Made in Hollywood

Sitting back in the high chair, Duke couldn't help but breathe a sigh of relief. The matter was not as serious as expected.

The projector has been turned off, and others are still discussing related countermeasures. Duke put his chin on his left hand, thinking about the past, present and future, all the incidents related to the film leak in his memory, and related reports he has seen.

Maybe it's too long in the past, and it's not easy to wake up those distant memories. It took a few minutes to ponder and Duke's eyes gradually brightened.

Just like his concerns when he just fully used digital technology to formulate related confidentiality measures, Duke's mind flashed into the three films of "Wolverine", "The Expendables 3" and "Interview".

Although the extent is different, these three films have all suffered premature leaks, and apart from the fact that "The Expendables 3" is a hit, both "Wolverine" and "Interview" are relatively successful.

"The Expendables 3" can be thrown aside first, and there is nothing to learn from the success of "Interview". After all, what Duke does, it is impossible for "Iron Man" to be related to the third fat or the current second fat.

His thoughts turned to "Wolverine".

Then, many related memories slowly entered my mind.

Twentieth Century≮, this prequel movie produced by Ji Fox has been experiencing various negative news since it was filmed, resulting in a bad reputation in the trial screening. When it was released nearby, there was a network leak incident, which can be said to be very unsatisfactory.

However, if Duke remembers correctly, the film's North American box office exceeded $85 million in the first week, which is considered a success no matter what.

Gradually, more and more things came to Duke's mind. He also saw the leaked version of "Wolverine". It was also a version without special effects, but it was different from "Iron Man." The version of "Wolverine" has no watermark and timecode that affect the viewing effect, and only some special effects including the final battle are not added.

It's not like "Iron Man", it's just a sample film edited by Duke and Mike Dawson.

"We need to issue a joint statement calling on movie fans to resist online piracy..."

The person who spoke was Kevin Fitch, the CEO of Marvel Pictures, "Then the contact deleted the post on the network."

"I want to call the police..." someone said, "Apply for support from mpaa."

"Everyone!"

Duke patted his palm lightly. After attracting all the attention, he said, "I have seen the leaked version of the network just broadcast. I think the matter is not as serious as expected, and if the operation of this matter is done well, it may still bring benefits to the film."

"brings advantages?"

Doug Walter and others are obviously affected by the past practice that early disclosure equals box office failure.

In fact, Duke knew very well that even if he didn't say it, it wouldn't take too long. These people can also figure it out, but time is running out. The sooner you act, the better.

"I want to remind everyone, what is the main highlight of the superhero movie or "Iron Man"?"

Before someone answered, Duke gave the answer, "One is special effects, and the other is Tony Stark's character charm."

As soon as he said this, Doug Walter suddenly realized. "In the leaked version, you haven't added any cgi effects."

"Yes." Duke talked about the other side. "How does the film show Tony Stark's character? The most important thing is to rely on Robert Downey Jr.'s performance and lines..."

Kevin Fitch took the initiative to take Duke’s words, "I remember you told me that nearly 70% of Tony Stark’s lines need to be passed through Robert Downey Jr. in post-production. Dubbing to achieve."

These few words are finished. The solemn atmosphere in the conference room immediately eased a lot.

But how to turn disadvantages into advantages is the focus of Duke's words.

He added, "The leaked version lacks the most important parts of the film. I don't think it will have an impact on the box office, as long as the operation is good enough. It can also attract more people to the theater."

Doug Walter, Kevin Fitch, Penny Kelly, Jamie Johnson, everyone in the conference room focused on Duke.

Duke did not look at them. Instead, he turned to a small assistant in the corner who was in charge of adding coffee and other chores and asked, "You have just seen the leaked version of the Internet. What do you think after reading it? It doesn't matter, just say whatever you think. "

Probably the last sentence from Duke, which gave him enough encouragement. After that help was ideal, he said, "Although I work at Warner, I have never seen the filming and production of the film. After watching it, I found out that the film was originally It was filmed like this, and I was curious how the actors in the gray tights and red tights turned into Iron Man, and what they would look like when they became Iron Man to fight..."

From the words spoken by the assistant, it is not difficult for those present to hear that the other party was aroused by curiosity.

