Made in Hollywood

The North American film market is booming, with new films being released every week, but it is difficult to adjust, and not everyone likes the same film. In order to attract fans and even ordinary audiences to watch movies in cinemas, publicity work before and after screening is very important.

To a certain extent, publicity is to stimulate the curiosity and interest of potential audiences and attract audiences to enter the theater and contribute to the box office.

Dukken stood in front of the scene and confronted the film critics for the purpose of creating hot topics and promoting publicity.

"Independence Day"'s extremely low professional rating, high audience reputation and box office figures constitute a peculiar landscape. If this topic is to be hyped, it will inevitably arouse the curiosity of quite a lot of people-why the film critics rated it so badly Video, will such a person go to watch? How attractive or terrible is the young Duke Rosenberg's film to cause such a big controversy? Why do directors rarely fire professional film critics, just to fight back or say they have confidence in their own work?

This was once one of the most commonly used propaganda methods for Bombshell. The more quarrel between him and film critics, the more audiences went into the theater.

Although the web as a carrier cannot be used in actual propaganda for the time being, Warner and Fox and the media platforms behind them are powerful enough to easily detonate topics.

■ As for the actual effect, the best reflection is the statistical data.

On July 5th, Tuesday, with the end of the Independence Day holiday, all films released will inevitably usher in a drop in the box office. The box office of "Independence Day" directly dropped tens of millions, falling to 9.27 million US dollars!

Duke appeared on Fox’s show on Tuesday night. Not only did this show enter millions of households through the fourth largest television network in the United States, it was also hyped by many media under Time Warner and News Corporation the next day, and it was still on him. The direct war with the critics who attacked "Independence Day" attracted the attention of a large number of enthusiasts. Many curious people also walked into the theater, wanting to see what this movie that caused such a heated argument looks like.

On Wednesday, although it was still a working day, the box office of "Independence Day" ushered in a slight increase, with a single day of $12.53 million! By Thursday, this number climbed again slightly. Reached 13.49 million US dollars!

Subsequently, a survey data was transferred to Duke. Nearly 20% of the interviewed audience had no plan to watch "Independence Day", and walked into the theater because of curiosity.

The propaganda hype fully achieved the results Duke wanted.

The film has been released for a week, and it has earned a total of US$116.93 million in North America. While successfully breaking 100 million, it also created a new record in film history-becoming the fastest film in North America to break 100 million in six days.

"Independence Day" performed strongly at the box office. Independence Day studios and distributors also have the capital to request additional screenings from the theaters, and there are three major theaters including AMG, Emperor Entertainment and National Artists. I also promised that some of the screens vacated this week will be blocked for "Independence Day."

The theaters are not stupid, "Independence Day" has rebounded strongly in the last two days, and the topic has become so hot. Duke and the film critics have almost met each other. Such a hot film will not continue to expand and increase. Income, that's an idiot.

Nearly 200 new theaters have been added. Enough to make the Independence Day studio laugh out loud, while other films. Especially this week’s new movies are inevitably affected.

"This is Colombia, I'm Ralph..."

In the office of Sony Columbia Pictures, Ralph, the deputy director of the distribution department, was yelling at the phone, "Why did the AMG Cinemas promise to reduce the number of theaters for "Shawshank's Redemption" by 40? We have an agreement! Yes, that It’s a floating agreement, but we will release it the first week. They are already the second week..."

Hearing the apology from the other side, Ralph hung up the phone unwillingly and dialed the number of the Imperial Theater Company. After another dispute, he finally returned without success.

Continuously dialed several theater companies. Ralph did not get the results he wanted, and the chain reaction brought about by the "Independence Day" super sales is undoubtedly obvious.

Although everyone thinks this will be one of the hot summer films, the popularity far exceeds expectations. The performance of breaking North American records in the first week even exceeded Sony Columbia’s highest estimate of 45 million US dollars. If the trend of the film is like " Like "Jurassic Park", coupled with the difference between the two audiences, it will not have much influence on their movie this week.

It’s hard to tell now. Between Duke Rosenberg and film critics, because "Independence Day" ignited a war, the two sides relying on their respective supporting media are embarking on an extremely eye-catching public opinion battle, causing many problems. Potential viewers of "Independence Day" also bought tickets and went into the theater, and the momentum has continued to the present, and it is bound to have an impact on all movies in the same period this weekend.

Because nearly 200 cinema chains were robbed by "Independence Day", "Shaunker's Redemption" can only be drawn in North America with 1,900 cinema chains. Although I feel that it is not too short in my heart, I don't think that my company's films can match Even in the second week of the "Independence Day" competition, but Ralph believes that "Shawshank's Redemption" overtakes the one-month "Forrest Gump" and the three-week "Lion King" is not a problem.

