Luxury goods: I never cheat the poor

“Mr. Liang, I want to buy your Changcheng Winery.”

Chen An’s words sounded in Liang Sheng’s ears like a bomb.

Liang Sheng looked at Chen An in front of him in disbelief, and his heart could not calm down for a long time.

What kind of joke to start, what can the young man in front of him do even if it is Chen An, Changcheng Winery is not an ordinary enterprise, not that it can be bought with a little money.

“Mr. Chen, I don’t know if you know about my Changcheng Winery, and if you want to buy it, the tone is not small.” At this time, Liang Sheng was already a little displeased, and even his tone was not so respectful.

But Chen An was not angry because of this.

In the eyes of old entrepreneurs such as Liang Sheng, Yun Xi is just a dark horse who has just been born, even if he is mixed in the luggage industry, he does not necessarily have a large cash reserve.

But Chen An himself knows very well that the money Yun Xi has earned in recent months, excluding the taxes paid, the remaining funds are enough to take down the Changcheng Winery with a market value of two billion.

Therefore, for Liang Sheng’s doubts, Chen An said that it is understandable.

Chen An put away the laziness just now, sat up straight, and propped his arms on 663 Liang Sheng’s desk.

“Mr. Liang, I’m not kidding you, although the operation of Dechangcheng Winery is very stable now, you must have noticed the drawbacks, and Mr. Liang should know better than me how the annual profit fluctuates.”

“I call you Mr. Chen to give you face, don’t think that you have some knowledge of the red wine industry can talk nonsense here, my Changcheng winery even in the entire industry, the profit can be ranked high.”

Although Liang Sheng’s tone became very stern, he was a little shocked in his heart.

Because the two problems Chen An just mentioned are indeed real.

Changcheng Winery has been developing steadily, and the business situation is also a virtuous circle.

But the red wine priced at several hundred bottles has made his profit unable to rise, firstly, because the Chinese people do not love red wine as much as white wine, and secondly, in recent decades, some new wine brands do not talk about martial virtue, in order to fight the market, they have been competing in a way lower than the price of Changcheng.

Chen An saw the problem very clearly, (ACFJ) looked at Liang Sheng in front of him, and spoke again: “Mr. Liang, the domestic red wine business is becoming more and more difficult to do, the market share occupied by overseas brands has been growing in recent years, Changcheng Winery’s red wine profit is low, which also leads to a relatively long capital operation cycle of the entire winery, even if you want to develop, you are powerless.” ”

Chen An’s sharp analysis made Liang Sheng have to look at Chen An again.

It is worthy of being the founder of Yunxi, even if he is not in the same industry, he can see the situation in the red wine industry.

“Mr. Chen is worthy of being the best among people, not only in the luggage industry, but also in the red wine industry.”

“However, even if the wine business is difficult now, I can still achieve the most basic profit, why should I sell my property to you?” Liang Sheng asked with a frown.

“Yes, Mr. Liang will definitely have no problem maintaining the operation of Changcheng Winery, but if in a few years, the share of the domestic market is getting smaller and smaller, there are foreign brands these wolves, and then there are some new red wine brands bulging, at that time, it will be extremely difficult to make changes and innovations.”

“So what? But our old brands are not without any resistance, they are developing, and we are also improving. Liang said with a deep taste.

“However, change and progress require a lot of funds, Mr. Liang can only maintain the operation now, foreign wine brand technology is constantly improving, and has greatly reduced the production cost of red wine, their cost has been decreasing, and the price of red wine on your side can not be sold at a high price, sales will definitely be lower and lower.”

“If Boss Liang switches to domestic artificial brewing, although he can compress his own costs, correspondingly, the quality of your red wine will be greatly reduced.”

“What’s more, if the winery wants to develop for a long time, the necessary planting management learning and the upgrading of the brewing process require a lot of manpower and material resources.” These all require money. (Read violent novels, go on Feilu Fiction Network!) ）

Liang Sheng listened carefully to Chen An’s analysis, and although he was not convinced, he had a lot of appreciation for Chen An in his heart.

“Mr. Chen, since you see the drawbacks of the wine industry so accurately and clearly, why did you choose to buy my winery?”

“Sorry, Mr. Liang, I can’t tell you the answer to this question yet.”

“Okay, since you don’t want to say it, I don’t ask too much, a price, two and six billion, I’ll give you Changcheng Winery.”

Two and six billion.

For this price, Chen An was very dissatisfied, so he shook his head and said: “Mr. Liang, as far as I know, the current market value of Changcheng Winery is two billion, and the price of 2.6 billion you opened is a little insincere. ”

“Changcheng Winery is now doing well and has a history, but the whole winery is like a machine for many years to maintain, which is not only unresponsive, but also requires a lot of money for later reform.”

“At present, the profitability of Changcheng Winery has been declining, and the inventory pressure must be quite large, but the operating costs are indeed increasing all year round, 2.6 billion, which is not worth it.”

Hearing that Chen An analyzed his winery so accurately, Liang Sheng said a little anxiously: “Where is it not worth it, Changcheng Winery has been established for so many years, 2.6 billion, not much at all.” ”

Although Liang Sheng pretended to be calm on the surface, Chen An still saw that he was a little confused.

“Mr. Liang, let’s each take a step back, 2.3 billion, if you agree, we will sign the contract now.”

“But if you’re still not satisfied, I’ll leave now.” With this last sentence, Chen An’s voice also improved the score.

This made Liang Sheng’s heart a little more panicked.

To be honest, the market value of two billion can be sold to 2.3 billion, and Liang Sheng has already earned.

And there are not many people who can take out more than two billion in one go, and this Chen An’s identity is not as simple as what he sees.

Liang Sheng thought for a while, 2.3 billion is a lot, this money is enough for him to start a business in a dashing way.

But Liang Sheng still didn’t understand in his heart, knowing that the red wine industry is not easy to do, why did Chen An enter the red wine industry?

Since Chen An didn’t want to say it, Liang Sheng didn’t think about it anymore.

Taking a deep look at Chen An, Liang Sheng said solemnly: “Two and three billion, sold!” “。