Made in Hollywood

Although the trailer was only thirty seconds long, Michael Ovitz dispelled an unrealistic fantasy.

His fantasy is not complicated. If "The Fellowship of the Ring" is not as good as imagined, "Pearl Harbor" can return to its original schedule. After all, there is no better time for the screening of this World War II masterpiece than Memorial Day. .

At the same time, he did not have the idea of ​​revenge on "Godzilla".

However, things will not change with personal wishes. Duke Rosenberg obviously made no mistakes, at least not in the trailer.

He has also read the original work of "The Lord of the Rings". Although the world structure and the description of the customs and customs in the book are indeed excellent, they are more described from a macro level, and even to a certain extent, the original work The famous battles in China are basically taken in one stroke.

If the film is really made according to the original structure, all the war scenes will be taken away, and the adapted film may not fail, but the possibility of big sales will be much lower.

In fact, he has been hoping that Duke Rosenberg is a hard-core book fan, can make movies as faithful as possible to the original, focusing on the relationship between characters and customs, and then ignore the war scene...

But Duke Rosenberg is Duke Rosenberg after all.

Michael Ovitz shook his head, and the brief thirty-second preview of "The Fellowship of the Ring Expedition" actually produced a huge magical war scene, which easily shattered all his delusions.

Having said that, a director who has achieved success in the summer file will not know what the audience likes to watch?

Dispelling all these fantasies, Michael Ovitz hung up a phone call to Touchstone Pictures, especially emphasizing that "Pearl Harbor" should not change the screening time. There should be enough buffer between the two sides after a weekend. It can also reduce the intensity of competition.

Although he didn't want to say it, Michael Ovitz had to admit that this time he did not have the courage to face Duke Rosenberg.

Are you waiting for a few years? He will definitely find the right opportunity. It is said that Steven Spielberg is also brooding about the failure of "Clash of Heaven and Earth" and is always looking for a strong enough theme...

The midfield advertisement for Super Bowl Day is like every previous one. It has aroused a strong response. The Internet is the media with the fastest response. When the third quarter of the game starts, many websites and forums have already had many active figures.

Turning off the TV, Norman Shearer sat in front of the computer, but unlike before, he did not enter the Bombshell chat room, but directly logged into Duke's personal website.

Since "The Matrix". This personal website where you can leave a message and share your experience has become the most concentrated place for Duke's fans.

Shearer went directly to the message section, and it was already very lively here. The topic of discussion was "The Fellowship of the Ring Expedition" which just released the first trailer.

"I never doubted that Duke would make a magic classic, but I didn't expect that it would be so shocking with just a 30-second preview! Yes, shock! It was a magical war scene that I couldn't even imagine. !"

There were quite a few people who followed him with messages.

"It's just a trailer, so I can't move my eyes!"

"I swear. I swear by my family honor, thirty seconds. I didn't blink my eyes once!"

"Blink your eyes? Don't be kidding, it's a pity to miss even one-tenth of a second."

"After the film is released, I will definitely watch it!"

"I don't know when the pre-sale of movie tickets will start, I can't wait..."

Seeing a message, Norman Shearer pressed his hands on the keyboard. Using his own account of the Duke of Destruction, he also sent one.

"I am not a Lord of the Rings fan, but after thirty seconds, I decided to become a Lord of the Rings fan. This is not because of how great the original book is. The trailer for "The Fellowship of the Rings" made me fascinated and crazy. Decided to temporarily put aside the complaints about Duke on "The Matrix" and enjoy a trip to Middle-earth this summer!"

It is not only ordinary movie fans but also many actors who are enjoying a magical journey.

"Why can't I appear in such a giant system?"

In an apartment on the outskirts of Beverly Hills, Jessica Alba just turned the stage and complained to Christopher Rockencourt, who was sitting next to him, "Only by cooperating with top directors and participating in top productions can I become superstar……"

Thinking of the magnificent trailer just now, and thinking about "Fast and Furious" that also appeared, Jessica Alba feels that the two are completely incomparable. The former is like the top dishes in a Michelin three-star restaurant, while the latter is simply Poor quality popcorn.

Although she is the heroine of "Fast and Furious", Jessica Alba doesn't like this film at all. The director is not well-known, the actors are not well-known, and the investment is not worth mentioning. Through this kind of drama, I want to become popular. It's simply too difficult.

If you want to be popular, you have to cooperate with big directors like Duke Rosenberg.

"My dear, don't worry, you will have a chance soon."

