Made in Hollywood

On Monday and Tuesday for two consecutive working days, "The Matrix" received US$14.51 million and US$12.78 million, respectively. The trend is quite stable. The widespread spread of the Josh Cook shooting directly caused the film’s box office to be released on Wednesday and Week. The four turmoil, especially on Wednesday, saw a single-day box office drop of 33% and only collected 8.56 million US dollars.

On Thursday, as Warner Bros. and Duke Studios launched a crisis public relations, the box office trend did not fall again, and basically maintained at this level, with a single-day report of 8.59 million US dollars.

So far, "The Matrix" has been released in North America for a whole week, with a total box office of 98.62 million US dollars, which is about to exceed 100 million!

Originally, according to Warner Bros.'s estimate based on the first week's box office adjustment, "The Matrix" would inevitably exceed 100 million in this time period, but now it has been overwhelmed.

Neither Duke himself nor Warner Bros. is someone who only reacts negatively but does not know how to fight back.

Where does the negative news come from? Who is pushing behind the scenes?

There is no need to think and investigate at all, and there is no need to think and investigate. Sony Entertainment’s close media reports frantically, and Walt Disney’s contribution is actually very obvious.

In the two days when the box office of "The Matrix" was turbulent, Time Warner's media 2, except for crisis public relations, did the most thing, "Godzilla" for Sony Columbia Pictures.

"The Matrix" and "Godzilla" will collide head-on this weekend!

"The incident with Jean Reynolds has become a thing of the past. The fried rice is meaningless and does not attract enough attention. Moreover, with Morgan Freeman's incest. Lun scandal preceded, the actual influence of this incident has to be hit. discount."

Even in sickness, Duke still keeps track of the progress of things through Tina Fei. And put forward his own suggestions at the right time. When he talked with the head of Warner Bros. Propaganda Department, Jamie Johnson said, "In fact, what we have to do is very simple, large-scale, large-scale, and continuous reminding the public that "Godzilla" Foreign products are Japanese monsters!"

Japanese culture has a certain influence in North America. It can even be said that East Asian culture is the most prosperous in North America, which can easily create an illusion that the products of Japanese culture can meet the needs of the North American market.

Actually?

This era is not obvious. Sony Columbia Pictures and Michael Ovitz have joined forces to ambitiously build "Godzilla" into a super monster series like "Jurassic Park", and the whole Hollywood is optimistic about their There are also many people.

In Duke's previous experience, Japanese culture has made several attempts in North America. From this perspective, it is not difficult to see that quite a few people in Hollywood still have strong confidence in this.

Among them, works on the big screen. There are definitely profit-makers, but films like "Jurassic Park" or even one or two grades of success have never been successful.

Monster "Godzilla", games "Resident Evil" and "Final Fantasy", mech "Pacific Rim", hand-painted animation "Spirited Away" and so on, these are still a long way from great success.

In fact, the simplest and most effective way to deal with "Godzilla". It is to keep reminding the audience before the screening. Godzilla is not the United States, nor is it a product of the Western world.

These will inevitably affect the choices of some viewers.

Of course, Duke is also aware that the monster movie boom in North America exists objectively. "Godzilla" will definitely form a fierce strangulation with "The Matrix." It's hard to say who will have the last laugh.

The sun is shining in late May. North America has begun to heat up on a large scale. Complementary to the rising temperature is the heat of the movie market.

"There are a lot of movies showing this weekend."

A group of young students were sitting around a stone table by the river in Central Park, New York. One of the standing people said, "Those low-cost movies are not in our consideration?"

"Please. Frank!" someone shouted dissatisfiedly, "This is summer vacation, of course we have to watch blockbuster movies!"

Frank obviously has a certain influence in this group of people, and said, "Then we have three choices, "Clash of Heaven and Earth", "The Matrix" and "Godzilla", Bill, Bryce, Harden, and Sa G..."

He looked at his companions next to him and asked everyone for their opinions.

"Let's forget about "The Great Clash"."

The girl named Bryce left the "New York Times" in her hand, and was the first to speak, "I don't want to see Morgan Freeman's ugly face."

"Yes! What he did is disgusting!" Bill agreed. "It's a black gentleman. It's more than what the fake gentleman Sean Connery did!"

Seeing that his partners hate Morgan Freeman, Frank said again, "Then choose between "Godzilla" and "The Matrix."

"Godzilla, I watched "The Matrix."

Everyone around looked over, Harden couldn't stand the scorching gaze, and quickly said, "I swear, I'm a hacker fan, I've seen it twice!"

"I've seen it twice." Bill took it and said, "but I want to see it a third time."

