Luxury Goods: From Handicraft Workshops To Domination Of The World

Haidu.

In a high-end apartment, a middle-aged man with a cropped head and gold-rimmed glasses looked at his mobile bank account with a greasy smile on his lips.

His name is Jiang Bo.

She is Douyin's well-known internet celebrity Tandian, with 4.5 million fans.

Any store that he visited, without exception, was sprayed as worthless and a mess. It was hailed as a dark and evil force in the store exploration industry, and it was a nightmare for countless merchants.

When many merchants heard that Jiang Bo was coming to visit the store, they would immediately offer a large amount of public relations fees, asking this plague god to leave.

"Jian Jia Studio?"

Jiang Bo flipped through Douyin casually, saw a few small videos by chance, and immediately became interested.

The content is that a store in Kingswood sold as many as 50,000 bags, which attracted many passers-by to watch and complain.

I am worried that there is nothing black recently.

Jiang Bo keenly realized that this was an opportunity, and he would definitely be able to shoot it. A popular shop-exploring video would attract a lot of traffic.

Just do it.

Jiang Bo changed out of his exquisite gold-rimmed glasses, a custom-made suit, and a Lux watch. Put on a cheap coat bought at a street stall, black-rimmed glasses, and knockoff sneakers.

Such a rustic dress is for grounding.

...

half a day later.

Jiang Bo drove to Jiahu City, holding a selfie stick, and appeared at the door of Jian Jia's studio.

There is one thing to say.

The floor-to-ceiling glass storefront and the exquisite leather bags made Jiang Bo startled for a moment, thinking that he had come to a famous foreign store, but he immediately smiled greasy and started to work.

The live broadcast is on.

Named: "A Domestic Bag 50,000 Yuan? Jiang Bo will take you to explore domestic black shops! "

It is worthy of 4.5 million big V fans.

As soon as the live broadcast room opened, thousands of fans poured in.

"I'm coming!"

"Haha, God Jiang has started broadcasting. Which store is so unlucky that God Jiang is following him!"

"As soon as Douyin Jiangshen makes a move, Hades will shake three times!"

"If you dare to sell a broken bag for 50,000 yuan, Jiang Jiajun will charge me and destroy this store!"

"Meow, it's not easy for us ordinary people to earn money, and we dare to sell a bag for 50,000 yuan. Do you have a conscience?"

"Consumerism Trap!"

"My sister bought a Coach bag from the United States, a big foreign brand, with a lot of face, only 2,500 a piece, dare to sell it for 50,000 domestically? Did Liang Big Sister give you the courage?

"The quality of domestic products has not improved, but the price has increased, tui..."

The number is increasing.

After all, the title is too explosive.

In many people's minds, domestic leather goods are synonymous with inferior quality and copycats, and they are at the end of the chain of contempt. How dare a domestic bag sell for 50,000 yuan?

It's like a pancake sold for the price of a steak, would you rather match it?

"One thing to say, I think this platinum bag looks pretty."

"Feel the same."

"Birkin bags are indeed a little expensive, but foreign big brands can cost tens of thousands of bags, why can't domestic ones?"

"I want to buy one, but unfortunately there is no rice."

In the studio.

There are also voices supporting Birkin bags, but unfortunately there are too few and they are quickly drowned out.

Looking at the rolling barrage.

And the growing number of fans.

Jiang Bo kept smiling greasy. For Internet celebrities, traffic is life, fans are worth, and this wave of worth can increase a lot.

"family."

"Look at this bag. It's just an ordinary leather bag. It costs dozens of yuan at most. It costs 50,000 yuan to sell it to us ordinary people. This boss is completely shady."

"Families must take care of their wallets and resist such unscrupulous domestic products!"

Jiang Bo made a summary.

The Birkin bags in the store are all locked in glass cabinets, and he has no way to try them himself, but experience tells him that the cost of domestic leather bags will not exceed one hundred yuan.

And when the live broadcast ended, Jiang Bo's personal account had gained 500,000 followers.

The playback video also exploded in traffic.

Jian Jia.

It was considered popular by him, but it was black and red!

Internet celebrities chase traffic.

Like a shark chasing blood.

soon.

Many Internet celebrities imitated Jiang Bo, drove to Jiahu City one after another, visited the store live, and complained about the price of platinum bags.

All kinds of shop-exploring videos emerge in endlessly on Douyin.

"Revealing the Birkin Bag, IQ Tax of 50,000 Yuan, Will Someone Really Buy It? "

The Birkin Scam! "

"Practitioners tell you that the price of a platinum bag is 50,000 yuan, and the cost is less than 100 yuan. Would you still buy it?" "

"50,000 Birkin Bags? Domestic products are really not worthy! "

"Jianjia Studio? Black Heart Studio! "

Unknowingly.

Jianjia studio, Birkin bag, has become a traffic secret, a carnival of sunspots.

...

Jianjia Workshop.

The atmosphere in the meeting room was a little dignified.

"How's the sales going?"

Gu Bai spoke first.

These days he has been running patents and business outside.

Registered the trademarks of "Jianjia" and "Platinum Bag", and successfully applied for related shape patents such as "Yunleiwen", "Tianzijialiu logo", bag shape and so on.

"Mr. Gu."

Aunt Liu wore a white cardigan, her upper body was slightly plump, and she said, "Our Birkin bag has been on sale for a week, and the current sales volume is 0."

Although the expectations for the Birkin bag are not high enough.

But within a week of opening, the sales were zero, which still dealt a severe blow to everyone's morale.

"Platinum underwriting sales hit a wall."

"Part of the reason is that there are a lot of videos hacking us on the Internet. I suggest asking a lawyer to come forward and file a lawsuit!"

"We must let these Internet celebrities delete the video of the black platinum bag!"

Aunt Liu said excitedly.

Every Birkin bag is a handmade handicraft. Seeing the dark sky on the Internet, she couldn't bear it.

"Prosecute? No..."

Gu Bai waved his hand and made a "veto" gesture. He has also watched these videos, and they are indeed too much.

But as everyone knows, black red is also a kind of red.

Those big stars.

Not afraid of the dark, not afraid of spraying, most afraid of no one cares about.

The more ruthlessly hacked now, the more sympathy points, more traffic and attention can be gained when the word-of-mouth is reversed in the future.

There is even a special vocabulary in "Marketing": black and red marketing.

Of course the premise.

The quality of the product is hard enough, otherwise everything is empty talk.

Some explanation.

Aunt Liu and a group of tailors felt in the fog. They were all dutiful craftsmen. They didn't know how to use fancy marketing strategies. They only thought they were very powerful.

At least let's not talk about the "black" side.

Birkin bags are really popular!

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