Made in Hollywood

After closing those windows, Roger Albert once again returned to the homepage of Instant Sharing. Today’s most-clicked sharing section, five of the top ten are related to "The Return of the King", and all of them are well received. If so, then Forget it, he has faintly heard who the two shareholders behind the website are, but what makes him fear is the number of browses behind the praise, which is too terrifying.

For example, the one he just saw, only a few hours after it was published, has more than 20,000 page views, and among them, there are close to 15,000 likes!

The number of views and likes of several other favorable comments is basically at this level.

Then Roger Albert switched to his own online column, which was highly recommended by the Chicago Sun and his TV station, although his column was updated earlier, and his personal name is also more common sense. Big, but compared with the comments sent by ordinary fans on instant sharing sites, the number of views is not worth mentioning.

From the update of the film review of "The Return of the King" to the present, less than two thousand people have read his column!

Roger Albert switched back and forth to refresh his network column and instant sharing homepage. Looking at the two numbers that widened the gap, he wondered why?

Why can a group of unnamed juniors’ comments on the Internet have an absolute advantage over him, a famous film critic?

What is going on in this world? Can film critics even compare with ordinary fans?

Turning off the column, Roger Albert looked at the instant sharing website and got lost in thought. After all, he had some brains. Gradually, he understood some things, but the things he wanted to understand made him even more chilling.

This instant sharing website faces ordinary Internet users, and all users can express their views on certain people or things on it for the first time. For example, the comment of "The Return of the King", and users and users can follow each other, as long as enough people follow you, or the event you comment is novel or unique, it can be seen by many, many people.

Here, film critics have almost no advantage, and are just one of many Internet users.

Why can film critics have the influence of the 70s and 80s and even before the mid-1990s?

Roger Albert was actually very clear. It's not that the film critics really have a unique taste for the film and can guide the development of the film industry. Most of the film critics' film reviews are actually swearing. And no matter how great a movie is, it is impossible to pick a thorn.

The vast majority of film critics have no talent at all, and they only have a little knowledge of the film industry. They can stand in their positions back then, not so much that the audience chose them. Rather, the media chose them. They can make their own voices in the media, while ordinary audiences cannot make a sound in the media. This is undoubtedly the biggest difference between film critics and ordinary audiences.

But now, the rise of emerging online media has changed this situation.

The freedom of the Internet far exceeds that of any media, especially this instant sharing website, which has risen rapidly since the second half of last year, attracting millions of users...

Roger Albert found helplessly. If there are more and more users of instant sharing websites, more and more people pay attention to the above remarks. The voices of ordinary fans seem to be louder. If fans can quickly exchange their opinions on a large scale, film critics will undoubtedly be more marginalized.

In the future, will everyone be able to comment on movies, and everyone will be able to communicate their views on a movie through the Internet?

What's the use of a professional film critic?

Looking at the energetic instant sharing website in front of him, Roger Albert couldn't help but think of the companies and shareholders behind the website, and suddenly felt a conspiracy, a conspiracy against professional film critics.

Ordinary movie fans don’t care what Roger Albert thinks. Starting from the second half of last year, as Duke, Steve Jobs and Pixar Studios will share instant sharing as their base camp, they will announce their own dynamics for the first time. The website’s traffic and number of users have soared, and the public has also found that this website is more convenient and concise than blogs, and gradually likes to share their opinions in it, especially the die-hard fans of Duke, who are also active on the website.

Because of a business trip overseas some time ago, Norman Shearer did not book a movie ticket near his home, so he could only go to a small town far away to watch "The Return of the King". It was already late when he returned home. Instead of taking a break immediately, he turned on the computer and logged in to his instant sharing account.

He only became a user of this website in January this year. After using it, he not only abandoned his blog, but also recommended this website to friends and colleagues around him. They are now extremely active users.

Although only a few thousand people follow him on the website, as long as a few people can see his views, Norman Shearer enjoys this feeling of sharing. As a senior movie fan, his views on movies are naturally The top priority he shared.

Therefore, he did not hesitate to knock on a long list of movie-watching feelings.

