Luxury Goods: From Handicraft Workshops To Domination Of The World

among girls of the same age.

Definitely the best at dressing up.

The most annoying thing for her is to be interrupted while chatting with the boy she likes.

yah-ay.

What age is it now.

One Piece is still serialized.

Do what you want.

come in.

Don't stand outside.

Rhythmic music kept ringing.

The picture becomes colorful and gradually dreamy, road, dance floor, party, field, night, aurora... Various elements come in one after another, impacting the visual nerves.

Three minutes passed in a flash, as if experiencing a fantasy journey.

Chen Jia took a big breath, extremely excited.

As expected of Jian Jia, a music company, film and television company that was delayed by the luxury business. Refreshed her understanding of advertising, advertising can also be so beautiful, so moving.

this ad.

The values ​​expressed are very suitable for young people like Chen Jia, who like themselves, like rebellion, and like to enjoy life, not just live.

Nail yourself!

These four words are like the finishing touch, pointing directly to the heart. "Four three seven" and at this time.

The advertisement came to an end, the model took steps, every step was full of strength, the beam of light shone on her face, and her out-of-focus eyes were full of vitality.

It seems that I have regained my courage and found myself.

The model raises his right arm.

The nail bent into a circle is shining with a touch of gold, the tail is engraved with Jianjia's "cloud and thunder pattern", and the nail cap is flashing with a Jianjia logo of "Tianzi driving six".

"Nail yourself, Tian will be sold on the whole network in the future!"

Accompanied by a female rapper's advertisement.

The screen went dark again.

"So, this nail is Jian Jia's new product?"

Chen Jia sank on the chair.

With his chin resting on his hands, his delicate face looked a little empty, as if his whole body had been hollowed out by an advertisement.

Advertising is magic advertising.

Music is divine music.

It's just...it's all about selling a nail?

We fuse hardware parts with bracelet.

Such creativity.

Chen Jia has never seen it before, and has never thought about it. She just feels that beyond likes and dislikes, it represents a brand new attitude towards life.

As a good girl, she obeyed her parents and respected her elders since she was a child. She lived in a greenhouse since she was a child and lived a well-behaved life.

At this moment, a hint of the idea of ​​being yourself has gradually sprouted!

Tapped the keyboard.

Chen Jia posted a message in the classmate group: "Nail, it's interesting.

As soon as this message is sent out.

It quickly attracted the sympathy of many students.

"This idea is amazing, it's so cool to wear nails on your hands!"

“It feels super personal!”

"Put on the nail bracelet and let the leader be confused!"

"I want to wear it, but I'm afraid my parents will hit me..."

"The nail bracelet may not be the most gorgeous, but it is definitely the most exciting..."

"This recognition is too high!"

"The music is good, the camera is super beautiful, and the nail bracelet is super individual!"

"I work in an agency. If I bring this, I'm afraid I'll be fired the next day, hahaha..."

"Jian Jia still understands us young people, nailing himself, absolutely!"

"Brother, Gu Bai has just graduated from college and is younger than us, okay..."

“Estimated to be super expensive!”

"Jianjia's products are definitely not cheap."

"This is the best commercial bgm I've ever heard..."

"Already cached, 24 hours loop playback!"

The students talked non-stop.

In this group.

Like Chen Jia, most of them are local aborigines. They have several properties in their families, but they are not considered rich and wealthy, and they generally live in petty bourgeoisie.

They have no pressure in life, are not too old, and prefer to live with a little personality. They generally accept higher nail bracelets.

at the same time.

Jian Jia announced that a brand new nail bracelet has been put on the official website.

Taking advantage of the great success of the "Nailing Yourself" commercial.

Countless excited netizens.

They flocked to Jianjia's official website one after another, and found the only product on the shelves in the brand new [Online Products] section, the nail bracelet.

Since it is not yet on sale, the product is grayed out.

And announced the price information.

【Product: Nail Bracelet (Online Only)】

[Price: 20000 and a half. 】

[Limited: 20,000 pieces. 】

[Process: gold electroplating process. 】

[Material: copper alloy, a small amount of gold...]

I thought.

