Made in Hollywood

It had an absolute advantage in the early stage, but was finally reversed. In the history of Hollywood, it is not too rare. The previous "Saving Private Ryan" and "Shakespeare in Love" are undoubtedly the best examples.

Before the vote is over, everything can happen.

According to the regulations of the college, after the Oscar nominations are announced, all public activities of the producer and distributor must be stopped, and it is strictly forbidden to continue lobbying the judges. However, as has happened in the past few years, public relations lobbying on the surface will definitely stop, privately. And the propaganda in the media will not stop for a moment.

Since Oscar public relations is a huge project, huge financial support is indispensable, especially media propaganda, such as "Vanity Fair", "Hollywood Reporter" and "Premier" and other newspapers and magazines that have a profound influence on Hollywood, they will not be free. Those who advertise for people, those seemingly relatively fair reports, almost all have transactions behind them, and a page can often call more than six figures.

Even if Nancy Josephson and Penny Kelly are engaged in carpet telephone lobbying and looking for opportunities to communicate face-to-face as much as possible, there will still be a considerable number of Oscar judges who will not watch the nominated film. The way to vote is often simple, choose familiar names.

Familiar⊕, where does the name come from?

The role of media propaganda is now reflected.

No one can deny that many people, even the judges of the college, will also be affected by media public opinion, and well-known film critics who have columns in many well-known media will inevitably pass on their comments to quite a few judges. before.

Professional film critics are declining, but their ability during the awards season cannot be ignored by anyone.

This group of guys who are not successful enough to fail, let them really give some reasonable opinions on the development of the film industry, they may not even think of it. However, the effect is not to be underestimated in the award season.

It is very, very difficult to completely abandon the influence of film critics in the award season. The best way is to defeat them with time. As long as the old men of the Academy who have grown up with the film critics go to see Jehovah, even if they control the core of the Academy The new team is still the old conservative. But as long as they don't have a particularly deep feeling about the glorious era of film critics, the influence of professional film critics in the award season will infinitely decline.

For example, people like Duke and Michael Bay or James Cameron, if they become veterans of the academy, how can they be influenced by the opinions of film critics?

Each era always has characteristics that belong to each era.

With twelve nominations, Duke thought of twelve awards. If nothing else, he would never have such an opportunity in the future.

But if you want to get twelve awards, the biggest obstacle is not Harvey Weinstein and Miramax Films, but these professional film critics who add up to more than 400 people in North America.

In order to offset the negative comments of professional film critics. Duke’s team continues to release news and commentary reports in the media to separate professional film critic groups from audiences and the film industry as much as possible.

"The total box office of the Lord of the Rings trilogy will exceed 4 billion US dollars. This is the most successful series of films in history, but it has caused topics and controversies outside of the film. On the one hand, it is the appreciation of the audience and Hollywood, and the film critics on the other. Crazy negative reviews, why did the Lord of the Rings trilogy trigger a battle of the'Rear Race' in North America?"

The new issue of "Vanity Fair" has specially published comments on film critics on important pages.

"Since "The Fellowship of the Rings" has led the trend of fantasy movies. The audience and Hollywood have pitted against what professional film critics have never seen before. The vast majority of the latter believe that the Lord of the Rings trilogy is outright bad, and The vast majority of the former regard it as a masterpiece in the entire film history."

"In the eyes of professional film critics, the Lord of the Rings Trilogy is another commercial blockbuster directed by Duke Rosenberg after "Independence Day," "The Matrix," and "One Hundred Thousand Years." It may be as low as "Batman and Robin", which became the laughingstock of the United States. According to the Rotten Tomatoes evaluated by film critics, the freshness of "The Return of the King" barely exceeds 60%."

"But the views of ordinary audiences and the Hollywood industry are diametrically opposed to those of film critics. Audiences who have always been difficult to adjust are also rare this time. They praised the Lord of the Rings trilogy. Many of them went to the theater. Watched it once, three times or even seven times. The domineering Duke Rosenberg played a magical epic, and the audience following around also found an opportunity to follow the film crazy. There is also a part of the audience. The film critics are angry because of the large-scale negative reviews, saying that this is a testament to their low quality and poor quality!"