Several people diverged on whether to watch "Godzilla" or "The Matrix", and it was difficult to reach an agreement for a while.

"Stop fighting, listen to me first."

Turning the "New York Times" to the entertainment section, Bryce put it in front of his companions, "There is a situation here that you may have overlooked. The monster Godzilla comes from Japan, to be exact, it is Japanese. It's boring to fantasize..."

"A Japanese product?" Bill shook his head first, "Not interested."

Several other people also shook their heads, "What's the meaning of Japanese monsters."

In the end everyone’s eyes fell on Harden, who insisted on watching "Godzilla". Harden curled his lips in disdain, "A movie with a Japanese monster as the main character? I don't want to watch it!"

Frank laughed suddenly, "Harden, you made a wise choice, let's go to watch "The Matrix"!"

As many colleges and universities in North America have holidays, the film market continues to heat up. Even on Fridays of the three-day weekend, a large number of audiences are still influx in major theaters.

In order to compete for the audience, the big production manufacturers tried their best to promote themselves against their opponents, while the small productions struggled to survive in the cracks to drink a little broth.

From Friday. "Godzilla" was released on a large scale, and the number of films with a production cost of 80 million US dollars in the North American screening market increased to four.

It's a pity that "World Clash" has shown signs of decline. The number of screening theaters in North America has dropped sharply to 1,520, and the single-day box office before the weekend is only US$2.4 million, which has already launched a line of competition.

"Titanic" is still in theaters, but no one thinks it is still competitive.

The only contenders at the top this weekend are Godzilla and The Matrix. The former opened paintings with 3,310 theaters, and the latter maintained the super-large scale of 3,220.

The collision between the two occurred in every corner of the movie market, from the audience to the media to the theater.

"The Matrix is ​​not only a milestone in the history of movie special effects, it will also become the foundation and leader of science fiction movies in the new century!"

The movie recommendation program of nbc TV station has just finished touting "The Matrix," and cbs TV station broadcasted a wonderful scene of "Godzilla."

"The excitement of "Godzilla" is like riding a roller coaster in a theme park!"

Of course, we will not forget to attack our opponents while promoting ourselves.

"Godzilla is an exaggerated and huge monster, which makes the movie no surprise, no excitement, no thrills and excitement, it is just a boring and no sense of horror from Japan."

--"New York Times"

"Actually, the core of the whole film of "The Matrix." Is it real or fictitious? It was expressed in the film a long time ago. Duke Rosenberg simply put on the technology coat of the rising computer network. It’s nothing more than a good thing, the essence is still a repetition of Hollywood’s old routines."

-"Chicago Sun"

In addition to these, both parties are also working hard to spread negative news about their opponents, especially the negative perception of the film by first-line movie audiences.

"Hello, I'm Stu from n."

A reporter from Time Warner's n stopped an audience who had just walked out of the "Godzilla" theater in the theater, and the depression and dissatisfaction on the other's face was very obvious. "Can you talk about your thoughts on the film you just watched?"

"A bad film, absurd, exaggerated, and lacks a sense of humor. Watching this film is very boring."

The young fan said angrily, "It's a waste of my time. I really suspect that this film was made by a Japanese, it is so boring!"

The interview was quickly transmitted to the TV screens of countless families and viewers along with n's live news.

Just after watching this news, Michael Ovitz switched to Columbia TV, and similar programs are also going on.

Opposite the cbs reporter is a family audience. One of the fathers said, “I regret taking my children to watch "The Matrix". There are too many violent scenes in this film. There are countless scenes of dead people and gun battles. I suggest that family viewers like us should not choose "The Hacker". empire"……"

The interview continues. The door of the living room was suddenly pushed open. Martin Scorsese, the most important customer of Michael Ovitz, pushed the door and walked in. He watched the TV show and sat opposite Ovitz.

"It looks like you are very confident." Martin Scorsese said.

"You know, Martin, I have never lacked confidence, even if my opponent is called Duke Rosenberg and the king of summer files!"

Turn off the TV, and Michael Ovitz added, "As for who is the winner this weekend, we will not know until the statistics come out."

Martin Scorsese seemed to be very interested in the current competition, and asked quite curiously, "Can you know what you expect from the box office on the first day and the first weekend of "Godzilla"?"

"According to my judgment, the first day should be between 13 million and 15 million U.S. dollars." Michael Ovitz said without any humility, and said confidently, "The box office for three days on the weekend will not be less than 40 million. U.S. dollars, I am more inclined to the figure of 45 million U.S. dollars." (To be continued.)

ps: ask for a ticket~~ ask for a ticket~