There was a brief silence in the conference room, and Jamie Johnson, who was in charge of Warner’s distribution department, broke the calm. "I understand what Duke means. There are quite a few people who watch the leaked version of the Internet because of curiosity, but also because of curiosity. And become a cinema audience of Iron Man."

"But these people who watch the leaked version of the Internet," Kevin Fitch put forward a different view, "most of them should have planned to watch "Iron Man" in the theater."

Doug Walter laughed, "As long as the potential audience does not pass away in a large area, we can totally accept it."

"It's not just that." Duke gently pulled the armrest of the chair. "A big production like "Iron Man" was leaked in advance. It is definitely big news. Even those who are not interested in superhero movies will also pay attention. It's a place we can use."

"Moreover, the more restricted the viewing, the more interested the public is."

After speaking, Duke looked at his public relations manager. Pani Kellys had worked with him for many years. He was reminded by Duke and immediately understood, "Since the leaked version is okay, we can completely mobilize the media. The speculation about this incident has become a hot spot of public concern."

Jamie Johnson said, "Completely feasible."

"Also, draw up a stern public statement." Doug Walter said again.

Duke nodded slightly, and then said, "We reported to the Los Angeles County Police Department and fbi. All websites that have been reprinted and broadcast are the subjects of investigation. Launch our relationship and try our best to make FBI investigatively. The media is watching the actions of fbi and the Los Angeles County Police Department, and reports on them in time."

This matter is certainly not that simple. Duke knows this very well, but those websites can only admit that they are unlucky.

No matter who is behind the scenes, if fbi wants to cooperate with news reports to a certain extent, this case will definitely be solved by them.

Duke understands that this can't involve some people, but as far as the current situation is concerned, it doesn't matter who is behind the scenes. What is important is how to make the "Iron Man" a social hot spot. The focus of discussion.

Next, the two sides discussed the details. What Duke needs to grasp is the general direction. Of course, there are more professional people to operate it.

The meeting lasted until midnight, and when he walked out of the Warner Building, Duke suddenly thought of a possibility.

The filming of "Wolverine" used to be surrounded by negative news, and the audience's reputation during the trial screening was not good. After the leak happened, the public screening achieved relatively good results. This is not a coincidence, but it looks like a great event. Well-planned publicity and marketing strategy.

However, this is only Duke's guess. Now that "Iron Man" is ahead, "Wolverine" is bound to not enjoy the same treatments it once had.

One night passed, and early the next morning, Warner Bros. and Marvel Pictures jointly convened a press conference and issued a public statement through various media in the name of Duke, Warner and Marvel.

"Yesterday, a stolen, incomplete, and early version of "Iron Man" was illegally placed on certain websites."

"A lot of special effects shots, dubbing, and soundtracks are not in this version, and some scenes have not been edited. We immediately contacted the legal department for copyright protection and asked these sites to delete the content. We marked it in the film, so We can find people who have leaked the source of the film and provided it for download."

"Whether it is the person who initially leaked or the person who spread it later, we will prosecute in accordance with the law. The court has ruled similar cases in the past. In addition, fbi and mpaa have also been involved in the investigation. Many fan websites have expressed their support for us. We are deeply encouraged by the accusation of this criminal behavior. This behavior will not only harm the production staff who have made great efforts for the film, but also hurt the fans."

At the same time, the media closely connected with Warner also began to frantically hype the incident.

"The unfinished special effects version of the famous Hollywood director Duke Rosenberg’s new work "Iron Man" has been leaked online. It can be regarded as the most serious early leak of a Hollywood blockbuster in history! This leak can be said to be extraordinary and involves a lot. Warner Bros. has formally reported to the FBI and stated that the company will pursue legal responsibility for the leaked version of the broadcast. To be honest, the consequences of this incident cannot be predicted."

Obviously, these media just want to make this hype a hot spot.

Moreover, Time Warner's n specially dispatched a team to follow the fbi agent handling the case.

There is also tmz, a famous gossip website owned by Warner, which has launched a lot of paparazzi to dig deep into every concern of the incident.

Due to the impact of the leak, Warner Bros. and Duke directly cancelled the trial screening in late April. According to the current situation, the trial screening is no longer necessary.

In the following days, only those who followed the entertainment news were concerned about the matter at the beginning. As the media followed up and reported, more and more people were discussing the progress of the incident.

Especially after several actions by fbi, the "Iron Man" leak has almost become the focus of attention in the United States. (To be continued...)

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