Made in Hollywood

As time enters April, Duke is getting closer and closer to the release of "The Return of the King". Not only does he frequently appear in the media, he also constantly publishes the latest updates on the Internet through personal websites and instant sharing accounts. According to the news, even though "The Guardian of the Ring Expedition" and "The Two Towers" have already warmed up enough for the third part, at this critical stage before the release, the publicity work still cannot be neglected.

Duke also specifically accepted interviews from the media. Now the Internet has become more and more influential. In addition to the interviews from traditional media, he specifically conducted a live interview on the Internet.

As for the interviewer, of course, the water does not flow into the field of outsiders, so I chose the instant sharing website.

Although the interview was conducted in the form of pictures and text, on the day of the live interview, it easily attracted nearly 800,000 people. There are not many opportunities to participate in questions and communicate with top Hollywood directors.

Especially in the last interactive session, the traffic of the instant sharing website soared to nearly one million people!

Of course, it is impossible for Duke to answer everyone's questions, only some selected by the website.

"Duke, do you often go online?"

"Of course, the Internet is an important base for me to understand the dynamics and watching needs of movie fans, and ↑, and you can see some of the comments below on my personal website and instant sharing. For example, after the Oscars, everyone has been helping me Regarding the injustice, I am here to thank you for your support!"

This remark caused many people to follow up.

"Duke has been following us!"

"So he saw our voices."

After skipping these messages, the host chose another question.

"You can see epic war scenes on both the DVD discs and the trailers that have been released. Will it surpass the Battle of Helm Valley?"

"Compared to the battle of Minas Tirith, the battle of Perrin Plains and the final battle of the Black Gate in "The Return of the King", the battle of Helm Valley is just an appetizer."

"Can you tell us some secrets of the crew?"

"Let me think about it, yes. At the end of the filming of the crew. The main actors all got gifts from me. For example, Vigo Mortensen took Aragon's sword, Orlando Bloom got Lego. Lars’s bow. Andy Serkins and Ilya Wood both got a string of props and ornaments for the Supreme Lord of the Rings, and now they both think that what they got is unique..."

This online interview lasted three hours and not only attracted the attention of ordinary movie fans, but also many traditional media reporters participated in it using instant sharing website accounts. In order to obtain first-hand hot information, at the peak of the website, the traffic once rushed to the 1 million mark,

It can be said that this is a win-win event.

However, Duke is only one part of Warner Bros.'s huge propaganda campaign.

Three weeks before the release of "The Return of the King", in Wellington, the capital of New Zealand, Warner Bros. and the New Zealand government jointly organized a huge Lord of the Rings parade. More than 5,000 people directly participated in the parade. All the actors appeared in this grand parade. The scale of the parade attracted so many spectators and tourists that it even surpassed New Zealand's National Day parade.

Originally, the New Zealand government wanted to win the world premiere of "The Return of the King", but Duke was not Peter Jackson, the New Zealand fat man. Whether it was for influence or scrupulous publicity, the premiere of the film was still He put it in North America.

North America is his root. It is also the largest ticket warehouse in the world.

Even so, the New Zealand government has actively cooperated with Lord of the Rings Studio. The reason is very simple. Since the release of "The Fellowship of the Ring", the number of people traveling to New Zealand from all over the world has more than tripled!

All these have prompted the New Zealand government to fully cooperate with the propaganda of the crew.

Just a week after the massive parade in New Zealand, near the end of April, Warner Bros. released a super killer.

"Welcome to the nbc TV station. The songs released in this issue are from the upcoming "Return of the King"..."

Brad Miller has long learned from the advertisement that there will be an important program of "The Return of the King" tonight. I waited in front of the TV early, but the host's long-windedness was quite annoying, but fortunately, the other party did not delay too long.

"Yes, this is the theme song of "The Return of the King". Now, please enjoy "The Last Parting"!"

The last parting?

Just heard the name. Brad Miller shook his heart for a while, yes, "The Return of the King" is the final chapter of the trilogy. It has accompanied them in a three-year series, and will soon bid them farewell in the summer!

"I saw the sky fade away and the dusk gradually rises,

I heard the wind sigh and sigh,

When Xueyu falls to cover my deceased's body,

I whispered this last parting..."

A soft humming sounded, with a touch of sadness in the singing, which made people unable to stop thinking of the scene of parting with friends and relatives.

Then, the screen flashed, and familiar characters and scenes appeared one after another.

Frodo Baggins showed an innocent and kind smile, but shouldered the heavy burden of the Supreme Lord of the Rings and embarked on a difficult journey.

Sam is reticent, but can always help Frodo at the most critical moment.

Meli and Pipin are two troublemakers, but they never lack courage when they should be brave.

