Made in Hollywood

On King West Street, many people were holding hamburgers and standing in line in the afternoon sun. Although the line dragged nearly two hundred feet, no one left, just waiting patiently.

"Chicago has only three screenings."

An old white man in his fifties said to an apparently foreign audience, "My neighbor went to see the second show yesterday, and he said it was very beautiful. This is the best movie he has seen in the first four days of the festival. ,and so……"

He pointed to the men, women and children around him, "This weekend, our family will come together. If we miss the third screening, we will have to wait until two months to see it."

The old man looked at the man, and suddenly asked curiously, "Aren't your American media all suspecting Duke? Rosenberg will mess up this movie? Why did you come here from Seattle?"

This person is also a little old, and he shrugged, "I want to see how the movie version is different from the musical version, and super directors like Duke Rosenberg and top stars like Tom Cruise. How can you miss the new collaboration film?"

Next to his daughter, the interface said, "I came to see the big star and the big director working together. The Tom Cruise on the poster is so handsome, and Duke Rosenberg is also good. I heard that he was talking to Female 4, dating the protagonist? Because of the movie? It's so romantic!"

The movie had about half an hour to start, and the line got longer and longer. They had just walked into the theater, and the voice of volunteers came from behind.

"I'm very sorry, the theater is full!"

They turned their heads and looked, and there was a long, hundreds of feet long line behind. It seemed that "Chicago" had become the most attractive film of this year's film festival.

During the film festival, hundreds of thousands of large audiences gathered on a few blocks centered on King West Street, who entered and exited every theater. Watch as many movies as possible, take advantage of eating, drinking, and all other opportunities to meet and gather to exchange views on the movies that have been watched. From the information leaked by other audiences, select outstanding works to watch.

This power of word of mouth is more effective than any media propaganda. Unknowingly, "Chicago" became the focus of many people's discussions. The three exhibition venues were full. Warner Bros. responded to the occasion and added two more exhibitions. Although it still could not meet the needs of the audience, the road to the participation of "Chicago" It's over.

Audiences from all over the world, especially the large number of North American audiences, have watched the movie. Become a good publicity node of word-of-mouth, and those who have the need to watch but have not seen the movie bring the hunger for the movie back to their hometown.

This is the usual publicity method used by Hollywood filmmakers at the Toronto Film Festival, and it is also a form of hunger marketing.

However, just to get these, Warner Bros. and Duke Studios will not be satisfied. Duke and others soon returned to Los Angeles and continued to use various methods to promote the film. The staff of Warner Bros. stayed in Toronto. Work hard to operate the most important "audience choice award" of the film festival!

Although this is a relatively fair and fair vote for the audience, it is not without room for operation, and the Toronto Film Festival has always been the back garden of Hollywood movies.

Of course, the premise of all this is that "Chicago" has indeed been well received by countless viewers.

At the same time, the promotion of the film in North America has reached a stage where it really starts to exert its strength. Related news in the media is endless.

"Tom Cruise's latest masterpiece, only singing and dancing will be prepared for half a year..."

"Duke Rosenberg and Tom Cruise worked together for the first time, and both believed that each other was their best partner."

"The two female protagonists, Naomi Watts and Catherine Zeta Jones, have profound singing and dancing skills, and the performance will not disappoint..."

In addition to formal propaganda methods, gossip scandals are also an effective supplement. The crew went from Duke to Tom Cruise, and then from Naomi Watts to Catherine Zeta Jones, all those who could use them went shirtless.

Nancy Josephson won a Tiffany endorsement contract for Naomi Watts. The Duke’s Studio and Tiffany also reached a consensus, specifically choosing to hold a press conference when the film is about to be released. Naomi Watts was at the press conference, talking about his difficult past efforts and Duke's help to her.

"I will never forget Director Rosenberg. He is my guide in Hollywood. He guided me on the right path. Since two years ago, I have been working on this film and the role of Roxy prepare for!"

Her words immediately caused an uproar in the media. What does this mean? When they were still immersed in the explosion of the blaster, Duke was already preparing to transform!

The media that recovered, immediately under the guidance of some interested people, hyped up Duke's two-year transformation and some stories that had to be told between Naomi Watts.