After all, the film critics got an unprecedented high score in the special show, and the reputation of the audience in the trial screening in June was not bad...

After several large-scale publicity campaigns and fired shots from film critics, Duke felt more tired than when he was making a movie, but he was in a very good mood. After all, the feeling that he can spray back after others sprayed him is quite good, and The publicity effect brought by the spray is also excellent, and the box office that goes against the trend during the working day is the best proof.

Such propaganda and hype also brought high attention. At the gate of his apartment community in North Hollywood, there are paparazzi guarding him. Fortunately, he is only a director, not a star actor that has received much attention. The number of paparazzi is extremely limited.

"Independence Day" is about to enter its second weekend. Duke is no longer worried about the box office trend. This week's investment in the most publicized film will not have an impact on "Independence Day."

The busy work has come to an end. Duke intends to relax this weekend. He has been tight for too long.

I checked the phone's address book and found a number. Duke had just dialed the phone and a surprise sound rang in the receiver.

"Is that you? Duke?"

"Hi, Sally, it's been a long time since I saw you, do you have time? I have dinner together tonight."

"Okay."

"Where are you? I will pick you up?"

"I'm taking an acting class... it's over soon, come here, at Andrew's acting school in Burbank."

It seems that Scarlett Johansson is in the house? Thinking of this, Duke left the studio.

Half an hour later, the black Bentley parked on the open space in front of the school. Checking the time, Duke pushed the door and got out of the car, standing and looking at the direction of the school entrance, waiting for Charlize Theron to come out.

This place is not unfamiliar. He has been here several times before, and Scarlett Johansson also has acting classes here.

Just thinking of this, Duke suddenly heard the sound of someone kicking the tire with their feet on the other side of the car. The other party seemed to have enemies with him, kicking them one after another, making waves of ‘dong dong’.

"Scarlett!"

Duke turned his head, and even though he could only see the blond hair on top of his head, he recognized who it was, "What are you doing?"

"What are you doing here?"

The blond little girl came around from the front of the car and looked straight at Duke, as if she was not in a good mood, "Is it here to pick me up?"

After speaking, she blinked her eyes and seemed to become a lot happy.

"I have a date with a friend." Duke looked at Scarlett, his gaze turned to the school gate, "She is also taking acting classes here."

"Who? Do I know?" She turned to Duke.

"You don't know." Duke had already seen Charlize Theron's tall figure, "Scarlett, who will pick you up today?"

"Dad said to pick me up."

The little girl pointed to her children's watch, "But I waited for him outside for half an hour and didn't come. He was late again!"

Probably hearing the sound of high heels coming from behind, Scarlett looked back and asked weakly, "Can I follow you?"

"My dear, your father will be anxious if he can't find you."

Hearing Duke's tactful refusal, Scarlett curled his lips and muttered, "He won't! Except this morning, I haven't seen him for a week!"

"Hi, Sally."

Seeing Charlize Theron approaching, Duke beckoned to her, looked at Scarlett standing in front, and couldn't help but feel a headache.

"this is……"

When he came to the Bentley, Charlize Theron looked at the little girl with some curiosity. Just when Duke wanted to introduce, Scarlett's eyes flashed and he pulled Duke's sleeve directly.

"Dad, let's go home." She didn't seem to be acting at all, "Mom is still waiting for us at home."

"father?"

The look in Charlize's eyes can only be described as shock, while Duke's nose was tilted.

"Scar, don't mess around!" Duke tilted his head and looked at her.

"I didn't mess around, what I said was true." The little girl turned her head, avoiding Duke's sharp gaze, "Mom is really waiting for me to eat at home."

"She... won't really be your daughter, right?" Charlize Theron seemed to see a little eyebrow.

"This is my mother's goddaughter." Duke reluctantly explained a few words, "She's Scarlett Johansson, you can call her Scarlett."

Duke couldn't leave her here, and asked, "Scar, do you have a call from your father?"

"Give you."

Scarlett took out a sign from her body and handed it to Duke. Duke took out his mobile phone and dialed the phone number on it. After connecting, he said a few words about the situation here, and at the same time, his eyebrows were also frowned. At first there was no Tis. At the time of Carrie, fierce male and female gasps came from the earpiece.

"Well, Mr. Johnson, I'll send Scarlett home."

After hanging up the phone, Duke's brows became tighter, and the other party agreed without even asking who he was! (To be continued...)

ps: The one after 12 o'clock is advanced to now! Two changes tomorrow, noon and evening.