Made in Hollywood

Although it did not appear on the cover of "Vanity Fair", this article has also attracted a lot of attention because there is no professional public relations and Nancy Josephson has been busy with negotiations. The two sides have not communicated enough in advance. Fortunately, the article There is faint irony, but there is no excessive vocabulary. Generally speaking, the readers are attracted by kind ridicule.

"The ultimate conjecture of the most unlikely event in Hollywood-Duke Rosenberg shooting a literary film!"

This is the title of the article, which is in line with the slightly exaggerated style of "Vanity Fair" with celebrities as the main body of the report.

"Impossible reason-we all know that Duke Rosenberg can become famous in Hollywood, relying on his blasting skills and brilliant mirror skills. Deafening explosions, intense pursuit Cars, sturdy men, hot and **** beauties...As long as the elements that can stimulate adrenal hormones soar, Duke’s movies have always had everything. All of this, and small-cost literary films, author movies, etc. There is no overlap."

"The ultimate guess-because Duke Rosenberg is so good at blasting, Duke Rosenberg has recently been rumored to be a man born when the comet hit the earth..."

"In order to crush this rumors, Duke Rosenberg decided to shoot an autobiographical 4, literary film, focusing on his high school life and youth dreams. But during the filming process, Duke found that he was slow. The school youth movie of's is really boring, so he decided to personally play a role in the film-a school security guard with a gun. With a strong male protagonist and a gun, the rest is very easy to handle, the gun battle , Explosions, sea of ​​fire... everything will come naturally. The only question is, is this a small-scale author movie or a campus version of "Brave to Death Island"?"

"Of course, all of this is my guess, one day in the future. If you are surprised to find that Duke Rosenberg has switched to a literary film...Don’t doubt that you are dreaming. You must know that in the Hollywood world. In DreamWorks, nothing is impossible!"

Seeing this article, Duke also just smiled. There really is nothing impossible in the Hollywood DreamWorks, and he will not go to the dark in an explosion.

In addition. It also brought another consideration to Duke. Should he hire a dedicated public relations manager like other big-name stars or directors?

"Definitely needed."

When Duke asked, Sophia Coppola gave a reason, "I think you need an excellent public relations team to help you deal with future gossip scandals."

"Is it so exaggerated?"

Compared with other famous directors, Duke thinks that he is still very restrained, "the director's scandal is nothing to hype."

"The premise is that you don't stay with the famous actresses." Sophia picked up her coffee cup and walked around the office. Standing in front of the window, he said, "For example, Cameron Diaz who asked you to have dinner yesterday. She is now popular. You must have been photographed by paparazzi."

Duke shrugged. When the two went out of the restaurant yesterday, they did ran into the paparazzi, but because they had everything to do. They just ate dinner together.

"In fact, today there are tabloids hyping up your relationship." Sophia's eyes slanted to this side. He turned back to look into the distance, "Maybe another day after you and Naomi Watts are photographed, there will be gossip media hyping you to step on two boats."

"Just do them." Duke didn't care about it.

He has no plans to have a girlfriend in the short term, nor will he be so stupid as to admit to associating with anyone, and if he walks closer to women, no one else can tell, even if he is taken in and out of the same apartment. It's no big deal.

Besides, when the hot spot of "Independence Day" has passed, there will not be too much multimedia to continue paying attention to a director.

"Sophia."

When leaving the office, Duke urged, "Help me pay attention to the right PR manager."

Nancy Josephson is more than one client. It is impossible to hold this position for a long time, and her time and energy are relatively limited.

From the beginning of August, with the release of "Ghost in Disguise" and "Independence Day", the popularity of "Independence Day" has plummeted. The North American box office on the first weekend of August has dropped to $11.24 million, and the number of theaters has also been released. There are only more than 1,500 left, and the rate of converging the box office has greatly slowed down. This is also the inevitable law of all movies.

James Cameron’s "True Lies" fell faster than "Independence Day". According to 20th Century Fox’s estimates, the North American box office will not exceed 150 million US dollars. Due to the huge investment in the film, I want to return In this case, it depends on the performance of overseas markets.

"Shawshank's Redemption" has long been out of the top ten box office rankings. Coupled with the impact of the new releases, there are fewer than 400 theaters. The final North American box office cannot exceed 20 million. Dollar.

According to the current situation, Duke estimates that even if the film is re-screened after the Oscars as it once was, it will still be popular in theaters.