News is always time-sensitive. The topic about Naomi Watts has just cooled down. Good news came from the Toronto Film Festival. "Chicago" won the "Audience Choice Award" at the 1996 Toronto International Film Festival!

This is a heavyweight award and publicity hype. The audience chooses the award to be placed in the world and even in Europe. The name is extremely limited. However, in the extremely exclusive market of the media industry in North America, this award is far better than the Golden Bear and Golden Lion. And Palme d’Or are more weighty, especially in the eyes of the audience.

Taking this opportunity, Warner Bros. also released the second round of posters and the first promotional trailer, all of which added the subtitles of the "Audience Choice Award Winning Film", and even the billboards erected on Broadway and the West End were added. This new line of promotional slogans.

The quality of the film is only the basis, and promotion is a necessary means for commercial success. The two complement each other and are indispensable.

As the media industry has become more and more developed, the ways of propagating films have also become diverse, with various methods emerging in an endless stream, and the lower limit is getting lower and lower.

In November, some gossip media sneaked photos of Duke and Zeta Jones shopping on Rodeo Drive holding hands, and also took pictures of the two kissing, which completely confirmed that the explosive crazy and the new heroine fell in love. According to news, their residence in the greater Los Angeles area has also become a gathering place for paparazzi.

At this time, the scandals that will spread from time to time have finally evolved into facts. The excitement of the gossip media can be seen, and gossip is the most popular and popular topic among the public.

"The blaster found true love and fell in love with the heroine of the new film "Chicago"..."

"Chicago, a movie that changed the life of Duke Rosenberg, and he got acquainted with his muse."

Although they could not grab the headlines of major newspapers such as the three major newspapers, "Chicago" and Duke have grabbed a lot of headlines from gossip media such as the "New York Post".

When his film enters the publicity release period, no director will completely hide behind the scenes. With Duke’s status in Hollywood, coupled with Warner’s media making waves, it is not difficult to grab some gossip media headlines. Things.

In order to attract eyeballs, Pani Kelly also released a lot of reports specially handwritten by looking for a gun, especially the media headed by World News Weekly, which actively participated in the hype.

"The first four films are all selling well, and Duke Rosenberg has received generous returns. According to reliable sources, he has received at least a total of $300 million in compensation for the four films, which means that the young director already has Billionaires, and who is Catherine Zeta Jones? Presumably, many people hadn’t even heard of this name before "Chicago". Why did she get Duke’s favor? The insiders around Miss Jones told us, It was Duke she took the initiative to pursue. She personally said,'I pursued Duke because Duke was rich'..."

These media collectively looked down upon Duke and Zeta Jones. In fact, this was also the back hand of Pani Kelly who prepared in advance.

"Duke and Zeta Jones came together because they got along on the set of "Chicago" for a long time. They have a lot of topics in film and song and dance, but this kind of love is bound to not last. Hollywood has proved it countless times. At the end of the film , They will also end."

At the same time, Duke and Catherine Zeta Jones both hid at home, did not express any opinions on the hype in the media, and allowed the news to fully ferment, whether it was a report that favored their views or held opposite opinions. Conducive to the spread of the film "Chicago".

Of course, these are supplementary methods for normal publicity. The regular publicity of the film has been working hard, and in the three weeks before Thanksgiving, Warner Bros. gradually pushed the publicity to the peak, and organized the theater and the media in accordance with the usual practice. Unlike the audience screening venue, the audience selected very targeted nostalgic audiences who liked themes similar to "Chicago".

Not surprisingly, most of these people who watched the film in advance were satisfied with the film, and their comments were quickly disseminated by the media. Warner also made a big fuss in this regard, even the heroine of the Broadway musical and the filming Mia Valentine came out as the film platform.

"I have watched the film in advance and it is much more exciting than I thought. This is a successful adaptation. No one can do better than Director Rosenberg!"

She said in an interview with the media, "I think everyone who likes "Chicago" musicals should go to the theater to watch this movie. It will bring a completely different feeling from musicals, but it's equally impressive! "

Although it is not a standard commercial production, the intensive hype of "Chicago" has attracted enough attention.

And unconventional propaganda methods are constantly appearing to gain more attention.

Frequent hype about a person's lace will inevitably cause aesthetic fatigue. This time Tom Cruise took his beautiful wife Nicole Kidman and jumped out. (To be continued...)