"Duke Rosenberg and his "The Return of the King" may be the first film to put the public and Hollywood against professional film critics since the era when the Internet was popularized in North America and everyone had a say. How did such a clear and loud division result? On which side should we stand?"

"Perhaps a few figures are the best evidence to establish a position. In North America, 130 million people have watched "The Return of the King". On imdb, which counts the ratings of general audiences, 387,562 users currently give the film an average score of 9.2. , Is now the top rated movie on the imdb website."

"Many Hollywood celebrities have also expressed their opinions on this film, more than 90% of them praised the Lord of the Rings trilogy, and the average rating of "The Return of the King" by 1056 media in the United States is 88!"

"Compared with hundreds of millions of viewers, thousands of North American media, hundreds of Hollywood industry insiders, and only 400 film critics, it’s just a small group that cannot be smaller. Their voices are really Reliable? Even if they claim to be the so-called elite, are these hundreds of millions of viewers stupid?"

"In fact, looking at the film reviews of professional film critics, including some well-known film critics, it is extremely rare that there is something to say. Professional film critics have long evolved into relying on vicious attacks and abuse to attract attention."

Putting down the newspaper in his hand, Arthur Miller took off his glasses, but said nothing.

This Marilyn Monroe’s Jewish ex-husband, even if he resigned from the position of chairman of the academy, has remained simple in the past two years, but is still a member of the academy, which can affect the choices of many people.

"Old man, haven't you made up your mind?"

An old voice sounded. It was Frank Pearson sitting in front of Arthur Miller’s recliner. The rotating vice president of the academy looked at him and said, "If we give up on Duke Rosenberg Prejudice, the Lord of the Rings trilogy he produced is absolutely worthy of greatness..."

Arthur Miller raised his hand and interrupted him, "He is too addicted to business, the professional reputation of the film..."

Having said this, he suddenly shook his head, "Duke Rosenberg is not a traditional Hollywood director."

"He really is not a traditional Hollywood director."

What should a traditional director be like? Frank Pearson knew very well that Spielberg was the best example. When he was successful in business, he sharpened his head and squeezed into the Oscar, desperately using his attitude, style of work, and various other things to please them. The joy of the guy, thus achieving an artistic breakthrough.

However, two of Hollywood's famous directors refused to move a little closer to this road. Duke Rosenberg is one of them, and he went further and further on the road of business and became more successful... …

Frank Pearson knew very well that if it weren't for the advantages accumulated in the Lord of the Rings trilogy, even if he was willing to help him, Duke Rosenberg might not be a big success at the Oscars.

This is not just a question of movie style, but also a question of attitude towards movies.

It’s just that the success of the trilogy lies in front of the college. If the influential works and directors are not given a fairer treatment, where will the authority of the college be placed in the future?

Moreover, some gossips in the circle are also circulating. If you cannot get a relatively fair treatment, Duke Rosenberg will publicly announce the permanent launch of the Oscar competition...

It's not a big deal if he just sinks, but he continues to succeed?

Judging from the current situation, he is bound to be more successful in the future. He is a figure destined to be remembered in the annals of history. Even such people who resist the Oscars will do any harm to the reputation of the Academy and their group of people?

There are many problems. Frank Pearson has been considering the release of "The Return of the King". The Trilogy of The Lord of the Rings has been released for three consecutive years. It has been a great success for three consecutive years and has forced the Academy to an extremely passive position.

Arthur Miller handed the ballot envelope mailed by the academy some time ago to Frank Pearson, "I made a choice a few days ago. You can mail it for me. Frank, the times have changed, just follow your ideas. go a head."

"I will."

After receiving the envelope, Frank Pearson saw Arthur Miller closed his eyes, stood up and left, and when he got in the car, his head was full of ideas about this Oscar.

Maybe the college can show the determination to reform to the outside world through this Oscar, and then let the media and the public who constantly criticize the college be stable for a few years?

As for reforms that are really young? Frank Pearson never considered this. If the academy gets younger, where is the authority of these old men?

Young people can continue to work hard in movies. In addition to holding the core of the college, what other methods can they use to show their sense of existence and importance?

The 76th Oscar Awards Ceremony is coming soon, and the time for the college to collect votes is getting closer. Oscar judges are also voting in various ways that suit them. (To be continued...)

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