Jian Jia is just playing marketing, to increase popularity, and the nail bracelet is just a gimmick, and will not really be sold.

did not expect!

Nail bracelets are really on sale!

The material is mainly copper alloy, a little gold, using gold electroplating process, to put it bluntly, that is, "gold-plated jewelry" on the bad street!

Gold-plated jewelry is very cheap, as low as hundreds of yuan, and the price of the brand is only four to five thousand yuan.

The nail bracelet is priced at 20,000 yuan?

Netizens are outraged. A nail sells for 20,000 yuan. Even if it is plated with a layer of gold, it is still a nail. Does Jian Jia really have a conscience at this price?

"Jian Jia, you're inflated!"

"A nail sells for 20,000, why don't you rob a bank?"

"Nails are unsalable, us!"

"I laughed out of anger. I run a hardware store. I sell nails by the catty, 40 yuan per catty. Free postage nationwide. Large quantities are preferential!"

"This bracelet is not worthy of such an excellent commercial as "Nailing Yourself"!"

"Yeah, "Nail Myself" made me cry, and the music is so good, I didn't expect it to sell a nail."

"Jian Jia, why don't you change your career, don't make luxury goods and make music?"

"Is the designer Gu Bai? He's exhausted!"

"This world is so crazy that nails can be made into luxury goods!"

"Gu Bai, have you been drained of your talent by Su Mi?"

Is possible!"

"Jian Jia, I beg you to change careers, you can make movies, you can also make music, don't ruin the jewelry industry."

"A nail sells for 20,000 yuan, and this pricing makes you confident!"

on the neckerchief.

Netizens are arguing.

Many netizens have urged Jian Jia to change her career, stop making jewelry, and switch to filming commercials and making music. "Nailing Yourself" is definitely one of the best commercials they have ever seen.

Many young people who were originally interested in nails are also very hesitant.

20,000 yuan is too expensive to buy a nail.

Sounds like an insult to intelligence.

Haidu.

Inside Tomson Yipin Community.

"Honey, Gu Bai's move is really effective.

"The release of the Nail Bracelet sparked discussions on the Internet, Jian Jia successfully diverted attention, and now no one is paying attention to the scandal between you and Gu Bai."

Sister Li looked at the phone and said excitedly.

Feeling in my heart, Gu Bai is really a genius, it is really hard not to cause controversy with the idea of ​​a nail bracelet.

"I'm fine."

"But Gu Bai, alone, took on everything.

Su Mi wore a small black suspenders, a short skirt, and her slender long legs were tilted up. Her lips were painted with red lipstick, and she sighed faintly.

She is far from the center of the vortex.

And Gu Bai and Jian Jia became the targets of netizens' fire.

"This Gu Bai is really responsible."

Sister Li sighed with emotion.

"I'm so worried about him."

Su Mi's delicate little face is full of seriousness, and there is also a trace of sadness. She has never, never been so concerned about a person.

For luxury brands, image is very important.

Gu Bai released the nail bracelet, causing controversy across the Internet, and Jian Jia's brand may be damaged.

Damn it.

Some netizens said that she was the one who drained Gu Bai's talent, Su Mi was really wronged, if she had known that Gu Bai had such a 0.4 responsibility, she might as well...

"Honey, tell the truth."

Sister Li glanced at the bracelet on Su Mi's wrist, and there was a flash of liking in her eyes: "This nail bracelet is actually quite beautiful, but it's really too expensive."

20,000 for a gilded nail.

For Sister Li's class, it's too expensive to have a toothache, let alone ordinary netizens.

It is human instinct to attack and deny things that cannot be afforded.

If it is set at 1,000 yuan a piece.

Sister Li felt that the nail bracelet would definitely be a 100% hit.

But Jian Jia sells a bag of 1 million, even if the nails produced, it is naturally impossible to be too cheap. This is the basic commercial pricing logic.

"no!"

"I want to help Gu Bai, I want to help him promote nails, no one can stop this girl!"

Su Mi suddenly regained her spirits.

Jian Jia's number one female fan leader, who was not a cover, immediately picked up her mobile phone, and liked, bookmarked, reposted, and amwayed all-in-one for "Nail Hands".

She, Su Mi, wants to be the woman behind that man. .