Aragorn looked vicissitudes of life, and the death of Porromir put him on the road to the return of the king.

Legolas is light and elegant, Jinli is hot and brave, Gandalf is wise and steady...

Listening to the singing and watching the flashing pictures, Brad Miller felt a deep sense of reluctance. Is the three years of knowing each other coming to an end? Is this magical journey really going to end? Why did he feel sad...

"Thousands of miles of rivers and mountains,

Taste all the pain,

No regrets, no regrets, nor forgotten,

Who and I will ride through adversity together...

Although you and I follow all the way, there are also times when the song ends. "

In the singing with a deep feeling of parting, the scene switches from the actors in front of the scenes to behind the scenes. This is a real farewell, and the shooting has just ended. Actors walked over and embraced the young director deeply. Everyone was reluctant to leave, as if they did not want to interrupt this magical journey.

However, no matter how long the road is, there is an end, although it follows along the way. But there are also times when the song ends!

The singing and the content of the picture are simply a sensational weapon. With Brad Miller approaching fifty years old, he can of course see that this is sensational, but he is willing to follow this emotion and he is not willing to take the Lord of the Rings. This is the end of the trilogy. He needs to taste more of the fantasy of Middle-earth. He wants this series to go on forever!

It's easy to say goodbye, but it's time to come. It was so difficult!

The final chapter of the Lord of the Rings trilogy has arrived!

When the singing ceased, Frodo closed the sheepskin book, and the picture became completely black. Brad Miller suddenly felt something stuck in his heart, some expectations, some reluctance, some sourness...

His favorite movie is about to end!

How could it end so soon? He felt that he had just begun, but suddenly realized that he had reached the final chapter...

Brad Miller is not the only one, Duke carefully prepared this MV through TV stations and online videos. At a crazy speed, it was pushed all over the world.

After seeing Laura in New York. Make a phone call with red eyes to inform your friends and classmates that you want to see the advance show together!

Clichy of Los Angeles once protested against the Lord of the Rings, but at this time he wished that the film could continue and never end!

Britain’s David quietly wiped away his tears and vowed that even the end of the world would come. He also wants to go into the theater!

Nasri of France rushed to the street, venting his unwillingness by yelling!

In order to ensure enough energy for the final chapter, Japan's Izumura Nakamura will not touch romance action movies in the next few weeks!

New Zealand's Paterson finished watching the mv and decided before the film was released. Go to all the shooting locations again!

Renato of Brazil took out all the coins he had accumulated and calculated how many times he could go to see it!

While all of them are doing this, they are still doing the same thing, calling to book movie tickets for "The Return of the King"!

The summer vacation has not yet started, and the theaters are already busy.

Lynch, who is in charge of the theater business at the headquarters of amg, yelled at the phone, "I don't care what method you use. On the day of the official release on May 2, the number of theaters and the placement rate of other films will be reduced to the contract. The minimum value, I want amg to put all the resources that can be invested into "The Return of the King"! Don't say you can't see the benefits this film will bring to the company!"

Far away from the headquarters of Emperor Entertainment Group, the newly appointed ceo Rodriguez is also arranging similar tasks for his subordinates.

"There is only one principle. Where there are theaters belonging to the Emperor Group, "The Return of the King" must be released! Regardless of the art theaters or commercial theaters, single-screen theaters only show "The Return of the King"! Multi-screen theaters must not be less than three "The Return of the King" will be screened on the screen! The theater with the most seats and the most advanced facilities of the Emperor Entertainment Group is all classified as "The Return of the King"!"

The three major chain theater companies in the United States simply ignore the calls from other film companies or agencies, and they ignore all the suggestive words. Even a fool can see it. After "The Guardian of the Ring" and "The Twin Towers" After the warm-up of "Arabic Soldier", the market's expectations for "The Return of the King" have reached the highest value. This film is bound to bring huge benefits to the theater company!

"The theater companies are actively cooperating,"

Warner Bros’s new CEO, Doug Walter, smiled brilliantly at Duke, “We don’t need to do much work at all.”

Duke is very calm. Cinema companies, like film companies, are sharks that only come out when they smell blood.

"How many cinema chains are there this time?" he asked.

"4013!" Doug Walter said excitedly, "This is the first film in North America with more than 4,000 theater chains! Even if it is early, there are 3,000 games!"

"The Return of the King" also did not hold any trial screenings, and used a similar distribution strategy as "The Two Towers". In addition to North America, the film will be released simultaneously in more than 70 countries and regions in Asia, Europe, Australia and Latin America.

There was a knock on the door, and Tina Fei opened the door and walked in and said to Duke, "I just got a news that Orlando Bloom was beaten after the announcement last night!" (to be continued... )

ps: Ask for monthly and recommended tickets!