"After watching "The Return of the King", I have to sigh that the "Lord of the Rings" series is really a miracle in film history. The magic is not only in the beauty of the film, but in the quality of the trilogy. After watching the entire series, it can be called an impeccably perfect work. This is not to say that the "Lord of the Rings" series has absolutely no errors, but that from the overall quality, the trilogy has reached the film in terms of comprehensive entertainment effects. The pinnacle."

"There are few movies that have such a wide appeal. What is even more rare is that the quality of the three episodes can be maintained at the top level, which fully meets and exceeds the expectations of movie fans. "The Return of the King" alone makes people dream The magic comes true, it is fully qualified to be next year’s Oscar Best Picture! I just don’t know if an academy that always likes to advertise popular art but is really a niche, will choose Duke’s masterpiece!"

"Finally, Duke did not disappoint, the final chapter at the end may be a hundred times more exciting than the best we wanted!"

After the publication, Norman Shearer was still awake, and his mind was filled with the excitement brought about by the cavalry charge. He simply opened some of the users he followed and browsed them. Many of them, like him, are movie lovers. Many people watched the early stage of "The Return of the King" for the first time, and they were basically praised.

Several people also shared their peculiar experiences when watching the advance scene.

"This year, I fell in love with the captain of the school cheerleading team. I had a crush for a long time and finally confessed today and decided to invite her to watch a movie. The movie is Duke's "Return of the King", and she agreed."

"It's an ordinary Thursday night. I walked into the theater hand in hand with the beauty who had a crush for a long time. For 3 hours, I was stunned by the shock!"

"However, less than halfway through the screening of the film, the cheerleader began to fidget, asking to go home again and again, otherwise her father would be very angry."

"She asked me to take her home again and again, but I opened my eyes wide as I watched the Ghost Legion rush towards Baicheng, humming, and didn't mean to leave at all."

"After a while, she said coldly, otherwise, I'll go first."

"I stared straight into Sauron's huge eyes, and said, okay, you go first."

"My first love ended in one day, but I don't regret it because I found something more exciting than my first love!"

Norman Shearer couldn't help laughing. How painful it would be to ask a Lord of the Rings fan to leave the big screen showing "The Return of the King"?

Turn off the computer, Norman Shearer is going to rest, but for many fans, this is destined to be a sleepless night.

Brian is a front-line investigator for Cinemascore, who specializes in business in the Seattle area. Although it is early in the morning, his work today has just begun.

Walked into an office, talked a few words with the person in charge of a cooperative theater, and confirmed the attendance rate of this theater. Although the attendance rate of "The Return of the King" has dropped from 95% of the earlier show, it It also exceeds 90%. If there is no accident, this film will only create a terrifying number if it is only midnight and early.

Towards the end of the midnight show, Brian left the office, greeted several assistants, and waited at the exit of the theater, ready to directly contact the audience and get first-hand market response and data.

He prepared the small tape recorder and greeted the audience as soon as he saw the audience coming. It was a fan of about 30 years old. After Brian expressed his intention, the other party said something happily.

The movie fan’s eyes are a bit red, and he has not shaken off the emotions brought about by the film.

"At the end of "The Return of the King", I did not expect that I would burst into tears. It seems a century has passed since "The Fellowship of the Ring" in 2001, and I just watched them silently during this period of time. , Watching them fight, watching them destroy the Lord of the Rings, how I want this to continue, and for many more centuries, I think I will be with you."

"Only a director like Duke Rosenberg can create such a great Lord of the Rings trilogy because he has such a love and passion for movies."

"What's the score for a tenth?" Brian asked.

The fan thought for a while, "It is a bit too exaggerated to give 10 points, but 9.5 points are absolutely worth it!"

After communicating with several audience members, Brian simply stood aside, observing and listening to the interviews of several of his assistants more objectively.

"This is not just a movie, but another world, an absolute classic!"

"The perfect ending, the best battle, the fearless heart, and the courage to move forward. The touch in this film is the most of the three, whether it is the peak of hope that is about to reach, or the vicissitudes after the battle. And the depth, or the humility when Aragorn gave the crown, the hobbit was treated by the whole kingdom, and the reluctance when finally separated..." (To be continued...)

ps: Ask for monthly and recommended tickets!