As "Independence Day" was cooling down, Warner launched its last violent propaganda offensive. Last month, "Time", which conducted an exclusive interview with Duke, finally published an exclusive interview and made him the cover character!

This is the simplest propaganda strategy. With the help of previous hot hype, the film's enthusiasm is re-condensed by propagating the director.

New York, the Lauder Group headquarters in Manhattan, while taking advantage of the noon break, Irene Lauder took the Time Magazine that she bought in the morning.

On the cover is a young man with brown hair and black eyes. He clasps his hands on his chest and looks into the distance with resolute gaze. He is extremely confident, and beside him is a text note-Hollywood's Duke of Destruction!

"The Duke of Destruction?"

Recalling the three movies she had watched, Irene couldn't help laughing. This title was simply too appropriate.

Then she opened the magazine and began to read it carefully.

"Let the general public love it, and make film critics hate it-Duke Rosenberg is such a director. His blockbuster movies have dazzling fast editing, endless explosions and fights, and percentages. Two hundred of audio-visual enjoyment."

"So far, the three films he has filmed have earned more than $1 billion in global box office revenue, and the profitability is absolutely top-notch in Hollywood! Especially the "Independence Day" which is still in theaters, has broken the North American midnight show, the first weekend box office, The fastest record of breaking 100 million, 200 million, etc., and even the fastest record of 300 million!"

"In contrast to the high box office of the film, Duke Rosenberg's reputation among film critics is generally not high. The critics dislike him, and even call him a demon and sadist..."

"But someone has pointed out the key-Duke Rosenberg is the kind of director who obviously wants to take the popular route. Among the film critics who always highlight the high-end taste, some commentators will praise Duke if they intend to praise Duke. Be very cautious to avoid being laughed at by your peers. But whether you acknowledge him, love him, or hate him, you can't ignore him!"

"Why can Duke Rosenberg make most of the audience in the world go crazy? Why can big directors like Simon West and Ridley Scott line up in long lines just for Buying a movie ticket for "Independence Day" that has been criticized by film critics?

"What kind of director is he? Perhaps those who have worked with him in depth have the most say."

"The actress Naomi Watts, who has appeared in three of his films in a row, said so-Duke's film injected a dose of male hormones into American men."

"Oscar-nominated editor Mike Dawson said this-Duke realized early on that the continuity of motion energy can replace the editing logic. He is good at capturing mid-range shots and mixing upward angles to create a Exciting feeling, and through quick editing and lens configuration, let the audience have a feeling of being in battle!"

"Film works are the director’s best agent. The famous director George Lucas commented on Duke and his works in this way-Duke’s films have two notable characteristics. First, every detail of shooting is polished. It’s glamorous, including those products that appear in the form of placement ads, which look so perfect in the movie. Second, every part of the movie is outstanding."

"These are the original words of Director Lucas-generally speaking, a two-and-a-half minute movie trailer must have the best shooting, the best visual effects, and the most exciting moments in the movie, but Watching Duke’s movies, you will find that the two-hour movie is such a gorgeous shot, like a row of labels, each one is extremely exciting."

"Watching his movie, it only takes a few seconds to tell that it came from Duke Rosenberg. There is no doubt that he is influencing the visual language of contemporary Hollywood mainstream commercial blockbusters! This is from a famous producer Charles Rowan’s evaluation."

"This is what Twentieth Century Fox’s CEO Townsend Roseman who released Duke’s first film said—Duke knows what the audience likes, because he is also a member of the audience. He has a good feeling and knows What excites people and understands what movies the public likes."

There were a lot of news about "Independence Day" and Duke later, but Irene didn't plan to watch it anymore, she dialed the phone of her friend.

"Anna, in the evening, see or leave at the AMG Theater on the Upper East Side!"

After closing the magazine, Irene was stunned for a moment. If she was asked to evaluate the characteristics of Duke's movies, what should it be?

"Except for big scenes such as hot explosions and car chases, the biggest sign of Duke Rosenberg format movies should be dazzling fast editing, right?"

With this thought in mind, Irene Lauder started her afternoon work and rushed to the scheduled theater as soon as she got off work.

At the same time, looking at the entire North American region, many people have made the same choice, and some people have pressed this choice to the weekend. "Independence Day" ushered in a rare contrarian growth in the short term! (To be continued...)