As a connoisseur of food, Christopher Rockencourt threw out a new bait when he heard Jessica Alba’s complaint, "When I met last time, I talked to Duke. He was very much about the French Revolution. Interested, I want to make a film about this."

His words were confident and sincere, "Jesse, you know, I am a Frenchman. I have some contacts in France that can help Duke realize his ideas. I am going to find a suitable French history for Duke. The epic theme of the project, and then cooperate."

"Is this true?" Jessica Alba's tone was filled with surprise.

Christopher Rockencourt nodded solemnly, "If the project cooperation is successfully achieved, I will definitely recommend you as the heroine!"

Jessica Alba was happy at first, and then curled her lips slightly aggrieved, "Will it become "Fast and Furious" again?"

"Of course not." Christopher Rockencourt said patiently, "It is precisely because I have the possibility of cooperation with Duke that I withdrew my plan to invest in "Fast and Furious". The money needed for that new project is really It's too much."

Seeing that Jessica Alba wanted to ask, Christopher Rockencourt immediately said, “Don’t ask for the specific time and amount, my dear, I have an agreement with Duke that everything must be done before the cooperation project is officially announced. Keep it secret."

"Huh~" Jessica Alba nodded cheerfully, "I will keep it secret."

She was looking forward to her future superstar road, and the man next to her was looking forward to his future as well.

Some methods can be used once or twice, but they must not be used too many times. From entering Hollywood in 1991 to the present, from a pauper to a millionaire, he has always been looking for suitable goals, those who are rich enough and have dreams and * * People.

Dreams and **** tend to blind people's eyes, and that is his opportunity.

Duke Rosenberg is undoubtedly such a person. The investment in movies in recent years has been tens of millions of dollars. If he can succeed in him, he can retire in the future.

A rare opportunity!

In Hollywood, any opportunity is hard to come by. Since the right to adapt to the "Lord of the Rings" trilogy is obtained, and huge amounts of money have been spent on filming and production, Duke certainly wants to make this rare flower of opportunity bear fruit. .

After Super Bowl Day, while continuing to work on the post-production of "The Fellowship of the Rings", he also actively cooperated with the publicity plan developed by Warner Bros. from time to time, he would appear in front of the media and mention topics related to "The Lord of the Rings", and even For the need of publicity, I went to participate in this year's Golden Globe Awards ceremony and acted as a guest of honor for the best feature film.

So far, the propaganda battle of "The Fellowship Expedition" has completely started. When the summer file is about to arrive a few months, Warner Bros. has spread from the Internet to the radio, from magazines to newspapers, from outdoor advertisements to TV station announcements, and various propaganda. Means have appeared one after another.

Yahoo, imdb, and Duke’s personal websites are the focus of online publicity. In particular, Duke’s personal website has become a gathering place for breaking news about the "League of the Rings Expeditions". From time to time, it will post back-up pictures and even videos during shooting, attracting It has attracted the attention of many netizens, and even traditional entertainment media are reprinting it.

The tmz website under Warner Bros. takes advantage of the gossip and often publishes the grievances and grievances between Elijah Wood and two beautiful models on the New Zealand studio...

Duke played a role in his own film for the first time, which also set off an upsurge of attention from fans.

There are also movie posters, which have become the focus of intensive publicity bombing.

This is a group drama with a lot of characters. Coupled with the influence of the Lord of the Rings, many characters have already gained a certain degree of popularity. The posters and styles of these people are also worthy of hype.

Warner Bros. adopted a method of exposing character posters in batches on a large scale, such as Gandalf, Frodo, Aragón, Saruman...The posters of these people began to occupy theaters and outdoor poster boards in the United States in February.

Among them, a poster on Duke's personal website overwhelmed everyone's attention.

That was the scene of the strong orc leader with a small red flower pinned in his hair, standing in front of Vigo Mortensen dressed as the emperor, wanting to play with him.

This spoof poster completely exceeds the limit that ordinary people can tolerate. Even if the person who sees it does not understand the identity of the character, they will be hooked and laughed, so they pay attention to the name and release time of the movie on the poster!

Many of the highlights shot by Duke in New Zealand have become a weapon in publicity.

However, when it comes to propaganda activities that can affect the entire Western world, it still depends on the next super show. According to the agreement reached between Time Warner and Victoria's Secret, the theme of the upcoming Victoria's Secret catwalk event is the angel elves. !

This publicity show was placed in England, the birthplace of "The Lord of the Rings". (To be continued...)