Luxury goods: I never cheat the poor
Chapter 052
After a few days of fermentation.
More and more people follow the trend online.
Many consumers watched their friends begin to order bags from Huaxi Group, and also began to enter Huaxi’s website.
Huaxi Group’s sales began to skyrocket, and it took only a few days to return to its previous state.
And sales continue to increase.
This also shocked many melon-eating netizens.
Huaxi Group.
Manager Yang of the propaganda department looked at the data in the background and closed his mouth happily.
“It’s worthy of VOGUE, it’s really awesome, just putting our products in their weekly magazine can drive such a large sales.”
And Hua Zhen, who is a designer, is also proud of the spring breeze at this time.
Huaxi Group can turn over and fight so beautifully, and the design of the product must stand a large part.
Thinking of doubling the bonus promised by Liu Jie, Hua Zhen is happy these days.
But Manager Zhang, who was in charge of production, was crying at the moment.
“Hey, look at your pleasure, I’ve been working overtime for several days in a row.”
“If the sales have been so good, I have to ask Mr. Liu for a bonus!”
Hua Zhen and the others heard Manager Zhang’s complaints, but laughed out loud.
“Old Zhang, those who can work harder. Can Mr. Liu still treat you badly? ”
Hua Zhen held Manager Zhang’s shoulder and comforted.
Listening to Hua Zhen’s comfort, Manager Zhang felt a little better.
Compared with Huaxi Group, Yunxi is a little bleak these days.
Lin Wan’er looked at the information in front of the computer listlessly.
Not only Lin Wan’er, but even Song He is particularly unenergetic these days.
The comments on Yunxi on the Internet are getting worse and worse.
Website traffic is also rapidly declining.
Not many people pay attention to Yunxi anymore.
If it is Yunxi who appears in Vogue Weekly, not Huaxi Group.
That Yunxi’s Kangkang bag will definitely be snapped up by netizens.
Chen An, the state of the company in the past few days, looked at it.
Through the glass, Chen An saw Lin Wan’er sighing.
You can’t stay like this all the time.
Chen An got up and walked out of the office, walking in front of Lin Wan’er with a smile.
Feeling someone approaching, Lin Wan’er turned her head to check.
I saw Chen An standing behind him with a smile.
I can actually laugh.
Lin Wan’er said a little unhappy: “President Chen, this is all burning eyebrows, why are you not in a hurry at all.” ”
Hearing Lin Wan’er’s complaint, Chen An said with a smile: “Why hurry, you see that you two are worried.” ”
“How can you not worry about that, you see what they all say on the Internet.” Lin Wan’er pointed to the comments of netizens on the screen.
“Oh, I’ll see what they’re all saying.”
After Chen An finished speaking, he took a step forward, leaned down, and carefully looked at the comments on the Internet.
What Chen An didn’t know was that he was only two fingers away from Lin Wan’er at this moment.
The rushing mature aura made Lin Wan’er’s brain almost crash.
Such a close move made Lin Wan’er at a loss for a while.
Not only did his heartbeat start to accelerate wildly, but even his face quickly turned red.
“That’s it? That’s fine. ”
After reading the news, Chen An stood up straight and said indifferently.
And Lin Wan’er only felt dizzy in her brain now, but when Chen An withdrew, her heart was lost.
And all this, Chen An did not notice.
“Mr. Chen, now that the bags of Huaxi Group are sold out, it is said that there are no more goods in the warehouse.”
“And our Kangkang bag is not cared for, can this not make people worry.” Song He said.
Listening to what Song He said, Lin Wan’er also eased her mind, and said closely: “Yes, Mr. Chen, now the Internet is full of people who support Huaxi Group, how can they do this, have they forgotten that Huaxi Group copied us?” ”
“You have to hurry up and think of a way, the investment in factory renovation is too large, if you don’t change the status quo, something will happen to the company sooner or later.”
“Mr. Chen, how about we also find a star to endorse? That is, the endorsement fee may not be low. ”
…
Chen An smiled and watched Lin Wan’er and Song He discuss fiercely.
From the founding of Yunxi to the present, when has it done publicity.
And when did you find a celebrity endorsement.
Without any publicity, Yunxi was well known to everyone.
The promotion thinking of luxury goods is different from that of mass goods.
For the average product, the higher the exposure, the better it is for the sale of the product.
Luxury can be different.
The promotion of luxury goods is concentrated in a small part and does not require a lot of exposure.
If you want to maintain the premium feel of your brand, you need to reduce active exposure in the right amount and amount.
Although asking celebrities to endorse and working with fashion magazines is a very good way to promote, it is not a required promotion method.
Chen An was not worried about VOGUE turning around to cooperate with Huaxi Group after being rejected by himself.
This will not have a substantial impact on Yunxi.
However, Lin Wan’er’s words just now reminded Chen An.
It seems that finding a suitable spokesperson is a good idea.
Only the blunt product display picture cannot fully withdraw the characteristics of the product.
“What Lin Wan’er just said is good, we can find a suitable spokesperson.”
“But this person doesn’t have to be a star.”
Hearing Chen An speak, Song He was a little confused.
“Aren’t they all looking for celebrity endorsements?”
“Do I have to find a star?” Chen An said, and then shifted his gaze to Lin Wan’er.
Song He immediately agreed.
“Yes, Lin Wan’er, you can ah, you are much more beautiful than Chai Xueer!”
Looking at Chen An’s eyes, Lin Wan’er panicked.
“No, how can I!”
Chen An said with a smile: “You have to have confidence in yourself, well, the spokesperson is you.” ”
“Ugh!”
Lin Wan’er suddenly felt a little nervous, hesitantly not knowing how to refuse.
Seeing this, Chen An comforted: “Trust me, you really can, you have to believe in your own appearance.” ”
Seeing Chen An praising herself so much, Lin Wan’er shyly covered her face with her hands.
Looking at Lin Wan’er, who was a little shy in front of him, Chen An felt that Lin Wan’er was a little better looking than Naza in her previous life.
Especially the small face that can be broken by blowing bombs, this is the best person Chen An has ever seen.
Seeing Chen An looking at herself intently, Lin Wan’er buried her face on the table.
Knowing that Lin Wan’er was already shy, Chen An stopped teasing her.
Turning to Song He on the side, he ordered: “Go and find a professional shooting team and start shooting in the afternoon.” ”
“Received, Mr. Chen.”
Song He picked up the coat on the chair and walked outside.
There were only two people left in the house, Chen An and Lin Wan’er.
The two were so close that Lin Wan’er felt that her heart was beating faster and faster!
ps: Yanzu, why are the flowers not moving.
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