncomfortable.

Looking at Dugabana's discriminatory advertisements, I tried to argue, but I couldn't make a sound.

And at this moment.

A Jianjia scarf was born out of nowhere, and the popularity soared. Seeing the contents of the scarf, countless straight men were excited and their eyes were moist and hot.

It was as if a glimmer of fire was seen in the darkness, and they all gathered under Jian Jia Guan V.

"I didn't expect Jian Jia to be a teammate!"

"At the critical moment, you will know who is your friend and who is your enemy."

"Jian Jia is the one who is on our side!"

"Follow Jianjia, rush!"

"Smash Dujabana!"

"Jian Jia, even if you sell a bag for 1 million, I won't blackmail you."

"In such a big fashion circle, only Jian Jia stands out!"

"Jian Jia, the backbone of the fashion industry!"

With Jian Jia taking the lead.

All kinds of bibs against Dugabana appeared like snowflakes.

"Jian Jia started a group Dujabana."

"Jian Jia started a group, Master Dai."

"Dugabana Discriminatory Advertisement."

related text.

Coming soon to hot searches.

...

Go to Beijing.

Dujabanna Longguo headquarters, CEO Alexandro, looked at the trending search on the scarf, his expression gradually distorted.

Call the PR team and call a meeting now!

"I really don't know good from bad."

"Dugabana is here to bring noble clothing designs to the luxury desert of Dragon Kingdom."

"These people are not only ungrateful, but also slanderous."

"It's really hopeless!"

Alessandro snorted coldly. He and Dujabana had long been accustomed to the flattery of the people of the Dragon Kingdom, and they felt superior to others.

This time, the car overturned suddenly, which was quite uncomfortable.

"Mr. Alexandro, according to our observations, this scarf in the world originated from a domestic luxury brand, Jianjia."

said a public relations manager.

Jian Jia.

Everyone present here has heard that a newly emerging domestic high-end brand based in a third-tier city in the Yangtze River Delta has been launched with great success twice.

But in the eyes of international capital like Dugabana, Jianjia is still a little too young, at best it is just a big workshop.

There have been many high-end luxury brands in Longguo over the years, but they often end up anticlimactic, and in the end they can't make any splashes.

"I think."

"We should unite with international capital such as LVMH, Kering Group, Lifeng Group, and the Hermès family to put pressure on this wave of remarks."

"After all, they have done a lot of discrimination. Once Dujabana falls, they will be next."

The director of public relations said so.

Longguo is the world's largest luxury goods market. Except for gold and jade, 80% of the market share is controlled by international capital. Naturally, there can be no troubles with such a big piece of fat.

Suppress local luxury brands in Longguo.

Suppress any dissenting voices.

At this point, the major international capitals have always stood on the same front.

"good idea."

CEO Alexandro nodded approvingly, and added: "Perhaps this matter is a good opportunity for public relations. If we hype it well, it may attract a wave of traffic for Dujabana."

Some discussion.

A public relations plan was quickly finalized.

Let the major capital groups come forward to suppress any opposition voices.

Then took the opportunity to announce Dujabana's "fashion show" half a month later to increase brand attention.

in addition.

Everyone also learned that the founder of Jianjia, Gu Bai, was a student of Master Dai Weimin, and was later expelled from the school, so he founded Jianjia.

Perhaps it is possible to take advantage of Master Dai's prestige to deal a severe blow to Jian Jia's image.

...

soon.

Du Gabbana released a warm-up video about the "fashion show" in half a month.

Foreign brands rarely hold big shows in China, and this wave of attention is full.

then.

LVMH, GUCCI, Hermès, Cartier, BV and other big names have joined the Dugabana platform, and the huge luxury brand matrix has diluted the voice of opposition in one fell swoop.

Immediately afterwards.

As one of the parties involved, Master Dai of Taishan Beidou, a design circle, posted a picture on his neck.

"North American Academy of Qing Dynasty, resolution on expulsion of student Gu Bai. "

On the signature, it is Master Dai's autograph.

"what?"

"Gu Bai once studied at Qingmei Academy, one of the four major art academies, under the tutelage of Master Taishan Beidou Dai, but was expelled in the end?"

But after seeing the scarf.

A little boiled water fan exclaimed.

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